Rollie Winter & Associates
Rollie Winter & Associates is a family-owned, third-generation commercial real estate brokerage and development firm in Appleton, Wisconsin, offering buying, selling, leasing, development, and property management services for retail, office, and industrial properties across Wisconsin and the Midwest.
- Company typePrivate
- Founded1962
- HeadquartersAppleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rollie Winter & Associates does
Rollie Winter & Associates, Ltd. is a family-owned, third-generation commercial real estate brokerage and development firm headquartered in Appleton, Wisconsin, founded in 1962 by Rollie Winter. The company delivers full-circle commercial real estate services to investors and tenants — including buying, selling, leasing, development, rehabilitation, and sale/leaseback arrangements — for retail, office, and industrial properties across the Fox Cities region, Wisconsin, and the broader Midwest. A related family-controlled entity, American Management Group, Inc. (formed by Steve Winter and Teri Winter in the 1980s), handles all property management services for the owned and third-party portfolio.
The company's revenue is generated through four primary streams: brokerage commissions on transactions (sales and leasing), recurring property management fees, professional services fees for development and rehabilitation, and rental income from owned commercial properties that the company developed and continues to operate. Over its 55-year history the firm has been involved in more than 300 unique projects representing millions of square feet and hundreds of millions of dollars in aggregate value. Customer engagement is relationship-driven and direct — leasing professionals and investment brokers engage prospects via the firm's office, telephone, and a contact form on its website — with no public pricing or technology platform.
The current leadership bench spans three generations: founder Rollie Winter; second-generation Steve Winter (CCIM) and Teri Winter (CPM); and third-generation Chris Winter (broker, UW-Whitewater accounting background, designated successor, joined 1998) and Matt Winter (manager at American Management Group, joined 2018). The customer base spans diverse enterprise tenants including School Specialty, Zebra Technologies, Miller Electric, Faith Technologies, ThedaCare, Bellin Health, Pick 'n Save, Pizza Hut, Panera, Chipotle, Nicolet National Bank, and Fox Point Shopping Center, indicating broad horizontal diversification across manufacturing, healthcare, retail, food service, banking, fitness, and nonprofit segments within the region.
Rollie Winter & Associates firmographics
Firmographics- Name
- Rollie Winter & Associates
- Legal name
- Rollie Winter & Associates, Ltd.
- Website
- https://rolliewinter.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rollie Winter & Associates is a family-owned, third-generation commercial real estate brokerage and development firm in Appleton, Wisconsin, offering buying, selling, leasing, development, and property management services for retail, office, and industrial properties across Wisconsin and the Midwest.
- Ownership category
- akta.pro rank
Rollie Winter & Associates industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Other Activities Related to Real Estate (53139)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Rollie Winter & Associates is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rollie Winter & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Commercial Brokerage: Revenue from buying, selling, and leasing commercial real estate properties. Brokerage commissions represent a core revenue stream for the company.
- Property Management: Ongoing management fees from owned and managed properties. American Management Group handles all property management services for the portfolio.
- Development Fees: Revenue from developing new commercial properties and rehabilitation of existing buildings. The company creates working environments for retail, office, and industrial users.
- Property Ownership: Income from owning and operating commercial real estate properties. The company continues to own and manage many buildings developed over their 50+ year history.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Rollie Winter & Associates product offering
Product offeringCore offering
Rollie Winter & Associates, Ltd., together with its affiliated property management arm American Management Group, Inc., provides a full-service suite of commercial real estate services across the Fox Cities region, Wisconsin, and the broader Midwest. Core offerings include buying, selling, and leasing of retail, office, and industrial properties, along with new property development, rehabilitation of existing buildings, sale/leaseback arrangements, and ongoing property management. The firm has been involved in over 300 unique projects spanning millions of square feet and hundreds of millions of dollars in aggregate value.
Product overview
Rollie Winter & Associates, Ltd. and American Management Group, Inc. offer a comprehensive suite of commercial real estate services operating as a family-owned full-service commercial real estate brokerage and development company with an integrated property management division. The core offerings include commercial real estate brokerage (sales, leasing, and acquisitions), property management services, development of new properties, rehabilitation/remodeling, and sale/leaseback arrangements. The company specializes in three main property types: retail, office, and industrial properties, with projects spanning the Fox Cities region of Wisconsin throughout the Midwest. Notable industrial projects include School Specialty (331,615 Sq. Ft.) and Zebra Technologies Corporation (100,500 Sq. Ft.), while retail/office portfolio includes properties like Fox Point Shopping Center (136,091 Sq. Ft.) and Metro Market Madison (58,020 Sq. Ft.).
