Vivita

What Vivita does

Vivita (legal name: VIVITA društvo s ograničenom odgovornošću za proizvodnju, trgovinu i usluge) is a privately held Croatian food distributor and retailer founded in 2016 and headquartered in Varaždin, with a regional branch office in Stobreč/Split serving the Dalmatia market. The company operates as a B2B wholesale supplier to the HoReCa sector (hotels, restaurants, cafes) and as a retail food distributor, offering a portfolio of roughly 400 SKUs across 15+ categories including premium meat, fresh and frozen meat, fish and seafood, dairy, frozen fruits and vegetables, canned goods, pasta/rice/flour, sauces and spices, beverages, and food-service packaging materials.

The company's business model is built on scheduled regional delivery routes across central/northwestern Croatia and Dalmatia, complemented by physical storefronts at its two locations. Since mid-2019 Vivita has extended from pure distribution into in-house production under its own brand (notably Vivita Premium Meat). Pricing is conducted on a "price on request" B2B basis, with free delivery offered for orders above 500 kuna (approximately 66 EUR). A direct-to-consumer web shop covering the full assortment has been under development since 2021 and is marketed as "coming soon," with planned delivery across central/northwestern Croatia and Dalmatia. The company has received European Union funding through the NextGenerationEU programme.

Vivita has 11–50 employees, no disclosed investors, no disclosed funding rounds, no patents, no disclosed awards, and no named customer accounts in the source material. Its go-to-market relies on direct sales relationships with HoReCa accounts, supplemented by social media (Facebook, LinkedIn, Instagram), email newsletters, and blog content. There is no proprietary technology platform, no API surface, and no AI/ML capability referenced anywhere in the available data.

Name

Vivita

Legal name

VIVITA društvo s ograničenom odgovornošću za proizvodnju, trgovinu i usluge

Website

https://vivita.hr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivita is a Croatian food wholesaler and retailer founded in 2016, distributing premium meat, seafood, dairy, frozen, and packaged goods to HoReCa and retail customers across central/northwestern Croatia and Dalmatia from its Varaždin HQ and Split branch.

Ownership category

akta.pro rank

Headquarters

HQ city

Varazdin

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food Distribution: Vivita generates revenue through wholesale distribution of premium food products to the HoReCa sector (hotels, restaurants, cafes) and retail customers. They offer a wide range of products including premium meat, fish, dairy, frozen foods, canned goods, pasta, sauces, spices, oils, vinegars, beverages, and packaging materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vivita is a Croatian wholesale food distributor and retailer that supplies premium food ingredients and grocery products to the HoReCa sector (hotels, restaurants, cafes) and retail customers. The portfolio spans 400+ SKUs across categories including premium meat, fresh and frozen meat, fish and seafood, dairy and eggs, frozen fruits and vegetables, canned goods, pasta, rice, flour, sauces, spices, oils, vinegars, beverages, and food packaging. The company also operates physical retail stores in Varaždin and Split and is launching an e-commerce web shop.

Product overview

Vivita is a Croatian food products company founded in 2016 that operates as both a B2B wholesale supplier and a retail food distributor. The company offers a comprehensive portfolio of food and grocery products organized into distinct categories: Premium meat (high-quality beef steaks, lamb), Fresh and frozen Meat (chicken, pork, veal, turkey, game, processed meats), Fish and seafood (marine fish, molluscs, shellfish, shrimp), Dairy products and eggs (cheeses, cream), Frozen products (fruits, vegetables, fries, gnocchi, croquettes), Canned goods, Pasta/rice/flour, Sauces and spices (mayonnaise, ketchup, mustard, tomato products, seasonings), Beverages (beer, soft drinks), and Packaging materials (aluminum, paper, plastic containers, pizza boxes). The company also operates an e-commerce web shop and supplies the HoReCa sector with rapid delivery services. The product portfolio spans 14+ major categories with hundreds of individual product SKUs targeting both business customers (restaurants, hotels, catering) and retail consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Vivita Premium Meat: Premium meat product line including beef steaks, lamb, and specialty cuts sold under Vivita's own brand.

