What netzdirektion does

netzdirektion | Gesellschaft für digitale Wertarbeit mbH is a German B2B e-commerce and Laravel consulting house headquartered in Rüsselsheim am Main, founded in 2007 by Patrick Dornbusch as a sole proprietorship in Groß-Gerau and reorganized as a GmbH in 2014. The company serves the German Mittelstand (€50–250M revenue firms) with three retainer tiers — Consulting (from €1,500/month), Guidance (from €3,000/month), and Managed Services (from €6,000/month) — supplemented by a Managed Infrastructure add-on on Hetzner Cloud. Since 2024 all engagements are retainer-based, with no traditional project work.

The technology stack centers on Shopware 6 (the company has been a Shopware partner since 2012, Solution Partner since 2015, and Silver + Technology Partner since 2022) and Laravel. netzdirektion owns three production SaaS products — PunchCommerce (e-procurement connectivity via OCI, cXML, and MCP Gateway, with EDI Gateway and optional storefront, in production at Phoenix Contact), SupplyCommerce (internal B2B storefront with budgets, approvals, and cost centers), and OrderPort (order format conversion from cXML/JSON/Webhooks into ERP/shop targets) — plus a suite of Shopware 5/6 plugins (B2B Commerce, SAP OCI 5.0, Budgets, Cost Centers, Customer Prices, ActiveCampaign sync, MyTop20, AlsoBought). OrderPort was developed with substantial AI assistance (49% AI-generated code via Claude Code) in 25 working days.

Revenue mechanics combine monthly retainer subscriptions (services), SaaS subscriptions (OrderPort at €179–199/month per pipeline), and Shopware Store plugin revenue. Distribution is primarily direct enterprise sales via 30-minute discovery calls for retainers, plus self-serve SaaS portals and the Shopware marketplace for products and plugins. Named enterprise customers include Phoenix Contact, Pharmaserv GmbH, saascom GmbH, Schütz Dental, Klüh Service Management, Pharmaserv Logistics, Kahmann & Ellerbrock, and Designdirektive; public-sector work covers Hessian government applications. The firm has 1–10 employees, ISO 9001:2015 certification (since 2025, DEKRA), and has been part of Leviathan Holding GmbH since circa 2022. The company is exclusively focused on Germany/DACH.

Name

netzdirektion

Legal name

netzdirektion | Gesellschaft für digitale Wertarbeit mbH

Website

https://netzdirektion.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

German B2B e-commerce and Laravel consulting house serving the Mittelstand with retainer-based managed services, Shopware 6 and Laravel delivery, and three proprietary SaaS products (PunchCommerce, SupplyCommerce, OrderPort) plus Shopware Store plugins.

Ownership category

akta.pro rank

Headquarters

HQ city

Rüsselsheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Managed Retainer Services: Three retainer tiers (Consulting at €1,500/month, Guidance at €3,000/month, Managed Services at €6,000/month) plus Managed Infrastructure at €750/month add-on. All delivered as fixed monthly subscriptions with defined scope and quarterly reviews.
2. SaaS Products (OrderPort, PunchCommerce, SupplyCommerce): Own SaaS products sold on a subscription basis. OrderPort at €179–199/month per pipeline; SupplyCommerce provides B2B storefront capability. PunchCommerce connects e-commerce to procurement platforms.
3. Shopware Plugins and Apps: B2B Commerce, SAP OCI, Budgets, Cost Centers, and other plugins sold via the Shopware Store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

netzdirektion is a German B2B e-commerce consulting house that delivers Shopware 6 and Laravel managed services, code review, and strategic steering on retainer, starting at €1,500/month. Alongside the consulting practice, the company sells three proprietary SaaS products (PunchCommerce for e-procurement connectivity, SupplyCommerce for internal B2B storefronts with budgets/approvals, and OrderPort for automated order format conversion into ERP) plus multiple Shopware extensions for B2B processes. All engagement is retainer-based since 2024, with customers retaining full code ownership and documented APIs.

Product overview

netzdirektion is a B2B e-commerce consulting house with a portfolio of three core SaaS products and multiple Shopware extensions. The core products are PunchCommerce (e-procurement connectivity via OCI/cXML), SupplyCommerce (internal B2B platform with budgets/approvals), and OrderPort (order format conversion/ERP integration). These products are complemented by a suite of Shopware 5/6 plugins covering B2B features (multi-user, approval workflows, budgets, cost centers, customer pricing), procurement integration (SAP OCI), marketing (ActiveCampaign), and customer experience (MyTop20, AlsoBoughtArticles). Services include Managed Infrastructure (Hetzner Cloud hosting), Managed E-Commerce, and Managed Applications. The company operates exclusively on a retainer model since 2024.

Differentiator

Problem solved

Functional benefit

Brands

• PunchCommerce: SaaS platform connecting online shops with e-procurement systems via OCI, cXML, and MCP Gateway, used by companies like Phoenix Contact. Also includes EDI Gateway and optional storefront.
• SupplyCommerce
• OrderPort
• B2B Commerce (Shopware Extension)

