Verka

Name

Verka

Legal name

The Punjab State Cooperative Milk Producers' Federation Limited

Website

https://verka.coop

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511), Creamery Butter Manufacturing (311512)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

akta.pro secondary industries

Butter & Ghee Manufacturing (AFAKAKAD), Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

Keywords

• Dairy products
• Milk processing
• Dairy cooperative
• Ghee and butter
• Milk products

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Product Sales: Sale of milk, ghee, butter, dahi, lassi, paneer, ice cream, cheese, sweets, and flavored beverages through retail outlets and milk booths across Punjab and neighboring regions
2. Cattle Feed Sales: Production and sale of cattle feed, mineral mixtures, and feed supplements to dairy farmers through cooperative societies and dealer networks
3. Fodder Seed Processing: Processing and sale of quality fodder seeds to milk producers, with annual production of approximately 600MT
4. Frozen Semen Sales: Production and supply of frozen semen doses from high genetic potential bulls for artificial insemination services
5. Export Revenue: Export of Desi Ghee, Cow Ghee, Sweet Lassi, Namkeen Lassi, and UHT milk to international markets including U.A.E, Oman, Qatar, Saudi Arabia, Kuwait, Libya, Australia, New Zealand, Philippines, Singapore, Hong Kong, and South Korea

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Verka is the flagship dairy brand of Punjab State Cooperative Milk Producers' Federation Limited (MILKFED), a state-level cooperative that procures, processes, and markets milk and a wide range of value-added dairy products under the Verka label. The portfolio includes liquid milk, ghee, butter, cheese, paneer, dahi (yogurt), lassi, flavored milk, ice cream, traditional sweets, and cattle feed, manufactured through 15 dairy plants connected to 11 district milk unions across Punjab.

Differentiator

Problem solved

Functional benefit

Brands

• Veera: Brand mascot representing Verka Land - pure, honest, and dedicated spirit of the cooperative
• Guddi

Products and services

• Verka Milk
• Verka Ghee
• Verka Butter
• Verka Cheese
• Verka Dahi (Yogurt)
• Verka Lassi
• Verka Paneer
• Verka Ice Cream
• Verka Sweets (Mithai)
• Verka Flavored Milk
• Verka Cattle Feed

Quantifiable outcome

• Punjab produces 384 lakh litres of milk daily with highest per capita availability in India at 1,318 grams per day
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Shelter Pharma LimitedminorOthers · 6 April 2026Shelter Pharma Limited qualified for negotiation meeting with Verka Dairies regarding a veterinary medicines tender after passing the technical evaluation stage, presenting an opportunity in the veterinary healthcare segment for cattle.
• Punjab State GovernmentcoreStrategic or Co-development PartnerPunjab state government initiative to modernize cooperative services through smart vending machines at Punjab Civil Secretariat-1, inaugurated by Chief Secretary KAP Sinha as part of Verka's modernization efforts.
• National Dairy Development Board (NDDB)coreStrategic or Co-development PartnerNDDB executing mega dairy plant at Bassi Pathana on turnkey basis with Rs 138 crore investment in first phase; involved in National Dairy Plan implementation and dairy infrastructure development across Punjab.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Heritage Foods: Listed Indian dairy and value-added dairy player (milk, curd, ghee, paneer, ice cream) primarily South India but expanding nationally. Comparable branded dairy model with overlapping value-added categories.
• Parag Milk Foods: Listed Indian dairy processor (Go, Gowardhan, Pride of Cows) producing milk, ghee, paneer, cheese and dairy-based beverages. Comparable product portfolio and distribution model via general trade and modern retail across India.
• Mother Dairy: Delhi-headquartered cooperative dairy (under NDDB) marketing fluid milk, dahi, lassi, paneer and value-added dairy across North India. Directly comparable cooperative model with overlapping channel mix (booths, modern retail, institutional) and overlapping farmer-procurement footprint.
• Hatsun Agro Product: India's largest private-sector dairy company (Arokya, Hatsun, Ibaco) operating procurement-to-retail across South and select North Indian states. Comparable vertically integrated dairy model with cold-chain retail.
• Amul (GCMMF): India's largest farmer-owned cooperative dairy federation, marketing fluid milk, ghee, butter, paneer, ice cream and value-added dairy nationwide. Closest analogue to Verka's cooperative model, with far greater scale and brand reach, operating in the same product categories and overlapping channels.
• Dodla Dairy: Hyderabad-headquartered dairy processor with procurement network and retail dairy (Dodla, Dairy Day ice cream). Comparable vertically integrated dairy model increasingly expanding outside South India.

Regional players

• Aavin (Tamil Nadu Cooperative Milk Producers' Federation): Tamil Nadu state cooperative dairy federation marketing fluid milk, ghee, butter, and value-added dairy under the Aavin brand. Comparable state-owned cooperative model serving a different regional market.
• Sudha (Bihar State Cooperative Milk Producers' Federation): Bihar state cooperative dairy federation marketing the Sudha brand. Comparable state-cooperative structure, processing milk, ghee, paneer, dahi for a regional market.
• Nandini (Karnataka Cooperative Milk Producers' Federation): Karnataka state cooperative (KMF) marketing the Nandini dairy brand across South India. Closest analogue to Verka's structure and state-level federation model outside Punjab.

Broad incumbents

• ITC Limited - Dairy & Beverages: ITC's dairy and beverages portfolio (Aashirvaad Svasti, Sunfeast Farmlite, B Natural) competes in fluid milk, ghee, dairy-based beverages and value-added dairy with deep distribution. Larger incumbent with broader FMCG portfolio but overlapping core dairy product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/verka_coop
• YouTubeyoutube.com/@VerkaMilkfed
• Facebookfacebook.com/Verka.Coop
• Instagraminstagram.com/verka_coop/?hl=en
• LinkedInlinkedin.com/company/verka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verka