The Diamond Face Institute

What The Diamond Face Institute does

The Diamond Face Institute is a Beverly Hills-based facial plastic and reconstructive surgery private practice founded in 2004 and operated as a sole proprietorship by double board-certified surgeon Dr. Jason B. Diamond, MD, FACS. The practice delivers exclusively facial procedures — surgical (facelifts including deep plane, mini, vertical, endoscopic, and revision variants, rhinoplasty and revision rhinoplasty, neck lifts, brow lifts, blepharoplasty, cheek/mid-face lifts, facial fat transfer, custom facial implants including the trademarked Diamond Tripartite™, hair and eyebrow transplantation, hairline lowering) and non-surgical (Diamond InstaFacial® PRP/laser/microneedling protocol, Diamond Facial Sculpting® bone-level dermal fillers, Diamond Facial Contouring, BOTOX, DiamondGlow, Sofwave, EMSCULPT, EMFACE, CO2LIFT, injectables, and laser rejuvenation). Patient acquisition channels combine celebrity-driven earned media (Vogue, Harper's Bazaar, Vanity Fair, Forbes, Marie Claire, Elle), owned social (Instagram, YouTube, Facebook), and a content blog, targeting high-net-worth individuals, celebrities, and international patients.

The business operates across three premium locations — Beverly Hills HQ (9400 Brighton Way penthouse suite), New York (119 5th Avenue), and Dubai private visits — supported by concierge partnerships with Pearl Recovery Retreat, Peninsula Beverly Hills, Beverly Hills Hotel, Luxe Hotel, and CareCredit patient financing. Surgical consultations are priced at $1,000 and laser consultations at $350, both applicable to treatment cost, with the Diamond InstaFacial positioned around $4,000+. In 2023 the practice extended its brand into consumer products via Dr. Diamond's Metacine, a direct-to-consumer clinical skincare line featuring patent-pending Bioactive Hydrolipid Fusion™ technology, distributed through drdiamondsmetacine.com and a separate shop storefront. Revenue is not publicly disclosed and the practice maintains no external funding or parent company, relying entirely on Dr. Diamond's personal brand, celebrity clientele visibility, and proprietary branded procedures for competitive differentiation.

Name

The Diamond Face Institute

Legal name

Jason B. Diamond, MD

Website

https://jasonbdiamond.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Diamond Face Institute is Dr. Jason B. Diamond's Beverly Hills-based private practice delivering exclusively facial plastic surgery and non-surgical aesthetic procedures to high-net-worth individuals and celebrity clients across Beverly Hills, New York, and Dubai, with a 2023-launched clinical skincare line sold direct-to-consumer under the Dr. Diamond's Metacine brand.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Facial plastic surgery
• Non-surgical aesthetics
• Cosmetic injectables
• Skincare products
• Rhinoplasty procedures

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: Facial plastic surgery procedures including facelifts, neck lifts, rhinoplasty, blepharoplasty, brow lifts, and custom facial implants. These are high-ticket one-time procedures with consultation fees of $1,000 applicable towards treatment.
2. Non-Surgical Procedures: Injectable treatments (BOTOX, dermal fillers), laser treatments, Diamond InstaFacial, Diamond Facial Sculpting, Diamond Facial Contouring, EMSCULPT, EMFACE, Sofwave, and skincare treatments.
3. Skincare Products: Dr. Diamond's Metacine skincare line sold direct-to-consumer through drdiamondsmetacine.com, including moisturizers, serums, and night creams with proprietary bioactive formulations.
4. Consultation Fees: Consultation fee of $1,000 USD for surgical consultations, $350 USD for laser aesthetic consultations, both applicable towards subsequent treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Diamond Face Institute is a facial plastic surgery practice offering surgical facial procedures (rhinoplasty, facelift, eyelid surgery, neck lift, brow lift, fat transfer, cheek and chin augmentation, buccal fat removal, lip augmentation, ear surgery, and scar revision) and non-surgical facial rejuvenation (Botox, dermal fillers, Kybella, CoolSculpting, Ultherapy, microneedling, chemical peels, laser skin resurfacing, and liquid facelift/rhinoplasty). The practice also sells its proprietary Metacine skincare line and provides hair restoration services and select body contouring procedures.

