BBVA Seguros
- Company typePrivate
- Founded1968
- HeadquartersBilbao, Spain
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
BBVA Seguros firmographics
Firmographics- Name
- BBVA Seguros
- Legal name
- BBVA SEGUROS, S.A., DE SEGUROS Y REASEGUROS
- Website
- https://www.bbvaseguros.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
BBVA Seguros industry classification
Industry- Product category
- Bancassurance (Life, Health, Savings, and Collective Insurance)
- NAICS
- Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (524210)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industries
- Group Universal Life (GUL) (FSAIADAC), Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)
Keywords
Where BBVA Seguros is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
BBVA Seguros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Insurance Premiums (Life): BBVA Seguros collects recurring premiums from life insurance policies (Seguro Vida BBVA, BBVA Vida Prima Segura) on an annual-renewable basis with monthly, quarterly, semi-annual, or annual payment options. Premiums are priced based on the insured's age and selected modality.
- Insurance Premiums (Health): BBVA Seguros co-insures health insurance products (BBVA Salud, BBVA Salud Contigo, BBVA Salud Senior, BBVA Salud Autónomos) at 50% co-insurance with Sanitas. Premiums are collected monthly or annually with optional payment via the Plan EstarSeguro card.
- Insurance Premiums (Savings): BBVA Seguros generates revenue from savings insurance products including SIALP, PIAS, PPA, Rentas Aseguradas, Rentas Vitalicias Seguridad, and BBVA Plan Ahorro Garantizado (PAG), where single or periodic premiums are invested and generate returns.
- Plan EstarSeguro Payment Plan Fees: The Tarjeta BBVA Plan EstarSeguro generates revenue through the bundling of multiple insurance policies under one monthly payment plan, with bonuses applied based on policy count. The card itself carries no interest, commissions, or additional costs.
- Previsión Colectiva (Corporate Insurance): BBVA Seguros provides corporate insurance products for companies including employee retention plans, retirement savings capitalization, variable compensation, flexible remuneration, enterprise social security plans, excess policies, and pre-retirement arrangements. Revenue is generated through premiums paid by companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BBVA Salud Contigo: €39.86/month (€51.82 in Ibiza), no health questionnaire required, ages 0–75, extrahospitalary coverage only |
| Subscription | Monthly | BBVA Salud Senior: €53.36/month (€66.77 in Ibiza), ages 76–85, brief health questionnaire required |
| Unit Pricing | Pay-as-you-go | BBVA Plan de Ahorro 5 Garantizado (SIALP): minimum €600 initial contribution, max €5,000/year in extraordinary contributions, 5–6 year term |
| Unit Pricing | Pay-as-you-go | PPA Acumulación BBVA: minimum contribution €1,500/year, ages 14–70.5, savings product with same fiscal advantages as Individual Pension Plans |
| Unit Pricing | Pay-as-you-go | PIAS: minimum €600 initial contribution, €30/month periodic contributions, max €8,000/year, ages 14–70.5, savings product for annuity conversion |
| Unit Pricing | Pay-as-you-go | BBVA Plan Ahorro Garantizado (PAG): single premium, ages 18–75, guaranteed interest rate for chosen term (2–10 years) |
| Subscription | Annual | Seguro Vida BBVA: annual renewable life insurance with capital from €15,000 to €1,500,000 depending on age, multiple modalities |
| Subscription | Annual | BBVA Vida Prima Segura: annual renewable life insurance with constant or 3% growing premium, ages 18–64.5, max capital €1,500,000 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
BBVA Seguros product offering
Product offeringCore offering
BBVA Seguros sells life, health, savings, and corporate insurance products to Spanish individuals and businesses, distributed primarily through BBVA bank's 3,000+ branch network and digital channels. Products include life insurance (Seguro Vida BBVA, BBVA Vida Prima Segura), private health insurance co-insured with Sanitas (BBVA Salud and variants), tax-advantaged savings and annuity products (SIALP, PIAS, PPA, PAG, Rentas), and corporate collective insurance (Previsión Colectiva, Keyman). The Plan EstarSeguro card enables bundling of multiple insurance policies under one interest-free monthly payment with loyalty discounts.
