Enterprise Holdings

Car Rental & Mobility Servicesenterpriseholdings.com

Enterprise Mobility (formerly Enterprise Holdings) is a family-owned global mobility company operating approximately 1.3 million vehicles through car rental, fleet management, carsharing, and vehicle subscription brands including Enterprise, National, Alamo, and Zipcar.

Company typePrivate
Founded1957
HeadquartersSt Louis, United States
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingServices

What Enterprise Holdings does

Enterprise Holdings, now operating under the corporate brand Enterprise Mobility since 2024-2025, is a privately held, family-owned global mobility company founded in 1957 in St. Louis, Missouri. The company operates a fleet of approximately 1.3 million vehicles across North America, Europe, and Asia-Pacific and commands roughly 39% of the U.S. car rental market — the leading share among the three principal players (vs. Hertz at 22% and Avis/Budget at 28%). Ownership rests entirely with the Taylor family, making it one of the largest family-controlled businesses in the global mobility sector, with no private equity or venture capital backing.

The company's service portfolio is operated through an integrated brand architecture: Enterprise Rent-A-Car (flagship rental), National Car Rental (premium frequent renters), Alamo Rent A Car (self-service-oriented leisure), Zipcar (carsharing), Enterprise Fleet Management (commercial fleet leasing and management), Enterprise CarShare (corporate carsharing), Enterprise Rideshare (vanpooling and commuter services), and Enterprise Car Sales (used-vehicle disposition). Service lines span short- and long-term car rental, commercial fleet management, vehicle subscription, carsharing, vanpooling, truck rental, luxury rental, and pre-owned vehicle sales. The technology platform integrates online and mobile booking, fleet telematics, and electrification infrastructure for EV fleet rollout.

Revenue is generated through three primary mechanics: transactional fees (short-term rental, truck rental), managed services (corporate fleet management with acquisition, maintenance, and disposition), and subscription/recurring models (vehicle subscription, carsharing, vanpooling). Distribution combines a global network of airport and neighborhood branches with digital self-service booking and dedicated corporate account sales teams serving leisure travelers, business travelers, and corporate fleet operators. The pricing model is predominantly transactional and quote-based, with rates varying by vehicle class, duration, location, and season; corporate and subscription pricing is individually negotiated.

Enterprise Holdings firmographics

Firmographics

Name: Enterprise Holdings
Legal name: Enterprise Holdings, Inc.
Website: https://enterpriseholdings.com
Company type: Private
Founded year: 1957
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Enterprise Mobility (formerly Enterprise Holdings) is a family-owned global mobility company operating approximately 1.3 million vehicles through car rental, fleet management, carsharing, and vehicle subscription brands including Enterprise, National, Alamo, and Zipcar.
Ownership category
akta.pro rank

Enterprise Holdings industry classification

Industry

Product category: Car Rental & Mobility Services
NAICS: Transit and Ground Passenger Transportation (485)
SIC: Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro primary industry: Corporate Shuttle, Pool Car & Motor Pool Management (THADAOAF)
akta.pro secondary industries: Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Corporate Mobility & Ground Transport Management (THALANAI), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), Employee Commute Programs & Shuttle/Vanpool Management (TLABALAE), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD)

Keywords

Car rental services
Fleet management
Vehicle subscription
Carsharing services
Mobility solutions

Where Enterprise Holdings is headquartered

Location

Headquarters

HQ city: St Louis
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Enterprise Holdings business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Car Rental Services: Traditional short-term and long-term vehicle rentals through Enterprise, National, and Alamo brands, serving leisure and business travelers at airport and neighborhood locations
Fleet Management: Commercial fleet management services for corporate clients including vehicle acquisition, maintenance, and disposition
Vehicle Subscription: Subscription-based vehicle access allowing flexible vehicle switching and all-inclusive pricing
Truck Rental: Commercial truck rental services for moving and transportation needs
Carsharing: Peer-to-peer and station-based carsharing programs
Vanpooling Services: Commuter vanpooling programs for group transportation

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Short-term rental pricing varies by vehicle category and rental period

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Enterprise Holdings product offering

Product offering

Core offering

Enterprise Mobility (formerly Enterprise Holdings) operates a portfolio of mobility services under the Enterprise, National, Alamo, Zipcar, and Enterprise Fleet Management brands, offering car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, vehicle subscription, luxury rental, and car sales. The company serves both individual consumers and corporate clients through an extensive network of airport and neighborhood branches, digital booking channels, and dedicated corporate accounts.

