De Pooter Olie

What De Pooter Olie does

De Pooter Olie B.V. (DPO) is a family-owned Dutch fuel trading and gas station operator founded in 1960 in Terneuzen, Netherlands, currently in its third generation of family leadership (Maarten and Joost de Pooter). The company operates two interlocking business lines: a B2B fuel and lubricants distribution business serving agriculture, construction, industrial, shipping, transport, garage, and government customers across Southwest Netherlands and Flanders — delivered via a fleet of 6 tank trucks with planned routing managed by a dedicated planning department — and a B2C retail business operating 20 company-owned gas stations (12 unmanned, 8 manned) under the Texaco and Firezone brands. The retail network extends beyond pure fuel into convenience services: car washes (with subscription programs at €15-25/month), GO Easy bakery/food counters, laundromats, Boedelbak trailer rental, parcel points, and loyalty programs (Texaco Stars, DPO Clubsparen, Bakery Spaarkaart).

The product portfolio is broader than commodities: motor fuels (EN590 Diesel, Euro95/98, AdBlue, LPG), sustainable diesel (HVO100/Ssynfuel and Blauwe Diesel blends 20-50 via Future Fuels partnership, ISCC-EU certified), lubricants with 60+ years of specialty oil experience, coolants, gas products (LindeGas industrial gases, Antargaz/Benagas/Campingaz propane), and tanks/IBCs. The DPO Tankpas is a free fleet card accepted at 650+ stations across Netherlands and Belgium, with 24/7 account access via the x10spin Service Portal. The DPO Laadpas is a newer EV charging subscription (€4.95/month + €0.45/session) extending access to 260,000+ charging points across Europe.

Revenue is generated through unit pricing on fuel and ancillary products, monthly recurring subscriptions on car wash, laundry, and EV charging services, and transaction fees across both B2B delivery and B2C retail channels. EG Group (parent of Texaco) became a shareholder in 1997, providing growth capital and brand infrastructure. The company has grown exclusively through single-site station acquisitions — 15+ over the past 25 years — supplemented by greenfield openings and product-line extensions. No revenue is publicly disclosed, and operating scale is implied at 65 employees, 20 stations, 6 tank trucks, and a regional Southwest Netherlands/Flanders market footprint.

Name

De Pooter Olie

Legal name

De Pooter Olie B.V.

Website

https://depooterolie.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

De Pooter Olie is a third-generation Dutch family-owned fuel trading and gas station operator, distributing motor fuels, lubricants, and sustainable diesel (HVO100) to B2B customers across Southwest Netherlands and Flanders, and operating 20 Texaco/Firezone retail stations with ancillary car wash, bakery, and EV charging services.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Gas Station Operations

NAICS

Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Fuel distribution services
• Motor fuel delivery
• Gas station operations
• Lubricants supply
• Fleet fuel management

Headquarters

HQ city

Terneuzen

HQ country

Netherlands

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Retail fuel sales through 20 company-owned gas stations under Texaco and Firezone brands, offering gasoline, diesel, HVO100 (Ssynfuel), AdBlue, and LPG.
2. B2B Fuel Delivery: Bulk fuel delivery to businesses with own tank installations, including EN590 Diesel, Blauwe Diesel blends, gasolie, and specialty fuels via 6 tank trucks with various tractor-trailer combinations.
3. Lubricants and Related Products: Sale of lubricants, cooling agents, gas products (propane, industrial gases), tanks and IBCs, and technical fluids to businesses.
4. DPO Tankpas and Laadpas: Fleet card program with free tank pas for businesses (€200 deposit for private customers). Laadpas subscription at €4.95/month plus €0.45/start charge. Card accepted at 650+ stations with discounts on car washes and food.
5. Ancillary Services: Car washes (€3.95-14.00 per wash, subscription options €15-25/month), laundromat services (€6-12 per load), trailer rental (via Boedelbak), GO Easy bakery/food sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

De Pooter Olie is a fuel trading company and gas station operator that supplies motor fuels (EN590 Diesel, Euro95, Euro98, AdBlue, LPG, HVO100/Ssynfuel, Blauwe Diesel), lubricants, coolants, gas products, and tanks/IBCs to businesses in Southwest Netherlands and Flanders, delivered by a fleet of 6 tank trucks. It also operates 20 company-owned Texaco and Firezone branded gas stations offering retail fuel, convenience shops, GO Easy bakeries, car washes, laundromats, and trailer rental. The DPO Tankpas fleet card and DPO Laadpas EV charging card extend the network to 650+ stations and 260,000+ charging points respectively.

