ViaVai

What ViaVai does

ViaVai is a multi-brand automotive retail sub-brand of Domina Spa, a privately held Italian dealership group founded in 1998 and headquartered in the Marche region. ViaVai operates retail showrooms in Ancona, Civitanova Marche, Marotta, and a dedicated Mazda store in Ancona, sitting alongside Domina Spa's other retail banners including Audi Zentrum Ancona, CUPRA Garage, and Domina Rent. Across the broader Domina Spa group there are 13 locations and 57 professionals, supported by a website that lists 773 vehicles in stock spanning Audi, Volkswagen, CUPRA, SEAT, Škoda, Mazda, and limited volumes of other brands including Volkswagen Commercial Vehicles. Group inventory totals 2,532 new and 4,657 used vehicles.

The group generates revenue through three principal streams: new vehicle sales (one-time transactions at indicative list prices ranging from approximately €27,800 for an entry Audi A1 to over €165,000 for RS/performance models), certified pre-owned vehicle sales via the First Selection program (priced from €2,900 to €22,458 in disclosed examples), and vehicle rental through the Domina Rent sub-brand. Pricing is per-transaction with no subscription or usage-based component. The technology stack is described as a traditional retail dealership operation with no proprietary technology disclosed; the website functions as an inventory browsing, comparison, and configuration tool rather than a differentiated platform. OEM franchise agreements constitute the principal intangible assets supporting the business.

The customer base consists entirely of individual retail buyers — private consumers seeking new, certified pre-owned, or rental vehicles — with no enterprise or fleet accounts disclosed. The go-to-market is direct-to-consumer via physical showrooms combined with web-based inventory browsing. Domina Spa is privately held with no disclosed external investors, no funding rounds, no M&A activity, and no patents, partnerships, or awards in the available data.

Name

ViaVai

Legal name

Domina Spa

Website

https://viavaispa.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

ViaVai is a sub-brand of Domina Spa, an Italian automotive dealership group operating 13 showroom locations across the Marche region. It sells new and certified pre-owned Audi, Volkswagen, CUPRA, SEAT, Škoda, and Mazda vehicles, plus rental services, to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Civitanova Marche

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Audi, Volkswagen, CUPRA, SEAT, Škoda, and Mazda. Revenue generated from vehicle transactions at list prices.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles through the First Selection program. Includes used cars, KM 0 (nearly new), and certified used vehicles with warranty.
3. Car Rental Services: Vehicle rental services provided through Domina Rent, offering short and long-term vehicle rental options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ViaVai is a multi-brand automotive retailer and service group in Italy selling new vehicles from Audi, Volkswagen, CUPRA, SEAT, Škoda, and Mazda, alongside a certified pre-owned program (First Selection), a vehicle rental service (Domina Rent), and in-house vehicle maintenance and repair services across 13 locations in the Marche region.

Product overview

ViaVai is a sub-brand of Domina SPA, an Italian automotive dealership group established in 1998, operating multiple showroom locations (Ancona, Civitanova Marche, Marotta) across the Marche region. ViaVai showrooms specialize primarily in Mazda vehicle sales and service, offering new cars, used cars, and car configuration services. The ViaVai brand operates alongside other Domina SPA brands including Audi, Volkswagen, CUPRA, SEAT, and Škoda.

Differentiator

Problem solved

Functional benefit

Brands

• ViaVai: Dealership brand operating multiple locations (Ancona, Civitanova Marche, Marotta, Mazda Ancona) selling various automotive brands
• First Selection
• CUPRA Garage

Products and services

• New vehicle sales (Audi, Volkswagen, CUPRA, SEAT, Škoda, Mazda)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Autotorino: Autotorino is one of Italy's largest multi-brand automotive dealership groups, with dozens of locations across northern Italy selling new and used vehicles. It is directly comparable to ViaVai as a multi-brand Italian dealer group offering VW Group, Stellantis, and other brands, with its own certified pre-owned program.
• Eurocar Italia: Eurocar Italia is a multi-brand automotive dealer group in central Italy offering new and used vehicles, aftersales service, and financing. It is directly comparable to ViaVai as a central-Italian multi-brand dealer group with similar customer base and brand mix.
• Cecomp Group: Cecomp is an Italian automotive dealership group operating multiple brand franchises (including VW Group brands) in northern Italy. It is directly comparable to ViaVai as a multi-brand VW Group dealer with regional concentration and certified pre-owned operations.
• Koelliker Group: Koelliker is a long-established Italian automotive group distributing Mitsubishi, Kia, and other brands with dedicated dealer locations. It is comparable to ViaVai as a multi-brand Italian dealer group with both new vehicle distribution and corporate fleet operations.
• Autobritt: Autobritt is an Italian automotive dealer group operating in central and southern Italy, selling both volume and premium brands including Audi, VW, and SEAT. Comparable to ViaVai as a regional Italian dealer with VW Group brand representation and used-vehicle operations.
• HR Group (Italy): HR Group is an Italian automotive dealer operating multi-brand showrooms for premium and volume brands. It is a direct comparable as another regional Italian multi-brand dealer group with both passenger and commercial vehicle offerings.
• Intergea: Intergea is an Italian automotive retail group operating multiple multi-brand dealership locations nationwide, representing Audi, VW, BMW, Mercedes, and other OEMs. It is directly comparable as a multi-brand Italian dealer group of similar geographic scope to ViaVai's operations.

Others

• AsConAuto: AsConAuto is an Italian automotive consortium facilitating used-vehicle distribution among dealers. It is an adjacent ecosystem participant rather than a direct competitor, comparable to ViaVai's First Selection program which serves a similar function within the Domina group.
• Autoscout24 Italia: AutoScout24 is Europe's largest online vehicle marketplace, including Italy. It is an enabling platform that channels traffic to dealers like ViaVai (which lists inventory there) rather than a direct competitor, but represents the broader shift toward online vehicle discovery.

Emerging players

• Brumbrum: Brumbrum is an Italian online used-car retailer offering home delivery and digital purchase flows. It is an emerging competitor to the traditional dealer model that ViaVai operates, representing the digital disintermediation risk for regional dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/viavai_vw
• Facebookfacebook.com/VolkswagenViaVai
• LinkedInlinkedin.com/company/viavai-spa.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViaVai