Texas Plastic Surgery

What Texas Plastic Surgery does

Texas Plastic Surgery is a private, single-location plastic and reconstructive surgery practice headquartered at 21 Spurs Lane, Suite #120, San Antonio, Texas (website: garzaplasticsurgery.com). It is operated by two board-certified surgeons: Dr. Jaime R. Garza, who holds triple-board certifications (MD, DDS, FACS) and serves as a clinical professor at UT Health Science Center, and Dr. Andrew Friedman, MD, FACS, with nearly 30 years of plastic surgery experience. The practice serves San Antonio and South Texas patients across two primary service lines: cosmetic surgery (rhinoplasty, breast augmentation, abdominoplasty, liposuction, facelifts, otoplasty, eyelid surgery, NeoGraft hair transplantation, male gynecomastia surgery, and dermal fillers) and reconstructive surgery (functional nasal surgery, facial reconstruction after trauma and cancer resection, skin cancer treatment, trunk and extremity reconstruction, and congenital deformity correction).

The business model is direct-to-consumer, fee-for-service professional services with no publicly disclosed procedure pricing; patients access consultations via website appointment requests or phone. Revenue is generated through two streams: surgical and non-surgical cosmetic/reconstructive procedures performed by the two surgeons, and Stadia Med Spa, an in-house medical spa sub-brand recognized as the #1 Medical Spa in Greater San Antonio for five consecutive years since 2009. The practice offers CareCredit third-party patient financing, maintains an SEO-optimized educational blog and before-and-after gallery as primary marketing channels, and leverages physician credentials, academic leadership, and sports team affiliations (San Antonio Spurs, New Orleans Saints, U.S. Olympic Track and Field, UTSA, Trinity University, San Antonio Rampage) to drive patient acquisition. No proprietary technology platform, no AI/ML capabilities, no funding history, and no external investors are disclosed; the practice appears to be wholly physician-owned and operates independently.

Name

Texas Plastic Surgery

Legal name

Texas Plastic Surgery

Website

https://garzaplasticsurgery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Plastic Surgery is a physician-owned, single-location plastic and reconstructive surgery practice in San Antonio, TX, offering cosmetic procedures, reconstructive surgery, and medical spa services under two board-certified surgeons and the Stadia Med Spa sub-brand.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery
• Reconstructive surgery
• Medical spa treatments
• Rhinoplasty procedures

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical and Non-Surgical Cosmetic Procedures: The practice generates revenue through fee-for-service cosmetic and reconstructive surgery procedures performed by board-certified plastic surgeons. Services include rhinoplasty, breast augmentation, abdominoplasty, liposuction, facelifts, NeoGraft hair transplantation, and various reconstructive surgeries.
2. Med Spa Services: Stadia Med Spa, operated under the Texas Plastic Surgery brand, provides medical spa services including hand rejuvenation and other aesthetic treatments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Texas Plastic Surgery is a private medical practice offering fee-for-service cosmetic and reconstructive plastic surgery procedures performed by board-certified surgeons Dr. Jaime R. Garza and Dr. Andrew Friedman in San Antonio, Texas. The practice provides rhinoplasty, breast augmentation, abdominoplasty, liposuction, facelifts, otoplasty, eyelid surgery, NeoGraft hair transplantation, male gynecomastia surgery, and reconstructive procedures including functional nasal surgery, skin cancer reconstruction, facial trauma reconstruction, and congenital deformity correction. The practice also operates Stadia Med Spa for non-surgical aesthetic treatments and offers CareCredit patient financing.

Product overview

Texas Plastic Surgery is a dual-surgeon plastic and reconstructive surgery practice offering a comprehensive portfolio of surgical procedures. The practice operates under two main categories: Cosmetic Surgery (including Rhinoplasty, Otoplasty, Eyelid Surgery, Facelift, Breast Augmentation, Abdominoplasty, Liposuction, NeoGraft hair transplantation, Male Gynecomastia surgery, and Dermal Fillers) and Reconstructive Surgery (including Functional Nasal Surgery, Skin Cancer Treatment, Facial Reconstruction after Trauma or Cancer Resection, Trunk and Extremities Reconstruction, and Congenital Deformities correction). The practice also includes a medical spa brand called Stadia Med Spa. Services range from minimally-invasive procedures like awake liposuction and NeoGraft hair transplantation to major surgical interventions such as facelifts, breast augmentation, and comprehensive facial reconstruction. All procedures are performed by board-certified plastic surgeons Dr. Jaime R. Garza and Dr. Andrew Friedman.

Differentiator

Problem solved

Functional benefit

Brands

• Stadia Med Spa: Medical spa services offering cosmetic treatments, named #1 Medical Spa in the Greater San Antonio area 5 years in a row since 2009.

