What Neoplanta does

Neoplanta Industrija mesa DOO Novi Sad is a Serbian meat processing company headquartered at Primorska 90, Novi Sad, manufacturing sausages, hams, pâtés, and ready-made meals through modern food processing operations. The company organizes its portfolio around five sub-brands — Neoplanta Delikates (premium deli meats), Pipi i Gudi (children/youth sausages with mascots), Moja Neoplanta (value family meals), Prego (ready-to-serve traditional dishes), and Patelina (poultry and fish pâtés) — with production certified to ISO 9001, ISO 14001, ISO 45001, HACCP, and FSSC 22000 standards.

The company employs over 500 people (573 as of 2020 data) and has been majority-owned by Nelt Group (Nelt Co.) since 2008. Operations trace back to an industrial slaughterhouse established in 1959 and rebranded as Neoplanta in 1980, with a major production facility renovation completed in 2013 and a wastewater treatment plant added in 2017. Leadership includes General Director Aco Tomašević, Marketing and Development Director Saša Ćirić, and Brand Manager Jelena Kanazir.

Revenue is generated through direct-to-consumer sales of packaged meat products via retail stores, supermarkets, and regional retail channels in Serbia and Bosnia and Herzegovina. Pricing is set at the individual SKU level rather than through negotiated enterprise contracts. Marketing is multi-channel — Instagram, Facebook, recipe content ('Širooko kuhinja'), email newsletters, and promotional giveaways — with no public pricing disclosure or enterprise customer dependencies. The company has received regional marketing recognition including UEPS Gold (2023), Kaktus Award (2023), and 'Must Have brand 2025' in BiH for Patelina.

Name

Neoplanta

Legal name

Neoplanta Industrija mesa DOO Novi Sad

Website

https://neoplanta.rs

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Neoplanta is a Serbian meat processor in Novi Sad that manufactures sausages, hams, pâtés, and ready-made meals under five sub-brands. Majority-owned by Nelt Group since 2008, it serves retail consumers across Serbia and Bosnia and Herzegovina with over 500 employees.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Meat processing
• Deli meats
• Sausage products
• Ready-to-serve meals
• Poultry and fish pates

Headquarters

HQ city

Novi Sad

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food product sales: Neoplanta generates revenue through the manufacture and sale of meat products including sausages, hams, pates, and ready-made meals distributed through retail channels across Serbia and the region.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Neoplanta manufactures and sells processed meat products including deli meats, sausages, hams, pâtés, and ready-to-serve traditional meals under five sub-brands (Neoplanta Delikates, Pipi i Gudi, Moja Neoplanta, Prego, Patelina). The company operates its own meat processing facility in Novi Sad, Serbia, distributing finished products through retail stores, supermarkets, and regional grocery channels to consumers in Serbia and Bosnia and Herzegovina.

Product overview

Neoplanta is a meat processing company based in Novi Sad, Serbia, operating as part of the Nelt Group. The company offers a portfolio of five distinct sub-brands: Neoplanta Delikates (premium deli meats and sausages), Pipi i Gudi (sausages for all ages with playful mascots), Moja Neoplanta (affordable family meal solutions), Prego (ready-to-serve traditional dishes), and Patelina (poultry and fish pâtés). The product portfolio spans fresh and processed meats, sausages, hams, pâtés, and ready meals, with distribution across Serbia and regional markets.

Differentiator

Problem solved

Functional benefit

Brands

• Neoplanta Delikates: Products made in the Vojvodina way, from the finest meat. Ideal for appetizers, various meals and sandwiches. Widely present on tables throughout Serbia and regional markets.
• Pipi i Gudi
• Moja Neoplanta
• Prego
• Patelina