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Brokerage Services
- Property Management Services
- Commercial Real Estate Development
- Property Rehabilitation Services
Companies that use Rollie Winter & Associates
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
Rollie Winter & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rollie Winter & Associates partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- National Association of RealtorscoreThe company subscribes to the code of ethics of the National Association of Realtors, demonstrating commitment to professional standards and industry best practices.
- Institute of Real Estate ManagementcoreThe company subscribes to the code of ethics of the Institute of Real Estate Management, supporting property management best practices. Teri Winter holds the CPM (Certified Property Manager) designation.
- CCIM InstitutecoreSteve Winter holds the CCIM (Certified Commercial Investment Member) designation, demonstrating specialized expertise in commercial real estate investment and brokerage.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Rollie Winter & Associates competitors and assessment
Company assessmentDirect peers
- Avison Young: Privately held commercial real estate services firm offering brokerage, property management, and advisory. Highly comparable partnership-style, owner-operated model that competes for similar investor and occupier mandates in Midwest markets.
- Marcus & Millichap: National commercial real estate investment brokerage specializing in the sale of investment properties across retail, office, industrial, and multifamily. Closely comparable to Rollie Winter's investment brokerage and sale/leaseback offerings, though operating nationally rather than regionally.
- NAI Global: Global commercial real estate brokerage and property management network that operates through regional affiliate offices. Closely matches Rollie Winter's model of combining local market expertise with full-service brokerage, management, and investor services.
- SVN International (Sperry Van Ness): Commercial real estate brokerage franchise network offering investment sales, leasing, and property management. The franchise model is structurally analogous to a regional full-service CRE platform like Rollie Winter's, providing direct competition for local investors and tenants.
Broad incumbents
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm with full-service brokerage, property management, and capital markets offerings. Directly comparable service mix to Rollie Winter, but operating at global scale with institutional capital relationships.
- Newmark Group: Full-service commercial real estate investment sales, leasing, and advisory firm with growing property management capabilities. Competes for similar tenant representation and investment sales mandates in industrial and office markets.
- CBRE Group: Largest global commercial real estate services firm offering brokerage, investment management, valuation, and property management. Competes with Rollie Winter for Midwest tenant and investor mandates, but at a vastly larger scale and with national/international reach.
- Colliers International: Global professional services and investment management firm focused on commercial real estate brokerage, property management, and valuation. Provides overlapping services to investors and occupiers in the Midwest industrial and office markets served by Rollie Winter.
- Cushman & Wakefield: Major global commercial real estate services firm offering brokerage, property management, valuation, and advisory. Competes with Rollie Winter in the Midwest for both investor capital and corporate tenant representation.
Regional players
- Siegel-Gallagher: Wisconsin-based commercial real estate services firm offering brokerage, property management, and development services in the Fox Valley and broader Midwest. The most directly comparable regional competitor to Rollie Winter in the Appleton/Fox Cities market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rollie Winter & Associates social profiles
Digital presenceRollie Winter & Associates compliance and trust
Trust signalCompliance4 records
Rollie Winter & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollie Winter & Associates leadership team
Management profileNumber of profiles
Profiles4 records
Rollie Winter & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollie Winter & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollie Winter & Associates
What does Rollie Winter & Associates do?
Rollie Winter & Associates, Ltd., together with its affiliated property management arm American Management Group, Inc., provides a full-service suite of commercial real estate services across the Fox Cities region, Wisconsin, and the broader Midwest. Core offerings include buying, selling, and leasing of retail, office, and industrial properties, along with new property development, rehabilitation of existing buildings, sale/leaseback arrangements, and ongoing property management. The firm has been involved in over 300 unique projects spanning millions of square feet and hundreds of millions of dollars in aggregate value.
Is Rollie Winter & Associates a public or private company?
Rollie Winter & Associates is a private company. It is classified as family owned and is currently operating.
When was Rollie Winter & Associates founded?
Rollie Winter & Associates was founded in 1962. It employs 11 to 50 people.
Where is Rollie Winter & Associates based?
Rollie Winter & Associates is headquartered in Appleton, United States, in the North America region.
How does Rollie Winter & Associates make money?
Four revenue lines are on record. Commercial Brokerage is the primary driver. The others are property Management, development Fees and property Ownership.
Who are Rollie Winter & Associates's main competitors?
Direct peers on record are Avison Young, Marcus & Millichap, NAI Global and SVN International (Sperry Van Ness). Broad incumbents are JLL (Jones Lang LaSalle), Newmark Group, CBRE Group, Colliers International and Cushman & Wakefield. Siegel-Gallagher is listed as a regional player.
Does Rollie Winter & Associates have an API?
No public API is recorded for Rollie Winter & Associates.
What industry is Rollie Winter & Associates in?
Rollie Winter & Associates's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 5312 and its SIC code is 6531.