AUTO HRVATSKA DD

What AUTO HRVATSKA DD does

Auto Hrvatska d.d. (ZSE: AUHR) is the Croatian joint-stock parent of a multi-brand automotive business group (Poslovna grupa Auto Hrvatska) operating more than 30 wholly-owned subsidiaries across 33 locations in Croatia and an importer entity in North Macedonia. Founded in the 1950s and headquartered in Zagreb, the group is an authorized dealer and importer for over 20 vehicle brands spanning passenger cars (Volkswagen, Audi, Škoda, SEAT, Cupra, Mazda, Peugeot, Renault, Dacia, BYD), light commercial vehicles (Fiat Professional, SERES, DFSK, FORTHING), trucks (MAN, Ford Trucks, Isuzu), buses (MAN/NEOPLAN, OTOKAR) and trailers (Kässbohrer).

The group's revenue model blends one-time vehicle sales (new and used across passenger, LCV, truck, bus, and trailer segments), transactional service and parts revenue (preventive and corrective maintenance, Bosch Diesel Center specialist work, Josam wheel alignment, DPF restoration, ADAS calibration, battery diagnostics), subscription-style long-term rental and full fleet management under the Auto Hrvatska Mobility brand, plus complementary revenue from insurance brokerage, EV charging equipment, marine engine service, real estate, and workshop equipment distribution. Underlying technology is largely OEM-supplied — including the MAN DigitalServices/RIO telematics platform with ServiceCare monitoring — overlaid on a proprietary parts e-commerce channel.

The group serves individual consumers in personal-mobility purchase and service, business fleet operators with multi-year managed-fleet contracts, commercial transport companies requiring trucks, buses, and aftermarket service, and government/public-sector buyers of municipal transport vehicles (city buses). Distribution is direct through the company's own service-center network and field sales teams; pricing for fleet customers is a fixed monthly all-inclusive fee, while retail vehicle pricing is per-unit and varies by model. Group-wide revenue is reported at €284.8M for 2025 with 800+ employees and 311,164 service hours performed annually.

Name

AUTO HRVATSKA DD

Legal name

AUTO HRVATSKA D.D.

Website

https://autohrvatska.hr

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Hrvatska d.d. is a Croatian multi-brand automotive dealer and service group operating 33 locations, importing and servicing 20+ passenger, LCV, truck, bus and trailer brands, and offering full-service fleet management and after-sales across Croatia and North Macedonia.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Multi-Brand Vehicle Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

Keywords

• Automotive dealership services
• Commercial vehicle distribution
• Fleet management rental
• Vehicle parts accessories
• Multi-brand vehicle service

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new personal vehicles, light commercial vehicles, trucks, buses and trailers through dealership network
2. Used Vehicle Sales: Resale of pre-owned vehicles across all segments
3. Vehicle Service and Maintenance: Preventive and corrective maintenance services for vehicles across 10+ service locations, including engine, transmission, and component repairs
4. Long-term Vehicle Rental (Fleet Management): Full fleet management including vehicle rental with all-inclusive monthly fees covering maintenance, registration, insurance, and tire services
5. Parts and Equipment Sales: Sale of vehicle parts, accessories, workshop equipment and tools through physical and e-commerce channels
6. Insurance Services: Vehicle insurance products offered as part of vehicle sales and fleet management

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Auto Hrvatska DD is a Croatian multi-brand automotive business group that sells new and used passenger cars, light commercial vehicles, trucks, buses and trailers as the authorized dealer for more than 20 international brands (including VW, Audi, Škoda, Seat, Cupra, Mazda, Peugeot, Renault, Dacia, BYD, MAN, Otokar, Ford Trucks, Isuzu and Kässbohrer), and complements vehicle sales with multi-brand after-sales service, genuine parts, vehicle insurance, long-term rental and full fleet management, and specialized technical services through a network of 33 locations across Croatia.