Product overview

The Diamond Face Institute is a facial plastic surgery medical practice led by Dr. Jason B. Diamond in Beverly Hills, CA, offering a comprehensive portfolio of surgical and non-surgical facial enhancement procedures. The practice operates on a platform-plus-modules model centered around Diamond Facial Rejuvenation, which is Dr. Diamond's signature holistic approach combining multiple procedures for balanced, natural-looking results. Surgical offerings include facelifts (with variants including Deep Plane, Mini, Vertical, Endoscopic, and Revision), neck lifts, rhinoplasty, brow lifts, eyelid surgery, cheek/mid-face lifts, facial fat transfer, and customized facial implants (including The Diamond Tripartite for jawline enhancement). Non-surgical offerings include Diamond Facial Sculpting, Diamond Facial Contouring, Diamond InstaFacial, BOTOX Cosmetic, EMSCULPT, EMFACE, Sofwave, and various laser and injectable treatments. The practice also launched Dr. Diamond's Metacine in 2023, a clinical skincare product line for at-home use. Services are provided across three locations: Beverly Hills (CA), New York (NY), and Dubai (with private visits).

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Diamond's Metacine: A skincare product line featuring human-identical bioactives, including the InstaFacial Collection (HYDR/O Bioactive Hydrolipid Barrier Moisturizer, InstaFacial Plasma Bioactive Growth Factor Serum, InstaFacial Emulsion Retinopro Growth Factor Night Cream, InstaFacial Infusion Biomimetic Microcollagen Matrix).
• Diamond Facial Rejuvenation
• Diamond InstaFacial
• Diamond Facial Sculpting
• Diamond Facial Contouring
• The Diamond Tripartite

Products and services

• Rhinoplasty Surgical reshaping of the nose for cosmetic and functional improvement, offered to individual patients seeking facial enhancement.
• Facelift
• Eyelid Surgery (Blepharoplasty) Surgical rejuvenation of the upper and/or lower eyelids to address drooping skin, puffiness, and under-eye bags.
• Neck Lift Surgical procedure to tighten and contour the neck and jawline, addressing neck laxity and banding.
• Brow Lift Surgical elevation of the brow to reduce forehead lines and a heavy or sagging brow.
• Fat Transfer to Face Surgical use of the patient's own fat to restore facial volume and contour.
• Cheek Lift / Cheek Augmentation Surgical enhancement of the cheeks to restore youthful volume and definition.
• Buccal Fat Pad Removal Surgical reduction of buccal fat pads to slim and contour the lower face.
• Lip Augmentation Surgical and injection-based enhancement of lip volume and shape.
• Chin Augmentation Surgical reshaping or implant-based enhancement of the chin for improved facial balance.
• Ear Surgery (Otoplasty) Surgical reshaping of the ears to address prominence or asymmetry.
• Facial Scar Revision Surgical revision of facial scars to improve their appearance and blend with surrounding skin.
• Male Facelift / Male Neck Lift / Male Eyelid Surgery
• Botox / Men's Botox Injectable neuromodulator treatment to temporarily reduce dynamic facial wrinkles.
• Dermal Fillers Injectable filler treatments to restore facial volume, contour features, and soften lines.
• Kybella
• CoolSculpting Non-invasive fat reduction treatment using controlled cooling technology.
• Ultherapy Non-invasive ultrasound treatment to lift and tighten skin on the face and neck.
• Microneedling Collagen-induction therapy using fine needles to improve skin texture and tone.
• Chemical Peels Chemical exfoliation treatments to improve skin clarity, tone, and texture.
• Laser Skin Resurfacing
• Liquid Facelift Non-surgical facial rejuvenation combining injectables (fillers and neuromodulators) to lift and contour the face.
• Liquid Rhinoplasty
• Non-Surgical Neck Lift
• Non-Surgical Eyelid Lift
• Non-Surgical Facelift
• Metacine Skincare
• PRP for Hair Loss
• Laser Hair Removal
• Hair Transplant
• BodyTite / FaceTite
• Brazilian Butt Lift
• Male Liposuction
• Male Tummy Tuck
• Gynecomastia Surgery
• Consultations and Virtual Consultations

