SPIN South West
SPIN South West is a regional commercial radio station broadcasting hit music on FM across Limerick, Kerry, Clare, North Tipperary, and South West Laois, owned by Bauer Media Audio Ireland LP. It serves local and regional SMB advertisers seeking access to its dominant 15-44 year-old listener base through on-air, digital, and event sponsorship channels.
- Company typePrivate
- Founded2007
- HeadquartersLimerick, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SPIN South West does
SPIN South West is a regional commercial radio station that launched in 2007 and is licensed by the Broadcasting Authority of Ireland, operating from its headquarters at City Gate House, Raheen Business Park, Limerick, with a broadcasting studio on Castle Street, Tralee. The station is wholly owned by Bauer Media Audio Ireland LP (Reg #LP3374), acting through its general partner Bauer Audio Ireland Limited, and is part of the broader Bauer Media Audio Ireland network that includes sister stations such as Today FM, Newstalk, 98FM, and Spin 1038. It broadcasts on FM frequencies 102-103 and 94.7 across Limerick, Kerry, Clare, North Tipperary, and South West Laois.
The core product is a hit-music format anchored by the proprietary "10 SPIN Hits in a Row" programming block, supported by presenter-led shows including Eoghain Fitz (03:00 PM-07:00 PM) and Fully Charged with Ed & Valerie (7AM). The technology stack combines licensed FM transmission with multi-platform digital distribution: the SPIN Radio App on iOS and Android, Go Loud Player live streaming, website-based live audio, and backend infrastructure from Triton Digital/StreamTheWorld and Adswizz. Sub-brands extend the offering into adjacent categories — SPIN Xtra (digital music stream), SPIN Now (podcast platform), SPIN KPOP, and Spin 00s stations — and competitive features such as the Cash Machine and Secret Sound SMS-based competitions use Fonix as the SMS shortcode provider.
Revenue is generated almost exclusively through advertising via a direct sales motion. Streams include on-air spots, digital and social campaigns, event sponsorships (Student Raceday, Student Discount events, Mother Pride 2026), and branded activations delivered by the SPINI team of brand ambassadors. Pricing is quote-based and not publicly disclosed; the Sales Manager, Siobhán Patrick-McNamara, handles direct advertiser enquiries. The customer base is described as local and regional SMBs in the South West seeking access to the station's dominant 15-34 and 20-44 year-old audience, which the station reports as 149,000 weekly and 93,000 daily listeners, with a stated #1 demographic position in its coverage region.
SPIN South West firmographics
Firmographics- Name
- SPIN South West
- Legal name
- Bauer Media Audio Ireland LP
- Website
- https://spinsouthwest.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPIN South West is a regional commercial radio station broadcasting hit music on FM across Limerick, Kerry, Clare, North Tipperary, and South West Laois, owned by Bauer Media Audio Ireland LP. It serves local and regional SMB advertisers seeking access to its dominant 15-44 year-old listener base through on-air, digital, and event sponsorship channels.
- Ownership category
- akta.pro rank
SPIN South West industry classification
Industry- Product category
- Commercial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Radio Network Advertising Sales & Representation (MPABABAK)
Keywords
Where SPIN South West is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
SPIN South West business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Traditional radio advertising including on-air spots, sponsorships, and branded content segments. Targets the station's dominant demographic of 15-34 year olds and 20-44 year olds in the South West region.
- Digital Advertising: Social media campaigns, online promotions, and digital advertising packages leveraging the station's social following of 76,000+ Instagram followers, 258,000+ Facebook likes, and 74,000+ Twitter followers.
- Event Sponsorships: Branded events and promotions including Student Raceday, Student Discount events, and live event appearances by the SPINI marketing team.
- Competition/Contest Revenue: Competitions like Cash Machine and Secret Sound drive engagement and collect participant data for marketing purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages tailored to client needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SPIN South West product offering
Product offeringCore offering
SPIN South West is a regional commercial radio station broadcasting contemporary hit music on FM frequencies 102-103 and 94.7 across the South West of Ireland (Limerick, Kerry, Clare, North Tipperary, and South West Laois). The station monetizes its audience of 149,000 weekly listeners through radio advertising, digital advertising, event sponsorships, and branded content delivered to advertisers via the SPINI marketing team.
Product overview
SPIN South West is a regional commercial radio station operated by Bauer Media Audio Ireland LP, broadcasting hit music to the South West of Ireland. The offering consists of the core FM radio station (102-103 & 94.7) supplemented by digital streaming via the SPIN Radio App (iPhone/Android) and website live stream. Additional products include SPIN Xtra digital music stream and SPIN Now podcast platform. The station engages audiences through competitions (Cash Machine, Secret Sound) and maintains a strong social media presence across Snapchat, Twitter, Instagram, and Facebook. The SPINI brand ambassador team provides promotional services for events.
Differentiator
Problem solved
Functional benefit
Brands
- SPIN Xtra: Digital music stream featuring trending hits from artists like Cardi B, Migos, Drake, Kendrick Lamar, and more.
- SPIN Now
- The Cash Machine
Products and services
- SPIN South West Radio Station Regional commercial radio station broadcasting hit music on FM frequencies 102-103 and 94.7 across South West Ireland, featuring the signature '10 SPIN Hits in a Row' programming format and delivering content to 149,000 weekly listeners.
