Soundworks Systems

What Soundworks Systems does

Soundworks Systems, Inc. is a privately held audio/visual solutions provider founded in 2001 and headquartered in Stevens Point, Wisconsin. The company operates three integrated service pillars: Design & Installation of permanent AV systems for venues such as schools, churches, government facilities, sporting venues, and performing arts centers; Gear Rental of a comprehensive inventory of professional audio, video, lighting, staging, and backline equipment; and Event Production, providing technicians and equipment for conferences, corporate events, and live performances. Customers are concentrated in Wisconsin, with documented projects across at least eleven municipalities including Stevens Point, Wausau, Marshfield, Wisconsin Rapids, and Madison-adjacent communities. The company's value proposition rests on project-specific acoustic problem-solving (e.g., multi-zone, time-aligned systems for ice arenas), manufacturer-aligned expertise (Prestige Partner with RCF USA and dB Technologies), and a one-stop-shop model spanning design through installation and ongoing rental.

The underlying technology stack is entirely conventional professional AV hardware, with no proprietary software, AI/ML components, or digital platform. Core equipment brands include RCF, dB Technologies, Powersoft, Yamaha, DigiCo, Soundcraft, Allen & Heath, BSS, KLARK TEKNIK, Crown, ETC, Shure, FBT, Epson, Christie, Chauvet, and Cameo, alongside staging products from Penn Fab and Wenger. The company does not disclose pricing publicly; quoting is contact-based. Distribution is direct, with no channel partners, sales reps, or digital commerce infrastructure beyond a secondary eBay store referenced on the website. Marketing is limited to the company's website and a "News U Can Use!" blog. Governed by President Kent Laabs, a 30-year industry veteran, the firm operates as a founder-led regional integrator with no parent company, venture backing, or disclosed institutional investors.

Name

Soundworks Systems

Legal name

Soundworks Systems, Inc.

Website

https://soundworkssystems.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Soundworks Systems is a privately held Wisconsin-based audio/visual integration and event production firm serving K-12 schools, churches, government facilities, sporting venues, and touring musicians with design, installation, and equipment rental services.

Ownership category

akta.pro rank

Product category

Professional Audio Visual Services

NAICS

Motion Picture and Sound Recording Industries (512), Other Sound Recording Industries (512290)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Backline & Musical Instrument Rental (MPAGAKAJ), Acoustic & Soundproofing Works (IMAFANAL)

Keywords

• Audio visual installation
• Event production services
• AV equipment rental
• Live sound reinforcement
• Venue AV design

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Design & Installation Services: Professional design and installation of audio, video, lighting, and staging systems for permanent venue installations including schools, churches, government facilities, sporting venues, and performing arts centers.
2. Equipment Rental: Comprehensive rental inventory of audio, video, lighting, staging, and backline equipment for events. Includes digital/analog mixing consoles, speakers, amplifiers, projectors, lighting fixtures, stage decks, and musical instruments.
3. Event Production Services: Sound, video, and lighting services for conferences, corporate events, and live productions. Includes experienced technicians for setup and operation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Soundworks Systems is an audio/visual solutions provider offering three integrated service lines: Design & Installation of permanent AV systems for schools, churches, government facilities, sports venues, and performing arts centers; Event Production for conferences, corporate events, and live performances; and Gear Rental of a comprehensive inventory of professional audio, video, lighting, staging, and backline equipment. The company also provides acoustical treatment and serves as a Prestige Partner for RCF USA and db Technologies.

