drinkdrink!
Brussels-based craft brewery founded by three friends, producing four organic-certified beers (Pale Ale, IPA, White IPA, alcohol-free IPA) themed around cycling culture and distributed via wholesalers and a D2C webshop across Belgium, France, and the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersAnderlecht, Belgium
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What drinkdrink! does
drinkdrink! is a Brussels-based craft brewery founded by three school friends who combined their passions for beer and cycling. The company operates at small scale, originating from recipe experimentation in co-founder Jean's cellar before commercializing its first product. It is privately held, founder-owned, and bootstrapped, with no external funding disclosed.
The portfolio comprises four organic-certified (BIO) beers: La Bicyclette Pale Ale (4.8% ABV, IBU 42), BMX IPA (7% ABV, IBU 65), Tandem White IPA (3.8% ABV, IBU 20), and Trottinette (alcohol-free, 0.4% ABV, IBU 30). Recipes feature distinctive hop combinations (Simcoe, Amarillo, Chinook, Citra, Nelson Sauvin, Sabro, Equanot) across a malt base of barley, rye, wheat, and oats. Production volume, pricing, and facility details are not disclosed.
The business reaches end consumers through a multi-channel model: twelve named wholesale and specialty distributors across Belgium (Biofresh, Dekoninck, Roby Drinks, Geers, Distriboissons, Delsart, Terroirist, Vajra Delibio, Dioxyde de Gambettes), France (Azade), and the Netherlands (UDEA, BigBag Delivery); a direct-to-consumer webshop via mybeerbox.be; and brand presence on Instagram, Facebook, Untappd, and email. No revenue, headcount beyond three founders, or legal entity details are publicly disclosed.
drinkdrink! firmographics
Firmographics- Name
- drinkdrink!
- Legal name
- drinkdrink!
- Website
- https://drinkdrink.be
- Company type
- Private
- Operating status
- Operating
- Short description
- Brussels-based craft brewery founded by three friends, producing four organic-certified beers (Pale Ale, IPA, White IPA, alcohol-free IPA) themed around cycling culture and distributed via wholesalers and a D2C webshop across Belgium, France, and the Netherlands.
- Ownership category
- akta.pro rank
drinkdrink! industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where drinkdrink! is headquartered
LocationHeadquarters
- HQ city
- Anderlecht
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
drinkdrink! business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Distribution channels6 records
Marketing channels4 records
drinkdrink! product offering
Product offeringCore offering
drinkdrink! is a Brussels-based (Anderlecht, Belgium) craft brewery that brews and sells organic beers. Its portfolio comprises a Pale Ale (La Bicyclette), an IPA (BMX), a White IPA (Tandem), and an alcohol-free hoppy beer (Trottinette), all carrying organic (BIO) certification. The brewery was founded by three school friends who combined their passions for beer and cycling, and the cycling theme runs through the entire product naming and branding.
Product overview
DrinkDrink! is a craft beer brewery project from three friends in Brussels combining their passions for beer and cycling. The company produces four organic beer products: La Bicyclette Pale Ale (light blond, 4.8% ABV), BMX IPA (7% ABV), Tandem White IPA (light white beer, 3.8% ABV), and Trottinette (alcohol-free hoppy beer, 0.4% ABV). All beers are marketed as organic (BIO) products. The portfolio is sold through various distributors in Belgium, France, and the Netherlands via their WebShop at mybeerbox.be.
Differentiator
Problem solved
Functional benefit
Products and services
- La Bicyclette (Pale Ale) Organic (BIO) Pale Ale brewed in Brussels using Equinox, Citra, and Mosaic hops, described as easy-drinking with a subtle grapefruit aroma. Targeted at craft beer drinkers seeking an approachable organic pale ale.
- BMX (IPA) Organic (BIO) IPA brewed in Brussels with Galaxy, Mosaic, and Citra hops, offering a fruit-forward hop character. Targeted at craft beer drinkers looking for a flavorful, aromatic organic IPA.
- Tandem (White IPA) Organic (BIO) White IPA that combines wheat-beer characteristics with IPA hopping, brewed in Brussels. Targeted at craft beer drinkers who want a hybrid wheat-IPA style from an organic brewery.
- Trottinette (Alcohol-Free) Organic (BIO), alcohol-free hoppy beer brewed in Brussels. Targeted at consumers who want a non-alcoholic option that still delivers hop flavor, including those avoiding alcohol for health, driving, or lifestyle reasons.
Companies that use drinkdrink!
Customer profileIdeal customer profiles2 records
drinkdrink! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
drinkdrink! partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- BiofreshminorOrganic food wholesaler distributing drinkdrink! beers in Belgium. Part of the organic retail channel.
- DekoninckminorDrinks wholesaler (bierhandel) distributing drinkdrink! beers in Belgium.
- Roby DrinksminorDrinks distributor in Belgium carrying drinkdrink! beer products.
