Real Broker
Real Broker LLC operates a small residential real estate franchise called Carolina Sky Real Estate from Fort Mill, SC, with two agents serving home buyers and sellers across North and South Carolina through a BoldTrail-powered MLS-integrated platform.
- Company typePrivate
- Founded2021
- HeadquartersFort Mill, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Real Broker does
Real Broker LLC, operating locally as Carolina Sky Real Estate, is a small residential real estate brokerage franchise headquartered at 1012 Market Street #101 in Fort Mill, South Carolina. The franchise operates with two licensed agents, Toni McIntyre and Tony McIntyre, and provides buying and selling services across the Carolinas, with a core focus on the greater Charlotte metropolitan area and adjacent markets including Rock Hill, Waxhaw, Concord, and Mint Hill.
The franchise runs on a BoldTrail-powered digital platform delivered through Inside Real Estate, aggregating MLS data from Canopy MLS and Triangle MLS and exposing approximately 10,000+ single-family property listings. Core platform capabilities include map-based property search with drive-time radius, free home valuation tools, listing alerts, monthly market reports, and a BETA-stage AI property search feature. The technology stack is provided by third-party platform and MLS vendors rather than developed in-house.
The business operates on a traditional real estate commission model, generating revenue through transaction-based fees split between the brokerage and its affiliated agents. Customer acquisition relies on the carolinaskyre.com website, MLS syndication to major real estate portals, email-based market report subscriptions, and direct agent referrals. The franchise has demonstrated high-end luxury capability with featured listings including a $5.95M Fontana Lake estate in Bryson City, a $2.35M Myers Park residence in Charlotte, and multiple additional properties above $1.6M. The franchise is independently operated with no disclosed external investment, parent ownership beyond the franchisor relationship, or funding events.
Real Broker firmographics
Firmographics- Name
- Real Broker
- Legal name
- Real Broker LLC
- Website
- https://carolinaskyre.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Real Broker LLC operates a small residential real estate franchise called Carolina Sky Real Estate from Fort Mill, SC, with two agents serving home buyers and sellers across North and South Carolina through a BoldTrail-powered MLS-integrated platform.
- Ownership category
- akta.pro rank
Real Broker industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Real Broker is headquartered
LocationHeadquarters
- HQ city
- Fort Mill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Real Broker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage revenue model where agents earn commission on completed transactions. The company operates under Real Broker LLC brand, providing agents with MLS access and brokerage support in exchange for commission splits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Real Broker product offering
Product offeringCore offering
Real Broker LLC, operating as Carolina Sky Real Estate, is a residential real estate brokerage serving buyers and sellers across North and South Carolina. Its core offering combines licensed agent representation with an MLS-powered digital platform for property search, home valuation, and market reporting in markets including Charlotte, Fort Mill, Rock Hill, Waxhaw, and Concord.
Product overview
Real Broker LLC (operating as Carolina Sky Real Estate) provides a residential real estate listing platform powered by BoldTrail technology. The platform aggregates MLS data from Triangle MLS and Canopy MLS to offer property search, home valuations, listing alerts, market reports, and rental application services. No distinct branded products or named modules were identified in the source data — the offering consists of a unified real estate platform with property search, valuation tools, and market reporting capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Commission-based representation services for individuals and families buying or selling residential property in North Carolina and South Carolina, delivered by licensed agents at the Carolina Sky Real Estate office in Fort Mill, SC.
- Property Search Platform Digital search experience for residential listings aggregated from Canopy MLS and Triangle MLS, featuring AI-assisted matching, map-based filtering with drive-time radius, and listing alerts for buyers in the Carolinas.
- Home Valuation Reports Automated valuation estimates for residential property owners considering a sale, generated from MLS comparable sales and current market data for Carolinas addresses.
- Market Reports Recurring local market trend reports covering inventory levels, median pricing, and sales activity for the Charlotte, Fort Mill, Rock Hill, Waxhaw, Concord and surrounding Carolinas metros.
