Lana Grossa
- Company typePrivate
- Founded1971
- HeadquartersGaimersheim, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Lana Grossa firmographics
Firmographics- Name
- Lana Grossa
- Legal name
- LANA GROSSA Mode mit Wolle Handels- und Vertriebs GmbH
- Website
- https://lana-grossa.de
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lana Grossa industry classification
Industry- Product category
- Yarn and Crafting Materials
- akta.pro primary industry
- Textured & Specialty Yarn Manufacturing (Textured/Chenille/Bouclé) (IMAOAAAF)
Keywords
Where Lana Grossa is headquartered
LocationHeadquarters
- HQ city
- Gaimersheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lana Grossa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Wholesale Yarn Distribution: The company operates as a pure wholesaler, selling yarn products through specialty retail partners and online shops. This is the primary revenue stream.
- Magazine Publications and Licensed Yarns: Revenue from magazine collaborations (Landlust, Brigitte) featuring Lana Grossa yarns, including licensed yarn lines sold under magazine brands.
- Pattern Shop (Beloved Knits): Sale of detailed knitting and crochet patterns through the online pattern shop, featuring exclusive designs sized 32-54 with instructional videos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing through specialist retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lana Grossa product offering
Product offeringCore offering
Lana Grossa is a German yarn wholesale company that supplies wool, cotton, alpaca, and mohair yarn for knitting, crocheting, and felting. The company produces its own yarn collections under the LANA GROSSA brand plus licensed sub-brand lines (Landlust, BRIGITTE Wolle), and supplements the yarns with an exclusive pattern shop (Beloved Knits/Anleitungsshop), seasonal magazines, the WOOLPLACE community platform, and a mobile app. Distribution is exclusively B2B through a European network of specialty yarn retailers (Fachhändler).
Product overview
LANA GROSSA is a German yarn and wool company offering a comprehensive portfolio of crafting products centered around knitting, crocheting, and felting. The core offering consists of proprietary yarn collections featuring innovative material compositions and sustainable fantasy yarns, complemented by licensed Landlust sub-brand yarns. The company provides a multi-channel experience including the LANA GROSSA App, the WOOLPLACE online community, an exclusive Anleitungsshop for digital pattern instructions, and published magazines featuring designs from their yarn collections. The product ecosystem emphasizes 'made in Italy' tradition combined with runway trend sensibilities, handcraft perfection, and first-class quality, with 54 years of experience in the yarn and craft market.
Differentiator
Problem solved
Functional benefit
Brands
- Landlust: A licensed yarn brand line including Landlust Baumwolle, Landlust Kidmohair, Landlust Naturwolle, Landlust Alpaka Merino, Landlust Soft Tweed, Landlust Winterwolle, Landlust Die Filzwolle, Landlust Die Sockenwolle, and Landlust Sommerseide.
- BRIGITTE Wolle
Quantifiable outcome
- 3.3 million euros raised for Save the Children through 'Ein Schal fürs Leben' charity campaign since 2014
- +1 more outcomes
Companies that use Lana Grossa
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Lana Grossa technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lana Grossa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Save the ChildrencoreCharity partnership through the 'Ein Schal fürs Leben' (A Scarf for Life) campaign, launched in 2014 with BRIGITTE magazine. Since then, approximately 3.3 million euros in donations have been raised for Save the Children to help children in need worldwide.
- WOOLPLACEcoreA dedicated online wool community platform where craft enthusiasts can find inspiration, trend information, exchange ideas about knitting, crocheting, and felting, and download free patterns.
- Tanja SteinbachcoreBrand ambassador and knitwear designer responsible for yarn and model development. She shares her knowledge through books, television shows, and her blog.
- BRIGITTE MagazinecoreMedia partnership featuring Lana Grossa yarns in BRIGITTE magazine publications, including the 'Ein Schal fürs Leben' charity campaign and seasonal pattern collections.
- Landlust MagazinecoreMedia partnership with licensed Landlust yarn lines (LANDLUST-Baumwolle, LANDLUST-Kidmohair, LANDLUST-Naturwolle, etc.) featured in Landlust magazine publications.
