What Hype Automatisering does

Hype Automatisering is a privately held Dutch managed ICT service provider founded in 1997 and headquartered in Barneveld, Netherlands. The company delivers network infrastructure, workplace/cloud, and cybersecurity services to small and medium-sized businesses (MKB) and non-profit organizations in Central Netherlands, organized around four operational pillars — Advies (Advisory), Realisatie (Implementation), Beheer (Management), and Support — and three product lines: Netwerk (Networking), ICT-Security, and Werkplek (Workplace). Service delivery is built on Microsoft Azure and Microsoft 365 as the primary cloud and productivity platforms, with sub-services covering cloud migration, online workplaces (hosted virtual desktops), network segmentation, network access control, deep packet inspection, next-generation firewalls, immutable backups, geoblocking, telephony (including Microsoft Teams integration), and security audits and penetration testing. The company has launched a dedicated NIS2 Compliance Advisory service to help clients meet European cybersecurity legislation requirements, and offers a "Second Opinion" service targeting prospects dissatisfied with incumbent ICT partners.

Hype monetizes through a mix of recurring managed services contracts billed as predictable monthly fees, project-based professional services (network installations, cloud migrations, complete ICT projects), hardware pass-through sales (laptops, printers, networking equipment), and on-demand technical support. Customer acquisition combines direct consultative field sales with inside sales, content marketing through the company website and blog (covering topics like phishing, zero trust, NIS2, and cloud versus on-premise), and referral flow from ICT Waarborg certification. The GTM motion is relationship-led, emphasizing named account managers, free introductory meetings, and personal continuity — a positioning the founders explicitly framed as an alternative to consolidating large ICT vendors that treat customers as tickets.

The business is owner-operated with no disclosed venture capital or private equity investment, no acquisitions, no subsidiaries, and no parent company. Approximately 15+ named ICT specialists are visible on the website (covering networking, security, telephony, and managed services), supplemented by additional unspecified specialists. Revenue figures are not publicly disclosed; no funding rounds, M&A activity, patents, trademarks, or leadership changes are reported. The company has operated continuously since 1997 and remains focused on the Dutch SMB and non-profit market.

Name

Hype Automatisering

Legal name

Hype Automatisering & Cloudet

Website

https://hype.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hype Automatisering is a privately held Dutch managed ICT service provider founded in 1997, delivering networking, cloud workplace, and cybersecurity services to small and medium-sized businesses and non-profit organizations in the Netherlands, built primarily on Microsoft Azure and Microsoft 365.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Security Systems Services (56162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Managed IT services
• ICT infrastructure management
• Network security services
• Cloud workplace solutions
• Managed cybersecurity services

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed ICT Services: Recurring managed services including monitoring, maintenance, technical and functional management of client ICT environments. Billed through predictable monthly fees.
2. Project-based ICT Services: One-time projects including network installation, cloud migration, complete ICT projects, and infrastructure improvements.
3. ICT Hardware Sales: Sale of hardware including laptops, printers, cables, and networking equipment as part of complete ICT solutions.
4. Support and Technical Assistance: Technical support services for network problems and ICT disruptions, with on-site support when needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hype Automatisering is an all-round ICT service provider for small and medium-sized businesses and non-profit organizations in the Netherlands. The company delivers managed ICT services across four pillars—Advisory, Implementation, Management, and Support—delivered through three product lines: Networking, ICT Security, and Workplace. Services include network design, cybersecurity, cloud migration to Microsoft Azure, online workplace provisioning via Microsoft 365, telephony integration, and ongoing managed services.