Product overview
BBVA Seguros is an insurance company belonging to the BBVA Group (Banco Bilbao Vizcaya Argentaria) offering a comprehensive portfolio of insurance products through banking distribution channels. The product portfolio spans three main categories: (1) Life insurance including Seguro Vida BBVA and BBVA Vida Prima Segura with coverage for death, serious illness, and disability, plus Teladoc Health additional services; (2) Health insurance including BBVA Salud, BBVA Salud Autónomos, BBVA Salud Contigo, and BBVA Salud Senior, all co-insured with Sanitas offering access to a network of 56,000+ professionals and 4,200+ medical centers; (3) Savings and pension products including SIALP, PIAS, PPA, Rentas Aseguradas, Rentas Vitalicias Seguridad, and PAG for retirement planning with various tax advantages; (4) Corporate solutions under Previsión Colectiva covering executive compensation systems, social pension plans, and employee benefits. The company also offers BBVA Plan EstarSeguro as a payment management service for bundling multiple insurance policies.
Differentiator
Problem solved
Functional benefit
Brands
- Tarjeta BBVA Plan EstarSeguro: A bundled payment card service that groups BBVA insurance premium payments into monthly installments with up to 15% savings on eligible policies.
- BBVA Vida
- BBVA Vida Prima Segura
- BBVA Plan de Ahorro 5 Garantizado (SIALP)
- BBVA Plan Ahorro Garantizado (PAG)
- PPA Acumulacion BBVA
- Plan Individual de Ahorro Sistematico (PIAS)
- Rentas Aseguradas BBVA
- Rentas Vitalicias Seguridad BBVA
- Rentas PPA
- BBVA Salud
- BBVA Salud Contigo
- BBVA Salud Senior
- BBVA Salud Autonomos
- BBVA Keyman
- Prevision Colectiva
- BBVA Allianz Hogar
Products and services
- Seguro Vida BBVA
Quantifiable outcome
- Up to 15% bonus on insurance premiums through the Plan EstarSeguro card when bundling 10 or more policies
- +2 more outcomes
Companies that use BBVA Seguros
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
BBVA Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
BBVA Seguros partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- SanitascoreBBVA Salud health insurance products are co-insured at 50% between BBVA Seguros S.A. de Seguros y Reaseguros (DGSFP key C-0502) and Sanitas S.A. de Seguros (DGSFP key C-0320). Sanitas provides access to its network of more than 56,000 medical professionals and more than 4,200 private medical centers throughout Spain. The partnership extends to multiple health products including BBVA Salud (for individuals), BBVA Salud Contigo, BBVA Salud Senior, and BBVA Salud Autónomos.
- Allianz SeguroscoreBBVA Allianz Seguros y Reaseguros S.A. (DGSFP key C-0807) offers home/housing insurance and accident/income protection products under the BBVA brand. BBVA Allianz handles home insurance (Hogar) and Baja Laboral Autónomos/Accidentes products distributed through BBVA bank channels. Allianz is a joint venture entity specifically created for BBVA's non-health property and casualty insurance distribution.
- Generali EspañacoreGenerali Seguros y Reaseguros S.A.U. (CIF A48037642, DGSFP key C-0467) co-insures at 50% the auto/motorcycle insurance products distributed by BBVA with BBVA Seguros. This co-insurance arrangement enables BBVA to offer motor insurance through its branch network under the BBVA brand while leveraging Generali's expertise in auto insurance.
- Teladoc HealthsupportingTeladoc Health provides additional health services included in BBVA life insurance products (Seguro Vida BBVA and BBVA Vida Prima Segura). Services include medical consultation, nutritional consultation, psychological guidance, health check-ups, second medical opinion (national and international), and the 'ponte en forma' wellness program. Available to the insured, their spouse, and children under 23 years of age. Access via dedicated portal or telephone 900 108 617 (24 hours).
- BBVA Mediación, Operador de Banca-Seguros Vinculado S.A.coreBBVA Mediación (DGSFP key OV-0060) is the official insurance intermediary/broker for BBVA Seguros products. It is a tied insurance broker registered with the Dirección General de Seguros y Fondos de Pensiones. It has a professional liability insurance policy in place, as required by regulation.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
BBVA Seguros competitors and assessment
Company assessmentBroad incumbents
- Mapfre: Spain's largest insurance group with full-stack life, health, auto, and home products. Overlaps BBVA Seguros across most product lines but is an incumbent carrier rather than a bancassurance distributor.
