RiskAssure

What RiskAssure does

RiskAssure, operating as Risk Assure, LLC, is a privately held cybersecurity software company headquartered at 588 3 Mile Rd NE, Suite 101, Grand Rapids, Michigan. The company's flagship product, RiskAware, is a desktop scanning application for Windows and MacOS that scans files across devices and networks to identify sensitive data patterns — including PII, PHI, financial data, banking data, health data, and other confidential information — and assigns each pattern match a monetary risk value in dollars. Scan results are stored encrypted on-device. The company targets small and medium-sized businesses (SMBs) in the United States, framing the product as a tool to quantify cyber risk exposure in financial terms and inform cyber insurance purchasing and risk reduction decisions.

RiskAware is offered as a SaaS subscription in four tiers: Starter (free, scans every 6 months), Standard ($9.99 per device per year), Plus ($19.99 per device per year with weekly scans and Dropbox/OneDrive integrations), and Real-time ($29.99 per device per year with continuous monitoring). Enterprise pricing is custom and includes Linux support on request. Go-to-market combines a product-led growth model (self-serve download with a freemium tier) for SMBs with inside/enterprise sales for larger deployments. Distribution is direct through riskassure.com, with marketing driven by blog content, a free 2025 ebook on cyber insurance, email newsletters, and an active LinkedIn presence. Geographic reach is limited to the United States and territories.

The underlying technology is built on 'industry standard pattern matching' rather than proprietary AI/ML models, with no patents, certifications, compliance attestations, or third-party validations disclosed. The company identifies no institutional investors, no funding rounds, no named customers, no partnerships with insurance carriers or brokers, and only one team member (Keith Huckaby, listed as a blog author) in the available data. The company appears to be self-funded and at an early operating stage, with a product launched in 2022 and content marketing beginning in 2023.

Name

RiskAssure

Legal name

Risk Assure, LLC

Website

https://riskassure.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

RiskAssure is a US-based cybersecurity software company offering RiskAware, a Windows/MacOS desktop scanner that quantifies sensitive data in dollar terms to help small and medium-sized businesses right-size cyber insurance coverage and reduce cyber risk exposure.

Ownership category

akta.pro rank

Product category

Cyber Risk Quantification Software

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

First-Party Cyber (Breach Response, Forensics, Notification, Credit Monitoring) (FSAJAOAF)

akta.pro secondary industry

Cyber Liability (FSAJADAJ)

Keywords

• Cyber risk quantification
• Sensitive data scanning
• Cyber insurance sizing
• Data breach risk
• Cybersecurity compliance

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing (Per Device): RiskAware operates on a per-device annual subscription model with four tiers. Pricing ranges from free (Starter) to $29.99 per device per year (Real-time). Enterprise pricing is customized based on device count. The subscription includes scanning software, pattern matching, reporting, and varying levels of support and monitoring frequency depending on the tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RiskAssure sells the RiskAware desktop application, which scans files across Windows and MacOS devices to identify sensitive data patterns (PII, PHI, financial, etc.), assigns each match a dollar-based risk value, and generates reports that help businesses quantify cyber exposure and right-size cyber insurance coverage.

Product overview

RiskAssure operates as a cyber risk management company offering the RiskAware software platform, which is a unified product available in four subscription tiers (Starter, Standard, Plus, and Real-time). The platform scans files across devices and networks to identify sensitive data patterns and calculates their monetary risk value in dollars, helping businesses understand their cyber exposure and right-size their cyber insurance coverage. RiskAssure also provides educational content through a free ebook on cyber insurance for small businesses. All subscription tiers include Windows and MacOS support with industry-standard pattern matching, with higher tiers adding features like duplicate file reports, file path reporting, cloud storage sync reports, and continuous anomalous behavior monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• RiskAware: The company's flagship cybersecurity software product that measures the total value of sensitive cyber information and calculates potential fines in the event of a cybersecurity incident.

Products and services

• RiskAware Cyber risk assessment desktop application that scans files across every device and network for every user, identifies sensitive data patterns including PII, PHI, financial data, and other confidential information, assigns each match a dollar-based risk value, pinpoints where sensitive data resides, and generates reports to help businesses right-size their cyber insurance coverage. Available on Windows and MacOS with per-device annual subscriptions across Starter (free), Standard ($9.99), Plus ($19.99), Real-time ($29.99), and custom Enterprise tiers.

Quantifiable outcome

• 22.5 million records lost to data breaches per day on average
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bitsight: Bitsight is a security ratings and cyber risk analytics platform widely used by insurance underwriters and enterprises to quantify external cyber risk posture — directly comparable to RiskAssure's risk quantification and insurance-market orientation.
• Safe Security: Safe Security provides cyber risk quantification and assessment services to enterprises and insurers, including breach likelihood scoring — a closely aligned direct competitor serving the same cyber insurance and risk quantification buyer.
• Axio: Axio is a cyber risk quantification platform that helps organizations measure financial exposure to cyber events in dollar terms — directly comparable to RiskAssure's RiskAware, which assigns dollar values to sensitive data for cyber insurance sizing.
• UpGuard: UpGuard provides third-party risk and attack surface monitoring with security ratings used by insurance and SMB customers — comparable in targeting the same cyber risk visibility and insurance underwriting use cases as RiskAssure.
• SecurityScorecard: SecurityScorecard provides security ratings and risk assessments used by insurers, enterprises, and SMBs to evaluate cyber posture — a comparable risk quantification platform addressing the same cyber insurance and SMB segments as RiskAssure.

Broad incumbents

• Tenable: Tenable is an established vulnerability management and exposure platform with broad enterprise reach, including cyber insurance-adjacent risk analytics — a broad incumbent that could absorb risk quantification workflows into its larger portfolio.
• Coalition: Coalition is a cyber insurance carrier that uses its own active risk assessment and continuous monitoring to underwrite policies — comparable as a broad incumbent that combines cyber insurance with proprietary risk quantification.

Emerging players

• Balbix: Balbix is a cyber risk and exposure management platform that quantifies cyber risk in business terms and prioritizes remediation — overlapping with RiskAssure's risk quantification value proposition for mid-market buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RiskAssure-100084734067501
• LinkedInlinkedin.com/company/riskassure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RiskAssure