SOB Brasil

What SOB Brasil does

SOB Brasil is a São Paulo-based, privately-held industrial distribution company founded in 2006 that operates as the exclusive representative in Brazil of more than 20 international manufacturers of electromechanical components. Its portfolio spans connectors (ODU, Valentini, METZ Connect, Conexcon), sensors (HYB, TT Electronics, FRABA, Variohm, Herga), enclosures and housings (OKW, ROLEC, METCASE, ITALTRONIC, TEKO, Fischer Elektronik, PACTEC), EMC and power entry products (SCHURTER), cable management (ICOTEK, WISKA), industrial plugs and sockets (PCE Electric), cable protection and electrical (Hubbell), brushless motors and blowers (BOREASA), switches (Marquardt), LED indicators (BIVAR), and power cords (Feller).

The company's business model is sales-led distribution with a technical advisory overlay. It supports Brazilian industrial customers through component specification during project development, importation, procurement, storage, and product customization. Pricing is quote-based and not publicly disclosed; sales occur through direct contact (phone and email), a brand- and category-filterable e-commerce shop, and a technical sales team that assists with component selection. Marketing is conducted via a WordPress-hosted website, email newsletter, LinkedIn, Instagram, and Facebook. Customer segments are horizontal and include industrial manufacturing, electrical infrastructure, medical equipment, telecommunications, energy, and electronic equipment manufacturers.

SOB Brasil is ISO 9001 certified by Bureau Veritas (2024), operates as a founder/management-owned entity with no disclosed external venture or private equity backing, and has no subsidiaries or parent company. It is headquartered at Rua Barão do Triunfo, 88 – 6º andar, Brooklin, São Paulo, with 11–50 employees. Revenue and funding information are not publicly disclosed.

Name

SOB Brasil

Legal name

SOB Brasil

Website

https://sob-brasil.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

SOB Brasil is a São Paulo-based exclusive representative and distributor of electromechanical components from more than 20 international manufacturers, serving Brazilian industrial manufacturing, electrical infrastructure, medical, telecommunications, and energy customers with technical sales support and product customization.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution of Electromechanical Components: SOB Brasil distributes electromechanical components from over 20 international manufacturers to the Brazilian market, providing representation, technical sales support, import services, and product customization. Revenue is generated through product sales and distribution margins.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SOB Brasil is an exclusive representative and distributor in the Brazilian market of electromechanical components from more than 20 international manufacturers. The company supplies connectors, sensors, enclosures, cable management systems, switches, power distribution products, and related electromechanical components, while providing technical sales support from project specification through component selection, importation, procurement, storage, and product customization.

Product overview

SOB Brasil is an exclusive representative and distributor in the Brazilian market of electromechanical components from over 20 international companies. Founded in 2006 and headquartered in São Paulo, the company operates as a portfolio of distributed brands rather than a unified platform. The product offering comprises: BOREASA brushless motors, blowers, and fans for medical/industrial applications; VALENTINI high-power connectors (480A-750A); TT Electronics and HYB industrial sensors (pressure, temperature, fluid); FISCHER heat sinks and enclosures; OKW, ROLEC, METCASE, and ITALTRONIC enclosure systems; SCHURTER EMC filters, power entry modules, fuses, and distribution sockets; ICOTEK cable entry and EMC shielding systems; WISKA cable glands and conduits; PCE industrial plugs and CEE connectors; HUBBELL cable protectors and electrical products; and MARQUARDT switches. The company focuses on component selection, technical specification, import, purchase, storage, and customization services.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

25 partnerships are on record, tiered core and minor.

