GOLOUD INC.
GoLoud Inc. operates a free digital audio aggregation platform serving Irish consumers, combining live radio, on-demand podcasts, and curated music playlists through iOS, Android, and web apps under parent Bauer Media Audio Ireland LP.
- Company typePrivate
- Founded2019
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What GOLOUD INC. does
GoLoud Inc. is an Ireland-based digital audio platform operating as a unified aggregation and streaming service for live radio, on-demand podcasts, and curated music. Founded in 2019, it launched mobile apps on iOS and Android in 2020 and operates a web player at goloudnow.com and goloudplayer.com. The platform aggregates content from parent company Bauer Media Audio Ireland LP's radio brands (Newstalk, Today FM, 98FM, Spin 1038, Spin South West, OTB Sports), more than 400 Irish and international podcasts, and 18 mood-based music playlists with over 100 hours of curated content. Its core technology includes a proprietary personalization algorithm that adapts to user listening tastes to deliver tailored recommendations across the integrated audio catalogue.
The company serves Irish general consumers seeking a single-app alternative to switching between separate radio, podcast, and music services, segmented into podcast listeners, radio audiences, and music streaming users. Its go-to-market is product-led and free-to-consumer, distributed through Apple's App Store, Google Play, and the web, with no direct sales force. Marketing leverages cross-promotion via Bauer Media's established radio brands and native social sharing features within the app.
GoLoud makes money primarily through advertising on Bauer Media audio properties, with a freemium consumer pricing model where all core features (live radio, podcasts, music playlists) are free with no disclosed paid subscription tier. The legal entity is Bauer Media Audio Ireland LP (Reg #LP3374), acting through its general partner Bauer Audio Ireland Limited, and GoLoud operates as a brand within the broader Bauer Media Group rather than as an independent venture-backed company. The company employs 1-10 people and is operationally focused on product, content curation, and platform maintenance rather than large-scale commercial expansion.
GOLOUD INC. firmographics
Firmographics- Name
- GOLOUD INC.
- Legal name
- Bauer Media Audio Ireland LP
- Website
- https://goloudnow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoLoud Inc. operates a free digital audio aggregation platform serving Irish consumers, combining live radio, on-demand podcasts, and curated music playlists through iOS, Android, and web apps under parent Bauer Media Audio Ireland LP.
- Ownership category
- akta.pro rank
GOLOUD INC. industry classification
Industry- Product category
- Digital Audio Streaming
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- On-Demand Music Streaming Platforms (MPAIADAA), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where GOLOUD INC. is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
GOLOUD INC. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: The platform sells advertising on Bauer media properties. Marketing uses include monitoring, analyzing and improving services, and targeted advertising delivery.
- Freemium Digital Audio Subscription: Core platform is free to download and register. Users can access radio stations, podcasts, and music playlists at no cost. Premium features or paid subscriptions are not explicitly detailed in available sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all core features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
GOLOUD INC. product offering
Product offeringCore offering
GoLoud operates a free, unified digital audio streaming platform in Ireland that aggregates live radio stations (Newstalk, Today FM, 98FM, Spin 1038, Spin South West), on-demand podcasts (400+ titles), and curated music playlists (18 mood-based playlists with 100+ hours of music) into a single mobile app (iOS/Android) and web player. The platform is backed by Bauer Media Audio Ireland LP and uses a proprietary recommendation algorithm to personalize content delivery based on individual listening preferences.
Product overview
GoLoud is a unified Irish audio streaming platform that combines live radio, on-demand podcasts, and curated music in a single mobile app and web player. The core offering includes the GoLoud App (iOS/Android), the GoLoud Player (web), live radio stations (Newstalk, Today FM, 98FM, Spin1038, Spin South West, and others), over 400 podcasts, and music stations/playlists (Today FM 80s/90s/00s, GoLoud Classical, GoLoud 70s, GoLoud Soul, mood-based playlists). The platform is operated by Bauer Media Audio Ireland LP and serves as the aggregator for their audio brands. GoLoud Originals produces proprietary podcast series, while the GoLoud Network connects multiple Bauer Media stations under one digital roof.
Differentiator
Problem solved
Functional benefit
Brands
- GoLoud Radio: The main GoLoud radio streaming service featuring live radio stations
- GoLoud Originals
Products and services
- GoLoud App Mobile application for iOS and Android that provides Irish consumers with access to live radio stations, on-demand podcasts, and curated music streaming in a single unified free platform.
- GoLoud Radio Stations
Quantifiable outcome
- 2 in 3 Irish people listen to digital audio, with 53% listening to more than a year ago
Companies that use GOLOUD INC.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GOLOUD INC. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GOLOUD INC. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Today FMcoreToday FM is part of the GoLoud Network of stations. GoLoud aggregates Today FM's radio content alongside other Bauer Media stations, providing listeners access to live radio and on-demand content from the station.
- NewstalkcoreNewstalk is part of the GoLoud Network of stations. The station's shows including The Pat Kenny Show, Moncrieff, and Lunchtime Live are available through the GoLoud platform.