Products and services

• Premium Meat Premium meat product line including high-quality beef steaks (rib eye, T-bone, tomahawk, ramstek), biftek, and lamb cuts sold under Vivita's own brand. Targets HoReCa chefs and retail customers.
• Fresh and Frozen Meat Frozen and fresh meat products including veal, beef, pork, chicken, turkey, duck, game, and processed meat for food service and retail.
• Fish, Seafood and Molluscs Marine fish, freshwater fish, squid, octopus, cuttlefish, shellfish, shrimp, and other seafood products for restaurants and retail.
• Cheese, Dairy Products and Eggs Semi-hard and hard cheeses, soft cheeses, eggs, cream, and other dairy products.
• Frozen French Fries, Gnocchi and Croquettes Frozen potato products including fries, gnocchi, croquettes, and related items.
• Frozen Fruits and Vegetables Frozen fruits and frozen vegetable products.
• Canned Products Canned fish and canned fruits and vegetables.
• Pasta, Rice and Flour Pasta, rice, and flour products for cooking and baking.
• Oil and Vinegar Cooking oils and various types of vinegar.
• Sauces and Spices Sauces (tomato-based, ajvar, mayonnaise, ketchup, mustard, tartar, chili) and spices (basil, garlic, bay leaves, oregano, pepper, paprika, parsley, sugar, salt, vegeta, truffles).
• Beverages Alcoholic and non-alcoholic beverages including beer (Corona, Heineken), soft drinks (Coca-Cola, Fanta, Sprite), and iced coffee.
• Food Packaging Materials Food packaging materials including aluminum foil, aluminum containers and trays, paper pizza boxes, plastic and styrofoam containers, garbage bags, freezer bags, and shopping bags.
• Delicatessen and Gourmet Products Delicatessen and gourmet food products for premium food service and retail.
• HoReCa Supply Services Wholesale food supply services for the hotel, restaurant, and catering (HoReCa) sector, including scheduled route-based deliveries across central and northwestern Croatia and Dalmatia.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spar Hrvatska: Croatian subsidiary of Spar International operating Interspar and Spar supermarkets. Comparable due to broad food retail assortment including premium offerings and direct competition in the same Croatian geography.
• Metro Cash & Carry Croatia: Cash-and-carry wholesale operator focused on HoReCa customers in Croatia with overlapping product categories including meat, seafood, dairy, frozen foods, and beverages. Directly comparable as a B2B food distributor serving the same primary customer segment with similar delivery-led model.
• Studenac: Croatian supermarket chain with rapid regional expansion across smaller cities. Comparable due to overlapping food retail assortment, multi-region logistics model, and operation within the same Croatian geography.
• Tommy: Croatian supermarket chain operating across Dalmatia and other regions with extensive food retail assortment. Comparable due to overlapping food retail categories and direct geographic overlap in the Dalmatia region served by Vivita's Split branch.
• Konzum: Croatia's largest grocery retailer with extensive private-label food offerings and multi-region coverage. Comparable due to overlapping food category breadth, retail/wholesale positioning, and operation within the same Croatian market as Vivita.

Regional players

• Bidfood: International foodservice distribution company operating across multiple European markets. Comparable due to a HoReCa-focused B2B food distribution model with similar product breadth, though operating at much larger scale and across different primary regions than Vivita.

Broad incumbents

• Lidl Hrvatska: Discount grocery chain operating across Croatia with broad food assortment. Comparable as a major food retailer operating in the same market, though at significantly larger scale, with a discount positioning that differs from Vivita's premium focus.
• Atlantic Grupa: Croatian food and beverage conglomerate with distribution across Southeastern Europe, including brands like Cedevita, Cockta, and Smily. Comparable due to Croatian origins, multi-category food portfolio, and own-brand distribution capabilities, though at much larger scale.
• Sysco: Global leader in foodservice distribution serving restaurants, hotels, and catering operations. Comparable as a benchmark for the HoReCa-focused B2B food distribution model Vivita operates, though at vastly larger scale and in different geographies.
• Podravka: Major Croatian food manufacturer and distributor with brands such as Vegeta, Lino, and Podravka soups. Comparable as a Croatian-headquartered food company with own-brand development and distribution capabilities, though significantly larger and more manufacturer-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vivitadoo
• LinkedInlinkedin.com/company/vivitadoo
• Instagraminstagram.com/vivita_food

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivita