Teamsports

What Teamsports does

Teamsports is a privately held, New Zealand-domiciled sports equipment and apparel retailer founded in 2003 and headquartered at 49A Sir William Avenue, East Tāmaki, Auckland. The business operates a direct-to-consumer e-commerce storefront at teamsports.co.nz, built on the Magento platform and supported by a single physical retail location in Auckland, with nationwide delivery across New Zealand. Its catalog is anchored by adidas product lines spanning football, clothing, swimming, boxing, martial arts, hockey, badminton, rugby, and athletics, and is supplemented by multi-brand inventory including Reebok, Puma, Flexfit, PSD (performance underwear), Shrey and Payntr (cricket), Pony (footwear), Caribee (outdoor), SMAI and SMNZ (boxing), Aerobie, Coop, and other specialty brands. The portfolio is organized by sport and category — football HQ training accessories, cricket equipment, footwear, fitness, water sports, bags, golf, mouthguards, winter headwear, baselayer, and leisure accessories — and is exposed to a wide price band from $2.99 training cones to $239.99 Predator Pro goalkeeper gloves.

The company's revenue model is unit-priced direct-to-consumer retail of branded third-party merchandise through its own storefront, with payment acceptance spanning Visa, Mastercard, AfterPay, PayPal, Apple Pay, and Google Pay. It serves two primary segments: individual sports consumers seeking authenticated branded apparel and equipment across kids, youth, and adults, and sports teams, clubs, and organizations sourcing team kits and bulk equipment. Customer acquisition is driven primarily by organic search and SEO via category- and brand-specific landing pages, with supplementary engagement through Facebook (facebook.com/teamsports.nzl) and Instagram (instagram.com/teamsports.nz) social channels. The company employs 11-50 people, carries no subsidiaries, has no parent, and has no disclosed funding, M&A, leadership transitions, or partnership history in the available data.

Name

Teamsports

Legal name

Teamsports

Website

https://teamsports.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Teamsports is a privately held New Zealand sports equipment retailer founded in 2003 in Auckland. It sells adidas-anchored multi-brand athletic apparel, footwear, and gear across football, rugby, cricket, and fitness to NZ consumers, teams, and clubs via teamsports.co.nz and a physical store.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sports equipment retail
• Athletic apparel
• Team sports gear
• Sports footwear
• E-commerce retail

Headquarters

HQ city

East Tamaki

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail E-commerce Sales: Teamsports generates revenue through direct-to-consumer sales of sports equipment, apparel, and accessories via their e-commerce website. The store operates as an online retailer selling branded sports products to individual consumers, sports teams, clubs, and organizations throughout New Zealand. Products range from footwear and clothing to specialized sports equipment with varying price points from budget items to premium goalkeeper gloves at $239.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Teamsports operates a New Zealand-focused multi-brand sports equipment retail business, selling athletic apparel, footwear, and equipment across football, rugby, cricket, boxing, martial arts, swimming, hockey, badminton, fitness, athletics, and outdoor recreation. The business sells directly to consumers via its Magento-based e-commerce storefront (teamsports.co.nz) with nationwide delivery and a physical retail location in East Tamaki, Auckland, carrying brands such as adidas, Flexfit, PSD, Caribee, Pony, Shrey, Payntr, SMAI, SMNZ, Aerobie, and Coop.

Product overview

Teamsports is a New Zealand-based sports equipment e-commerce retailer operating a multi-brand platform that sells athletic apparel, footwear, and equipment. The core offering centers around adidas products across multiple sports categories (football, swimming, boxing, martial arts, hockey, badminton, rugby, athletics) as well as branded accessories like Flexfit caps, PSD underwear, Caribee outdoor gear, and Cricket equipment. The portfolio includes sub-brands such as Football HQ for training accessories, and features various third-party brands including Pony, SMAI Boxing, SMNZ Boxing, Aerobie, Coop, and Shrey. Products are organized by sport/type with categories spanning footwear, fitness equipment, water sports, bags, golf, mouthguards, winter headwear, heatpress vinyl, and baselayer.