- Mutua Madrileña: Large Spanish mutual insurer offering auto, home, life, and health products. Broad incumbent competitor across multiple lines where BBVA Seguros distributes insurance through bank channels.
- Caser Seguros: Spanish multi-line insurer with strong bancassurance partnerships of its own (notably with several regional banks). Competes with BBVA Seguros across life, home, and health products distributed via banking channels.
Direct peers
- Santander Seguros: Insurance arm of Banco Santander distributed through its Spanish branch network. Closest comparable in scale, product breadth, and bancassurance model, including life, home, auto, and savings products.
- VidaCaixa: Insurance subsidiary of CaixaBank, Spain's largest domestic bank. Direct bancassurance peer offering life, health, savings, and pension products through CaixaBank's branch network with similar co-insurance and partnership models.
- Ibercaja Seguros: Insurance subsidiary of Ibercaja Banco, focused on life, savings, and pension products distributed through regional bank branches in Spain. Comparable bancassurance business model with smaller scale.
- BBVA Allianz Seguros y Reaseguros: Joint venture between BBVA and Allianz distributing home and motor insurance through BBVA's branch network. Operates alongside BBVA Seguros as a co-insurance and distribution partner for property & casualty lines.
- Sanitas: Spain's leading private health insurer and BBVA Seguros' 50% co-insurance partner for the BBVA Salud family of products. Direct overlap on health insurance distribution and shared economics on BBVA's health book.
- Bankinter Seguros: Insurance subsidiary of Bankinter distributed through its Spanish branch and digital channels. Competes head-to-head in life, health, and savings products with a similar premium bundling approach.
Emerging players
- Línea Directa Aseguradora: Spain's largest direct-to-consumer digital insurer focused on motor and home. Represents the digital-first competitive threat to BBVA Seguros' traditional bancassurance distribution model for P&C products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BBVA Seguros social profiles
Digital presenceBBVA Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBVA Seguros leadership team
Management profileNumber of profiles
BBVA Seguros subsidiaries and ownership
Company hierarchySubsidiaries4 records
BBVA Seguros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBVA Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBVA Seguros
What does BBVA Seguros do?
BBVA Seguros sells life, health, savings, and corporate insurance products to Spanish individuals and businesses, distributed primarily through BBVA bank's 3,000+ branch network and digital channels. Products include life insurance (Seguro Vida BBVA, BBVA Vida Prima Segura), private health insurance co-insured with Sanitas (BBVA Salud and variants), tax-advantaged savings and annuity products (SIALP, PIAS, PPA, PAG, Rentas), and corporate collective insurance (Previsión Colectiva, Keyman). The Plan EstarSeguro card enables bundling of multiple insurance policies under one interest-free monthly payment with loyalty discounts.
Is BBVA Seguros a public or private company?
BBVA Seguros is a private company. It is classified as corporate owned and is currently operating.
When was BBVA Seguros founded?
BBVA Seguros was founded in 1968. It employs 5,001 to 10,000 people.
Where is BBVA Seguros based?
BBVA Seguros is headquartered in Bilbao, Spain, in the Europe region.
How does BBVA Seguros make money?
Five revenue lines are on record. Insurance Premiums (Life) is the primary driver. The others are insurance Premiums (Health), insurance Premiums (Savings), plan EstarSeguro Payment Plan Fees and previsión Colectiva (Corporate Insurance).
Who are BBVA Seguros's main competitors?
Broad incumbents on record are Mapfre, Mutua Madrileña and Caser Seguros. Direct peers are Santander Seguros, VidaCaixa, Ibercaja Seguros, BBVA Allianz Seguros y Reaseguros, Sanitas and Bankinter Seguros. Línea Directa Aseguradora is listed as an emerging player.
Does BBVA Seguros have an API?
No public API is recorded for BBVA Seguros.
What industry is BBVA Seguros in?
BBVA Seguros's product category is Bancassurance (Life, Health, Savings, and Collective Insurance). Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIADAC, Group Universal Life (GUL). Its NAICS code is 524113 and its SIC code is 6311.