Product overview

De Pooter Olie operates as a fuel trading company and gas station operator offering a diversified portfolio of products and services. The core offerings include fuel products (DPO Tankpas fuel cards, motor fuels, Ssynfuel/HVO100 sustainable diesel, Blauwe Diesel blends, AdBlue), lubricants, coolants, and gas products. The company operates 20 gas stations under Texaco and Firezone brands across the Netherlands and Belgium, supplemented by convenience services including GO Easy food service (fresh baguettes, paninis, burgers, snacks), car washes, launderettes, trailer rentals, and loyalty programs (Texaco Stars, DPO Clubsparen, Bakery Spaarkaart). The DPO Tankpas provides access to over 650 stations while the DPO Laadpas offers charging at 260,000+ points across Europe. The company positions itself in the transition from fossil to sustainable mobility, offering HVO100/Ssynfuel as a CO2-neutral alternative to traditional diesel.

Differentiator

Problem solved

Functional benefit

Brands

• Go Easy: Food service brand operating bakery and convenience food outlets at DPO tankstation locations, offering sandwiches, burgers, loaded fries, snacks, and beverages.
• Firezone

Products and services

• DPO Tankpas A fleet fuel card offering access to over 650 tank stations in the Netherlands and Belgium, providing convenience, cost savings, and 24/7 control over fuel expenses via the Service Portal. Free issuance with no usage costs for businesses; €200 deposit for private customers.
• DPO Laadpas A business EV charging card providing access to over 260,000 charging points across Europe. €4.95/month user fee plus €0.45 per charging session start fee, plus per-kWh cost from the charging point operator.
• Ssynfuel / HVO100 Sustainable Diesel A sustainable, fossil-free diesel (Hydrotreated Vegetable Oil) made from vegetable waste oils, ISCC-EU certified, CO2-neutral with 30-70% lower emissions versus fossil diesel. Suitable for any diesel engine without modification and meeting EN15940 and ASTM D975 specifications.
• Blauwe Diesel Blends Pre-mixed blends of Ssynfuel with fossil diesel, available as Blauwe Diesel 20 (20% Ssynfuel/80% diesel) and Blauwe Diesel 50 (50% Ssynfuel/50% diesel), plus additional ratios. All blends meet EN590 European diesel standard.
• Motorbrandstoffen (Motor Fuels) B2B delivery of motor fuels including EN590 Diesel, gasoline (Euro98 and Euro95), petroleum, red diesel (gas oil), and Aspen Alkylate gasoline, dispatched via the company's fleet of tanker trucks.
• Smeermiddelen (Lubricants) Range of engine oils, transmission oils, hydraulic oils, universal tractor oils (STOU and UTTO), compressor oils, gear oils, greases, food-grade products, biodegradable oils, 2-stroke and 4-stroke oils, brake fluids, and coolants supplied to industrial, agricultural, garage, and transport customers.
• Gasproducten (Gas Products) Propane bottles (Antargaz, Benagas, Campingaz) for heating, forklift, and camping use, plus industrial gases from LindeGas including Acetylene, Argon, carbon dioxide, Nitrogen, Hydrogen, and Oxygen available for pickup at the Terneuzen depot.
• Tanks & IBCs Mobile tanks in various shapes and sizes, above-ground steel tanks, IBCs for fuel supply, pumps and tank installations, AdBlue tank installations, piping, filters, content meters, and venting equipment for B2B customers needing on-site fuel storage.
• Koelmiddelen (Coolants) Coolants providing protection against freezing in winter and cooling in summer temperatures, available in standard and organic formulations for automotive and industrial applications.
• AdBlue AdBlue solution for selective catalytic reduction (SCR) in diesel vehicles, available at DPO tank stations with advisory pricing displayed per 100 liters including VAT.
• GO Easy Bakery and Food Service Food service brand offering freshly filled baguettes, paninis, burgers, fries, loaded fries, snacks, coffee, and beverages at Terneuzen, Serooskerke, and Wachtebeke gas station locations, with online ordering for pickup via goeasy.depooterolie.nl.
• Carwashes Automatic car washes using advanced control technology with soft brushes, available at five DPO stations (Guido Gezellestraat, Kennedylaan, Hulst, Scherpenisse, Oostburg). Programs range from €3.95 to €14.00 per wash depending on station.
• Kentekenwassen (License Plate Wash Subscription) Unlimited car washing subscription service where the wash starts automatically upon entry of the registered vehicle. Monthly subscriptions: Program 1 (€25, includes polish and full service), Program 2 (€20, chassis wash and wax), Program 3 (€15, basic wash and dry). Available at Texaco Kennedylaan and Guido Gezellestraat.
• Wasserettes (Laundromat Services) Professional self-service washing machines and dryers for bedding, garden cushions, sports clothing, and daily laundry up to 18 kg. Wash programs (30 minutes) and dry programs (from 15 minutes) with hypoallergenic detergent available at five stations, paid by PIN or cash (washing up to 8 kg €6; up to 18 kg €12; drying up to 18 kg €4).
• Boedelbak Trailer Rental Trailer rental via Boedelbak at five DPO stations (Texaco Terneuzen Guido Gezellestraat, Kennedylaan, Hulst, Scherpenisse, and Serooskerke). Customers can rent trailers through the station shop or the Boedelbak website.

