TruNorth
TruNorth Pest Control LLC is a privately held regional pest management operator serving residential homeowners and landlords across Georgia and Florida, delivering IPM-based general pest, termite, mosquito, rodent, wildlife, and crawl space encapsulation services via recurring annual subscription contracts across six offices.
- Company typePrivate
- Founded-
- HeadquartersLocust Grove, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What TruNorth does
TruNorth Pest Control LLC is a privately held, regionally focused residential pest management operator headquartered in Locust Grove, Georgia, with field-service offices in Marietta, Peachtree City, and Warner Robins (Georgia) and in Kissimmee and Panama City Beach (Florida). The company delivers general pest control, termite control, mosquito and tick control, rodent control, and wildlife control, plus crawl space encapsulation as an add-on, primarily to single-family homeowners and, increasingly, to landlords and property managers. Service delivery employs Integrated Pest Management (IPM) — combining prevention, monitoring, and targeted treatments with an explicit family-and-pet-safe positioning — and is supported by University of Georgia-trained field technicians and Saturday scheduling to accommodate working households.
The revenue model is predominantly subscription-based: customers are sold annual contracts on quarterly or monthly billing under plans such as the SuperHero All-Inclusive (coverage of 17 pest types) and the Pest Essentials plan (up to ½ acre with mosquito treatment), with year-round mosquito treatment bundles (Mom Approves 8 services/year, Moms Finest 10 services/year) sold in Florida. One-time services — including free termite WDO inspection letters for home sellers and individual treatment visits — act as entry-point transactions designed to convert into recurring contracts, managed through the PestConnect customer portal.
Customer acquisition is a multi-channel, digitally led motion: lead generation is driven by a free-inspection offer supported by 70+ Georgia and 40+ Florida local-SEO pages, an active educational blog targeting pest pressure in TruNorth's service areas, and social sharing; sales converts via phone/quote-form into recurring subscription contracts. The company describes itself as independently owned and operated with no disclosed private-equity, parent, or institutional investor backing.
TruNorth firmographics
Firmographics- Name
- TruNorth
- Legal name
- TruNorth Pest Control LLC
- Website
- https://trunorthpest.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TruNorth Pest Control LLC is a privately held regional pest management operator serving residential homeowners and landlords across Georgia and Florida, delivering IPM-based general pest, termite, mosquito, rodent, wildlife, and crawl space encapsulation services via recurring annual subscription contracts across six offices.
- Ownership category
- akta.pro rank
TruNorth industry classification
Industry- Product category
- Residential Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- akta.pro primary industry
- Residential Pest Control (IMAIAHAC)
- akta.pro secondary industries
- Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF), Grounds Pest & Mosquito Control (Outdoor) (BPABADAK), Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)
Keywords
Where TruNorth is headquartered
LocationHeadquarters
- HQ city
- Locust Grove
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
TruNorth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Recurring Pest Control Services: TruNorth offers quarterly and monthly billing with a 1-year contract structure. Services include the SuperHero All Inclusive plan covering 17 pests (bedbugs, carpenter ants, carpenter bees, centipedes, crickets, earwigs, fleas, German roaches, hornets, mice, mosquitoes, scorpions, silverfish, spiders, termites, ticks, wasps), and the Pest Essentials plan covering up to ½ acre with monthly pest control and mosquito treatment. Crawl Space Encapsulation is offered as an additional service.
- One-Time Services: The company provides free termite inspection letters for home sellers and individual service visits. Flexible scheduling options including Saturday service availability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SuperHero All Inclusive plan covering 17 pests including bedbugs, carpenter ants, carpenter bees, centipedes, crickets, earwigs, fleas, German roaches, hornets, mice, mosquitoes, scorpions, silverfish, spiders, termites, ticks, wasps |
| Subscription | Monthly | Pest Essentials plan covering up to ½ acre with monthly pest control and mosquito treatment |
| Other | Multi-year contract | Crawl Space Encapsulation service |
| Subscription | Annual | Year-round mosquito treatment options: Mom Approves (8 services/year) and Moms Finest (10 services/year) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TruNorth product offering
Product offeringCore offering
TruNorth Pest Control LLC provides residential pest management services across Georgia and Florida, including general pest control, termite control, mosquito and tick control, rodent control, wildlife control, and crawl space encapsulation. Service delivery is structured around recurring treatment plans (SuperHero All-Inclusive and Pest Essentials tiers) and targeted specialty services using Integrated Pest Management (IPM) techniques combining prevention, monitoring, and targeted treatments.
Product overview
TruNorth Pest Control is a residential pest control service provider operating in Georgia and Florida. The company offers a portfolio of core pest management services including general pest control, termite control, mosquito and tick control, rodent control, wildlife control, and crawl space encapsulation. Service delivery is structured around recurring treatment plans (SuperHero All-Inclusive and Pest Essentials tiers) and à la carte specialty services. The company also provides dedicated sub-services for specific pest types including centipedes, rodents, spiders, beetles, and moths. TruNorth employs Integrated Pest Management (IPM) techniques combining prevention, monitoring, and targeted treatments.
Differentiator
Problem solved
Functional benefit
Products and services
- Pest Control General pest control service covering common household pests including roaches, ants, flies, bees, and other insects for residential customers.
- Termites Control Termite inspection, treatment, and prevention services to protect properties from subterranean and drywood termites, including WDO inspection letters for property transactions.
