Red Maverick Media

What Red Maverick Media does

Red Maverick Media is a privately held, boutique political campaign consulting firm specializing in Republican candidates, co-founded by Ray Zaborney and Mike Leavitt, with a small team (1-10 employees) operating from offices in Harrisburg, PA, Richmond, VA, and Maine. The firm delivers a full-service consulting stack: general political strategy and day-to-day campaign management, communications strategy, direct mail design and production, online engagement (including programmatic display and OTT/CTV), television and radio advertising, telephone voter contact (live calls, automated calls, texting), and field operations. Its technical capabilities center on third-party voter data — i360 for propensity and affinity modeling, and 1892 Polling for benchmark surveys and message testing — used to power phased multi-channel voter outreach programs segmented by Republican propensity, swing voter status, and turnout priority.

The business model is professional services: project-based fees and retainer arrangements for campaign cycles, with pricing not publicly disclosed and a stated preference for fewer clients and more victories over scale. Go-to-market is sales-led and event-driven, anchored on direct relationships with candidates, party committees, and elected officials across federal, statewide, and local races (e.g., Gov. Larry Hogan, Sen. Susan Collins, Rep. Dr. John Joyce, and Supervisor Pat Herrity). The client base is concentrated in the Republican political ecosystem — candidates at all levels plus state party committees, PACs, and select corporate advocacy engagements — with reputation built through earned media, public case studies of electoral wins, and industry recognition including Reed Awards and AAPC Pollie Awards in 2023 and 2024.

The firm has no disclosed funding, is not backed by venture capital or private equity, and ownership remains concentrated among the founding partners and named Managing Partner Chris Leavitt (formalized March 2024). Operational signals include expansions into a Maine office to serve New England, ecosystem partnerships (i360, 1892 Polling, Camelback Strategies), and ongoing senior-team additions suggesting deliberate, capability-led growth rather than rapid scale.

Name

Red Maverick Media

Legal name

Red Maverick Media

Website

https://redmaverickmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Maverick Media is a boutique Republican political campaign consulting firm offering full-service strategy, direct mail, digital and OTT/CTV advertising, voter contact, and field operations to GOP candidates at local, state, and federal levels.

Ownership category

akta.pro rank

Product category

Political Campaign Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Political & Advocacy Advertising (MPADAEAK)

akta.pro secondary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Political campaign consulting
• Campaign strategy services
• Direct mail campaigns
• Voter outreach services
• Political advertising services

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Political Campaign Consulting: General consulting and political strategy services for political candidates, party committees, PACs, and corporate leaders. Revenue is generated through project-based fees and retainer arrangements for ongoing campaign management, strategic advisory, and day-to-day campaign operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Red Maverick Media is a full-service Republican political campaign consulting firm that provides strategic advisory, communications strategy, direct mail design and production, online engagement (digital/OTT/CTV/programmatic advertising), television and radio ad placement, and telephone voter contact programs. Services are delivered directly to political candidates, party committees, PACs, and corporate leaders across federal, state, and local races.

Product overview

Red Maverick Media is a full-service political campaign consulting firm offering a comprehensive suite of services including General Consulting/Political Strategy, Communications Strategy, Direct Mail, Online Engagement, Television and Radio advertising, and Telephone Voter Contact. The firm specializes in data-driven campaign strategies combining polling, voter modeling, opposition research, field operations, and multi-channel voter outreach (mail, digital, TV, radio, phone, and text) to help Republican candidates win elections at all levels from local to statewide and federal races.

Differentiator

Problem solved

Functional benefit

Products and services

• General Consulting / Political Strategy

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Camelback StrategiesminorStrategic or Co-development Partner · 1 August 2023Brought in to assist with grassroots field campaigns specifically focused on door canvassing and voter contact efforts. The partnership was targeted at low-propensity Republican voters and micro-targeted voter engagement for the Herrity campaign.
• 1892 PollingcoreStrategic or Co-development PartnerPolling partner used for benchmark surveys, message testing, and voter opinion research. The partnership involved polling projects to test positive and negative messages and inform campaign strategy.
• i360coreTechnology or IntegrationVoter data and modeling partner providing voter propensity and affinity modeling capabilities. Used to coordinate targeted messaging with relevant voter segments and inform campaign contact strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Targeted Victory: Republican digital, data, and advertising firm specializing in online voter targeting and CTV/OTT — directly comparable to Red Maverick Media's online engagement and OTT/CTV capabilities.
• National Media Research, Planning & Placement: Republican-affiliated media buying and research firm handling TV and radio placement for GOP campaigns; overlaps with Red Maverick Media's television and radio advertising service line.
• Axiom Strategies: Major national Republican political consulting firm offering general consulting, media, and direct mail for GOP campaigns; the closest large-scale analogue to Red Maverick Media's full-service GOP campaign model.
• Daines Group: Republican political and public affairs consulting firm providing strategy, advertising, and direct mail services; comparable boutique GOP consulting peer.
• FP1 Strategies: Republican political consulting and advertising firm with strong direct mail and TV capabilities; comparable as a multi-state GOP general consulting competitor.
• Camelback Strategies: Republican grassroots and field campaign firm; comparable peer on the field/door-knocking component of Red Maverick Media's voter outreach offering and an actual partner of the firm.
• BrabenderCox: Pennsylvania-based Republican political consulting firm providing media, direct mail, and campaign strategy in Mid-Atlantic state and federal races; direct peer given shared PA footprint and GOP orientation.
• Wilson Perkins Allen: Republican political consulting firm offering direct mail, media, and strategic consulting for GOP candidates at federal and state level; comparable on services and client base.
• OnMessage Inc. Republican-focused consulting firm specializing in direct mail, television advertising, and strategic communications for GOP candidates and conservative causes; directly comparable on services and partisan positioning.

Emerging players

• Public Opinion Strategies: Leading Republican polling and public opinion research firm; comparable to Red Maverick Media's polling-adjacent offering through its 1892 Polling partnership, though narrower in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redmavmedia
• Facebookfacebook.com/RedMaverickMedia
• Instagraminstagram.com/redmavmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Maverick Media