Autodromo di Modena

What Autodromo di Modena does

Autodromo di Modena operates a 2,068-metre racing circuit in Marzaglia, Modena, Italy, within Italy's Motor Valley approximately 25 minutes from the Ferrari Museums. The facility is approved by ACI Sport for cars and FMI for motorcycles and serves both consumer and B2B motorsport markets. The legal entity, Aerautodromo Modena Spa, is a privately held Italian public limited company with share capital of EUR 4,914,134.63 and approximately 9 employees.

The company's product surface spans five interrelated lines: premium supercar driving experiences in Ferrari 296 Challenge, Ferrari 488 Challenge, Lamborghini Huracán, and Lamborghini Gallardo (priced EUR 621-1,280 per experience); transaction-fee car and motorcycle track days with hourly car rates from EUR 50 to EUR 235; safe driving and corporate training courses (EUR 240-550, plus customized programs compliant with Italian D.Lgs 81/2008); corporate event rentals covering team building, incentive programs, meetings, and conferences; and gift/experience packages. A combined Museum+Track ticket with Ferrari Museums (EUR 35 for a 15-minute session) and Ducati's official Riding Academy courses anchor distribution through OEM partners.

Revenue mechanics are predominantly transactional per booking, supplemented by customized corporate contracts. The go-to-market combines a self-serve online booking calendar for consumers with a direct sales team for enterprise events. Key channel partners include Ferrari Museums and Ducati; facility-based partners include the Riding School by Luca Pedersoli (since 2005), Ohlins, Dainese-AGV, and Yamaha. The company does not disclose revenue or utilization metrics.

Name

Autodromo di Modena

Legal name

Aerautodromo Modena Spa

Website

https://autodromodimodena.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Autodromo di Modena operates a 2,068-metre ACI Sport and FMI homologated racing circuit in Modena, Italy, offering supercar driving experiences, track days, safe driving courses, corporate events, and OEM partner training (Ferrari Museums, Ducati).

Ownership category

akta.pro rank

Product category

Motorsport Racing Circuit Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAGAE

Race Tracks, Circuits & Motorsport Venues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYMPAKAEAC

Motorsports Tracks & Racing Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGAMAD

Motorsports Events (F1, NASCAR, Rally, Moto)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Racing circuit facilities
• Supercar driving experiences
• Motorcycle track days
• Safe driving courses
• Corporate event venues

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Track experiences and supercar driving packages: Revenue from driving experiences in Ferrari and Lamborghini supercars. Customers book laps (2-5) or multiple sessions in high-performance racing vehicles. This is a per-session, transaction-based model with tiered pricing based on number of laps or duration.
2. Car track day sessions: Open practice sessions where customers bring their own vehicles. Priced hourly from 1-6 hours, with maximum 15 cars on track simultaneously. Additional fees for passengers, additional pilots, and helmet rental.
3. Safe driving courses: Professional driving courses for individuals and corporate clients. Pricing based on duration (4-hour or 8-hour sessions) and specialization (standard vs sport driving course).
4. Corporate events and incentive programs: Exclusive track rental and customized corporate events including incentive activities, team building, product presentations, and meetings. Can be exclusive (full track rental) or non-exclusive (participation in shared track days).
5. Meeting and conference facilities: Multipurpose areas for corporate meetings, conferences, and events. Catering and event organization services.
6. Ferrari Museums partnership ticket: Combined ticket sales with Ferrari Museums allowing visitors to take their own car out for 15-minute track sessions at discounted rate of €35 for Museum+Track ticket holders.
7. Bike track day organization: Organized bike free practice days through partnerships with Luca Pedersoli. Revenue from track fees, with additional services like tire service by Fabry8 For Biker.
8. Ducati Riding Academy: Ducati's official riding courses (DRE Road, DRE Rookie) held at the circuit. Professional training programs for motorcycle riders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Autodromo di Modena is a motorsport racing circuit in Marzaglia, Modena (Italy) that sells paid track access, supercar driving experiences in Ferrari 296/488 Challenge and Lamborghini Huracán/Gallardo cars, car and motorcycle track days, safe-driving and corporate fleet/ambulance training courses, Ducati Riding Academy and Riding School Pedersoli motorcycle programs, corporate incentive events and meeting facilities, and a combined Ferrari Museums ticket package. All services are delivered on a 2,068-metre, 12-metre-wide ACI Sport/FMI-homologated circuit with telemetry, WiFi-equipped paddock and on-site safety personnel.