Product overview

Soundworks Systems is an Audio/Visual solutions company offering three integrated service pillars: Event Production Services (sound, video, lighting, staging, and stage curtains for live events), Gear Rental (comprehensive inventory of professional AV equipment), and Design & Installation (custom AV system design and installation for specialized venues). Their offerings include sub-services for Schools (audio, lighting, and curtain installations across Wisconsin), Churches (audio and video projection systems), Sporting Facilities (loudspeaker and amplification systems), and Government facilities (audio-visual equipment for council chambers and board rooms). The company also provides acoustical treatment services for problem spaces. These services operate as a unified portfolio where rental equipment supports both event production and installation projects, allowing clients to rent gear for one-time events or engage Soundworks for complete system design, installation, and ongoing equipment rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Installation Professional AV system design and installation services for sporting facilities, performing arts centers, churches, schools, board rooms, council chambers, and government facilities, including acoustical treatment and custom solutions for challenging acoustic environments.
• Event Production Services Full-service event production including sound, video, lighting, and staging for conferences, corporate events, and live performances, with equipment rental and experienced technicians for setup and operation.
• Gear Rental Comprehensive rental inventory of audio, video, lighting, staging, backline, and soft goods equipment for events, including digital and analog mixing consoles, speakers, amplifiers, projectors, control consoles, stage decks, and musical instruments.
• Acoustical Treatment Acoustic treatment services using absorptive and diffused products for floors, walls, and ceilings to improve speech intelligibility and musician monitoring in problem acoustic environments.
• Conferences & Corporate Events Complete audio, video, lighting, and staging solutions for conferences and corporate events with state-of-the-art equipment and experienced technicians.
• Stage Curtains & Backdrops Stage curtain packages featuring black velour curtains and backdrops for finished event aesthetics.

Quantifiable outcome

• Middleton Cross Plains School District boardroom setup time reduced from 1.5 hours to 10 minutes with automated systems

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RCF USAcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Soundworks Systems is a Prestige Partner of RCF USA, recognized as 1 of only 12 companies receiving this distinction in 2013. The partnership involves promotion and sales of RCF and dB Technologies product lines. Soundworks provides RCF equipment including TTL33A-ii line arrays, TT series speakers, EVOX portable PA systems, and HDL series line arrays to customers.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• McCann Systems: AV integrator specializing in design-build projects for corporate, education, sports, and worship clients. Directly comparable project-based installation model and similar vertical customer mix to Soundworks' Wisconsin portfolio.
• HB Communications: AV integration and event services firm serving education, corporate, and government clients. Comparable service offerings (system design, installation, event production, rental) and similar institutional customer orientation.
• CCS Presentation Systems: Mid-sized AV integrator serving K-12, higher education, government, and corporate clients across multiple US states. Closely comparable in service mix (design, install, rental, event production) and target verticals to Soundworks, making it the most relevant direct peer.
• Clair Brothers: Touring audio company supplying line array systems and event sound reinforcement to artists and productions. Directly comparable to Soundworks' touring customer base (Levi Riggs, Phil Vaught, Disarc) and its investment in RCF and db Technologies line arrays.
• Conference Technologies Inc: Regional AV integrator focused on design, installation, and rental for corporate, education, healthcare, and government customers. Operates a similar three-pillar model to Soundworks and targets the same institutional buyer profile.
• Visual Sound: AV integration and live event production company serving education, government, corporate, and worship clients in the Mid-Atlantic. Comparable service mix spanning system design, installation, rental, and event production, similar to Soundworks' full-service model.
• Sound Image: Touring and installed sound provider serving artists, venues, and houses of worship with line array and production services. Comparable in combining installation work for worship/performance venues with touring production, similar to Soundworks' dual model.

Regional players

• Ahern Rentals: Equipment rental company providing audio, video, lighting, and staging inventory for events. Comparable as a competitor in the AV equipment rental space, though Ahern operates a broader national footprint and is not vertically integrated into installation services.

Broad incumbents

• Production Resource Group (PRG): Global live event production company providing audio, video, lighting, and staging for concerts, corporate events, and broadcasts. Overlaps with Soundworks' event production services at the high end of the market, though PRG operates at a dramatically larger scale.
• AVI Systems: National AV integrator with significant presence across corporate, education, and government verticals. Comparable as a design-build AV integration competitor for institutional and corporate AV contracts, though operating at substantially larger scale and broader geography than Soundworks' Wisconsin-only footprint.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundworks Systems