Product overview

Auto Hrvatska DD is a Croatian automotive business group operating as a multi-brand dealership and service provider. Its portfolio spans new and used passenger cars (Volkswagen, Audi, Škoda, SEAT, CUPRA, Mazda, Peugeot, Renault, Dacia, BYD), light commercial vehicles (Fiat Professional, SERES, DFSK, FORTHING), heavy commercial vehicles — trucks (MAN, FORD TRUCKS, ISUZU), buses (MAN/NEOPLAN, OTOKAR), and trailers (KASSBOHRER). The group complements vehicle sales with comprehensive after-sales services including multi-brand maintenance at 11+ locations, specialized Bosch Diesel Centar for diesel injection systems (Common Rail, Denso, Delphi, Bosch, Siemens), wheel alignment using Josam Cam-Aligner (available at 6 locations), DPF filter restoration via EMINOX, long-term rental and fleet management (Auto Hrvatska Mobility), parts and equipment sales, marine engine services, workshop equipment, EV charging equipment, insurance, and real estate. The group also integrates MAN DigitalServices/RIO digital fleet management platform with telemetry, geo-tracking, and maintenance monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Hrvatska Mobility: Long-term vehicle rental and mobility services
• Bosch Diesel Centar
• Auto Hrvatska u brojkama

Products and services

• New Passenger Vehicles Sale of new passenger cars from international brands available through Auto Hrvatska's authorized dealership network, supported by finance, insurance and after-sales service options.
• Used Passenger Vehicles Sale of pre-owned passenger vehicles offered through the company's multi-brand dealership network, for retail and small business buyers across Croatia.
• New Light Commercial Vehicles Sale of new light commercial vehicles for small business and fleet customers, providing authorized sales for multiple LCV brands via Auto Hrvatska's commercial sales channels.
• Used Light Commercial Vehicles Sale of pre-owned light commercial vehicles to small businesses, fleet operators and individual buyers across Croatia.
• Trucks (Heavy Commercial Vehicles) Sale of new trucks from MAN, Ford Trucks and Isuzu, plus connected service contracts, targeting commercial transport operators.
• Buses Sale of new buses from MAN/NEOPLAN and OTOKAR targeting commercial bus operators and public-sector transport authorities in Croatia.
• Trailers and Semi-Trailers Sale of new trailers from Kässbohrer and service support for Kässbohrer, Schmitz, Krone and Bennalu trailers targeting commercial transport operators.
• Used Commercial Vehicles Sale of pre-owned trucks, buses and trailers to commercial operators and fleet buyers across Croatia.
• Multi-Brand Vehicle Service and Maintenance Preventive and corrective vehicle maintenance, diagnostics and repair services for personal vehicles, light commercial vehicles and heavy commercial vehicles across the multi-brand service network.
• Bosch Diesel Centar Specialized diesel injection system diagnosis, repair and replacement for common-rail and conventional diesel systems (Denso, Delphi, Bosch, Siemens), targeted at commercial vehicle operators.
• Auto Hrvatska Mobility - Long-Term Rental and Fleet Management Full-service long-term vehicle rental and managed fleet solution for business customers, providing vehicles, maintenance, registration, insurance, tires, damage handling, replacement vehicles and service logistics under a fixed monthly fee.
• Parts, Tools and Accessories Sale of genuine and aftermarket vehicle parts, accessories and tools for personal, light commercial and heavy commercial vehicles, available through service centers and the company's online shop (shop.autohrvatska.hr).
• Marine Engines (MARINE Program) Sale and servicing of marine boat engines and related marine propulsion products offered under the MARINE Program for boat owners and marine operators.
• Workshop Service Equipment and Tools Sale of professional workshop equipment, tools and diagnostic equipment aimed at automotive service workshops.
• EV Charging Equipment Sale of electric vehicle charging equipment and related EV infrastructure products for residential and business customers.
• Vehicle Insurance Distribution of mandatory motor liability and optional comprehensive vehicle insurance products offered together with vehicle sales and fleet management services.
• DPF Filter Restoration Specialized restoration and replacement service for diesel particulate filters on commercial vehicles, performed using EMINOX certified regenerated filters and supported by IATF 16949:2016 quality standard at the partner.
• Precision Wheel Alignment (Josam Cam-Aligner with ADAS Calibration) Camera-based precision wheel alignment and ADAS calibration service for passenger and commercial vehicles, available at six service locations across Croatia.
• MAN DigitalServices and RIO Digital Fleet Management Platform Connected digital fleet management platform combining telemetry hardware (RIO box), geo and timing services, predictive maintenance monitoring, compliant and timed tachograph services, and a driver mobile application, provided to commercial MAN fleet customers.

