AUTO HRVATSKA DD
Auto Hrvatska d.d. is a Croatian multi-brand automotive dealer and service group operating 33 locations, importing and servicing 20+ passenger, LCV, truck, bus and trailer brands, and offering full-service fleet management and after-sales across Croatia and North Macedonia.
- Company typePrivate
- Founded1955
- HeadquartersZagreb, Croatia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What AUTO HRVATSKA DD does
Auto Hrvatska d.d. (ZSE: AUHR) is the Croatian joint-stock parent of a multi-brand automotive business group (Poslovna grupa Auto Hrvatska) operating more than 30 wholly-owned subsidiaries across 33 locations in Croatia and an importer entity in North Macedonia. Founded in the 1950s and headquartered in Zagreb, the group is an authorized dealer and importer for over 20 vehicle brands spanning passenger cars (Volkswagen, Audi, Škoda, SEAT, Cupra, Mazda, Peugeot, Renault, Dacia, BYD), light commercial vehicles (Fiat Professional, SERES, DFSK, FORTHING), trucks (MAN, Ford Trucks, Isuzu), buses (MAN/NEOPLAN, OTOKAR) and trailers (Kässbohrer).
The group's revenue model blends one-time vehicle sales (new and used across passenger, LCV, truck, bus, and trailer segments), transactional service and parts revenue (preventive and corrective maintenance, Bosch Diesel Center specialist work, Josam wheel alignment, DPF restoration, ADAS calibration, battery diagnostics), subscription-style long-term rental and full fleet management under the Auto Hrvatska Mobility brand, plus complementary revenue from insurance brokerage, EV charging equipment, marine engine service, real estate, and workshop equipment distribution. Underlying technology is largely OEM-supplied — including the MAN DigitalServices/RIO telematics platform with ServiceCare monitoring — overlaid on a proprietary parts e-commerce channel.
The group serves individual consumers in personal-mobility purchase and service, business fleet operators with multi-year managed-fleet contracts, commercial transport companies requiring trucks, buses, and aftermarket service, and government/public-sector buyers of municipal transport vehicles (city buses). Distribution is direct through the company's own service-center network and field sales teams; pricing for fleet customers is a fixed monthly all-inclusive fee, while retail vehicle pricing is per-unit and varies by model. Group-wide revenue is reported at €284.8M for 2025 with 800+ employees and 311,164 service hours performed annually.
AUTO HRVATSKA DD firmographics
Firmographics- Name
- AUTO HRVATSKA DD
- Legal name
- AUTO HRVATSKA D.D.
- Website
- https://autohrvatska.hr
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Auto Hrvatska d.d. is a Croatian multi-brand automotive dealer and service group operating 33 locations, importing and servicing 20+ passenger, LCV, truck, bus and trailer brands, and offering full-service fleet management and after-sales across Croatia and North Macedonia.
- Ownership category
- akta.pro rank
AUTO HRVATSKA DD industry classification
Industry- Product category
- Automotive Dealership and Multi-Brand Vehicle Services
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)
Keywords
Where AUTO HRVATSKA DD is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices11 records
Markets served
AUTO HRVATSKA DD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new personal vehicles, light commercial vehicles, trucks, buses and trailers through dealership network
- Used Vehicle Sales: Resale of pre-owned vehicles across all segments
- Vehicle Service and Maintenance: Preventive and corrective maintenance services for vehicles across 10+ service locations, including engine, transmission, and component repairs
- Long-term Vehicle Rental (Fleet Management): Full fleet management including vehicle rental with all-inclusive monthly fees covering maintenance, registration, insurance, and tire services
- Parts and Equipment Sales: Sale of vehicle parts, accessories, workshop equipment and tools through physical and e-commerce channels
- Insurance Services: Vehicle insurance products offered as part of vehicle sales and fleet management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long-term rental (full fleet management) - fixed monthly fee model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AUTO HRVATSKA DD product offering
Product offeringCore offering
Auto Hrvatska DD is a Croatian multi-brand automotive business group that sells new and used passenger cars, light commercial vehicles, trucks, buses and trailers as the authorized dealer for more than 20 international brands (including VW, Audi, Škoda, Seat, Cupra, Mazda, Peugeot, Renault, Dacia, BYD, MAN, Otokar, Ford Trucks, Isuzu and Kässbohrer), and complements vehicle sales with multi-brand after-sales service, genuine parts, vehicle insurance, long-term rental and full fleet management, and specialized technical services through a network of 33 locations across Croatia.
