Robes Rental

What Robes Rental does

Robes Rental was a Finnish private company founded in 2022 and headquartered in Helsinki, operating a mobile peer-to-peer marketplace that enabled individuals to rent luxury fashion items directly from other users' wardrobes. The platform was distributed through a dedicated iOS and Android application and targeted two horizontal segments: luxury fashion consumers seeking access to high-end attire without the purchase cost, and circular fashion enthusiasts participating in sustainable consumption. The product emphasized wardrobe monetization for lenders and affordable luxury access for renters, and was marketed primarily through Instagram as a top-of-funnel community channel.

The business model was a transaction-fee marketplace: Robes Rental took a cut of each rental transaction completed between users on its app. The company was small, with 1-10 employees and no disclosed revenue, funding, or transaction volumes, indicating an early-stage operation. In late 2025, Robes Rental was acquired by Bought Oy, a Finnish secondhand marketplace launched in March 2025, as Bought's third acquisition of the year; the strategic intent was to expand circular fashion offerings and strengthen Bought's European presence. Following the acquisition, the standalone Robes app was discontinued at the end of 2025 and the rental service was not transferred to Bought's platform as-is. Bought has stated it is evaluating the future of clothing rental on its platform based on community feedback from former Robes users.

Name

Robes Rental

Legal name

Bought Oy

Website

https://robesrental.com

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

1–10 employees

Short description

Robes Rental was a Finnish peer-to-peer mobile marketplace, founded in 2022, that let individual users rent luxury fashion items directly from other users' wardrobes; the app was discontinued in late 2025 after the company was acquired by Bought Oy.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Fashion Rental

NAICS

Formal Wear and Costume Rental (532281), Other Consumer Goods Rental (53228)

akta.pro industry

PRIMARYHSAJAMAN

Seasonal/Occasional Linen Rental (Events, Parties, Holidays)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Uniform, Linen & Towel Rental / Service (Residential & Small Business)

Keywords

• Peer-to-peer rental
• Luxury fashion rental
• Circular fashion platform
• Clothing rental app
• Secondhand fashion marketplace

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Luxury Peer-to-Peer Rental: Platform enabling users to rent luxury fashion items from other users. The rental service was operated through a mobile application before being discontinued in late 2025 following the acquisition by Bought.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Robes Rental operated a mobile peer-to-peer rental platform that allowed individual users to lend and rent luxury fashion items directly with other users. The platform supported listing of high-end garments, discovery and booking by renters, and payment between consumer counterparties. The service was delivered through a dedicated Robes iOS and Android app before the standalone application was discontinued at the end of 2025 following the company's acquisition by Bought.

Product overview

Robes Rental operated as a standalone Finnish peer-to-peer luxury clothing rental platform. Following its acquisition by Bought in late 2025, the Robes app was discontinued and the rental service was not transferred to Bought's secondhand platform in its original form. Bought is currently exploring future clothing rental features based on community feedback.

Differentiator

Problem solved

Functional benefit

Products and services

• Robes Rental Mobile App Mobile peer-to-peer rental platform for luxury fashion items, allowing individual users to lend and rent high-end clothing and accessories directly with other users. Discontinued at the end of 2025 after acquisition by Bought.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BoughtcoreStrategic or Co-development Partner · 16 December 2025Bought, a Finnish secondhand platform launched in March 2025, acquired Robes Rental as its third acquisition of 2025. The acquisition aimed to strengthen Bought's presence in Europe and expand its circular fashion offerings. The Robes app was taken offline at the end of 2025, with Bought exploring the future of clothing rental based on community feedback.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Style Lend: Earlier-stage US-based peer-to-peer designer clothing rental platform. Comparable to Robes Rental on P2P model and luxury/dress category, though smaller and less established.

Direct peers

• Loanhood: UK-based peer-to-peer clothing rental platform with a community-led model. Comparable to Robes Rental on P2P structure, community engagement via social, and circular fashion positioning.
• Hurr: UK peer-to-peer luxury fashion rental platform with both closet-rental and brand-rental inventory. Highly comparable to Robes Rental on business model, customer base, and luxury positioning.
• By Rotation: UK-based peer-to-peer luxury fashion rental platform. Directly comparable to Robes Rental in model (P2P), category (luxury fashion), and target user (circular fashion enthusiasts), making it the closest functional peer.
• Tulerie: US-based peer-to-peer luxury fashion rental platform where users lend and borrow from one another's closets. Directly comparable to Robes Rental on P2P model and luxury fashion focus.
• Rotaro: UK luxury fashion rental service combining curated inventory with peer-to-peer options. Comparable to Robes Rental on luxury positioning and rental mechanics, though with a stronger B2C inventory layer.

Broad incumbents

• Nuuly: URBN-owned fashion rental subscription service offering six items per month. Comparable to Robes Rental as a fashion rental platform with a subscription/single-rental hybrid, though much larger and inventory-based rather than P2P.
• Rent the Runway: The largest and most established fashion rental platform in the US, offering unlimited and single-item rentals of designer apparel. Comparable to Robes Rental as a designer/luxury fashion rental service, though it is B2C inventory-based rather than peer-to-peer.

Others

• Vestiaire Collective: Global luxury resale marketplace and a clear adjacency to Robes Rental's parent Bought. Comparable as a circular luxury fashion platform, but operates in resale rather than rental — illustrating the ecosystem Bought competes within.

Regional players

• Glam Corner: Australia-based designer fashion rental platform. Comparable to Robes Rental on luxury/dress rental focus, though primarily B2C inventory-based and serving a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Instagraminstagram.com/bought.hq
• Facebookfacebook.com/robesrentalofficial
• LinkedInlinkedin.com/company/robesrental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robes Rental