TruBlue Roofing NC

What TruBlue Roofing NC does

TruBlue Roofing and Remodeling is a privately held, owner-operated home services contractor based in North Carolina, founded around 2014 and serving the Wilmington and Carolina Beach coastal markets as well as the Raleigh-Durham metro. The company provides two core service categories: roofing (residential and commercial installation, repair, and storm-damage restoration including emergency tarping and insurance claim assistance) and home remodeling (bath and kitchen remodels, deck and porch conversions, attic conversions, siding replacement, outdoor living spaces, home enhancements, and detached garages). Pricing is quote-based with free inspections and no-obligation estimates; revenue is earned one-time per project upon completion.

The company operates with 1-10 employees across two physical offices — a primary Wilmington location at 6041 Northbend Rd and a Cary address listed on its privacy policy — with dedicated phone lines for each metro. GTM is sales-led and direct: customers initiate contact via phone or web forms, often following organic discovery through the company's blog (active since 2019), Facebook, Instagram, and LinkedIn channels, or word-of-mouth referrals. There is no proprietary software platform, no API, and no AI/ML capability; service delivery is labor-intensive and field-based.

TruBlue differentiates on local credibility signals (BBB A+, HomeAdvisor Screened & Approved, CertainTeed ShingleMaster certification), insurance-claim navigation assistance (which functions as a soft switching cost), and a unified roofing-plus-remodeling offering that reduces the need for multiple contractors. It is privately held with no disclosed funding, parent company, or acquisition activity, and relies on owner Ben Wright's domain expertise as captured in the company blog.

Name

TruBlue Roofing NC

Legal name

TruBlue Roofing and Remodeling

Website

https://trublueroofingnc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TruBlue Roofing and Remodeling is a privately held, owner-operated home services contractor providing roofing installation, repair, storm-damage restoration, and full home remodeling to residential and commercial customers across the Wilmington, Carolina Beach, and Raleigh-Durham metros in North Carolina.

Ownership category

akta.pro rank

Product category

Roofing and Home Remodeling Services

NAICS

Roofing Contractors (238160), Residential Remodelers (236118)

SIC

Construction - Special Trade Contractors (1700), Asphalt Paving & Roofing Materials (2950), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Repair & Leak Remediation (HSAPAKAB)

akta.pro secondary industries

Roof Installation & Replacement (HSAPAKAA), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL), Roof Inspection, Maintenance & Cleaning (HSAPAKAC)

Keywords

• Residential roofing services
• Commercial roofing installation
• Storm damage repair
• Home remodeling services
• Roof replacement contractor

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roofing services: One-time project-based revenue from roof replacements, new roof builds, reroofing, repairs, and storm damage restoration. Customers pay per project upon completion. The company also assists with insurance claims to help cover costs.
2. Home remodeling services: Remodeling services including attic conversions, bath and kitchen remodels, deck and porch conversions, detached garages, home enhancements, outdoor living spaces, and siding replacement. Revenue is one-time project-based.
3. Gutter and flashing services: Gutter repair, replacement, and gutter guard installation offered as part of roofing projects or standalone service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TruBlue Roofing NC is a North Carolina home services contractor that installs, replaces, and repairs residential and commercial roofs, including storm damage restoration and insurance claim assistance. The company also provides full-scale home remodeling services such as bath and kitchen remodels, deck and porch conversions, attic conversions, siding replacement, outdoor living spaces, detached garages, and gutter services, serving homeowners primarily in the Wilmington, Carolina Beach, and Raleigh-Durham metro areas.

Product overview

TruBlue Roofing NC is a home remodeling and roofing contractor offering a unified suite of services under one roof. The company provides two primary service categories: Roofing Services (including residential roofing, commercial roofing installation, and storm damage repairs/inspections) and Remodeling Services (including bath and kitchen remodels, deck and porch conversions, attic conversions, siding replacement, home enhancements, outdoor living spaces, and detached garages). The company serves the Wilmington metro, Carolina Beach, and Raleigh areas of North Carolina.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NC Solar NowminorChannel Partner/ Reseller/ DistributorTruBlue Roofing works with NC Solar Now for roof replacement projects involving solar panel systems. When replacing a roof with solar panels, TruBlue removes the panels in coordination with NC Solar Now, performs the roofing work, and NC Solar Now reinstalls the panels. TruBlue also adds extra connection points during installation to avoid additional drilling when solar is reinstalled. NC Solar Now is described as North Carolina's most trusted solar panel installer.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Window World: National franchise specializing in exterior home improvement (windows, siding, doors). Comparable to TruBlue on the home-exterior remodeling side and on franchise-style local operating model, though it does not focus on roofing.
• Restoration Builders of America: National franchise network offering roofing, siding, windows, and remodeling services with an insurance-restoration focus. Comparable to TruBlue across nearly every service line including storm damage and insurance claims, though distributed via franchise model.
• Bone Dry Roofing: Multi-state roofing franchise operating across the Midwest and Southeast. Comparable to TruBlue as a residential roofing brand with similar service menus (roof repair, replacement, gutters, insulation), though distributed via franchise rather than independent ownership.
• Baker Roofing Company: Large residential and commercial roofing contractor headquartered in Raleigh, NC. Directly comparable to TruBlue as a same-metro NC roofing + exteriors provider serving homeowners and businesses, though Baker is significantly larger in scale and breadth.
• Storm Guard Roofing & Restoration: National franchise specializing in storm damage restoration and insurance-claim roofing, with a strong Southeast footprint. Highly comparable to TruBlue on insurance-claim navigation and storm-damage restoration, with the added backing of national brand and marketing scale.

Regional players

• Feazel: Regional residential roofing company serving the Midwest and Southeast US. Directly comparable service offering (roof replacement, repair, gutters, siding) and similar insurance-claim orientation, but does not share TruBlue's NC-specific coastal focus.

Broad incumbents

• Authority Brands: Parent company of multiple home-services franchise brands (including The Authority Brands family of home-services franchises such as The Grounds Guys, Mister Sparky, Benjamin Franklin Plumbing). Adjacent to TruBlue as a potential strategic acquirer / platform consolidator in the home-services category.
• Roofing Corp of America: National roofing services consolidator aggregating regional residential and commercial roofing operators. Indirectly comparable as the strategic acquirer archetype for companies like TruBlue, but operates at significantly larger scale with multiple acquired brands.
• Power Home Remodeling: Large national exterior home remodeling company offering roofing, siding, windows, and doors. Comparable in product breadth to TruBlue's bundled roofing-plus-remodeling model, but operates at vastly greater scale with direct-sales field teams.

Emerging players

• LeafFilter Gutter Protection: National gutter protection and replacement specialist with direct-sales field force. Comparable to TruBlue on the gutter repair and gutter guard installation line of business, but operates at national scale with proprietary product.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TruBlueRoofingNC
• LinkedInlinkedin.com/company/trubluenc
• Instagraminstagram.com/trublueroofingnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruBlue Roofing NC