Quantifiable outcome

• 284.8 million EUR revenue (2025)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EMINOXcoreStrategic or Co-development PartnerEMINOX specializes in regenerating original DPF (Diesel Particulate Filter) parts for commercial vehicles. Auto Hrvatska PSC offers EMINOX regenerated filters meeting Euro 6 emission standards with two-year warranty up to 200,000 km. Partnership provides cost-effective alternative to new filters while maintaining original equipment quality.
• REMA.GERMANYcoreTechnology or IntegrationGerman partner providing regenerated DPF filters through Auto Hrvatska PSC. Products are cleaned and tested to meet original manufacturer specifications with minimum 95% flow rate guaranteed.
• BoschcoreTechnology or IntegrationBosch Diesel Center partnership providing specialized diesel injection system service including common rail, Denso, Delphi, Bosch and Siemens systems. Auto Hrvatska operates Bosch Diesel Centers for commercial vehicles.
• KässbohrerminorChannel Partner/ Reseller/ DistributorAuthorized service partner for Kässbohrer trailers and semi-trailers
• SchmitzminorChannel Partner/ Reseller/ DistributorAuthorized service partner for Schmitz trailers and semi-trailers
• KroneminorChannel Partner/ Reseller/ DistributorAuthorized service partner for Krone trailers and semi-trailers
• BennaluminorChannel Partner/ Reseller/ DistributorAuthorized service partner for Bennalu trailers and semi-trailers
• MAN (as importer)coreChannel Partner/ Reseller/ DistributorOfficial importer of MAN trucks and buses in Croatia and North Macedonia. MAN Importer Hrvatska d.o.o. and MAN importer Makedonija operate as part of the business group.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hedin Mobility Group: Large European multi-brand automotive retailer and distributor with sales, service, and fleet/leasing arms — directly comparable to Auto Hrvatska as a multi-brand dealer with significant fleet operations.
• Asbury Automotive Group: US public automotive retailer with new/used vehicle sales, service, parts, and F&I — comparable dealer business model at scale, useful for public-market comp on EV/EBITDA multiples.
• Inchcape plc: Global automotive distributor focused on premium and luxury brands with dealer, service, and fleet exposure — comparable as a multi-brand distribution platform, though more geographically diversified.
• Emil Frey Group: Swiss-headquartered pan-European multi-brand automotive dealer and distributor with authorized franchises, service centers, and fleet offerings — closely mirrors Auto Hrvatska's multi-brand dealer + service + fleet model across European geographies.
• Lithia Motors: US public automotive retailer with broad multi-brand franchises and growing digital/fleet offerings — comparable at the consolidated dealer-group level for valuation triangulation.
• Porsche Holding Salzburg: Europe's largest automotive retail group and VW Group's distribution arm, operating multi-brand dealerships and fleet services across CEE and globally — directly comparable in business mix (multi-brand dealer + fleet) and significantly larger.
• Manheim (Cox Automotive): Global used-vehicle remarketing and automotive services platform — comparable as a wholesale/used-vehicle channel and adjacent remarketing infrastructure that interfaces with Croatian used-vehicle flows.

Others

• AutoScout24: Europe's largest online vehicle marketplace — adjacent digital channel that complements (rather than competes with) dealership sales and remarketing; relevant for assessing online lead generation trends.

Direct peers

• Pendragon plc: UK automotive retailer with multi-brand dealerships, fleet services, and aftermarket — comparable multi-brand dealer + service mix, though UK market rather than CEE.
• AVAG Holding: Austrian automotive dealer group operating multi-brand sales, service, and fleet offerings — a near-direct regional peer given Austria's proximity to Croatia and similar Central European multi-brand dealer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autohrvatska.hr
• LinkedInlinkedin.com/company/auto-hrvatska-d.d./mycompany
• Instagraminstagram.com/autohrvatska.hr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO HRVATSKA DD