Product overview

Enterprise Mobility (formerly Enterprise Holdings) operates as a comprehensive mobility services platform offering a diverse portfolio of services. The company offers car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, and technology solutions. The portfolio includes multiple rental brands under the corporate Enterprise Mobility umbrella, representing over 65 years of mobility experience with a fleet of approximately 1.3 million vehicles.

Differentiator

Problem solved

Functional benefit

Brands

Enterprise Rent-A-Car: Flagship car rental brand serving customers across North America and globally
National Car Rental
Alamo Rent A Car
Zipcar
Enterprise Fleet Management
Enterprise CarShare
Enterprise Rideshare
Enterprise Car Sales

Products and services

Car Rental
Fleet Management
Vehicle Subscription
Carsharing
Vanpooling
Truck Rental
Luxury Rental
Car Sales
Flexible Vehicle Hire
Technology Solutions

Quantifiable outcome

Over 50% demand surge compared to pre-pandemic levels
+2 more outcomes

Companies that use Enterprise Holdings

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Enterprise Holdings technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Enterprise Holdings partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Enterprise Holdings competitors and assessment

Company assessment

Direct peers

Avis Budget Group: Avis Budget (~28% U.S. share) directly competes with Enterprise and National/Alamo across consumer rental, corporate accounts, and truck rental — a near-mirror in business model and customer base.
Sixt SE: Sixt is a leading European-headquartered car rental and mobility platform with growing North American presence, directly comparable to Enterprise's rental, subscription, and corporate fleet offerings.
The Hertz Corporation: Hertz is the second-largest U.S. car rental operator (~22% share) and a direct competitor across Enterprise's core rental brands, airport counters, and fleet management services.
Europcar Mobility Group: Europcar operates short-term rental, van/truck rental, and subscription services across Europe — a direct peer in the rental and mobility space where Enterprise also competes.
Zipcar: Zipcar, owned by Enterprise, is the leading station-based carsharing service in North America and a direct comparable for Enterprise's carsharing business line.

Emerging players

Getaround: Getaround operates a peer-to-peer carsharing platform that competes with Enterprise's carsharing and short-term rental offerings, particularly in urban markets.
Turo: Turo is a peer-to-peer carsharing marketplace that overlaps with Enterprise's short-term rental and carsharing services by giving consumers an alternative to traditional rental fleets.

Broad incumbents

ALD Automotive: ALD Automotive is one of the largest global corporate fleet leasing and management companies, directly comparable to Enterprise Fleet Management's B2B offering.
LeasePlan: LeasePlan is a major international fleet management and vehicle leasing company, comparable to Enterprise Fleet Management in serving large corporate clients with managed mobility services.
Uber: Uber is a broad mobility incumbent whose rideshare, rental (via Uber Rent), and subscription products overlap with Enterprise's on-demand and flexible vehicle access services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Enterprise Holdings financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Enterprise Holdings leadership team

Management profile

Number of profiles

Profiles11 records

Enterprise Holdings subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Enterprise Holdings funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Enterprise Holdings M&A and investment

M&A and investment

M&A4 records

Investments17 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Holdings

What does Enterprise Holdings do?

Is Enterprise Holdings a public or private company?

Enterprise Holdings is a private company. It is classified as family owned and is currently operating.

When was Enterprise Holdings founded?

Enterprise Holdings was founded in 1957. It employs 5,001 to 10,000 people.

Where is Enterprise Holdings based?

Enterprise Holdings is headquartered in St Louis, United States, in the North America region.

How does Enterprise Holdings make money?

Six revenue lines are on record. Car Rental Services are the primary driver. The others are fleet Management, vehicle Subscription, truck Rental, carsharing and vanpooling Services.

Who are Enterprise Holdings's main competitors?

Direct peers on record are Avis Budget Group, Sixt SE, The Hertz Corporation, Europcar Mobility Group and Zipcar. Emerging players are Getaround and Turo. Broad incumbents are ALD Automotive, LeasePlan and Uber.

Does Enterprise Holdings have an API?

No public API is recorded for Enterprise Holdings.

What industry is Enterprise Holdings in?

Enterprise Holdings's product category is Car Rental & Mobility Services. Its primary akta.pro industry code is THADAOAF, Corporate Shuttle, Pool Car & Motor Pool Management, with a secondary code of TLABAHAO, Corporate Mobility & Car Sharing / Pool Fleet Management. Its NAICS code is 485 and its SIC code is 7510.