• ValentinicoreChannel Partner/ Reseller/ DistributorItalian connector manufacturer operating in more than 60 countries. Valentini designs and manufactures connectors for over 30 years, including the PowerSyntax series for high-power electrical connections used in industrial, automotive, broadcasting, naval, energy, and event management applications.
• TT ElectronicscoreChannel Partner/ Reseller/ DistributorBritish electronics company founded in 1908, specializing in sensors, power modules, resistors, magnetics, semiconductors, connectors, and optoelectronics for industrial, aerospace, defense, medical, and transportation markets.
• HYB SensorscoreChannel Partner/ Reseller/ DistributorSlovenian high-tech company founded in 1973, specializing in pressure, temperature, and force sensors, as well as custom electronic devices for medical equipment, industrial applications, and vehicles.
• BoreasacoreChannel Partner/ Reseller/ DistributorAmerican company specializing in high-performance brushless motors, blowers, and fans for medical, industrial, military, and consumer goods sectors, emphasizing quality and customization.
• Fischer ElektronikcoreChannel Partner/ Reseller/ DistributorGerman company founded in 1969, a leader in manufacturing heat sinks, thermal conductive materials, enclosures, and connectors for various applications.
• HubbellcoreChannel Partner/ Reseller/ DistributorAmerican company founded in 1888 by Harvey Hubbell, designing and manufacturing high-quality electrical solutions for residential, commercial, and industrial applications with global presence through acquisitions.
• PCE ElectriccoreChannel Partner/ Reseller/ DistributorAustrian international company with over 50 years of experience developing, producing, and distributing high-quality electrical products and solutions for industrial, construction, telecommunications, and energy sectors.
• SchurtercoreChannel Partner/ Reseller/ DistributorSwiss technology company operating successfully since 1933, known for fuses, device connectors, circuit breakers, entry systems, and EMC products. Brand philosophy 'safe & easy' reflects product quality and business approach.
• IcotekcoreChannel Partner/ Reseller/ DistributorGerman company specializing in cable entry systems and EMC shielding for nearly 30 years, serving machine tools, railway technology, wind energy, solar technology, vehicle construction, automation, and robotics industries.
• OKWcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of enclosures and plastic/metal housings for electronic equipment, offering versatile solutions for various industrial applications.
• ROLECcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of industrial enclosures and electronic housings offering aluminum and plastic solutions.
• METCASEcoreChannel Partner/ Reseller/ DistributorUK-based manufacturer of metal enclosures and instrument cases for industrial and electronic applications.
• WISKAcoreChannel Partner/ Reseller/ DistributorManufacturer specializing in cable glands, cable entries, and associated accessories for industrial applications.
• MarquardtcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of switches and buttons including rocker switches, tactile switches, and related electronic components.
• ODUcoreChannel Partner/ Reseller/ DistributorGerman connector manufacturer specializing in push-pull and modular connectors for medical, industrial, and military applications.
• FRABAcoreChannel Partner/ Reseller/ DistributorManufacturer of linear sensors and position measurement systems.
• BIVARminorChannel Partner/ Reseller/ DistributorManufacturer of LED indicators, light pipes, and mounting hardware for electronic applications.
• FellerminorChannel Partner/ Reseller/ DistributorManufacturer of power cords and cable assemblies.
• ITALTRONICcoreChannel Partner/ Reseller/ DistributorItalian manufacturer of plastic enclosures for industrial electronics.
• HERGAminorChannel Partner/ Reseller/ DistributorManufacturer of switches and sensors for industrial applications.
• METZ ConnectminorChannel Partner/ Reseller/ DistributorManufacturer of connectors and connection solutions for industrial automation.
• PACTECminorChannel Partner/ Reseller/ DistributorManufacturer of enclosures and mounting solutions.
• TEKOminorChannel Partner/ Reseller/ DistributorItalian manufacturer of plastic and metal enclosures for electronics.
• VARIOHMminorChannel Partner/ Reseller/ DistributorManufacturer of sensors, position measurement, and electromechanical components.
• CONEXCONminorChannel Partner/ Reseller/ DistributorConnector manufacturer for industrial applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arrow Electronics: Arrow Electronics is a Fortune-500 global broadline distributor of electronic components and enterprise computing solutions. While much larger and broader than SOB Brasil, Arrow serves the same industrial customer base in Brazil through its components distribution business and represents some of the same connector and sensor brands.
• Avnet: Avnet is a major global broadline distributor of electronic components (electronic components business since divested in some regions) serving industrial, aerospace, and IoT customers. As a broad incumbent, it competes with SOB Brasil for Brazilian OEM spend on electromechanical and connector lines.
• Mouser Electronics: Mouser Electronics is a global broadline catalog distributor of electronic components, including connectors, sensors, enclosures, and electromechanical parts from thousands of manufacturers. While much broader than SOB Brasil, Mouser increasingly serves Brazilian customers directly via localized e-commerce, making it an incumbent competitor for the same industrial component spend.
• Digi-Key Electronics: Digi-Key is one of the largest global distributors of electronic and electromechanical components, carrying deep inventory of connectors, sensors, enclosures, and power components from many of the same principals as SOB Brasil. It competes for Brazilian OEM and engineer demand via its global catalog and shipping program.
• Farnell / Newark (element14): Farnell/Newark (part of element14 / Avnet) is a global high-service distributor of electronic and electromechanical components with strong engineering-customer focus. It overlaps with SOB Brasil's product portfolio (connectors, sensors, enclosures, power components) and serves Brazilian customers through localized operations.
• RS Components (RS Brasil): RS Components is a global industrial and electronic products distributor with a strong Brazil presence (RS Brasil). It carries connectors, enclosures, sensors, and cable management products from many of the same principals as SOB Brasil, competing for the same industrial customer base.

Direct peers

• Powell Electronics: Powell Electronics is a specialty distributor of connectors, sensors, switches, and electromechanical components serving aerospace, defense, medical, and industrial markets. Its franchised-line + technical-support model directly parallels SOB Brasil's Brazilian distribution business.
• PEI-Genesis: PEI-Genesis is a specialist connector and electromechanical components distributor offering custom connector assembly, value-add services, and global logistics. Like SOB Brasil, it emphasizes technical support, customization, and a franchised-line model rather than pure catalog distribution.
• TTI Inc. TTI Inc. is a Berkshire Hathaway-owned specialty distributor of interconnect, passive, electromechanical, and discrete components. It operates a similar specialty-distribution model with deep technical sales support and exclusive/authorized lines across connector, sensor, and power component manufacturers — closely analogous to SOB Brasil's value proposition in Brazil.
• Heilind Electronics: Heilind is one of the world's largest specialty distributors of connectors and electromechanical components, with deep franchised-line relationships and technical sales support. It competes in the same product categories SOB Brasil distributes (connectors, switches, cable management) for industrial customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SOB.Brasil.Componentes
• LinkedInlinkedin.com/company/sobbrasil
• Instagraminstagram.com/sob_brasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOB Brasil