- Mosquitoes and Ticks Control Mosquito and tick control services using EPA-approved liquid sprays, targeted larvicides, and mosquito traps for residential properties.
- Rodent Control Rodent removal and exclusion services for mice and rats, including inspections, professional removal, and prevention measures.
- Wildlife Control Humane trapping and removal of wildlife critters such as squirrels, snakes, bats, raccoons, and other animals.
- Crawl Space Encapsulation Crawl space encapsulation service to prevent moisture-related pest problems and improve home air quality, offered as a multi-year contract service.
- SuperHero Plan (All-Inclusive) All-inclusive recurring pest control plan covering 17 pests including bedbugs, carpenter ants, carpenter bees, centipedes, crickets, earwigs, fleas, German roaches, hornets, mice, mosquitoes, scorpions, silverfish, spiders, termites, ticks, and wasps.
- Pest Essentials Plan Entry-level monthly pest control plan covering properties up to half an acre, including mosquito treatment.
- Year-Round Mosquito Treatment - Mom Approves Annual mosquito treatment plan offering 8 services per year including pest control plus mosquito and tick control.
- Year-Round Mosquito Treatment - Mom's Finest Annual mosquito treatment plan offering 10 services per year including pest control, termite control, mosquito control, and tick control.
Companies that use TruNorth
Customer profileSegments2 records
Ideal customer profiles2 records
TruNorth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TruNorth partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
TruNorth competitors and assessment
Company assessmentRegional players
- Ehrlich Pest Control: Northeast-anchored residential and commercial pest provider under Rentokil. Comparable service mix (general pest, termite, mosquito, rodent, wildlife) and subscription-style offerings, but operates primarily outside TruNorth's Southeast footprint.
- Home Paramount Pest Control: Mid-Atlantic family-owned residential pest and termite operator. Similar recurring service plan structure and family/pet-friendly positioning, though operating primarily in the Mid-Atlantic rather than TruNorth's Southeast geographies.
Emerging players
- Aptive Environmental: Fast-growing, PE-backed residential pest control company with a recurring-plan model and aggressive local marketing. Competes with TruNorth for the same homeowner segment using similar subscription tiers and eco-friendly positioning.
- Mosquito Joe: National franchised residential mosquito and tick control specialist. Directly comparable year-round mosquito treatment plans (Mom Approves/Moms Finest-like tiers) targeting the same homeowner demographic TruNorth serves.
Broad incumbents
- Orkin: One of the largest residential pest control operators in the U.S., part of Rollins. Competes with TruNorth across general pest, termite, and rodent services in Georgia and Florida metros, though Orkin serves a far broader national footprint and broader commercial base.
- Truly Nolen Pest Control: National residential and commercial pest control brand with strong Florida presence. Comparable general pest, termite, and rodent service offering and directly competes in Orlando and Panama City markets.
- Terminix: Major national residential pest and termite provider, now part of Rentokil Initial. Directly comparable service mix (pest, termite, mosquito, rodent, wildlife) and competes head-to-head in Atlanta and Florida markets.
Direct peers
- Arrow Exterminators: Southeast-focused residential pest control company headquartered in Atlanta. Closest geographic direct competitor to TruNorth with a very similar service menu (general pest, termite, mosquito, rodent, wildlife) and recurring-plan structure serving Georgia and Florida.
- Massey Services: Florida-headquartered residential pest, termite, and lawn care operator. Highly comparable service portfolio and Southeast geography, with similar emphasis on integrated pest management and recurring service plans for homeowners.
- Nextgen Pest Solutions: Regional Southeast pest control operator offering residential pest, termite, rodent and wildlife services with a recurring-plan model. Closely comparable in scale and service mix to TruNorth in adjacent Southeastern markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TruNorth social profiles
Digital presenceTruNorth financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruNorth leadership team
Management profileNumber of profiles
TruNorth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruNorth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruNorth
What does TruNorth do?
TruNorth Pest Control LLC provides residential pest management services across Georgia and Florida, including general pest control, termite control, mosquito and tick control, rodent control, wildlife control, and crawl space encapsulation. Service delivery is structured around recurring treatment plans (SuperHero All-Inclusive and Pest Essentials tiers) and targeted specialty services using Integrated Pest Management (IPM) techniques combining prevention, monitoring, and targeted treatments.
Is TruNorth a public or private company?
TruNorth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruNorth founded?
TruNorth was founded in -1. It employs 501 to 1,000 people.
Where is TruNorth based?
TruNorth is headquartered in Locust Grove, United States, in the North America region.
How does TruNorth make money?
Two revenue lines are on record. Recurring Pest Control Services are the primary driver. The others are one-Time Services.
Who are TruNorth's main competitors?
Regional players on record are Ehrlich Pest Control and Home Paramount Pest Control. Emerging players are Aptive Environmental and Mosquito Joe. Broad incumbents are Orkin, Truly Nolen Pest Control and Terminix. Direct peers are Arrow Exterminators, Massey Services and Nextgen Pest Solutions.
Does TruNorth have an API?
No public API is recorded for TruNorth.
What industry is TruNorth in?
TruNorth's product category is Residential Pest Control Services. Its primary akta.pro industry code is IMAIAHAC, Residential Pest Control, with a secondary code of HSAIANAF, Rodent Control (Outdoor Exclusion, Bait Stations). Its NAICS code is 561710.