- 98FMcore98FM is part of the GoLoud Network of stations. Dublin's 98FM content is aggregated on the GoLoud platform including shows like The Big Breakfast with Rebecca and Brendan.
- Spin 1038coreSpin 1038 is part of the GoLoud Network of stations. The Dublin music radio station content is available through GoLoud's aggregation platform.
- Spin SouthWestcoreSpin SouthWest is part of the GoLoud Network of stations. The regional music radio station content is aggregated on the GoLoud platform.
- OTB SportscoreOTB Sports is part of the GoLoud Network. The sports-focused radio content is available alongside other Bauer Media stations on the GoLoud platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
GOLOUD INC. competitors and assessment
Company assessmentEmerging players
- SoundCloud: Audio streaming platform with strong catalog of independent music, podcasts, and creator-uploaded audio. Comparable to GoLoud because it competes for podcast/music listening time among the same mobile-first Irish consumers.
- Audible: Audiobook and spoken-word streaming subscription service. Comparable to GoLoud's podcast/spoken-word audio streams as adjacent audio attention competitors, particularly for the Irish commute-and-chores listening occasions.
Others
- Acast: Podcast hosting, monetization, and distribution platform. Comparable to GoLoud's podcast dimension — both operate in the Irish/UK podcast market — but Acast is an enabling/infrastructure partner rather than a consumer-facing competitor.
Direct peers
- Global Player: UK digital audio platform from Global Media, combining live radio stations, podcasts, and curated playlists. Closely mirrors GoLoud's aggregator model — radio-owned platform layering podcasts and music on top of in-house broadcast brands.
- iHeartRadio: US-based platform combining live radio streaming, music stations, and podcasts from a single owner of terrestrial radio stations. Comparable to GoLoud as a broadcaster-owned aggregator that bundles live radio + podcasts + curated music under a freemium model.
- TuneIn: Live radio, sports, podcasts, and music streaming aggregator accessible via mobile and web. Directly comparable to GoLoud because the core offering — streaming live radio stations plus podcasts in a single app — overlaps the radio/podcast aggregation layer of GoLoud.
- Spotify: Global audio streaming platform combining music, podcasts, and live radio-style programming. Comparable to GoLoud because it competes directly for the same Irish listeners across the same three audio formats (music streaming, podcasts, and radio-adjacent content), with freemium + paid tiers and advertising as revenue.
Broad incumbents
- Apple Music / Apple Podcasts: Apple's music streaming and podcast apps shipped on every iPhone. Comparable to GoLoud because iOS distribution is GoLoud's primary mobile channel, and Apple Music/Podcasts is the default competing app on the same devices in Ireland.
Regional players
- RTÉ Player: Ireland's national broadcaster's catch-up and live audio/video platform. Comparable to GoLoud because both aggregate Irish public-facing radio and audio content for domestic listeners, though RTÉ Player is broader (TV + radio) and state-owned.
- BBC Sounds: UK broadcaster-owned audio platform combining live radio, podcasts, and music. Comparable to GoLoud as a publicly-owned broadcaster's digital audio aggregator, though primarily serving the UK rather than Ireland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GOLOUD INC. social profiles
Digital presenceGOLOUD INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOLOUD INC. leadership team
Management profileNumber of profiles
GOLOUD INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOLOUD INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOLOUD INC.
What does GOLOUD INC. do?
GoLoud operates a free, unified digital audio streaming platform in Ireland that aggregates live radio stations (Newstalk, Today FM, 98FM, Spin 1038, Spin South West), on-demand podcasts (400+ titles), and curated music playlists (18 mood-based playlists with 100+ hours of music) into a single mobile app (iOS/Android) and web player. The platform is backed by Bauer Media Audio Ireland LP and uses a proprietary recommendation algorithm to personalize content delivery based on individual listening preferences.
Is GOLOUD INC. a public or private company?
GOLOUD INC. is a private company. It is classified as corporate owned and is currently operating.
When was GOLOUD INC. founded?
GOLOUD INC. was founded in 2019. It employs 1 to 10 people.
Where is GOLOUD INC. based?
GOLOUD INC. is headquartered in Dublin, Ireland, in the Europe region.
How does GOLOUD INC. make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are freemium Digital Audio Subscription.
Who are GOLOUD INC.'s main competitors?
Emerging players on record are SoundCloud and Audible. Acast is listed as an others. Direct peers are Global Player, iHeartRadio, TuneIn and Spotify. Apple Music / Apple Podcasts is listed as a broad incumbent. Regional players are RTÉ Player and BBC Sounds.
Does GOLOUD INC. have an API?
No public API is recorded for GOLOUD INC..
What industry is GOLOUD INC. in?
GOLOUD INC.'s product category is Digital Audio Streaming. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIADAA, On-Demand Music Streaming Platforms. Its NAICS code is 516110 and its SIC code is 4832.