- Crafting Designers (@sinchens, @ann.ka.thrin, @knitting.adventures, @mairlynd, @paulastrickt)minorCollaborations with independent knitwear designers who create patterns using Lana Grossa yarns, sold through the pattern shop.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lana Grossa competitors and assessment
Company assessmentDirect peers
- DMC: French heritage brand with knitting yarns and embroidery threads; comparable as a European craft supplies wholesaler with multi-country distribution and a focus on hobbyist consumer segments.
- Schachenmayr: German yarn manufacturer (part of the MEZ group) with deep European heritage producing wool, cotton, and specialty yarns for hand knitting and crocheting — directly overlapping with Lana Grossa's product portfolio, customer base, and wholesale distribution model.
- Sirdar: Long-established UK hand-knitting yarn manufacturer with comparable heritage, multi-fiber product range, and pattern publishing tradition; serves overlapping European specialty retailer channels.
- Drops Design / Garnstudio: Norwegian yarn company producing a broad portfolio of knitting and crochet yarns sold across Europe; comparable in product breadth, pattern publishing model, and pan-European wholesale reach.
- Rico Design: German-based yarn and craft accessories company with extensive wholesale distribution across Europe; comparable to Lana Grossa in product mix (specialty hand-knitting yarns), B2B go-to-market, and European specialty retailer channel.
- Rowan Yarns: UK heritage premium yarn brand (owned by Coats Group) known for design-led knitting yarns and pattern publishing — directly comparable to Lana Grossa on premium positioning, magazine-style pattern ecosystem, and European specialty retail distribution.
- Tahki Yarns / Tahki Stacy Charles: US-based importer and distributor of European-style natural fiber yarns with comparable specialty retailer distribution and pattern publishing business model.
Broad incumbents
- Lion Brand Yarn: Largest US yarn manufacturer with broad mass-market and specialty product lines; serves the same hand-knitting use case as Lana Grossa but at much larger scale and primarily through North American channels.
- Patons: Established North American yarn brand with international distribution offering acrylic, wool, and cotton yarns for knitting; comparable product category but at a different scale and primary geographic footprint.
Emerging players
- Hobbii: Danish direct-to-consumer online yarn retailer rapidly expanding across Europe with private-label and third-party yarns; relevant emerging competitive threat that bypasses traditional specialty wholesale and targets the same hobbyist craft segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lana Grossa social profiles
Digital presenceLana Grossa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lana Grossa leadership team
Management profileNumber of profiles
Lana Grossa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lana Grossa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lana Grossa
What does Lana Grossa do?
Lana Grossa is a German yarn wholesale company that supplies wool, cotton, alpaca, and mohair yarn for knitting, crocheting, and felting. The company produces its own yarn collections under the LANA GROSSA brand plus licensed sub-brand lines (Landlust, BRIGITTE Wolle), and supplements the yarns with an exclusive pattern shop (Beloved Knits/Anleitungsshop), seasonal magazines, the WOOLPLACE community platform, and a mobile app. Distribution is exclusively B2B through a European network of specialty yarn retailers (Fachhändler).
Is Lana Grossa a public or private company?
Lana Grossa is a private company. It is currently operating.
When was Lana Grossa founded?
Lana Grossa was founded in 1971. It employs 51 to 100 people.
Where is Lana Grossa based?
Lana Grossa is headquartered in Gaimersheim, Germany, in the Europe region.
How does Lana Grossa make money?
Three revenue lines are on record. Wholesale Yarn Distribution is the primary driver. The others are magazine Publications and Licensed Yarns and pattern Shop (Beloved Knits).
Who are Lana Grossa's main competitors?
Direct peers on record are DMC, Schachenmayr, Sirdar, Drops Design / Garnstudio, Rico Design, Rowan Yarns and Tahki Yarns / Tahki Stacy Charles. Broad incumbents are Lion Brand Yarn and Patons. Hobbii is listed as an emerging player.
Does Lana Grossa have an API?
No public API is recorded for Lana Grossa.
What industry is Lana Grossa in?
Lana Grossa's product category is Yarn and Crafting Materials. Its primary akta.pro industry code is IMAOAAAF, Textured & Specialty Yarn Manufacturing (Textured/Chenille/Bouclé).