What The Apple Farm does

The Apple Farm is a privately held family fruit farm and artisan food producer operating from Cahir, County Tipperary, Ireland, where it has been continuously cultivating apples since 1968 in a region with centuries of apple-growing heritage. The company grows apples, pears, plums, sweet cherries, strawberries, and raspberries, and processes the majority of its produce on-site into a portfolio of apple-based beverages (pure apple juice, mixed fruit juices, sparkling juices, and mulled juices), unpasteurised cider vinegar produced via a 2-3 year slow fermentation process, Con's Real Irish Cider (limited to 2,000-bottle production runs), Cornelius's sparkling lemonades, apple crisps, and traditional jams. Technology is conventional food-production: carbonation via a carbonation stone, slow fermentation for vinegar, and traditional jam-making; the sole external ingredient dependency is blackcurrants sourced from Simon and Tina Mosse in Callan, Co. Kilkenny.

Revenue is generated through a direct-to-consumer model across three channels: a year-round on-farm shop, an Ireland-only e-commerce storefront with custom case-fill functionality, and phone ordering with courier delivery. Pricing is unit-based with case packs priced €36.95-€85.95 including packing and delivery, plus a bulk 25-litre cider vinegar drum at €59.95. Adjacent revenue comes from an on-farm Camping and Caravan Park operating as an agritourism hospitality offering. The company serves individual Irish consumers and farm visitors exclusively, with no B2B or enterprise distribution.

Strategic positioning rests on heritage (continuous operation since 1968), on-site production transparency, and a third-party validated quality signal (silver award and best non-alcoholic drink at the Irish Food Awards for Sparkling Apple Juice). The Sparkling Apple Juice and cider vinegar are signature differentiators, while apple crisps and third-party add-ons (David Llewellyn's Balsamic Vinegar, Highbank Orchard Apple Syrup) extend the assortment. No external funding has been raised and no parent company or institutional ownership is disclosed.

Name

The Apple Farm

Legal name

The Apple Farm

Website

https://theapplefarm.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

The Apple Farm is a family-owned Irish fruit farm in County Tipperary that grows apples and other fruits and processes them on-site into juices, ciders, vinegars, lemonades, crisps, and jams, selling directly to Irish consumers via an on-farm shop, an Ireland-only online store, and an on-site Camping and Caravan Park.

Ownership category

akta.pro rank

Product category

Artisanal Fruit Juice and Cider Production

NAICS

Apple Orchards (111331), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Canned Fruits Manufacturing (AFAKACAA), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Fruit farming
• Apple juice production
• Artisanal cider making
• Farm shop retail
• Orchard beverages

Headquarters

HQ city

Cahir

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Direct sales of fresh fruits including apples, pears, plums, sweet cherries, strawberries, and raspberries grown on the farm.
2. Processed Fruit Products: Sales of value-added products including apple juice, mixed juices (apple and blackcurrant, apple and strawberry, apple and raspberry), sparkling apple juice, mulled juices, lemonade, cider vinegar, jams, and Con's Cider.
3. Camping and Caravan Park: On-farm camping and caravan park accommodation services for visitors.
4. Apple Crisps: Sales of apple crisps including plain Elstar Apple Crisps and Elstar Apple Crisps with Belgian Chocolate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

The Apple Farm grows and sells fresh fruit (apples, pears, plums, sweet cherries, strawberries, raspberries) and processes these on-site into apple juice, mixed fruit juices, sparkling apple juice, mulled juices, unpasteurised cider vinegar with living culture, Con's Real Irish Cider, Cornelius's sparkling lemonades, apple crisps, and jams. Products are sold direct-to-consumer through a year-round on-site farm shop, an Ireland-only e-commerce store with courier delivery, and phone orders, alongside on-farm Camping and Caravan Park accommodation.

Product overview

The Apple Farm is a fruit-growing and food production business operating from County Tipperary, Ireland. The core product portfolio centres on apple juice and apple-based beverages, including pure apple juice (available in 750ml bottles and 3-litre pouches), mixed fruit juices (apple and strawberry, apple and raspberry, apple and blackcurrant), sparkling variants, and mulled juices for winter. Adjacent products include unpasteurised cider vinegar with living culture, Con's Real Irish Cider, and Cornelius's sparkling lemonades (regular and pink). Add-on products include apple crisps (plain and chocolate-coated), jams (strawberry, plum, apple jelly), and third-party items (balsamic vinegar, apple syrup). The farm also operates a camping/caravan park and a year-round farm shop alongside its online shop for Irish customers.

Differentiator

Problem solved

Functional benefit

Brands

• Con's Cider: Real Irish cider, available in cases of 12 x 500ml bottles
• Cornelius's Lemony Lemonade
• The Apple Farm Apple Juice