Products and services

• Neoplanta Delikates Premium deli meats, hams, and sausages for household consumers seeking high-nutritional-value, delicately textured products for appetizers, sandwiches, and various meals.
• Pipi i Gudi Sausage line aimed at children and younger consumers with playful mascots, available in mini, standard, and family pack sizes.
• Moja Neoplanta Affordable family meal sausages including Moja Turkey Sausage, Moja Chicken Sausage with Vegetables, Moja Chicken Sausage, and Moja Special Sausage for everyday household meals.
• Prego Ready-made traditional dishes including meat-based and vegan recipes that can be prepared in minutes, targeting home-cooked-meal lovers seeking convenience.
• Patelina Pâté spread range including poultry varieties (chicken, chicken junior, chicken piquant, turkey) and fish varieties (tuna, tuna with corn, tuna with vegetables, tuna with tomato, salmon) for household breakfast and snack consumption.
• Patelina Losos (salmon pâté) Salmon-based fish pâté within the Patelina range, positioned for Lenten and fish-based consumption occasions.
• Patelina Tuna (tuna pâté) Tuna-based fish pâté within the Patelina range, positioned for Lenten consumption.
• Pipi, Gudi i Ćuri - Improved Taste Reformulated Pipi, Gudi and Ćuri sausage trio with improved recipe and new packaging, free from gluten, artificial colors, and flavor enhancers.
• Pobednička kobasica sa sirom (winner sausage with cheese) New cheese-filled sausage product under the Neoplanta Delikates range for retail consumers seeking rich, flavorful deli options.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Pomozi.baminorStrategic or Co-development Partner · 30 October 2024Humanitarian organization that helped distribute 60,000 Patelina pates to flood victims in Bosnia and Herzegovina (October 2024)
• Banka hrane BeogradminorOthersFood bank recipient of Neoplanta donations (115,000 Patelina products)
• Banka hrane VojvodineminorOthersFood bank recipient of Neoplanta donations
• Centar za socijalni rad ŠabacminorOthersSocial welfare center recipient of Neoplanta donations
• Organizacija Prijatelj u nevoljiminorOthersHumanitarian organization recipient of Neoplanta donations
• Arhiepiskopija beogradsko-karlovačkaminorOthersChurch organization receiving donations through Versko dobrotvorno starateljstvo program
• Case Study Club UNSminorStrategic or Co-development PartnerUniversity of Novi Sad student organization that Neoplanta supports through knowledge sharing and mentoring programs
• KlettminorImplementation/ SI/ Consulting PartnerDual education partnership for employee training and development

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• JBS: JBS S.A. is the world's largest meat processor with operations in beef, pork, poultry, lamb and prepared foods across multiple continents. It is relevant to Neoplanta as the global benchmark for scaled, branded meat manufacturing across categories.
• Smithfield Foods: Smithfield Foods, owned by WH Group, is one of the world's largest pork producers and a major branded processed-pork manufacturer (hams, sausages, deli meats). It is relevant to Neoplanta as a global incumbent in the same core categories (pork-based deli meats and sausages) and a useful benchmark for scale and category management.
• Hormel Foods: Hormel Foods is a major US-based branded food company with substantial processed-meats, deli meats and refrigerated prepared-foods franchises. It is comparable to Neoplanta in terms of category overlap (deli meats, pâté-like spreads such as Spam, sausages) and a multi-brand portfolio strategy.
• Tyson Foods: Tyson Foods is one of the world's largest protein processors across beef, chicken and pork with extensive branded prepared-foods lines. While vastly larger and US-based, Tyson is a useful comparable as the upper bound of the processed/branded meat category in which Neoplanta operates.

Regional players

• Pick Szeged: Pick Szeged is a leading Hungarian meat processor producing salami, sausages and cured meats with regional and international distribution. It is comparable to Neoplanta as a mid-sized Central European branded meat manufacturer with overlapping categories (salami, sausage, cured meats) and similar heritage-driven positioning.
• Perutnina Ptuj: Perutnina Ptuj is one of the largest poultry and processed-meat producers in Slovenia and the wider Western Balkans, now part of MHP Group. It is comparable to Neoplanta as a regional Balkan meat processor with branded consumer products across poultry, deli meats and value-added items.
• Mesna Industrija Laki: Mesna Industrija Laki is one of the leading meat processing companies in North Macedonia, producing sausages, hams and ready meals. It is comparable to Neoplanta as a regional Western Balkan meat processor of similar scale with overlapping CPG categories.
• PIK Vrbovec: PIK Vrbovec is a major Croatian meat processing company producing hams, sausages and pâtés, part of the Podravka Group. It is comparable to Neoplanta as a neighboring Western Balkan processed-meat manufacturer serving similar retail customers with comparable branded product lines.

Direct peers

• Zlatiborac: Zlatiborac is a Serbian meat products specialist famous for traditional dried/cured meats, operating across Serbia and neighboring markets. It is comparable to Neoplanta as a heritage Serbian branded meat producer targeting similar retail and foodservice customers with overlapping categories.
• Carnex: Carnex is a Serbian meat processing company based in Vršac producing hams, sausages and deli meats, headquartered in the same country as Neoplanta with overlapping product portfolio and retail channel set. It is the closest direct competitor for Serbian shelf share in the processed-meat category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=c86e0AT-d7o
• Facebookfacebook.com/neoplantadelikates
• Instagraminstagram.com/neoplantadelikates
• Xx.com/AdNeoplanta
• LinkedInlinkedin.com/company/a-d-neoplanta-novi-sad

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neoplanta