Long Meadow Cider

What Long Meadow Cider does

Long Meadow Cider is a privately held, third-generation family-owned craft beverage producer headquartered at Long Meadow Farm in Portadown, County Armagh, Northern Ireland, with operations dating to 1968 when founder Peter McKeever Senior planted the first Bramley apple tree. The company produces a portfolio of seven craft cider variants (Blossom Burst, Medium, Oak-Aged, Rhubarb & Honey, Berry Blast, Alcohol-Free, and Mango), three apple juice SKUs (Still, Sparkling, and Spiced), and an Irish Cider Vinegar with 'The Mother' containing natural enzymes and probiotics, all from home-grown, handpicked apples processed through on-site natural pressing and fermentation led by father-and-son team Pat and Peter McKeever.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce via its own website (with own drivers in BT60-BT67 postcodes and Copper Star courier for UK mainland), wholesale distribution to over 100 bars, off-licences, and restaurants across Ireland and the UK, and major-retail listings including Tesco Ireland, Marks & Spencer Republic of Ireland, Sainsbury's, and Amazon UK, with foodservice reach extended via a 2025 partnership with Sysco. Pricing is case-based across the cider, juice, and vinegar ranges (e.g., £36 per 12x500ml Oak-Aged case, £30 per 12x750ml Still Apple Juice case), supplemented by gift cards (£10–£200), branded merchandise, and gift packs.

A second revenue layer sits in agritourism and venue hire: an Orchard/Cider Tour Experience priced at £39.50 per adult, a seasonal 'Among the Apple Blossom' event, wellness retreats, and the glass-fronted Bramley Barn available for private hire (up to 60 guests), co-marketed with Armagh City Hotel and combined with Game of Thrones Studio Tour packages. The brand carries an extensive awards profile across Blas na hEireann, Great Taste, International Cider Challenge, and Good Food Ireland, and has been visited by the Prince and Princess of Wales, all of which underpin its premium retail and trade positioning.

Name

Long Meadow Cider

Legal name

Long Meadow Cider

Website

https://longmeadowcider.com

Company type

Private

Founded year

1968

Operating status

Operating

Short description

Long Meadow Cider is a third-generation, family-owned craft cider, apple juice, and cider-vinegar producer based in County Armagh, Northern Ireland, supplying Tesco Ireland, M&S ROI, Sainsbury's, Amazon UK, and 100-plus hospitality venues alongside agritourism tours and venue hire.

Ownership category

akta.pro rank

Product category

Craft Cider & Apple Beverages

NAICS

Apple Orchards (111331)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cideries & Meadery Tasting Rooms (THAFALAI), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ), Cider & Perry Production (AFAFAAAD)

Keywords

• Craft cider production
• Apple cider vinegar
• Apple juice products
• Orchard tours
• Agritourism experiences

Headquarters

HQ city

Portadown

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Cider and Product Sales: Direct consumer sales of craft ciders (various varieties), apple juices (still and sparkling), spiced apple juice, and Irish cider vinegar through the company's own e-commerce store. Case-based pricing with home delivery in Northern Ireland and courier delivery to UK mainland.
2. Wholesale and Retail Distribution: Products distributed to over 100 bars, off-licenses, and restaurants throughout Ireland and the UK. Stocked in Tesco Ireland, Marks & Spencer ROI, Sainsbury's, and available on Amazon UK. Foodservice distribution via Sysco.
3. Farm Tours and Experiences: Orchard/cider tour experiences with tastings, tea/coffee, apple tart and fresh cream priced at £39.50 per adult. Additional events including wellness retreats (£25/person) and seasonal experiences. Minimum 10 attendees required for tours to run.
4. Bramley Barn Venue Hire: Private hire of the glass-fronted Bramley Barn for weddings, family parties, christenings, and corporate meetings/events. Venue accommodates up to 60 people with on-site amenities including WiFi and projector.
5. Merchandise and Gift Products: Sale of branded merchandise (e.g., embroidered aprons at £24) and gift packs containing ciders and branded glassware. Gift cards sold in £10-200 denominations for use in online shop and tour purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Long Meadow Cider is a family-owned craft beverage producer that grows, presses, ferments, and bottles ciders, apple juices, and unfiltered apple cider vinegar on its own Bramley apple orchards in County Armagh, Northern Ireland. The company sells seven cider varieties, three apple juice styles, Irish Cider Vinegar with 'The Mother,' gift packs, and branded merchandise, and operates on-farm orchard tours, tasting experiences, seasonal events, and Bramley Barn venue hire.