Product overview

Hype Automatisering is an all-round ICT service provider for small and medium-sized businesses and non-profit organizations. The company offers a unified managed ICT services portfolio organized around four core service pillars: Advies (Advisory), Realisatie (Implementation), Beheer (Management), and Support. These are delivered through three integrated product lines — Netwerk (Networking), ICT-Security, and Werkplek (Workplace) — which encompass sub-services such as cloud migration, network segmentation, NAC, security audits, telephony, and NIS2 compliance advisory. The company does not sell standalone software products; instead, it delivers services and projects based on cloud platforms (Microsoft Azure, Microsoft 365) and manages ongoing ICT environments for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Netwerk (Networking) Design, installation, and management of secure, reliable, and future-proof network infrastructure including WLAN, LAN, WAN, and SD-WAN solutions, with network segmentation via virtual LANs (VLANs) and Network Access Control (NAC). Targeted at SMBs and non-profit organizations requiring scalable network environments.
• ICT-Security Comprehensive cybersecurity services including security audits, penetration testing, security-by-design configuration (next-gen firewall, NAC, immutable backups), continuous monitoring and optimization, and employee security awareness and training programs to protect against ransomware, viruses, phishing, and DDoS attacks.
• Werkplek (Workplace) Managed IT environment services including cloud migration to Microsoft Azure, online workplace provisioning via Microsoft 365 and Azure-hosted virtual desktops, and complete technical, functional, and application management for SMB and non-profit clients.
• Advies (Advisory) Strategic ICT consulting services covering current-state assessment, future-goal definition, and innovation roadmap planning for ICT environments and networks, including advice on emerging technology implementation.
• Realisatie (Implementation) Project-based ICT implementation services for network setup, cloud migration, complete ICT projects, and adjustments to existing environments, delivered structurally, project-based, or on-demand.
• Beheer (Management) Managed services including proactive monitoring, preventive maintenance, and technical, functional, and application management for networks and ICT environments, with predictable monthly billing.
• Support Technical support services for rapid resolution of network issues and ICT outages, with direct access to technical specialists who can visit on-site when needed.
• NIS2 Compliance Advisory Advisory service helping organizations understand and implement NIS2 requirements, including supply chain certification, risk management, and demonstrable cybersecurity compliance for customers, partners, and regulators.
• Telefonie (Telephony) Business telephony solutions including cloud-based phone systems, softphone integration, Teams calling, mobile integration, and callflow management with customer-controlled portals.

Quantifiable outcome

• Reduced ICT problems through proactive monitoring and preventive maintenance
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationPrimary cloud platform used for hosting client environments, virtual desktops, and cloud migrations. Essential infrastructure partner for cloud-first services.
• Microsoft 365coreTechnology or IntegrationCore productivity suite used for online workplace solutions, email, collaboration, and modern workplace environments.
• NIS2 Compliance FrameworkminorOthersEuropean legislation requiring organizations to improve digital security. Hype helps clients achieve compliance through security assessments and implementation.
• ICT WaarborgcoreChannel Partner/ Reseller/ DistributorDutch ICT quality certification mark. Hype is a certified participant, providing credibility and access to referral network within the Dutch ICT market.
• Ronald McDonald KinderfondsminorOthersCorporate social responsibility partnership supporting children in need through charitable donations.
• Kinderhospice BinnenveldminorOthersCorporate social responsibility partnership supporting local hospice care for children through charitable donations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cegeka: Benelux-headquartered IT services group offering managed services, cloud, security, and application development across multiple European markets. Comparable in Microsoft Azure-centric delivery and managed services model, but operating at enterprise scale with broader geographic footprint.
• KPN Business Market: Largest Dutch telecom operator with substantial managed ICT services, cloud, and security offerings for SMB and enterprise. Comparable in serving Dutch SMB ICT needs including managed services and security, though operating as a broad incumbent with telecom connectivity at its core rather than pure-play ICT services.
• Bechtle: Europe's largest independent IT services and hardware provider with managed services, cloud, and security practices. Comparable in managed ICT services for SMB/mid-market, though at vastly larger scale with pan-European geographic reach.

Direct peers

• Wortell: Dutch Microsoft-focused managed services provider offering Azure cloud, modern workplace, security, and managed ICT services to SMB and mid-market. Comparable to Hype in customer segment, Microsoft-centric delivery model, and Netherlands geographic focus, though Wortell operates at significantly larger scale.
• OGD ICT-diensten: Large Dutch ICT services provider with managed services, cloud, security, and workplace offerings for SMB and enterprise. Directly comparable business model and Microsoft Azure/365 orientation, but operating nationally with substantially larger headcount.
• CTac: Dutch IT services and consulting firm with strong Microsoft orientation, offering managed services, cloud, security, and business applications. Comparable in Microsoft-centric managed services delivery and Dutch market focus, though with broader SAP and application consulting practices.
• Solvinity: Dutch managed services and cloud hosting provider offering Azure-based managed environments, security services, and 24/7 support. Comparable in Microsoft-centric managed services delivery, though Solvinity focuses more on enterprise/mid-market compliance-sensitive clients than SMB.
• Conclusion: Dutch ICT services group providing managed services, cloud, and business consulting across multiple verticals including SMB. Comparable in offering portfolio (managed services, cloud migration, security) and Dutch market focus, though operating at significantly larger scale with multi-specialist subsidiaries.
• PinkRoccade Local Government & SMB: Dutch IT services firm providing managed services, cloud, and application management to Dutch SMB, healthcare, and government segments. Comparable customer base and managed services delivery model, though significantly larger and structured as a multi-vertical group.

Emerging players

• Workrate: Dutch managed services provider focused on Microsoft cloud, modern workplace, and security for SMB. Comparable in customer segment, Microsoft-centric delivery, and Dutch market focus, though smaller and earlier-stage than Hype.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hypeict
• Facebookfacebook.com/HypeICT
• LinkedInlinkedin.com/company/hype-automatisering

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hype Automatisering