Product overview
Auto Hrvatska DD is a Croatian automotive business group operating as a multi-brand dealership and service provider. Its portfolio spans new and used passenger cars (Volkswagen, Audi, Škoda, SEAT, CUPRA, Mazda, Peugeot, Renault, Dacia, BYD), light commercial vehicles (Fiat Professional, SERES, DFSK, FORTHING), heavy commercial vehicles — trucks (MAN, FORD TRUCKS, ISUZU), buses (MAN/NEOPLAN, OTOKAR), and trailers (KASSBOHRER). The group complements vehicle sales with comprehensive after-sales services including multi-brand maintenance at 11+ locations, specialized Bosch Diesel Centar for diesel injection systems (Common Rail, Denso, Delphi, Bosch, Siemens), wheel alignment using Josam Cam-Aligner (available at 6 locations), DPF filter restoration via EMINOX, long-term rental and fleet management (Auto Hrvatska Mobility), parts and equipment sales, marine engine services, workshop equipment, EV charging equipment, insurance, and real estate. The group also integrates MAN DigitalServices/RIO digital fleet management platform with telemetry, geo-tracking, and maintenance monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- Auto Hrvatska Mobility: Long-term vehicle rental and mobility services
- Bosch Diesel Centar
- Auto Hrvatska u brojkama
Products and services
- New Passenger Vehicles Sale of new passenger cars from international brands available through Auto Hrvatska's authorized dealership network, supported by finance, insurance and after-sales service options.
- Used Passenger Vehicles Sale of pre-owned passenger vehicles offered through the company's multi-brand dealership network, for retail and small business buyers across Croatia.
- New Light Commercial Vehicles Sale of new light commercial vehicles for small business and fleet customers, providing authorized sales for multiple LCV brands via Auto Hrvatska's commercial sales channels.
- Used Light Commercial Vehicles Sale of pre-owned light commercial vehicles to small businesses, fleet operators and individual buyers across Croatia.
- Trucks (Heavy Commercial Vehicles) Sale of new trucks from MAN, Ford Trucks and Isuzu, plus connected service contracts, targeting commercial transport operators.
- Buses Sale of new buses from MAN/NEOPLAN and OTOKAR targeting commercial bus operators and public-sector transport authorities in Croatia.
- Trailers and Semi-Trailers Sale of new trailers from Kässbohrer and service support for Kässbohrer, Schmitz, Krone and Bennalu trailers targeting commercial transport operators.
- Used Commercial Vehicles Sale of pre-owned trucks, buses and trailers to commercial operators and fleet buyers across Croatia.
- Multi-Brand Vehicle Service and Maintenance Preventive and corrective vehicle maintenance, diagnostics and repair services for personal vehicles, light commercial vehicles and heavy commercial vehicles across the multi-brand service network.
- Bosch Diesel Centar Specialized diesel injection system diagnosis, repair and replacement for common-rail and conventional diesel systems (Denso, Delphi, Bosch, Siemens), targeted at commercial vehicle operators.
- Auto Hrvatska Mobility - Long-Term Rental and Fleet Management Full-service long-term vehicle rental and managed fleet solution for business customers, providing vehicles, maintenance, registration, insurance, tires, damage handling, replacement vehicles and service logistics under a fixed monthly fee.
- Parts, Tools and Accessories Sale of genuine and aftermarket vehicle parts, accessories and tools for personal, light commercial and heavy commercial vehicles, available through service centers and the company's online shop (shop.autohrvatska.hr).
- Marine Engines (MARINE Program) Sale and servicing of marine boat engines and related marine propulsion products offered under the MARINE Program for boat owners and marine operators.
- Workshop Service Equipment and Tools Sale of professional workshop equipment, tools and diagnostic equipment aimed at automotive service workshops.
- EV Charging Equipment Sale of electric vehicle charging equipment and related EV infrastructure products for residential and business customers.
- Vehicle Insurance Distribution of mandatory motor liability and optional comprehensive vehicle insurance products offered together with vehicle sales and fleet management services.
- DPF Filter Restoration Specialized restoration and replacement service for diesel particulate filters on commercial vehicles, performed using EMINOX certified regenerated filters and supported by IATF 16949:2016 quality standard at the partner.
- Precision Wheel Alignment (Josam Cam-Aligner with ADAS Calibration) Camera-based precision wheel alignment and ADAS calibration service for passenger and commercial vehicles, available at six service locations across Croatia.
- MAN DigitalServices and RIO Digital Fleet Management Platform Connected digital fleet management platform combining telemetry hardware (RIO box), geo and timing services, predictive maintenance monitoring, compliant and timed tachograph services, and a driver mobile application, provided to commercial MAN fleet customers.
Quantifiable outcome
- 284.8 million EUR revenue (2025)
- +3 more outcomes
Companies that use AUTO HRVATSKA DD
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
AUTO HRVATSKA DD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AUTO HRVATSKA DD partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EMINOXcoreEMINOX specializes in regenerating original DPF (Diesel Particulate Filter) parts for commercial vehicles. Auto Hrvatska PSC offers EMINOX regenerated filters meeting Euro 6 emission standards with two-year warranty up to 200,000 km. Partnership provides cost-effective alternative to new filters while maintaining original equipment quality.
- REMA.GERMANYcoreGerman partner providing regenerated DPF filters through Auto Hrvatska PSC. Products are cleaned and tested to meet original manufacturer specifications with minimum 95% flow rate guaranteed.
- BoschcoreBosch Diesel Center partnership providing specialized diesel injection system service including common rail, Denso, Delphi, Bosch and Siemens systems. Auto Hrvatska operates Bosch Diesel Centers for commercial vehicles.