- SPIN Radio App Mobile application for iPhone and Android devices enabling live streaming of SPIN South West, SPIN KPOP, and Spin 00s radio stations, available for download on Apple App Store and Google Play Store.
- SPIN Xtra Digital music stream featuring trending hits from artists like Cardi B, Migos, Drake, and Kendrick Lamar, accessible via the SPIN website and mobile app.
- SPIN Now Podcast series featuring interviews and personal stories from experts and personalities, available on the SPIN South West website.
- SPINI Brand Ambassador Service Branded mascot and promotional team with distinctive pink vehicles available for hire for event appearances, brand activations, and promotional campaigns targeting the South West Ireland youth demographic.
Quantifiable outcome
- Reaching 149,000 weekly listeners and 93,000 daily listeners in the South West region
- +1 more outcomes
Companies that use SPIN South West
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SPIN South West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
SPIN South West partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Bauer Media Audio Ireland LPcoreParent company of SPIN South West. Bauer Media is a commercial radio group broadcasting on FM in Ireland. SPIN South West is licensed by the Broadcasting Authority of Ireland and operates as part of the Bauer Media group.
- Go LoudcoreGo Loud is a streaming platform partner that enables SPIN South West to broadcast live online. Also provides the Go Breaks and Go Dating partner sites linked from the SPIN website.
- Munster RugbymajorProud Media Partnership with Munster Rugby - one of Ireland's premier rugby unions. This is a key sponsorship/activation partnership for the station.
- Mr. BinmanminorSponsor of the Secret Sound competition, providing prizes for the text-only competition segment.
- Lidl IrelandmajorEvent partner for major events including Katie Taylor's Croke Park fight announcement. Lidl Ireland partners with SPIN South West for high-profile sporting event coverage.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
SPIN South West competitors and assessment
Company assessmentBroad incumbents
- RTÉ Radio 1: Ireland's national public service broadcaster and the dominant national radio station. Comparable as the incumbent radio competitor for audience share and advertiser attention in the broader Irish audio market.
- Today FM: Bauer Media's flagship national music and entertainment station. Comparable as a national extension of the same music-led audience proposition SPIN South West offers locally, with overlapping advertiser targets.
- RTÉ 2fm: Ireland's national public service hit music station. Comparable as a competing music-led broadcaster targeting similar 15-34 audiences, though publicly funded rather than purely advertising-supported.
Regional players
- Red FM: Regional commercial radio station serving Cork, adjacent to SPIN South West's South West footprint. Comparable as a local commercial music station targeting young adult listeners in a neighbouring Irish region with similar ad-supported business model.
- LMFM: Regional commercial radio station serving the North East of Ireland. Comparable as a similarly sized local commercial broadcaster targeting regional audiences with an advertising-led revenue model, though in a different geography.
- Radio Kerry: Regional commercial radio station serving County Kerry, which is also part of SPIN South West's broadcast area. Comparable as a local advertiser-supported radio station competing for the same local SMB advertisers and listener share.
Direct peers
- 98FM: Dublin-based Bauer Media commercial station with a music and entertainment focus. Comparable as a sibling Bauer Media commercial station using similar advertising sales channels and targeting overlapping advertiser audiences.
- Spin 1038: Sister station under Bauer Media Audio Ireland, operating in Dublin with the same music-led hit format targeting the 15-34 demographic. Closest direct comparable given identical brand, parent, programming approach, and audience profile.
- Beat 102-103: Regional commercial hit music station broadcasting in South East Ireland. Directly comparable as a local CHR-format competitor targeting similar young adult demographics with a similar ad-sales and event-driven business model.
- iRadio: Multi-city Bauer Media Irish station broadcasting across North West, Midlands, and North East. Comparable in format (contemporary hit music), target demo (15-44), and as a sibling Bauer Media property with shared national advertising infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
SPIN South West social profiles
Digital presenceSPIN South West compliance and trust
Trust signalCompliance2 records
SPIN South West financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPIN South West leadership team
Management profileNumber of profiles
Profiles4 records
SPIN South West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPIN South West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPIN South West
What does SPIN South West do?
SPIN South West is a regional commercial radio station broadcasting contemporary hit music on FM frequencies 102-103 and 94.7 across the South West of Ireland (Limerick, Kerry, Clare, North Tipperary, and South West Laois). The station monetizes its audience of 149,000 weekly listeners through radio advertising, digital advertising, event sponsorships, and branded content delivered to advertisers via the SPINI marketing team.
Is SPIN South West a public or private company?
SPIN South West is a private company. It is classified as corporate owned and is currently operating.
When was SPIN South West founded?
SPIN South West was founded in 2007. It employs 11 to 50 people.
Where is SPIN South West based?
SPIN South West is headquartered in Limerick, Ireland, in the Europe region.
How does SPIN South West make money?
Four revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising, event Sponsorships and competition/Contest Revenue.
Who are SPIN South West's main competitors?
Broad incumbents on record are RTÉ Radio 1, Today FM and RTÉ 2fm. Regional players are Red FM, LMFM and Radio Kerry. Direct peers are 98FM, Spin 1038, Beat 102-103 and iRadio.
Does SPIN South West have an API?
No public API is recorded for SPIN South West.
What industry is SPIN South West in?
SPIN South West's product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates). Its NAICS code is 51611 and its SIC code is 4832.