Quantifiable outcome

• Diamond InstaFacial described as $4,000+ facial treatment
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• Pearl Recovery RetreatminorOthersRecommended recovery care partner for post-operative patients. Provides around-the-clock assistance and transportation services for surgery patients. Dr. Diamond requires most patients to stay at least one night in a recovery center.
• The Peninsula Beverly HillsminorOthersAAA Five Diamond and Forbes Five Star-rated hotel recommended for out-of-town patients. Located at 9882 South Santa Monica Boulevard, Beverly Hills, CA 90212.
• The Beverly Hills HotelminorOthersHistoric luxury hotel recommended for out-of-town patients. Located at 9641 Sunset Boulevard, Beverly Hills, CA 90210. Known as a destination for Hollywood's elite.
• Luxe HotelminorOthersBoutique hotel on Rodeo Drive recommended for out-of-town patients. Modern decor with sophisticated Southern California style. Located at 360 North Rodeo Drive, Beverly Hills, CA 90210.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paul Nassif, MD: Beverly Hills facial plastic surgeon known for celebrity clientele and high visibility via the Botched TV franchise. Direct competitor for HNW facial plastic surgery patients on the West Coast.
• Andrew Jacono, MD: NYC and Great Neck facial plastic surgeon widely regarded as a celebrity-tier counterpart in facial plastic surgery. Operates a similarly positioned high-end practice with proprietary techniques, dual coasts reach, and comparable affluent target patient base.
• Cassileth Plastic Surgery: Beverly Hills-based plastic surgery practice offering premium cosmetic procedures with celebrity-area clientele. Directly comparable on West Coast luxury facial aesthetic services.
• Lara Devgan, MD Plastic Surgery: NYC-based facial plastic surgeon with a similarly premium brand, celebrity clientele, and an adjacent clinical skincare line (Dr. Lara Devgan Skincare). Comparable on cosmetic facial surgery plus branded skincare product adjacency.
• Haideh Hirmand, MD: NYC aesthetic plastic surgeon practicing on Park Avenue serving HNW clientele. Comparable premium positioning and surgical facial focus, including facelifts, injectables, and revision work.
• Terry Dubrow, MD: Beverly Hills plastic surgeon co-star of Botched with strong celebrity-facing brand. Overlaps on luxury facial aesthetic positioning and earned-media-driven patient acquisition.
• Steven Dayan, MD: Facial plastic surgeon based in Chicago who has built an academic + clinical brand around proprietary techniques and a skincare line (SD Skincare), closely paralleling Diamond's model of trademarked protocols plus branded skincare.
• Stafford Broumand, MD — 740 Park Plastic Surgery: NYC-based plastic surgeon serving an ultra-affluent Manhattan clientele with a similar high-touch, concierge-style practice model and surgical aesthetic focus that overlaps with Diamond's signature procedures.

Regional players

• Tribeca MedSpa: NYC-based medical spa with locations serving Manhattan HNW clientele for non-surgical facial rejuvenation, injectables, and laser treatments. Overlaps on the non-surgical side of Diamond's New York patient base.

Broad incumbents

• SkinSpirit: Multi-location medical spa chain offering similar non-surgical facial aesthetic services (injectables, laser, skin tightening) with a corporate, multi-provider delivery model that competes for the medical-grade facial services segment of Diamond's menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JasonBDiamondMD
• Facebookfacebook.com/DrJasonDiamond
• Instagraminstagram.com/drjasondiamond
• LinkedInlinkedin.com/company/the-diamond-face-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Diamond Face Institute