- GeersminorDrinks wholesaler (drankengeers) distributing drinkdrink! beers in Belgium.
- DistriboissonsminorDrinks wholesaler distributing drinkdrink! beers in Belgium.
- DelsartminorDrinks wholesaler and potential brewery (brasseriedelsart) distributing drinkdrink! beers in Belgium.
- TerroiristminorSpecialty retailer in Brussels distributing drinkdrink! beers.
- Dioxyde de GambettesminorBike delivery service in Belgium that delivers drinkdrink! beers, aligning with the company's cycling theme.
- AzademinorOrganic food wholesaler distributing drinkdrink! beers in France.
- UDEAminorOrganic food wholesaler distributing drinkdrink! beers in the Netherlands.
- BigBag DeliveryminorDelivery service distributing drinkdrink! beers in the Netherlands.
- Vajra DelibiominorSpecialty retailer (delibio) distributing drinkdrink! beers in Belgium.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
drinkdrink! competitors and assessment
Company assessmentDirect peers
- Brussels Beer Project: Brussels-based craft brewery of similar age and scale to drinkdrink!, producing a varied portfolio of experimental and hop-forward beers distributed domestically and internationally. Directly comparable on geography, size, and craft positioning.
- Brasserie de la Senne: Independent Brussels craft brewery known for hoppy, organic-friendly beers and a strong local identity. Comparable on craft scale, Brussels base, and quality-focused positioning.
- De Struise Brouwers: Belgian craft brewery from Westvleteren producing small-batch, high-strength and specialty beers with strong international cult following. Comparable as an indie Belgian craft producer competing for the same specialty on-trade and export channels.
- Brouwerij 3 Fonteinen: Renowned small Belgian brewery specialising in lambic and geuze, with selective international distribution. Comparable as a small, founder-driven Belgian specialty brewer with a curated export footprint.
- Cantillon: Family-run Brussels brewery producing traditional lambic beers, distributed globally to specialty and on-trade accounts. Comparable on Brussels origin, artisanal scale, and reliance on niche specialty distribution.
- Roman Brewery (Brouwerij Roman): Independent Belgian family-owned brewery with a broad specialty and organic-friendly portfolio sold domestically and across neighbouring countries. Comparable as a small Belgian family brewer with multi-country wholesale.
- Brouwerij De Ranke: Small Belgian craft brewery focused on hop-forward, traditional ales, distributed across Belgium and selected export markets. Comparable on scale, craft identity, and specialty wholesale model.
- Mikkeller: Internationally recognised gypsy/craft brewery from Denmark with a vast portfolio of hop-forward and experimental beers. Comparable as a small, brand-led craft player using contract brewing to scale without owning large production assets.
Broad incumbents
- Duvel Moortgat: Large Belgian specialty brewer (Duvel, Vedett, Chouffe) with extensive international distribution. Comparable as a Belgian brewer occupying the premium/craft shelf that drinkdrink! also targets, but at vastly greater scale.
- AB InBev: World's largest brewer and owner of major Belgian heritage brands (Stella Artois, Leffe, Hoegaarden). Comparable as the dominant Belgian brewing incumbent whose scale and shelf relationships set the competitive context for any small craft entrant.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights5 records
Customer concentration
drinkdrink! social profiles
Digital presencedrinkdrink! financial estimates
Financial estimateRevenue estimate
Valuation estimate
drinkdrink! leadership team
Management profileNumber of profiles
Profiles1 record
drinkdrink! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
drinkdrink! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about drinkdrink!
What does drinkdrink! do?
drinkdrink! is a Brussels-based (Anderlecht, Belgium) craft brewery that brews and sells organic beers. Its portfolio comprises a Pale Ale (La Bicyclette), an IPA (BMX), a White IPA (Tandem), and an alcohol-free hoppy beer (Trottinette), all carrying organic (BIO) certification. The brewery was founded by three school friends who combined their passions for beer and cycling, and the cycling theme runs through the entire product naming and branding.
Is drinkdrink! a public or private company?
drinkdrink! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was drinkdrink! founded?
drinkdrink! was founded in -1.
Where is drinkdrink! based?
drinkdrink! is headquartered in Anderlecht, Belgium, in the Europe region.
Who are drinkdrink!'s main competitors?
Direct peers on record are Brussels Beer Project, Brasserie de la Senne, De Struise Brouwers, Brouwerij 3 Fonteinen, Cantillon, Roman Brewery (Brouwerij Roman), Brouwerij De Ranke and Mikkeller. Broad incumbents are Duvel Moortgat and AB InBev.
Does drinkdrink! have an API?
No public API is recorded for drinkdrink!.
What industry is drinkdrink! in?
drinkdrink!'s product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAJAGAE, Beer, Brewery & Craft Beverage Tastings. Its NAICS code is 31212 and its SIC code is 2082.