- Rental Application Services Rental listing search and tenant application support for landlords and renters in the Carolinas, provided through the Rental Beast platform integration linked from the brokerage website.
Quantifiable outcome
- Maximum property exposure through MLS syndication and multiple listing networks
Companies that use Real Broker
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Real Broker technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Real Broker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Canopy MLScorePrimary MLS data provider for South Carolina and Charlotte-area North Carolina listings. Provides comprehensive property listing data, historical sales information, and real estate transaction data syndication.
- Triangle MLScoreMLS data provider for North Carolina markets including Raleigh and surrounding areas. Supplies listing data, property information, and broker reciprocity services.
- Rental BeastminorRental property application partner enabling seamless rental application processing for tenants. Provides one-time application fee model allowing use across participating Rental Beast properties for 30 days.
Scale indicators3 records
Recent moves2 records
Expansion highlights3 records
Real Broker competitors and assessment
Company assessmentBroad incumbents
- Redfin: Tech-enabled residential brokerage that combines agent services with a discount-commission model; provides direct competition in the same Charlotte-metro and Carolinas geographies.
- Coldwell Banker: Established national residential brokerage franchise providing similar agent-driven buying and selling services with MLS access and listing syndication.
- Keller Williams Realty: The largest traditional residential brokerage franchise in the U.S., offering comparable agent-based residential brokerage services with commission-split economics and franchise-style local offices.
- Century 21 Real Estate: Global residential real estate franchise offering comparable brokerage services, MLS-driven listing exposure, and agent-based sales—most analogous in franchise unit economics.
- RE/MAX: Global residential real estate franchise network operating through independently owned agent offices on a commission model—directly comparable in franchise structure and service offering.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with strong brand recognition; comparable in serving home buyers/sellers through franchise-agent networks across similar U.S. regional markets.
Direct peers
- eXp World Holdings (eXp Realty): Cloud-based residential brokerage with a commissioned agent model and franchise-like economics; competes head-to-head for agents and operates in the same Carolinas markets.
- Compass: Tech-forward national residential brokerage employing commissioned agents with proprietary digital tools—a direct peer in serving luxury and mid-market buyers/sellers through an agent-driven model with technology augmentation.
- Sotheby's International Realty: Luxury-focused residential brokerage franchise with comparable high-end transaction capability; competes for the same luxury waterfront and estate segments in Carolinas resort markets.
Regional players
- Howard Hanna Real Estate Services: Largest privately held residential brokerage in the U.S., with strong Mid-Atlantic and Southeast presence; comparable in operating a franchise-style agent network in similar Carolinas-adjacent regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Real Broker social profiles
Digital presenceReal Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Broker leadership team
Management profileNumber of profiles
Profiles2 records
Real Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Broker
What does Real Broker do?
Real Broker LLC, operating as Carolina Sky Real Estate, is a residential real estate brokerage serving buyers and sellers across North and South Carolina. Its core offering combines licensed agent representation with an MLS-powered digital platform for property search, home valuation, and market reporting in markets including Charlotte, Fort Mill, Rock Hill, Waxhaw, and Concord.
Is Real Broker a public or private company?
Real Broker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Broker founded?
Real Broker was founded in 2021. It employs 11 to 50 people.
Where is Real Broker based?
Real Broker is headquartered in Fort Mill, United States, in the North America region.
How does Real Broker make money?
One revenue line is on record: real Estate Commission.
Who are Real Broker's main competitors?
Broad incumbents on record are Redfin, Coldwell Banker, Keller Williams Realty, Century 21 Real Estate, RE/MAX and Berkshire Hathaway HomeServices. Direct peers are eXp World Holdings (eXp Realty), Compass and Sotheby's International Realty. Howard Hanna Real Estate Services is listed as a regional player.
Does Real Broker have an API?
No public API is recorded for Real Broker.
What industry is Real Broker in?
Real Broker's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 531210 and its SIC code is 6531.