Product overview

Autodromo di Modena is a racing circuit and motorsport experience company offering a portfolio of track-related services. The core offering centers on track access for cars and motorcycles, with premium supercar driving experiences in Ferrari 296 Challenge, Ferrari 488 Challenge, Lamborghini Huracán, and Lamborghini Gallardo. The company provides driving education through Safe Driving Courses, Ducati Riding Academy, and Riding School by Luca Pedersoli. Corporate services include incentive events, team building, and meeting venues. Combined tourism packages partner with Ferrari Museums. The facility is 2,068 metres long with 12-metre width, FMI and ACI Sport approved.

Differentiator

Problem solved

Functional benefit

Brands

• Ducati Riding Academy (DRE): Ducati Riding Experience courses held at Autodromo di Modena, including DRE Road Academy and DRE Rookie Academy for motorcycle training.
• Riding School Pedersoli
• DDG Days

Products and services

• Ferrari 296 Challenge driving experience Bookable paid driving experience in the Ferrari 296 Challenge racing supercar on the 2,068m Modena circuit, available in 2- to 5-lap packages for motorsport enthusiasts and tourists seeking Ferrari Performance driving.
• Ferrari 488 Challenge driving experience Paid 3-lap track driving experience in the Ferrari 488 Challenge (turbo V8, 670 hp) for motorsport enthusiasts and tourists.
• Lamborghini Huracán driving experience 3-lap paid driving experience in the Lamborghini Huracán Super Trofeo (V10, 620 hp, RWD) on the Modena circuit for car enthusiasts and tourists.
• Lamborghini Gallardo driving experience Paid 2- to 5-lap driving experience in the Lamborghini Gallardo Evolution (V10 5.2L, 570 hp, AWD) for car enthusiasts and tourists.
• Emotions on Track (supercar experience packages) Customizable premium supercar driving-experience packages at Autodromo di Modena for individuals and gift buyers, allowing them to choose among Ferrari and Lamborghini Challenge cars on a closed circuit with professional support.
• Car Track Day (D.D.G. Days) Open track-day sessions where car owners bring and drive their own vehicles on the Modena circuit, priced hourly from €50 to €235 with on-site safety personnel, marshalling and optional passenger/pilot/helmet add-ons.
• Bike Track Day Organized motorcycle free-practice days on the Modena circuit for riders, run in partnership with Luca Pedersoli, with mandatory safety gear, on-site tire service and mechanical support.
• Safe Driving Course Paid safe-driving course on a closed circuit for individuals, teaching emergency braking, obstacle avoidance and vehicle control dynamics in 4-hour or 8-hour formats.
• Driving Courses for Companies and Ambulances Bespoke on-track safe-driving training programs for corporate fleets, ambulance drivers and other professional categories, compliant with Italian D.Lgs 81/2008 occupational safety requirements.
• Ducati Riding Academy (DRE Road / DRE Rookie) Ducati's official motorcycle riding courses (DRE Road and DRE Rookie) run on the Modena circuit as a venue partner, training riders on Ducati bikes in road-riding and safety skills.
• Riding School by Luca Pedersoli Multi-level motorcycle riding school hosted at the Modena circuit since 2005 by rider Luca Pedersoli, with 70+ instructors, motorcycle and riding-gear rental, and on-site mechanical support for course participants.
• Corporate Events (incentive, team building, product launches) End-to-end organization of corporate incentive events, team-building, product launches and client entertainment at the circuit, including exclusive track rental, supercar rides, professional instructor pilots, catering and on-site meeting rooms.
• Meetings and Conferences venue Rental of the circuit's multipurpose rooms for corporate meetings, product presentations, celebrations and business conferences, with customizable layouts, on-site staff, catering and event-organization support.
• Give an Emotion on the Track (gift packages) Purchasable gift packages that let a buyer give a supercar driving experience at Autodromo di Modena to a third party, with customizable options and on-site professional support for the recipient on the day.
• Clubs and Rallies Organized group track-day and rally packages for car and motorcycle clubs and collector groups at the Modena circuit, including dedicated paddock sections, discounted track rates and parade-lap options.
• Ferrari Museums + Autodromo di Modena combined ticket Combined Ferrari Museums and Autodromo di Modena ticket that lets a museum visitor drive their own car on the Modena circuit in a 15-minute session for €35, including track orientation from a professional pilot.
• Track Circuit hire (2,068m circuit) Hire of the 2,068-metre, 12-metre-wide ACI Sport- and FMI-homologated racing circuit itself, including the 21-stall pit lane, telemetry, WiFi paddock and optional Omega-shaped test layout, for exclusive track rental by manufacturers, media and event clients.