Products and services

• Rhinoplasty Surgical procedure to reshape nasal structures for functional or cosmetic purposes, performed by a rhinoplasty specialist recognized by The Rhinoplasty Society. Targeted at patients seeking aesthetic nasal refinement or functional correction.
• Otoplasty Surgical repositioning of ears to sit closer to the head in a more natural position, for patients seeking ear aesthetic improvement or correction of ear prominence.
• Eyelid Surgery (Blepharoplasty) Removes excess skin and muscle from upper and lower eyelids to correct drooping lids and puffy bags under eyes, for patients seeking facial rejuvenation and a more youthful eye appearance.
• Facelift Cosmetic surgery that reverses aging signs by removing excess fat, tightening underlying muscles, and re-draping facial skin, for patients seeking facial rejuvenation.
• Breast Augmentation Enhances breast size and shape using endoscopically implanted saline-filled silicone shells through armpit incisions, for patients seeking cosmetic breast enhancement.
• Abdominoplasty (Tummy Tuck) Major surgical procedure to remove excess skin and fat from the middle and lower abdomen that does not respond to diet or exercise, for patients seeking body contouring.
• Liposuction Body contouring procedure that removes exercise-resistant fat deposits using tumescent technique with saline solution and local anesthetic, for patients seeking fat removal and body sculpting.
• NeoGraft Hair Transplantation Minimally-invasive automated hair restoration system using Follicular Unit Excision (FUE) technique with pneumatic 'no touch' technology for permanent hair regrowth, for patients experiencing hair loss.
• Male Gynecomastia Surgery Male breast reduction procedure using liposuction and tissue removal to eliminate excess breast tissue for a flatter, more masculine chest silhouette, for male patients experiencing gynecomastia.
• Functional Nasal Surgery Reconstructive procedure to relieve nasal airway obstruction, including septoplasty, nasal valve collapse repair, and turbinate reduction, for patients with breathing difficulties.
• Skin Cancer Treatment and Reconstruction Surgical removal of skin cancer lesions with plastic surgery techniques to minimize scarring and maintain natural appearance, including Mohs surgery reconstruction, for skin cancer patients.
• Facial Reconstruction After Trauma Surgical reconstruction of facial injuries, particularly sports-related trauma to head, neck, jaw, and face, for trauma patients.
• Facial Reconstruction After Cancer Resection Reconstructive surgery following cancer removal to restore facial form and function, for post-cancer resection patients.
• Reconstructive Surgery of Trunk and Extremities Reconstructive procedures for the trunk and extremities following trauma, cancer, or congenital conditions.
• Congenital Deformities of Face and Neck Surgical correction of congenital facial and neck deformities, for patients with congenital conditions.
• Stadia Med Spa Medical spa offering aesthetic treatments, recognized as #1 Medical Spa in Greater San Antonio area for 5 consecutive years since 2009, for patients seeking non-surgical aesthetic services.
• Breast Reduction Reduction mammoplasty procedure to reduce breast size by removing glandular tissue, fat, and skin, relieving associated pain and discomfort, for patients seeking symptomatic or aesthetic breast reduction.
• Dermal Fillers Injectable implants used to smooth skin, restore lost volume, and address age-related skin issues, for patients seeking non-surgical facial rejuvenation.
• Awake Liposuction (Tumescent Liposuction) Liposuction performed under local anesthesia without general anesthesia, offering faster recovery and reduced risks, for body contouring patients preferring local anesthesia.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Personique Plastic Surgery Center: Long-established private plastic surgery practice in Austin, TX offering a comparable mix of cosmetic and reconstructive procedures in the same Texas market. Operates a similar surgeon-led, direct-to-consumer model with medspa adjuncts.
• Quintessa Aesthetic Center: Mid-size private plastic surgery and medspa practice offering cosmetic surgery, injectables, and aesthetic services. Comparable in combining surgical procedures with a recurring-revenue medspa component.
• Austin Plastic Surgery Institute: Regional Texas plastic surgery practice offering cosmetic and reconstructive procedures including rhinoplasty, breast, and body contouring. Operates with a similar high-end positioning and surgeon-credentialed brand in the same Texas market.
• Mosharrafa Plastic Surgery: Dual-surgeon private cosmetic and reconstructive practice in Phoenix, AZ with a similar board-certified surgeon partnership structure and full-spectrum procedure menu including breast, body, and facial surgery.

Broad incumbents

• Ideal Image: Largest U.S. medspa chain offering injectables, laser hair removal, and body contouring at scale. Competes with the Stadia Med Spa portion of the business through national brand, marketing budget, and subscription pricing.
• AbbVie (Allergan Aesthetics): Global aesthetics leader owning Botox, CoolSculpting, and the Juvederm filler portfolio. Drives category demand that ultimately feeds patient flow into surgeon practices like Texas Plastic Surgery, while also competing indirectly via medical aesthetics chains.

Others

• CareCredit (Synchrony Financial): Healthcare-focused consumer financing product already partnered with Texas Plastic Surgery. Represents the patient-financing infrastructure that supports cash-pay cosmetic volumes across the entire private plastic surgery category.
• Cynosure (Hologic): Medical aesthetics device manufacturer supplying lasers, body contouring, and skin platforms to plastic surgeons and medspas. A relevant adjacent equipment/supply peer in the aesthetics delivery ecosystem.
• Sciton: Premium medical and aesthetic laser/light platform provider serving plastic surgeons and dermatology practices. An ecosystem peer tied to the equipment and technologies used in non-surgical aesthetic procedures.
• Sientra: U.S. breast implant manufacturer and aesthetics technology company. A relevant supplier/ecosystem peer given the practice's breast augmentation volume, and a potential acquirer/platform adjacent to surgical aesthetics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Plastic Surgery