Product overview

Long Meadow Cider is a family-owned craft beverage producer offering a portfolio of award-winning ciders, apple juices, and cider vinegars, alongside experiential tourism offerings. The core product line includes seven distinct cider varieties (Blossom Burst, Medium, Oak-Aged, Rhubarb & Honey, Berry Blast, Alcohol-Free, and Mango), three apple juice products (Still, Sparkling, and Spiced), and Irish Cider Vinegar with 'Mother.' The company also sells gift packs, gift cards, and branded merchandise. Complementary to the product business, Long Meadow offers agritourism experiences including orchard/cider tours with tastings, seasonal events like the Apple Blossom experience, and wellness retreats. The Bramley Barn venue is available for private hire for events and corporate functions. Products are distributed through major UK and Irish retailers including Marks & Spencer, Tesco, Sainsbury's, and Amazon UK, as well as via direct online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Blossom Burst Cider An elegant, mellow craft cider with notes of sweet orchard fruit and a persistent, rich zest, sold as a case of 12 x 500ml bottles at 4.5% ABV. Targeted at adult craft cider consumers via D2C, trade, and retail.
• Medium Cider Award-winning artisan cider with the character of a traditional cider and a unique zing from a closely-guarded fermentation process, sold as a case of 12 x 500ml bottles at 4.5% ABV.
• Oak-Aged Cider A premium cider traditionally crafted in Irish oak barrels for maturity, delivering a rich experience for cider enthusiasts. Case of 12 x 500ml bottles at 5.5% ABV, priced at £36 per case.
• Rhubarb & Honey Cider A fresh, light, clean cider with an initial taste of rhubarb slightly sweetened with honey, lightly carbonated. Case of 12 x 500ml bottles at 4.0% ABV.
• Berry Blast Cider A contemporary craft cider combining the succulence of wild berries with traditional Irish cider character. Case of 12 x 500ml bottles at 3.4% ABV.
• Alcohol-Free Cider A finely crafted artisan cider delivering all the flavor and character of the award-winning Medium Cider without the alcohol. Pale golden with soft carbonation and a clean, crisp finish. Case of 12 x 500ml bottles at 0.05% ABV, priced at £24.
• Mango Cider A refreshing, fruit-forward seasonal cider combining the crisp character of fresh-pressed apples with the smooth, tropical sweetness of ripe mango. Light and easy-drinking at 3.4% ABV, priced at £30 per case.
• Cider Mixed Case A curated mixed case containing 12 bottles of finest cider: 3x Medium, 3x Blossom Burst, 3x Rhubarb & Honey, 3x Berry Blast. Priced at £35 per case.
• Still Apple Juice Bursting with 100% natural apple freshness from home-grown apples. Alcohol-free, concentrate-free, and suitable for vegetarians. Cases of 12 x 250ml (£18) or 12 x 750ml (£30).
• Sparkling Apple Juice 100% natural sparkling apple juice bursting with fresh apple character. Alcohol-free, concentrate-free, and suitable for vegetarians. Cases of 12 x 250ml or 12 x 750ml bottles.
• Spiced Apple Juice Apple juice infused with seasonal spices of orange, cloves, cinnamon and nutmeg. Best enjoyed hot but can be served cold; ideal for the festive season. Case of 12 x 750ml bottles priced at £36.
• Irish Cider Vinegar (with 'The Mother') Unfiltered, raw apple cider vinegar containing the 'Mother' — natural enzymes and probiotics. Made from top-grade Irish cider produced from home-grown, handpicked apples. Available in 2x500ml (£14), case of 12x500ml (£78), and 10L drums for UK mainland.
• Long Meadow Gift Pack Gift pack containing two premium ciders (Blossom Burst and Medium) and a Long Meadow Cider chalice glass. Sold as 3 x Gift Packs at £36 per pack.
• Long Meadow Gift Card Electronic gift card delivered via email, usable on the online shop and for Tour Experience purchases (excluding alcohol purchases per legislation). Available in £10, £20, £30, £40, £50, or custom denominations up to £200. Valid for one year.
• Long Meadow Apron Bespoke bottle-green apron embroidered with the Long Meadow Farm logo. Priced at £24 each.
• Orchard/Cider Tour Experience Immersive on-farm experience including an orchard walk, production process tour, apple cider vinegar benefits talk, and relaxation in the glass-fronted Bramley Barn with hot drinks, apple tart and fresh cream. Minimum 10 participants. Adults £39.50, Young Adults (6-17) £32.50, Child (0-5) Free, Family package £130.
• Among the Apple Blossom Tour Guided orchard walk during apple blossom season with family stories and insights into traditional apple growing, plus griddle soda bread demonstration, tastings, tea/coffee/juice, and light lunch in the Bramley Barn. Includes coach tour from Armagh City Hotel. £54 per person.
• Wellness in the Orchard Retreat Wellness retreat in the orchard on Saturday 22nd August 2026, 10am-1pm, featuring guided mat Pilates, apple cider vinegar wellness talk and tasting, Skinician skin analysis, and KIJN Activewear pop-up shopping. £25 per person; optional B12 injection (£10) and Body Hydration Scan (£10) add-ons. Over-18s only.
• Bramley Barn Venue Hire Glass-fronted event venue in the heart of the orchard, available for private hire. Ideal for weddings, family parties, christenings, corporate events and meetings. Features high-speed WiFi, projector screen, and ample car parking. Accommodates up to 60 people.

Quantifiable outcome

• Available in over 100 bars, off-licenses, and restaurants throughout Ireland and the UK
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tesco IrelandcoreChannel Partner/ Reseller/ DistributorLong Meadow Medium, Blossom, and Rhubarb ciders are now stocked in Tesco Ireland stores across the Republic of Ireland, marking a major retail expansion.
• Marks & Spencer (Republic of Ireland)coreChannel Partner/ Reseller/ DistributorAll five Long Meadow Ciders and Pure Apple Juice are stocked in Marks & Spencer Republic of Ireland stores, representing a significant retail listing for the brand.
• Sainsbury'scoreChannel Partner/ Reseller/ DistributorLong Meadow Cider achieved Salsa Accreditation (food safety standard) enabling listing at Sainsbury's stores.
• Amazon UKcoreChannel Partner/ Reseller/ DistributorThe entire Long Meadow Cider craft cider range is available on Amazon UK, providing UK-wide online distribution and making products accessible to consumers beyond the brand's local delivery areas.
• Armagh City HotelminorGTM or Marketing PartnerArmagh City Hotel partners with Long Meadow Cider for tour experiences, offering 15% discount on bed & breakfast rates for tour bookers. Joint marketing for events and experiences.
• Game of Thrones Studio TourminorGTM or Marketing PartnerExclusive combination package pairing Long Meadow Cider orchard/cider tours with Game of Thrones Studio Tour experiences, creating a combined Northern Ireland tourism offering.
• Armagh Banbridge Craigavon CouncilminorGTM or Marketing PartnerArmagh Banbridge Craigavon Council organized the Guided coach tour series (May Bank Holiday) featuring Long Meadow Cider experiences, including 'Among the Apple Blossom' spring event.
• Donna Fox ToursminorChannel Partner/ Reseller/ DistributorDonna Fox Tours serves as a tour guide operator for Long Meadow Cider experiences, hosting coach tours from Armagh City to the farm as part of the Armagh orcharding experience.
• Cara Tours (US)minorChannel Partner/ Reseller/ DistributorCara Tours (US-based tour operator) includes Long Meadow Cider visits in their Irish tour itineraries, bringing international visitors to the farm.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Thatchers Cider: Thatchers is a fourth-generation family-owned UK craft cider producer based in Somerset. Comparable to Long Meadow on family business structure, craft positioning, multi-channel UK distribution, and breadth of cider SKUs across mainstream and flavoured ranges.
• Dunkertons Cider: Dunkertons is a UK craft organic cider producer using its own Herefordshire orchards. Comparable to Long Meadow on small-batch craft focus, orchard ownership, and farm-based provenance story.
• Oliver's Cider and Perry: Oliver's is a UK craft cider and perry producer based in Herefordshire with its own orchards. Comparable to Long Meadow on craft scale, traditional production methods, and orchard-based differentiation.
• Aspall: Aspall is a UK family-owned craft cyder and cider vinegar producer based in Suffolk with its own orchards. Closely comparable to Long Meadow in family heritage, orchard-to-bottle vertical integration, cider-plus-vinegar product mix, and craft premium positioning.
• Cornish Orchards: Cornish Orchards is a UK craft cider and juice producer in Cornwall with national retail listings. Comparable to Long Meadow on craft premium positioning, juice and cider portfolio, and UK-wide retail reach including supermarkets.
• Sandford Orchards: Sandford Orchards is an independent UK craft cider maker in Devon that grows, presses, and ferments its own apples. Direct comparable to Long Meadow on vertical integration, single-site orchard model, and craft premium positioning.

Broad incumbents

• Westons Cider: Westons is a long-established UK family cider producer with a Cider Museum and visitor centre offering tours and tastings. Comparable to Long Meadow on family heritage, cider tourism, and craft premium branding, but operating at materially larger scale.
• Bulmers (Magners): Bulmers/Magners is the leading Irish cider brand, owned by Heineken. Operates in the same Irish/UK cider category as Long Meadow but at vastly larger scale; relevant as the dominant shelf competitor and benchmark for Irish retail distribution.
• Bragg: Bragg is the leading US apple cider vinegar brand, particularly strong in the 'with the Mother' health segment. Relevant as the dominant global benchmark for Long Meadow's Irish Cider Vinegar product and health-positioned ACV category.

Others

• The Cider Lab / Taproom operators: Westons Cider Visitor Centre and similar cider taproom/visitor operations represent comparable cider-tourism business models. Adjacent/ecosystem peer relevant for Long Meadow's Bramley Barn venue and orchard tour experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/longmeadowcider
• Facebookfacebook.com/longmeadowcider
• Instagraminstagram.com/long.meadow.cider
• LinkedInlinkedin.com/company/long-meadow-cider-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Meadow Cider