Rollie Winter & Associates

What Rollie Winter & Associates does

Rollie Winter & Associates, Ltd. is a family-owned, third-generation commercial real estate brokerage and development firm headquartered in Appleton, Wisconsin, founded in 1962 by Rollie Winter. The company delivers full-circle commercial real estate services to investors and tenants — including buying, selling, leasing, development, rehabilitation, and sale/leaseback arrangements — for retail, office, and industrial properties across the Fox Cities region, Wisconsin, and the broader Midwest. A related family-controlled entity, American Management Group, Inc. (formed by Steve Winter and Teri Winter in the 1980s), handles all property management services for the owned and third-party portfolio.

The company's revenue is generated through four primary streams: brokerage commissions on transactions (sales and leasing), recurring property management fees, professional services fees for development and rehabilitation, and rental income from owned commercial properties that the company developed and continues to operate. Over its 55-year history the firm has been involved in more than 300 unique projects representing millions of square feet and hundreds of millions of dollars in aggregate value. Customer engagement is relationship-driven and direct — leasing professionals and investment brokers engage prospects via the firm's office, telephone, and a contact form on its website — with no public pricing or technology platform.

The current leadership bench spans three generations: founder Rollie Winter; second-generation Steve Winter (CCIM) and Teri Winter (CPM); and third-generation Chris Winter (broker, UW-Whitewater accounting background, designated successor, joined 1998) and Matt Winter (manager at American Management Group, joined 2018). The customer base spans diverse enterprise tenants including School Specialty, Zebra Technologies, Miller Electric, Faith Technologies, ThedaCare, Bellin Health, Pick 'n Save, Pizza Hut, Panera, Chipotle, Nicolet National Bank, and Fox Point Shopping Center, indicating broad horizontal diversification across manufacturing, healthcare, retail, food service, banking, fitness, and nonprofit segments within the region.

Name

Rollie Winter & Associates

Legal name

Rollie Winter & Associates, Ltd.

Website

https://rolliewinter.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Rollie Winter & Associates is a family-owned, third-generation commercial real estate brokerage and development firm in Appleton, Wisconsin, offering buying, selling, leasing, development, and property management services for retail, office, and industrial properties across Wisconsin and the Midwest.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Other Activities Related to Real Estate (53139)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Commercial real estate brokerage
• Property management services
• Real estate development
• Commercial leasing
• Commercial property investment

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Brokerage: Revenue from buying, selling, and leasing commercial real estate properties. Brokerage commissions represent a core revenue stream for the company.
2. Property Management: Ongoing management fees from owned and managed properties. American Management Group handles all property management services for the portfolio.
3. Development Fees: Revenue from developing new commercial properties and rehabilitation of existing buildings. The company creates working environments for retail, office, and industrial users.
4. Property Ownership: Income from owning and operating commercial real estate properties. The company continues to own and manage many buildings developed over their 50+ year history.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rollie Winter & Associates, Ltd., together with its affiliated property management arm American Management Group, Inc., provides a full-service suite of commercial real estate services across the Fox Cities region, Wisconsin, and the broader Midwest. Core offerings include buying, selling, and leasing of retail, office, and industrial properties, along with new property development, rehabilitation of existing buildings, sale/leaseback arrangements, and ongoing property management. The firm has been involved in over 300 unique projects spanning millions of square feet and hundreds of millions of dollars in aggregate value.

Product overview

Rollie Winter & Associates, Ltd. and American Management Group, Inc. offer a comprehensive suite of commercial real estate services operating as a family-owned full-service commercial real estate brokerage and development company with an integrated property management division. The core offerings include commercial real estate brokerage (sales, leasing, and acquisitions), property management services, development of new properties, rehabilitation/remodeling, and sale/leaseback arrangements. The company specializes in three main property types: retail, office, and industrial properties, with projects spanning the Fox Cities region of Wisconsin throughout the Midwest. Notable industrial projects include School Specialty (331,615 Sq. Ft.) and Zebra Technologies Corporation (100,500 Sq. Ft.), while retail/office portfolio includes properties like Fox Point Shopping Center (136,091 Sq. Ft.) and Metro Market Madison (58,020 Sq. Ft.).

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Services
• Property Management Services
• Commercial Real Estate Development
• Property Rehabilitation Services

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• National Association of RealtorscoreOthersThe company subscribes to the code of ethics of the National Association of Realtors, demonstrating commitment to professional standards and industry best practices.
• Institute of Real Estate ManagementcoreOthersThe company subscribes to the code of ethics of the Institute of Real Estate Management, supporting property management best practices. Teri Winter holds the CPM (Certified Property Manager) designation.
• CCIM InstitutecoreOthersSteve Winter holds the CCIM (Certified Commercial Investment Member) designation, demonstrating specialized expertise in commercial real estate investment and brokerage.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Avison Young: Privately held commercial real estate services firm offering brokerage, property management, and advisory. Highly comparable partnership-style, owner-operated model that competes for similar investor and occupier mandates in Midwest markets.
• Marcus & Millichap: National commercial real estate investment brokerage specializing in the sale of investment properties across retail, office, industrial, and multifamily. Closely comparable to Rollie Winter's investment brokerage and sale/leaseback offerings, though operating nationally rather than regionally.
• NAI Global: Global commercial real estate brokerage and property management network that operates through regional affiliate offices. Closely matches Rollie Winter's model of combining local market expertise with full-service brokerage, management, and investor services.
• SVN International (Sperry Van Ness): Commercial real estate brokerage franchise network offering investment sales, leasing, and property management. The franchise model is structurally analogous to a regional full-service CRE platform like Rollie Winter's, providing direct competition for local investors and tenants.

Broad incumbents

• JLL (Jones Lang LaSalle): Global real estate services and investment management firm with full-service brokerage, property management, and capital markets offerings. Directly comparable service mix to Rollie Winter, but operating at global scale with institutional capital relationships.
• Newmark Group: Full-service commercial real estate investment sales, leasing, and advisory firm with growing property management capabilities. Competes for similar tenant representation and investment sales mandates in industrial and office markets.
• CBRE Group: Largest global commercial real estate services firm offering brokerage, investment management, valuation, and property management. Competes with Rollie Winter for Midwest tenant and investor mandates, but at a vastly larger scale and with national/international reach.
• Colliers International: Global professional services and investment management firm focused on commercial real estate brokerage, property management, and valuation. Provides overlapping services to investors and occupiers in the Midwest industrial and office markets served by Rollie Winter.
• Cushman & Wakefield: Major global commercial real estate services firm offering brokerage, property management, valuation, and advisory. Competes with Rollie Winter in the Midwest for both investor capital and corporate tenant representation.

Regional players

• Siegel-Gallagher: Wisconsin-based commercial real estate services firm offering brokerage, property management, and development services in the Fox Valley and broader Midwest. The most directly comparable regional competitor to Rollie Winter in the Appleton/Fox Cities market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rolliewinterrealestate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollie Winter & Associates