- KässbohrerminorAuthorized service partner for Kässbohrer trailers and semi-trailers
- SchmitzminorAuthorized service partner for Schmitz trailers and semi-trailers
- KroneminorAuthorized service partner for Krone trailers and semi-trailers
- BennaluminorAuthorized service partner for Bennalu trailers and semi-trailers
- MAN (as importer)coreOfficial importer of MAN trucks and buses in Croatia and North Macedonia. MAN Importer Hrvatska d.o.o. and MAN importer Makedonija operate as part of the business group.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
AUTO HRVATSKA DD competitors and assessment
Company assessmentBroad incumbents
- Hedin Mobility Group: Large European multi-brand automotive retailer and distributor with sales, service, and fleet/leasing arms — directly comparable to Auto Hrvatska as a multi-brand dealer with significant fleet operations.
- Asbury Automotive Group: US public automotive retailer with new/used vehicle sales, service, parts, and F&I — comparable dealer business model at scale, useful for public-market comp on EV/EBITDA multiples.
- Inchcape plc: Global automotive distributor focused on premium and luxury brands with dealer, service, and fleet exposure — comparable as a multi-brand distribution platform, though more geographically diversified.
- Emil Frey Group: Swiss-headquartered pan-European multi-brand automotive dealer and distributor with authorized franchises, service centers, and fleet offerings — closely mirrors Auto Hrvatska's multi-brand dealer + service + fleet model across European geographies.
- Lithia Motors: US public automotive retailer with broad multi-brand franchises and growing digital/fleet offerings — comparable at the consolidated dealer-group level for valuation triangulation.
- Porsche Holding Salzburg: Europe's largest automotive retail group and VW Group's distribution arm, operating multi-brand dealerships and fleet services across CEE and globally — directly comparable in business mix (multi-brand dealer + fleet) and significantly larger.
- Manheim (Cox Automotive): Global used-vehicle remarketing and automotive services platform — comparable as a wholesale/used-vehicle channel and adjacent remarketing infrastructure that interfaces with Croatian used-vehicle flows.
Others
- AutoScout24: Europe's largest online vehicle marketplace — adjacent digital channel that complements (rather than competes with) dealership sales and remarketing; relevant for assessing online lead generation trends.
Direct peers
- Pendragon plc: UK automotive retailer with multi-brand dealerships, fleet services, and aftermarket — comparable multi-brand dealer + service mix, though UK market rather than CEE.
- AVAG Holding: Austrian automotive dealer group operating multi-brand sales, service, and fleet offerings — a near-direct regional peer given Austria's proximity to Croatia and similar Central European multi-brand dealer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AUTO HRVATSKA DD social profiles
Digital presenceAUTO HRVATSKA DD compliance and trust
Trust signalCompliance5 records
AUTO HRVATSKA DD financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUTO HRVATSKA DD leadership team
Management profileNumber of profiles
AUTO HRVATSKA DD subsidiaries and ownership
Company hierarchySubsidiaries9 records
AUTO HRVATSKA DD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUTO HRVATSKA DD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUTO HRVATSKA DD
What does AUTO HRVATSKA DD do?
Auto Hrvatska DD is a Croatian multi-brand automotive business group that sells new and used passenger cars, light commercial vehicles, trucks, buses and trailers as the authorized dealer for more than 20 international brands (including VW, Audi, Škoda, Seat, Cupra, Mazda, Peugeot, Renault, Dacia, BYD, MAN, Otokar, Ford Trucks, Isuzu and Kässbohrer), and complements vehicle sales with multi-brand after-sales service, genuine parts, vehicle insurance, long-term rental and full fleet management, and specialized technical services through a network of 33 locations across Croatia.
Is AUTO HRVATSKA DD a public or private company?
AUTO HRVATSKA DD is a private company. It is classified as public and is currently operating.
When was AUTO HRVATSKA DD founded?
AUTO HRVATSKA DD was founded in 1955. It employs 101 to 250 people.
Where is AUTO HRVATSKA DD based?
AUTO HRVATSKA DD is headquartered in Zagreb, Croatia, in the Europe region.
How does AUTO HRVATSKA DD make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, vehicle Service and Maintenance, long-term Vehicle Rental (Fleet Management), parts and Equipment Sales and insurance Services.
Who are AUTO HRVATSKA DD's main competitors?
Broad incumbents on record are Hedin Mobility Group, Asbury Automotive Group, Inchcape plc, Emil Frey Group, Lithia Motors, Porsche Holding Salzburg and Manheim (Cox Automotive). AutoScout24 is listed as an others. Direct peers are Pendragon plc and AVAG Holding.
Does AUTO HRVATSKA DD have an API?
No public API is recorded for AUTO HRVATSKA DD.
What industry is AUTO HRVATSKA DD in?
AUTO HRVATSKA DD's product category is Automotive Dealership and Multi-Brand Vehicle Services. Its primary akta.pro industry code is THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs). Its NAICS code is 42311 and its SIC code is 7510.