Quantifiable outcome

• Circuit length: 2,068 metres; Width: 12 metres; Pit-lane: 21 stalls
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Riding School by Luca PedersolicoreStrategic or Co-development Partner · 1 January 2005Motorcycle training school established 2005 by Luca Pedersoli. 70+ instructors including world championship riders (Marco Melandri, Noriyuki Haga, etc.). Services: track exclusive to course participants, equipped boxes, theory classroom, Yamaha rental, Dainese-AGV clothing rental, Ohlins technicians, photographers, lunch included.
• Ferrari MuseumscoreStrategic or Co-development PartnerJoint package offering Museum+Track tickets. Ferrari Museums visitors can access 15-minute track sessions at Autodromo di Modena with their own vehicles at €35 discounted rate. Professionist pilot provides track orientation and safety briefing. Located 25 minutes from both Museo Enzo Ferrari (Modena) and Ferrari Museum (Maranello).
• DucaticoreStrategic or Co-development PartnerDucati Riding Experience (DRE) Academy courses held at circuit. DRE Road course for all skill levels teaches correct riding techniques using various Ducati models. DRE Rookie course for 18-25 year olds and A2 license holders. Courses use track to simulate real road conditions with safety parameters.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brands Hatch: Established UK motorsport circuit. Comparable as a European racing venue offering track days, driving experiences, and corporate events for enthusiast and corporate clients across cars and motorcycles.
• Circuit Paul Ricard: Major French motorsport circuit and home of the French Grand Prix. Comparable as a large-scale European motorsport venue offering track days, driving experiences, corporate hospitality, and manufacturer testing at significantly greater scale.
• Nürburgring: World-famous German motorsport complex. Comparable as a premium European motorsport destination offering track days, driving experiences, tourism, and corporate events, but at significantly larger scale and international brand recognition.

Direct peers

• Mugello Circuit: Tuscany-based motorsport circuit owned by Ferrari. Comparable as a premium Italian racing venue offering track days, driving experiences, and corporate events, with even stronger direct Ferrari brand association than Autodromo di Modena.
• Misano World Circuit Marco Simoncelli: Italian motorsport venue on the Adriatic coast. Comparable as a dual-sanctioned car and motorcycle circuit hosting track days, rider training, corporate events, and manufacturer testing across similar customer segments.
• Autodromo Enzo e Dino Ferrari (Imola): Historic Emilia-Romagna racing circuit located in the same region as Modena. Comparable as a premium Italian motorsport venue offering track days, driving experiences, corporate hospitality, and federation-sanctioned events.
• Franciacorta Circuit: Northern Italian racing circuit in Lombardy. Comparable as a regional motorsport venue offering track days, driving experiences, and corporate events for similar Italian enthusiast and corporate segments.
• Autodromo Vallelunga Piero Taruffi: Italian racing circuit near Rome owned by ACI. Comparable as a federation-affiliated multi-configuration circuit offering track days, driving courses, manufacturer testing, and motorsport events for enthusiast and corporate clients.
• Autodromo Nazionale di Monza: Italy's most iconic motorsport circuit located near Milan. Directly comparable as a premium Italian motorsport venue hosting track days, driving experiences, corporate events, and manufacturer testing for a similar enthusiast and corporate audience.

Emerging players

• Ascari Race Resort: Exclusive members-only circuit resort in southern Spain. Comparable as a boutique, experience-led motorsport venue offering supercar driving experiences, track days, and corporate retreats to an affluent international audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autodromo-di-modena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autodromo di Modena