Loanhood

What Loanhood does

Loanhood is a London-based circular fashion services company founded in 2019 by Jade McSorley and Lucy Hall. It operates an event-driven model comprising swap shops, fashion rental studios, and circular fashion pop-ups delivered to fashion retailers, UK local councils, lifestyle venues, and individual consumers. Since inception the company has executed over 150 sustainable fashion events and facilitated the swap or rehoming of 31,792 garments, with the 2023 Circular Summer campaign alone engaging more than 2,500 attendees and 4,000 item swaps.

The core product set includes Swap Shops (clothing exchange events), a Fashion Rental Studio (renting designer and vintage pieces for occasions), Circular Fashion Pop-Ups, Slow Fashion Talent Management (curating UK makers, upcyclers, and repair specialists for brand and community activation), Consultancy, and Panel Discussions. Supporting content products include the LOANHOOD Podcast (produced with Clean Cut TV) and a Circular Fashion Blog. The underlying technology is operationally light — a services platform built around physical event execution, marketing through Squarespace-hosted web properties, Instagram, LinkedIn, Eventbrite, and an email newsletter, with no proprietary software, mobile app, or AI components disclosed.

Loanhood's revenue is generated through professional services fees (B2B event bookings, pop-ups, talent management, consultancy, panels) and consumer-facing rental and event ticket transactions. Pricing is quote-based and not publicly disclosed. Customer segments span fashion brands and retailers (Selfridges, Matches Fashion, YOOX NET-A-PORTER, Beyond Retro), local councils (Hackney, Islington, Kensington & Chelsea, Southwark), venue partners (Soho House, Westfield, Rooftop Film Club), individual consumers attending public events, and slow fashion talent. The company is founder-owned with no disclosed external funding and a team of 1–10 employees, and has earned recognition as a British Fashion Council 'Fashion Innovator' and eBay Circular Fashion Fund finalist.

Name

Loanhood

Legal name

Loanhood

Website

https://loanhood.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Loanhood is a London-based circular fashion services company, founded in 2019, that runs swap shops, fashion rental studios, and pop-up events for retailers, UK councils, and consumers. It has delivered 150+ events and rehomed 31,792 garments since inception.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Services

NAICS

Formal Wear and Costume Rental (532281)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAFAGAK

Rental-to-Resale / Circular Fashion Platforms

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

SECONDARYCRAAAFAN

Luxury Fashion Resale, Vintage & Pre-owned

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYHSAFAFAG

Donation, Consignment & Resale Coordination

Home & Personal Services/Home Organization & Decluttering/Moving, Downsizing & Estate Organization

Keywords

• Sustainable fashion events
• Clothing swap services
• Fashion rental studio
• Circular fashion services
• Slow fashion talent management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Swap Shop Bookings: Book swap shop events for businesses, workplaces, and communities to engage customers, build community, create employee engagement, and align with ESG strategies.
2. Pop-up Shop Hosting: Creating circular fashion and lifestyle pop-up experiences that bring together diverse groups of people who love fashion and shopping from small independent brands.
3. Talent Management: Slow fashion talent management connecting curated network of UK-based makers, upcyclers, and repair specialists with brands, communities, and consumers through workshops, events, collaborations, and campaigns.
4. Consultancy Services: Expert guidance in circular fashion, startups, fashion tech, or navigating business as a female founder. Sessions booked with LOANHOOD founders Jade and Lucy.
5. Panel Discussions: Hosting panel discussions at workplaces or for communities, featuring network of fashion experts. Also available for founders to join external panels, roundtables, or mentor opportunities.
6. Fashion Rental: Fashion rental studio offering rental services for holidays, festivals, weddings, and graduations. Items rented include designer pieces and vintage gems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Loanhood is a UK-based circular fashion and sustainable lifestyle service that organizes clothing swap shops, fashion rental events, and pop-ups for businesses, councils, and consumers. It also provides slow fashion talent management connecting makers and upcyclers with brands, plus consultancy and panel discussion services delivered by founders Jade McSorley and Lucy Hall. Since 2019, the company has hosted 150+ sustainable fashion events across the UK, rehoming over 31,000 items.

Product overview

LOANHOOD is a circular fashion and sustainable lifestyle service offering a portfolio of event-based and talent management products. The core offerings include Swap Shops for clothing exchanges, Fashion Rental Studios for private rental events, and Circular Fashion Pop Ups for sustainable fashion retail experiences. Supporting services include Slow Fashion Talent Management connecting brands with upcyclers and repair specialists, Consultancy Services for businesses seeking circular fashion expertise, and Panel Discussions for knowledge sharing. Content products include the LOANHOOD Podcast exploring sustainable fashion innovation and a Circular Fashion Blog documenting events and trends. The company operates as a unified service provider rather than a software platform, organizing 150+ sustainable fashion events since 2019 and facilitating over 31,000 items swapped and rehomed.