Differentiator

Problem solved

Functional benefit

Products and services

• Football/Soccer Equipment Range Complete football/soccer range including boots, team kit, goalkeeping equipment, training gear, and accessories such as cones, speed rings, hurdles, agility ladders, shin guards, and coaching equipment via the Football HQ accessories line. Targeted at football players, teams, and clubs.
• Rugby Apparel and Equipment Rugby apparel and equipment including World Cup, adult, and children's ranges under the adidas rugby line. Targeted at rugby players, teams, and clubs in New Zealand.
• Cricket Equipment Cricket equipment including helmets (Shrey), baselayer, footwear (Payntr), bags, gloves, guards, bats, and accessories. Targeted at cricket players and clubs in New Zealand.
• Boxing Equipment Boxing equipment including gloves, punching bags, headguards, wraps, protection gear, and footwear under the adidas boxing line as well as SMAI Boxing and SMNZ Boxing branded products. Targeted at boxers, martial artists, and fitness users.
• Martial Arts Equipment Martial arts equipment covering karate, taekwondo, judo, jiu-jitsu, and MMA disciplines. Targeted at martial arts practitioners and clubs.
• Athletic Apparel and Teamwear Sports apparel including teamwear, tees, polos, hoodies, jackets, pants, shorts, tracksuits, socks, baselayer, and compression wear (Techfit) for men's, women's, and youth under the adidas clothing line. Targeted at sports participants and teams across multiple disciplines.
• Athletic Footwear Athletic footwear including weightlifting, martial arts/casual, slides, indoor, turf shoes, Pony brand, training, cricket, running shoes, and adidas Hockey/Badminton footwear. Targeted at athletes and active consumers across multiple sports.
• Fitness Equipment and Accessories Fitness equipment and accessories including lifting belts, boxing gear, workout gloves, gym balls, hydration, yoga mats, mouthguards, punching bags, recovery tools, resistance training, skipping ropes, steps, supports, and weights. Targeted at gym users and fitness enthusiasts.
• Flexfit Athletic Headwear and Caps Headwear brand offering various cap styles including Flexfit, Woolblend, Canvas, Trucker, Bucket, Fedora, Visor, Eco, Hawaiian, Camouflage, Tartan, Pinstripe, Soldier, Flat Peak, Cool & Dry, Mesh, Hi Vis, 3-Layer, A Frame, Swingman, 110 Perma Curve, 210 Fitted, Mini Ottoman, Low Profile, HB Caps, Royce Tech-Performance, Royce 3D Collection, Royce Collection, and Recycled/Eco caps in adult, youth, toddler, and infant sizes.
• PSD Performance Underwear and Athletic Apparel Performance underwear and athletic apparel for men's, women's, and youth featuring sports bras, boy shorts, classic cheeky, leggings, and accessories including grip socks and air fresheners.
• Caribee Outdoor and Camping Gear Outdoor and camping gear including sleeping bags, hydration, backpacks, travel packs, wet bags, tents, mattresses, coolers, and accessories. Targeted at outdoor and camping enthusiasts.
• Swimming and Water Sports Gear Swimming and water sports gear including swimwear, goggles, rashguards, and accessories for all ages, plus broader water sports equipment. Targeted at swimmers and water sports participants.
• Sports Bags Sports bags from adidas, Mojo, and Yak Pak brands. Targeted at athletes, teams, and active consumers.
• Body Wall Training Equipment High-performance training tool with rebound system for developing core strength, conditioning, and reaction time. Designed for football, rugby, martial arts, and explosive movement training. Targeted at athletes and trainers.
• Winter Headwear Cold weather headwear products for athletes and active consumers.
• Protective Mouthguards Protective mouthguards for sports participants.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Torpedo7: New Zealand-based sporting and outdoor goods retailer (also part of Super Retail Group) operating online and through stores, selling apparel, footwear, and equipment across cycling, fitness, water sports, and team sports — a direct NZ-market omnichannel peer to Teamsports.
• Rebel Sport: Major AU/NZ multi-sport retail chain (part of Super Retail Group) selling footwear, apparel, and equipment across football, rugby, cricket, fitness, and outdoor — the most directly comparable large-format sporting goods competitor serving the same trans-Tasman market as Teamsports.

Regional players

• Anaconda: AU/NZ outdoor and sporting goods big-box retailer selling apparel, footwear, camping, and fitness equipment — overlapping with Teamsports' outdoor, fitness, and water sports categories while serving the same regional customer base.
• Kathmandu: NZ-founded outdoor and active apparel/equipment retailer (Rip Curl/Ozmosis parent, KMD Brands). Overlaps with Teamsports on outdoor gear, base layers, and active apparel categories while sharing NZ/AU retail footprint.

Broad incumbents

• Mountain Warehouse: Multi-country outdoor and active wear retailer selling apparel, footwear, and equipment across fitness, camping, and water sports — comparable through multi-category sporting goods retail and value-focused brand positioning.
• Decathlon: Global sporting goods retailer with proprietary brands across virtually every sport category (football, rugby, swimming, fitness, martial arts, outdoor). Operates as both an online and store-based omnichannel retailer and competes head-on with Teamsports' category breadth.
• Amazon: Global online marketplace selling branded sporting apparel, footwear, and equipment across every category Teamsports carries — competing directly for NZ consumer search and pricing comparison.
• Wiggle / Chain Reaction Cycles: Global online sporting goods retailer specializing in cycling, running, swimming, and triathlon apparel/equipment — comparable through its e-commerce-first model and deep technical sporting goods assortment.
• JD Sports: Global multi-brand athletic and sports lifestyle retailer focused on footwear and apparel (including adidas) across team sports, training, and outdoor — overlapping with Teamsports on adidas-led team sport apparel and footwear demand.
• Sports Direct: Large European-founded multi-brand sporting goods retailer (Frasers Group) selling third-party brands across footwear, apparel, and equipment. Comparable through its multi-brand, multi-category assortment and discount-led positioning that targets similar value-conscious sports consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teamsports.nzl
• Instagraminstagram.com/teamsports.nz
• LinkedInlinkedin.com/company/team-sports-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teamsports