Quantifiable outcome

• HVO100 (Ssynfuel) reduces CO2 emissions by 30-70% compared to fossil diesel
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• FirezonecoreChannel Partner/ Reseller/ Distributor · 1 January 2006Firezone brand partnership for unmanned stations including Firezone Hulst and Firezone GO Easy Bellamy Terneuzen. Firezone brand focuses on convenience and food offerings.
• TexacoflagshipChannel Partner/ Reseller/ Distributor · 1 January 1983Official Texaco brand partnership since 1983. De Pooter Olie operates numerous Texaco-branded stations and sells Texaco-branded lubricants. Part of EG Group (Texaco parent company) which became shareholder in 1997.
• LindeGascoreChannel Partner/ Reseller/ DistributorRecognized pickup depot for LindeGas, allowing customers to collect industrial gases including Acetylene, Argon, carbon dioxide, nitrogen, hydrogen, and oxygen. Existing LindeGas customers can order for pickup at De Pooter Olie office.
• BoedelbakminorGTM or Marketing PartnerTrailer rental partnership offering Boedelbak trailers at select stations (Guido Gezellestraat, Kennedylaan, Hulst, Scherpenisse, Serooskerke). Customers can rent trailers via station shops or Boedelbak website.
• Future FuelscoreChannel Partner/ Reseller/ DistributorPartnership for sustainable fuel products under Future Fuels brand, offering HVO100 and Blauwe Diesel blends (Ssynfuel) as alternative to fossil diesel.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Others

• Linde Gas (industrial gas partner): Industrial and specialty gas supplier for whom De Pooter Olie is an authorized pickup depot; comparable as a partner/adapter rather than a direct competitor, but relevant as the upstream counterparty for De Pooter Olie's gas-products revenue line.

Broad incumbents

• BP Nederland: Major integrated oil company's Dutch retail arm; operates branded stations in NL and participates in the broader multi-brand tank-card networks that DPO Tankpas interoperates with — relevant as a same-market retail and fleet card incumbent.
• TotalEnergies Marketing België / Nederland: Retailing arm of the global integrated major in Belgium and the Netherlands; competes in the same Benelux station-and-card footprint that De Pooter Olie targets with retail fuel and lubricants distribution.
• Shell Netherlands: Dutch arm of a major integrated oil company; operates a wide station network in the Netherlands and is one of the brands where DPO Tankpas is accepted. Comparable as a larger fuel retailer and card-network competitor with overlapping geographic coverage.
• EG Group (parent of Texaco brands): Global fuel retail and convenience operator; also the strategic shareholder of De Pooter Olie since 1997 and the parent entity behind the Texaco brand used on most DPO stations. Comparable as the upstream brand and supplier that De Pooter Olie leverages.

Direct peers

• OK tankstations (Belgium): Belgian retail gas station chain with comparable unmanned/manned formats and convenience orientation; competing for similar Belgian consumer fueling and convenience business where DPO also operates Texaco/Firezone sites.
• Tango (Belgian retail chain): Belgian/Dutch unmanned and manned gas-station chain with combined fuel and convenience offerings; comparable to De Pooter Olie in unmanned site footprint and tunnel/car-wash adjacencies across the same Belgian geography.
• Q8 (Kuwait Petroleum Europe): Major Benelux fuel retailer and card-issuer; operates a comparable network of branded stations in NL/BE with B2B fleet cards — the closest direct competitor to De Pooter Olie's owned-station + tank-card model in the same geography.

Emerging players

• Greenchem (Brenntag subsidiary): European supplier of AdBlue and sustainable fuel solutions; comparable as an adjacent sustainable-fuels and AdBlue distributor that intersects with De Pooter Olie's AdBlue/HVO range across NL/BE commercial customers.
• OrangeGas: Netherlands-based alternative fuels (CNG, LNG, HVO) specialist; comparable emerging overlap on sustainable fuels distribution — directly competing with De Pooter Olie's Ssynfuel/HVO100 B2B delivery in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/depooterolie
• Facebookfacebook.com/depooterolie
• LinkedInlinkedin.com/company/de-pooter-olie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Pooter Olie