Differentiator

Problem solved

Functional benefit

Products and services

• Swap Shops Accessible and inclusive sustainable fashion events where participants exchange clothing items, helping prevent garments from going to landfill while enabling community engagement. Delivered for businesses, councils, and at public events.
• Fashion Rental Studio Private events and rental services showcasing emerging designers and independent brands, allowing customers to rent fashion items for occasions such as holidays, festivals, weddings, and graduations.
• Circular Fashion Pop Ups Sustainable fashion pop-up experiences that bring together diverse groups of people who love fashion and shopping from small independent brands, delivered in partnership with councils and fashion organizations.
• Slow Fashion Talent Management A curated network of UK-based makers, upcyclers, and repair specialists who extend the life of garments through craft and creativity, connecting them with brands, communities, and consumers through workshops, events, and campaigns.
• Consultancy Services Expert guidance sessions offered by founders Jade McSorley and Lucy Hall in circular fashion, startups, fashion tech, and navigating business as a female founder, to help tackle challenges and achieve goals.
• Panel Discussions Expert panel discussions hosted at workplaces or for communities, featuring Loanhood's network of fashion experts, with options for LOANHOOD founders to join external panels, roundtables, or mentorship programs.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• SelfridgesflagshipStrategic or Co-development PartnerSelfridges opened the UK's first in-store swap shop by Loanhood as part of their Worn Again program. Loanhood delivered swap shop events across all Selfridges UK stores as a flagship partnership.
• Matches FashioncoreStrategic or Co-development PartnerFashion brand partner for swap shop and events, collaborating on sustainable fashion initiatives.
• YOOX NET A PORTERcoreStrategic or Co-development PartnerFashion brand partner for swap shop and events.
• Fashion DistrictcoreStrategic or Co-development PartnerFashion District Festival partnership. Loanhood's fashion rental model introduced a new concept for casual shoppers and sparked conversations about circular economy.
• Hackney CouncilcoreStrategic or Co-development PartnerCouncil brand partner for sustainable fashion events and community initiatives.
• Islington CouncilcoreStrategic or Co-development PartnerCouncil brand partner for sustainable fashion events and community initiatives.
• Kensington & ChelseacoreStrategic or Co-development PartnerCouncil brand partner for sustainable fashion events and community initiatives.
• Southwark CouncilcoreStrategic or Co-development PartnerCouncil brand partner for sustainable fashion events and community initiatives.
• HubbubminorStrategic or Co-development PartnerCharity brand partner for fashion events and community initiatives.
• Fashion RoundtableminorStrategic or Co-development PartnerCharity brand partner for fashion events and community initiatives.
• Peabody Housing AssociationminorStrategic or Co-development PartnerCharity brand partner for fashion events and community initiatives.
• Graduate Fashion WeekminorStrategic or Co-development PartnerCharity brand partner for fashion events and community initiatives.
• Love Not LandfillminorStrategic or Co-development PartnerCharity brand partner for fashion events and community initiatives.
• Beyond RetrocoreStrategic or Co-development PartnerExclusive collection of curated vintage pieces for festival season. Partnership brought vintage gems for rental fashion at events.
• Rooftop Film ClubminorStrategic or Co-development PartnerSecond year partnership bringing cinematic experience with sustainable fashion, workshops by Chloe Baines Studio, and rental fashion at Peckham venue.
• Soho HouseminorStrategic or Co-development PartnerPrivate event hosting showcasing emerging designers and independent brands including Hairy Mary, Sonny Jake and Christiana Hadipapa.
• Clean Cut TVcoreStrategic or Co-development PartnerClean Cut TV created Loanhood's podcast exploring sustainable fashion. Co-founder Jade McSorley co-created the podcast with Clean Cut TV.
• WestfieldcoreStrategic or Co-development PartnerProud to have partnered with Westfield for sustainable fashion events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• By Rotation: By Rotation is a UK peer-to-peer fashion rental app, overlapping directly with Loanhood's rental offering for holidays, weddings, and festivals. Both target fashion-conscious UK consumers and emphasise circular economy credentials.
• My Wardrobe HQ: My Wardrobe HQ is a UK luxury and designer fashion rental platform, comparable to Loanhood's Fashion Rental Studio for weddings, graduations, and events. Both operate in the UK designer rental niche with sustainability framing.
• Reskinned: Reskinned is a UK circular fashion platform that buys, resells, and recycles pre-loved clothing, mirroring Loanhood's swap shop and clothing-rehoming model. Both champion clothing circularity and partner with UK retailers and brands on circular programs.
• HURR: HURR is a UK-based peer-to-peer fashion rental platform, directly comparable to Loanhood's Fashion Rental Studio. Both serve UK consumers seeking occasion, designer, and event wear on a rental basis, and both position sustainability as a core differentiator.
• Rotaro: Rotaro is a UK designer fashion rental platform focused on occasion and event wear, directly overlapping with Loanhood's rental service. Both serve fashion-conscious UK consumers seeking access to designer pieces without full-purchase commitment.

Broad incumbents

• Vinted: Vinted is a major European peer-to-peer resale marketplace with a large UK user base, competing for the same rehome-clothing demand that drives Loanhood's swap shops. It is a scaled incumbent in secondhand fashion with a digital marketplace model.
• Depop: Depop is a global peer-to-peer resale marketplace acquired by Etsy, addressing the same circular fashion demand as Loanhood's swap shops but at vastly greater scale through a digital-first marketplace model rather than events.
• Vestiaire Collective: Vestiaire Collective is a global luxury resale marketplace that handles pre-owned designer fashion, adjacent to Loanhood's vintage and designer rental offering. It is a more scaled incumbent serving a similar circular fashion demand but globally rather than UK event-focused.

Others

• Worn Again Technologies: Worn Again Technologies is a UK textile recycling and circular materials company, technically adjacent to Loanhood's circular fashion mission. Both address the UK textile waste problem but Worn Again focuses on chemical recycling technology infrastructure rather than consumer-facing events.
• Selfridges Reselfridges / Worn Again: Selfridges' Worn Again program is the flagship retailer partner of Loanhood and operates adjacent circular fashion takeback and resale functions. It is comparable as a UK circular fashion initiative with retail scale that both enables and competes with Loanhood's in-store swap shop activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/loanhoodlondon
• LinkedInlinkedin.com/company/loanhood
• Instagraminstagram.com/loanhood
• Facebookfacebook.com/loanhood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loanhood