VKI

What VKI does

Kartland Srl, operating under the theway® brand, is a privately held Italian kart racing experience business with two physical tracks: one in Altavilla Vicentina (Veneto region) and one in Imola (Emilia-Romagna region). The company serves individual recreational racers, group outings, and corporate/private events through a direct-to-consumer model. Per-session racing fees are the core revenue stream, supplemented by on-site food and beverage services, event organization (corporate events, bachelor/bachelorette parties, team building), and gift cards, all packaged as add-on services around the core racing experience.

The company's technology stack is lightweight and largely third-party. APEX Timing provides live race timing and kiosk registration, enabling customers to view lap times during sessions, and is positioned as a key differentiator. The theway® brand is a registered trademark and is used as the brand identity for a "different kart experience" positioning. Distribution is multi-channel: walk-in customers at the two tracks, online reservations through shop.thewaykart.com, phone reservations, and WhatsApp Business inquiries. No mobile app, API, or proprietary software product is disclosed.

The business model is venue-based retail entertainment with transactional, per-session pricing. Pricing is not publicly disclosed but is likely tiered by track and session type. The customer base is fragmented across individual racers, groups, and corporate events, with no disclosed enterprise anchors or B2B contracts. No headcount, revenue, or funding data is available, and the company shows no signs of VC-backing or institutional investment.

Name

VKI

Legal name

Kartland Srl

Website

https://vki.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Kartland Srl (theway®) operates two kart racing tracks in Vicenza and Imola, Italy, offering per-session racing experiences, corporate and private events, food and beverage, and gift cards to individual and group consumers via direct-to-consumer booking.

Ownership category

akta.pro rank

Product category

Recreational Karting

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAGAE

Race Tracks, Circuits & Motorsport Venues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGAMAD

Motorsports Events (F1, NASCAR, Rally, Moto)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Kart racing tracks
• Recreational karting
• Corporate event venues
• Live race timing
• Group racing events

Headquarters

HQ city

Altavilla Vicentina

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Kart Racing Sessions: Per-session fees for kart racing experiences at the Vicenza and Imola tracks. Customers book sessions online or at the track.
2. Food & Drink Services: On-site bar and catering services for race participants and event attendees
3. Event Organization: Corporate events, bachelor/bachelorette parties, and group bookings with dedicated event services
4. Gift Cards: Gift cards for kart racing experiences available for purchase

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

theway® operates two physical kart racing tracks in Vicenza (Viale Verona 74/W, Altavilla Vicentina) and Imola (Via Molino Rosso 22), selling per-session kart racing experiences. The core offering includes online booking of race sessions, gift cards for racing experiences, event organization for corporate and private celebrations, and on-site bar and catering services, with APEX Timing-powered live race timing technology.

Product overview

Theway is a kart racing experience provider operating two tracks in Italy (Vicenza and Imola). The core offering is an online reservation system for kart racing sessions. The company provides additional services including gift cards for gifting racing experiences, event organization for private and corporate events, food and drink services at the venues, and live timing technology for real-time performance tracking. The product portfolio consists of a unified booking platform with modular add-on services.

Differentiator

Problem solved

Functional benefit

Products and services

• Kart Racing Track Booking Online booking system for kart racing sessions at the Vicenza (Viale Verona 74/W, Altavilla Vicentina) and Imola (Via Molino Rosso 22) tracks. Customers reserve race slots in advance via the shop.thewaykart.com portal or at the track.
• Gift Cards Gift card product enabling customers to purchase kart racing experiences as gifts, available for redemption at either the Vicenza or Imola track.
• Event Organization Event planning service for corporate events, bachelor/bachelorette parties, birthdays, and team building events held at the Vicenza or Imola tracks, with bespoke arrangements coordinated via the website, phone, or WhatsApp.
• Food & Drink Service On-site bar and catering service offered to race participants and event attendees at the Vicenza and Imola venues, supporting both drop-in and event guests.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• APEX TimingcoreTechnology or IntegrationAPEX Timing provides live race timing technology and kiosk registration systems for the kart tracks, enabling real-time lap time tracking for customers.
• Kartland SrlflagshipOthersKartland Srl (VAT 04356430233) is the parent company and brand owner of theway® kart experience, operating the Vicenza and Imola tracks.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• K1 Speed: Largest indoor karting chain in North America operating multiple branded karting centers with timing systems, event hosting, food & beverage, and group bookings. Highly comparable to theway® in operating model (multi-site, D2C, session-based pricing, event add-ons).
• TeamSport Karting: UK-based indoor karting chain with multiple tracks offering arrive-and-drive sessions, kids' karts, and corporate event packages. Strong comparability in multi-site karting venue model, B2B events, and tiered consumer offerings.
• Pole Position Raceway: Multi-location indoor karting operator in the US offering arrive-and-drive kart sessions, leagues, and corporate events with electric karts and live timing. Closely mirrors theway®'s combination of session bookings, events, and timing-driven racing experiences.

Others

• APEX Timing: Technology vendor providing live race timing and kiosk registration systems to theway® and other karting venues. Not a competitor but a critical ecosystem partner whose systems underpin the differentiated experience the company sells.

Broad incumbents

• Andretti Indoor Karting & Games: Large-format entertainment venue combining indoor karting with arcade, bowling, and F&B under a motorsports brand. Comparable in offering kart racing + events + on-site F&B, but operates at a much broader entertainment-center scale than theway®.

Regional players

• Autodromo Enzo e Dino Ferrari di Imola: Renowned motorsports circuit located in Imola — the same city as one of theway®'s tracks. Adjacent motorsports venue rather than direct competitor, but competes for motorsport-enthusiast leisure spend in the same catchment.

Emerging players

• Top Kart: Italian kart manufacturer and operator that supplies and runs karting venues and experiences in Italy. Comparable as an Italian kart-track operator with overlapping customer base, though it spans manufacturing and venue operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vki.kartexperience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VKI