Ici et La

What Ici et La does

ICI & LA (legal entity: ICI & LA ILE DE SAINT BARTHÉLEMY, EURL) is a boutique luxury real estate agency founded in 1990 and headquartered at 20 rue Samuel Fahlberg in Gustavia, Saint-Barthélemy. The firm operates a three-pillar service portfolio: seasonal vacation rentals of more than 300 curated luxury villas, sales of high-end villas, apartments, land, and businesses (with more than 200 properties sold since inception), and a private concierge service led by Head Concierge Émilie that provides bespoke experiences such as restaurant reservations, private boat excursions, in-villa chef services, and tailor-made event planning for rental guests. Pricing on rentals is weekly and seasonally tiered, ranging from roughly $5,000/week in the low season for a one-bedroom to $200,000/week for premium villas over Christmas/New Year, subject to a 5% tourist tax and 13% service fee; sales commissions are capped at 10% of the sale price with a €60,000 minimum under Article 72 effective April 1, 2022, and rental agency fees are capped at 30% of gross rent.

The underlying technology is a straightforward bilingual (French/English) property-listing website (icietlavillas.com) with search, inquiry forms, digital brochures, and newsletter subscriptions; there is no mobile app, no public API, and no third-party integrations disclosed. Marketing is primarily organic/content-driven via the corporate site and email newsletter, with on-island direct engagement through the Gustavia office. Revenue is entirely commission-based: transaction fees from sales mandates, rental agency fees from gross rent, and ancillary professional-services fees from concierge engagements. The customer base is fragmented across HNW vacationers and luxury property buyers, served on a direct-to-consumer basis with no intermediaries. The legal entity is a single-member EURL under French law with share capital of €7,622.45, registered at RCS BASSE TERRE TMC under number 379 344 906, with Patrick Catalan listed as Director of Publication, and the firm shows no institutional investment, no subsidiaries, and no parent company.

Name

Ici et La

Legal name

ICI & LA ILE DE SAINT BARTHÉLEMY, EURL

Website

https://icietlavillas.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ICI & LA is a Saint-Barthélemy luxury real estate agency, founded 1990, that sells and seasonally rents 300+ curated villas and offers private concierge services to high-net-worth vacationers and property buyers through its Gustavia office and bilingual website.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

akta.pro secondary industries

Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH), Villas & Luxury Estates (THAMAAAC)

Keywords

• Luxury villa rentals
• Luxury property sales
• Vacation rental agency
• Real estate brokerage
• Private concierge services

Headquarters

HQ city

Gustavia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Villa Sales Commission: Commission-based revenue from property sales transactions. Agency charges a maximum of 10% of the sale price with a minimum commission of 60,000 euros. Fee responsibility: seller under sales mandate or buyer under search mandate.
2. Seasonal Villa Rental Fees: Agency collects rental fees from clients and deducts commission (up to 30% of gross rent). Fee is the exclusive responsibility of the property owner. Payment can be made in installments with progressive fee deduction.
3. Luxury Concierge Services: Private concierge service offering bespoke experiences including restaurant reservations, private boat days, in-villa chef experiences, and exclusive tailor-made event planning for villa rental clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ICI & LA is a luxury real estate agency in Saint-Barthélemy that brokers short-term seasonal rentals of high-end villas (300+ curated properties) and handles the sale of premium villas, apartments, buildings, and land. It complements these brokerage services with an in-house private concierge offering that arranges restaurant bookings, private boat excursions, in-villa chef experiences, and bespoke events for villa guests.

Product overview

ICI & LA is a luxury real estate agency based in Gustavia, Saint-Barthélemy, operating since 1990. The company's portfolio consists of three core offerings: (1) the luxury villa rental service — offering more than 300 hand-picked villas for short-term seasonal stays with weekly pricing, concierge add-ons, and a 5% tourist tax plus 13% service fee structure; (2) the luxury property sales service — listing premium villas, apartments, buildings, and land parcels for purchase, with the agency having closed more than 200 transactions since inception and commission fees capped at 10% (minimum €60,000) under Article 72; and (3) a private concierge service — headed by Émilie, providing bespoke island experiences such as restaurant bookings, private boat days, in-villa chef services, and exclusive events planning. All three services are interconnected, with concierge support available to rental clients to enhance their stay.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Villa Rentals (Location de villas de luxe) Short-term seasonal rental of luxury villas in Saint-Barthélemy for wealthy vacationers. The agency offers more than 300 carefully selected villas booked weekly, with pricing varying by season (Low Season May–Oct, High Season Nov–Apr, Christmas, New Year). A maximum agency fee of 30% of gross rent applies, paid by the property owner, plus 5% tourist tax and 13% service fee pass-throughs.
• Luxury Property Sales (Vente de villas de luxe) Sale of luxury villas, apartments, buildings, and land parcels in Saint-Barthélemy for high-net-worth individual buyers. Active listings range from approximately €950,000 to €40,000,000. Commission is capped at 10% of sale price with a minimum of €60,000 under Article 72 (effective April 1, 2022), paid by seller under sales mandate or buyer under search mandate.
• Concierge Services (Conciergerie) Private luxury concierge service for villa rental clients in Saint-Barthélemy, led by Head Concierge Émilie. Offers bespoke experiences including restaurant reservations, private boat excursions, in-villa private chef services, and exclusive tailor-made event planning, with emphasis on precision, discretion, and elegance.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Le Collectionist: Premium short-term villa rental platform with strong concierge services, operating across Europe and the Caribbean. Comparable luxury-curated model with high-ticket properties and bespoke services.
• Onefinestay: Premium short-term rental and villa specialist (part of Accor), offering high-end homes with concierge services. Comparable curated luxury rental model and high-net-worth customer base.
• Plum Guide: Curated luxury vacation rental marketplace applying rigorous vetting to a portfolio of high-end homes. Comparable premium positioning and proprietary curation/quality criteria, though broader geography.
• WIMCO Villas: Long-established luxury villa rental agency specializing in St. Barth and other Caribbean/Mediterranean destinations, with concierge services. Comparable curated-villa model and target clientele.
• John Taylor Saint-Barth: Global luxury real estate group with strong Caribbean presence, including Saint-Barthélemy. Comparable in offering HNW clients property sales and luxury rentals in the same island market.
• Barnes Saint-Barth: International luxury real estate brokerage with a dedicated Saint-Barthélemy office offering sales and seasonal rentals. Very close comparable in geography, service mix, and target clientele.
• St. Barth Properties (Sotheby's International Realty): Direct competitor on the same island offering both luxury villa rentals and high-end property sales under the Sotheby's brand. Closest direct comparable given matching geography, services, and customer base.

Broad incumbents

• Luxury Retreats (Airbnb Luxe): Global leader in luxury vacation rentals, now part of Airbnb. Competes in the same high-end segment with villa-focused inventory and dedicated trip designers, but at vastly greater scale.

Regional players

• Blue Ocean Saint-Barth: St. Barth-focused luxury real estate agency offering sales and rentals. Comparable island-specialist boutique model, though at smaller scale than ICI & LA.
• My St Barth / MyPrivateVillas: St. Barth-focused villa rental and concierge platform. Comparable in island specialization and curated-villa approach, though smaller-scale and rental-focused (no sales brokerage).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/icietlavillas
• LinkedInlinkedin.com/company/ici-et-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ici et La