Products and services

• Consulting & Audits Retainer Monthly retainer providing assessments, audits, and ad-hoc consulting across BFSG/barrier-free accessibility, performance, architecture, and vibe coding topics. Delivered as a written report with clear recommendation, for companies that need orientation before committing to a larger engagement.
• Guidance & Sparring Retainer Monthly retainer providing a strategic technical sparring partner for in-house development teams. Includes weekly sprint accompaniment, code reviews before releases, technology roadmaps, build-vs-buy decisions, and a dedicated escalation channel for in-house teams that build but lack senior architectural oversight.
• Managed E-Commerce Full-service monthly retainer where netzdirektion builds and operates the customer's Shopware B2B or Laravel platform. Includes fixed release cycles, roadmap, monitoring, security, CI/CD pipeline, infrastructure, ERP integration, and strategic continued development, from €6,000/month.
• Managed Applications Managed service for internal tools, portals, interfaces, or AI-generated (vibe coding) Laravel applications requiring professional operations. Includes responsibility for code, infrastructure, security, and continued development beyond e-commerce contexts.
• Managed Infrastructure Infrastructure management add-on providing hosting, CI/CD pipelines, deployments, monitoring, security updates, and backups on Hetzner Cloud, from €750/month plus hosting costs passed through 1:1. Combinable with any retainer.
• PunchCommerce SaaS platform connecting online shops with e-procurement systems (SAP Ariba, Coupa, Onventis, Mercateo, Amazon Business) via OCI, cXML, and MCP protocols. Includes EDI gateway and an optional integrated storefront for smaller suppliers. Used in production by Phoenix Contact and others.
• SupplyCommerce Internal B2B e-commerce SaaS platform for companies with many employees, centralizing budgets, approval workflows, and cost centers. Enables departments to order transparently and compliantly while purchasing and IT reduce process costs. Provides simple supplier product upload via Excel.
• OrderPort SaaS product for B2B order transmission that receives orders in cXML or JSON Webhooks and automatically converts them to a target system format. Integrates orders from Ariba, Shopware, Shopify, Magento, and Spryker into ERP systems without manual data transfer. Includes AI-powered field mapping with a chat interface for natural language configuration. Pricing €179/month annual or €199/month monthly for the first pipeline, with additional pipelines at €99/month.
• B2B Commerce for Shopware 6 Shopware 6 app providing multi-user B2B environments with company accounts, employees, approvers, order approval workflows, budgets, and cost center management. Enables B2B processes for Shopware 6 merchants, distributed via the official Shopware Store.
• B2B Commerce for Shopware 5 Original Shopware 5 plugin implementing B2B multi-user systems and approval workflows, among the first B2B process extensions published in the Shopware Store.
• B2B Budgets Shopware 5 plugin for employee budget management with configurable budget types (daily, monthly, quarterly, annual, per order) and automatic reset via cron job, sold via the Shopware Store as an add-on to B2B Commerce.
• B2B Cost Centers (B2B Kostenstellen) Shopware 5 plugin for cost center management enabling employees to select cost centers during checkout, with optional mandatory cost center selection enforced by the company administrator. Sold via the Shopware Store as an add-on to B2B Commerce.
• B2B Customer Prices and Catalogs Shopware 5 plugin implementing customer-specific pricing, discount tiers, and product catalog restrictions per customer, enabling individual price assignment and employee-specific catalog visibility.
• SAP OCI 5.0 for Shopware 6 Shopware 6 app enabling PunchOut connections to procurement systems via SAP OCI 5.0. Supports DETAIL, VALIDATE, SOURCING, and BACKGROUND_SEARCH functions in addition to standard Punchout, enabling Shopware 6 merchants to participate in SAP Ariba and Coupa buyer flows.
• SAP OCI 5.0 for Shopware 5 Shopware 5 plugin enabling SAP OCI 5.0 PunchOut integration with procurement systems, supporting custom handler classes via the oci.handler service tag and customer-configurable credentials per account.

Quantifiable outcome

• 12 releases per year for the civento WCAG AAA component library
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• ShopwarecoreTechnology or IntegrationShopware Solution Partner (since 2015), Silver Partner & Technology Partner (since 2022), and more than 10 years as a Shopware partner. netzdirektion maintains its own B2B Commerce plugin in the Shopware Store and develops exclusively on Shopware 6 for e-commerce projects.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Shopmacher GmbH: Shopware-first agency with consulting, implementation, and operations offerings for B2B merchants, competing for the same German Mittelstand retainer and managed e-commerce budget as netzdirektion.
• achtzehn° interactive: German Shopware Solution Partner with a B2B and D2C commerce focus, providing project work, managed services, and custom extensions—a comparable boutique to netzdirektion in scale and customer segment.
• dydocon GmbH: A German e-commerce and digital agency that, like netzdirektion, delivers Shopware-based B2B e-commerce implementations and managed services for mid-market German merchants, with a comparable productized services approach.
• triebwerk digital GmbH: German digital commerce agency serving B2B and B2C brands with platform implementation and managed operations, comparable in service portfolio and Mittelstand target segment.
• netlogix GmbH: Shopware Solution Partner and long-standing German e-commerce agency offering strategy, implementation, and operations for B2B shops, overlapping directly with netzdirektion's retainer and managed services model.
• p1nguin GmbH: Boutique German Shopware development shop that builds bespoke B2B e-commerce solutions and plugins, mirroring netzdirektion's combination of agency work and Shopware Store extensions.

Broad incumbents

• commercetools GmbH: Headless commerce platform with strong DACH presence and a partner network of integrators; competes with Shopware agencies at the upper end of the B2B e-commerce market netzdirektion serves.
• Spryker Systems GmbH: Enterprise B2B commerce platform whose ecosystem of implementation partners competes with Shopware-led agencies like netzdirektion for B2B e-commerce transformation deals in the DACH Mittelstand.
• Crealogix Digital Commerce: Established Swiss-German e-banking and digital commerce vendor with B2B platform offerings, broader in scope than netzdirektion but overlapping in target customers and DACH geography.

Emerging players

• Stackable GmbH: A smaller German B2B e-commerce and PIM-focused SaaS company targeting mid-market merchants, similar in size and growth stage to netzdirektion's SaaS product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/netzdirektion-b2b-commerce-shopware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about netzdirektion