Products and services

• Apple Juice Fresh apple juice pressed on-farm from apples grown at The Apple Farm near Cahir, Co. Tipperary, balanced in flavour with sweetness and sharpness, featuring notes of pears from the Karmijn de Sonnaville apple variety; available in 750ml bottles and 3-litre pouches.
• Apple and Strawberry Juice Mixed juice made from farm-grown apples and strawberries, sweetly flavoured with less sharpness than pure apple juice, popular with children who like strawberries.
• Apple and Raspberry Juice Mixed juice made from farm-grown apples and raspberries with a strong raspberry flavour and good balance between sweetness and acidity.
• Apple and Blackcurrant Juice Mixed juice made from farm apples and blackcurrants grown by Simon and Tina Mosse in Callan, Co. Kilkenny, with a dramatic blackcurrant flavour like a quality cordial, no added sugars or artificial preservatives.
• Sparkling Apple Juice Carbonated apple juice made using the same simple methods as regular apple juice, with fizz added via a carbonation stone; silver-award winner and judged best non-alcoholic drink at the Irish food awards.
• Sparkling Apple and Blackcurrant Juice Carbonated apple and blackcurrant juice with bubbles, a refreshing sparkling drink alternative.
• Mulled Apple Juice Warming winter drink made from apple juice with added cloves, cinnamon, ginger, and secret ingredients; alcohol-free, served hot.
• Mulled Apple and Blackcurrant Juice Dark red warming winter drink made from apple and blackcurrant juices with cloves, cinnamon, ginger, and secret ingredients; alcohol-free.
• Unpasteurised Cider Vinegar with Living Culture Cider vinegar made over two to three years using slow fermentation that converts apple juice first to cider, then to vinegar; retains living bacterial cultures and may develop a 'mother'; sharply acidic with rounded apple character.
• Con's Real Irish Cider Real Irish cider produced in limited batches of 2,000 bottles per run, sold in cases of 12 x 500ml bottles through the farm shop and online store.
• Cornelius's Lemony Lemonade Sparkling lemonade made with lemons, sugar and water, with all acidity coming from lemons and no added ingredients; available in 750ml and 500ml bottles.
• Cornelius's Pink Lemony Lemonade Sparkling pink lemonade made with lemons, cranberry, sugar and water; cranberry adds slight extra bitterness; available in 750ml bottles.
• Apple Crisps Dried apple chips made from Elstar apples, available as plain 50g bags, 50g bags with Belgian chocolate coating, and 40g jars; positioned as a healthy snack.
• Strawberry Jam 340g jar of strawberry jam made from farm-grown strawberries, available via the custom case-fill option.
• Plum Jam 340g jar of plum jam made from farm-grown plums, available via the custom case-fill option.
• Apple Jelly 340g jar of apple jelly, available via the custom case-fill option.
• Camping and Caravan Park On-farm camping and caravan park accommodation available to visitors of The Apple Farm in Cahir, County Tipperary.

Quantifiable outcome

• Small production run of 2000 bottles for Con's Cider indicates limited availability and exclusivity

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Simon and Tina MosseminorOthersSimon and Tina Mosse grow blackcurrants for The Apple Farm. Their blackcurrants are used in the Apple and Blackcurrant Juice and Sparkling Apple and Blackcurrant Juice products. They are located in Callan, Co. Kilkenny, near The Apple Farm in Tipperary.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hepburn's Apple Juice: UK (Hepburn & Co) small-batch English apple juice presser operating a farm-based pressed juice brand similar in scale to The Apple Farm. Comparable as a specialist single-orchard pressed-apple-juice producer offering an apples-bottled-at-source alternative for the small UK & Ireland craft juice segment.
• Coppenagh Farm Shop: Small Irish fruit farm growing apples, strawberries, and other soft fruit with an on-site farm shop. Directly comparable as a multi-fruit Irish grower-farm-retail operation serving the same consumer segments via the same on-premise retail and seasonal-pick format.
• Highbank Orchard: Irish Midlands-based orchard and apple-products maker producing apple juice, cider vinegar, and apple syrup from estate-grown fruit. Explicitly comparable: appears as an active ingredient supplier to The Apple Farm (Highbank Orchard Apple Syrup is stocked on the Apple Farm's online shop) and competes in the same craft Irish apple-derivative category.
• Armagh Cider Company: Small-batch craft Irish cider producer based in Armagh, Northern Ireland. Comparable as an artisanal orchard-based cider maker selling premium, provenance-led cider through e-commerce and select trade channels — the closest mid-size peer to Con's Cider in mission and scale.
• Tempted Cider: Tipperary-based small-batch craft Irish cidermaker producing single-variety premium ciders from estate-grown apples. Comparable as a Tipperary orchard-rooted cider peer competing for similar craft and food-service customers in the regional artisan beverage category.
• Long Meadow Cider: Northern Ireland family-run cider producer using 100% freshly pressed apples. Comparable artisanal single-estate cider model with direct-to-consumer and farm-shop presence, similar scale, and similar small-batch production constraints to Con's Cider.

Broad incumbents

• Glendalough Distillery: Wicklow-based Irish craft spirits and drinks producer. Comparable as a county-rooted craft Irish beverage brand using local provenance and award recognition (similar to The Apple Farm's Silver Award) to build premium positioning across DTC and trade channels.
• Bulmers (C&C Group): Ireland's largest cider brand under C&C Group, headquartered in Clonmel, County Tipperary — the same county as The Apple Farm. Directly comparable as the dominant scale cider maker competing for the same Irish consumer occasions with apples grown in the same region; the relevant incumbent against whose premium artisanal positioning The Apple Farm's Con's Cider must differentiate.
• Wilkin & Sons (Tiptree): Established English preserves and fruit-based condiment maker (Tiptree jams, jellies, vinegars, fruit juices). Comparable as a heritage farm-rooted fruit-preserves brand spanning jams, jellies, and vinegar — overlapping with The Apple Farm's strawberry jam, plum jam, apple jelly, and cider vinegar ranges at scale The Apple Farm cannot yet reach.
• Ballymaloe Food Co. Long-established East Cork Irish food brand built around the Ballymaloe Cookery School. Comparable as an Irish artisanal food producer with a multi-generational heritage-led brand spanning preserves, relishes, and other craft CPGs — directly competitive in the farm-shop and gift/hamper channels where The Apple Farm also sells its jams and preserves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IrishAppleFarm
• LinkedInlinkedin.com/company/the-apple-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Apple Farm