IFP Securities
IFP Securities (dba Independent Financial Partners) is a privately held, family-owned BD/RIA/insurance platform serving 279 affiliated financial professionals across 33-34 states with $19.45B AUA, anchored by its proprietary Advisor[X] platform and IFPAM model portfolios featuring a proprietary Battle Royale machine learning algorithm.
- Company typePrivate
- Founded1995
- HeadquartersTampa, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What IFP Securities does
IFP Securities, operating under the brand Independent Financial Partners (IFP), is a privately held, family-owned wealth management platform company headquartered in Tampa, Florida. Founded in 1995 by William E. Hamm as an RIA operating under LPL, the firm launched its own broker-dealer (IFP Securities, LLC) in 2017 with approximately 200 financial professionals, becoming a fully independent BD/RIA/insurance platform. As of April 2026, IFP supports a network of 279 affiliated financial professionals across 33-34 states with $19.45 billion in Assets Under Administration, anchored by three legal entities: IFP Securities, LLC (FINRA/SIPC broker-dealer clearing through Pershing), IFP Advisors, LLC (SEC-registered RIA), and IFP Insurance Group LLC (licensed insurance agency).
The platform is built around two proprietary technology assets: the Advisor[X] digital platform, which integrates account management, CRM, compliance workflows, and third-party software in a single hub; and IFP Asset Management (IFPAM), which provides dozens of model portfolios across passive, tactical, quantitative, income-oriented, and individual equity categories. IFPAM's most differentiated capability is the "Battle Royale" machine learning algorithm, which evaluates 131 ETFs and every Russell 1000 constituent in comparative analysis to select concentrated portfolios, alongside proprietary quantitative strategies such as Protective Asset Allocation and Vigilant Asset Allocation. Layered around these core capabilities are in-house services including IFP Design Group (branding/marketing), Client Services (virtual admin), Business Coaching, Transition Support, M&A advisory, and a multi-custodian platform spanning Pershing, Schwab, Fidelity, and SEI with no additional admin fees.
IFP generates revenue through brokerage commissions on securities transactions (via the broker-dealer), recurring advisory fees on AUA (via the RIA), and commissions on insurance and annuity products (via the insurance agency). Its go-to-market targets independent financial advisors and RIAs seeking infrastructure, compliance support, and scale while retaining their own brands and up to 97% of their gross dealer concession. The firm has no disclosed external investors or PE backing, with ownership concentrated in the founding Hamm family, and has pursued a hybrid growth strategy combining advisor recruiting with selective M&A, including the December 2025 CenterBridge Planning Group transition ($700M+ AUM) and the June 2026 acquisition of Advanced Strategies Group.
IFP Securities firmographics
Firmographics- Name
- IFP Securities
- Legal name
- IFP Securities, LLC
- Website
- https://ifpartners.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- IFP Securities (dba Independent Financial Partners) is a privately held, family-owned BD/RIA/insurance platform serving 279 affiliated financial professionals across 33-34 states with $19.45B AUA, anchored by its proprietary Advisor[X] platform and IFPAM model portfolios featuring a proprietary Battle Royale machine learning algorithm.
- Ownership category
- akta.pro rank
IFP Securities industry classification
Industry- Product category
- Broker-Dealer & Registered Investment Advisory Services
- NAICS
- Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Insurance Agencies and Brokerages (52421), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)
- akta.pro secondary industries
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
Keywords
Where IFP Securities is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IFP Securities business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Brokerage Commissions: IFP Securities, LLC acts as a registered broker-dealer (member FINRA/SIPC), generating revenue through commissions on securities transactions placed by affiliated financial professionals.
- Advisory Fees: IFP Advisors, LLC, a Registered Investment Advisor, generates revenue through advisory fees charged to clients of affiliated investment advisor representatives (IARs).
- Insurance and Annuity Products: IFP Insurance Group LLC, a licensed insurance agency and wholly owned subsidiary, generates revenue from insurance and annuity product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Tiered payout grid ranging from $0 to $2,000,000+ annual GDC, with payouts ranging from approximately 85% up to 97% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
IFP Securities product offering
Product offeringCore offering
IFP Securities is an independent broker-dealer and wealth-management platform that provides licensed brokerage, registered investment advisory, and insurance agency services to a network of affiliated financial professionals. It equips those advisors with proprietary technology (Advisor[X]), institutional-quality model portfolios and asset management (IFPAM), back-office compliance, marketing/branding, transition support, virtual admin, business coaching, and M&A advisory — all while letting advisors retain ownership of their brand and up to 97% of revenue.
Product overview
IFP Securities operates as a platform company for independent financial professionals, combining three core legal entities — IFP Securities, LLC (FINRA/SIPC broker-dealer clearing through Pershing), IFP Advisors, LLC (RIA with multi-custody), and IFP Insurance Group LLC (insurance agency) — into a unified wealth management platform. The platform is anchored by its proprietary Advisor[X] digital platform and the IFP Asset Management (IFPAM) model portfolio business offering dozens of investment strategies across passive, tactical, quantitative, income-oriented, and individual equity categories. IFPAM's strategies include its own branded models (Protective Asset Allocation, Vigilant Asset Allocation, Tactical Balanced, IFP Boosted ETF/Stock, Focused Family of models, AI Beneficiaries, Defined Outcome ETFs, iBond Ladders, and Hedge Fund Tracker) as well as third-party models from Dimensional Fund Advisors, Capital Group/American Funds, and First Trust. Around these core investment services, IFP layers value-added support including the IFP Design Group for branding and marketing, the Client Services virtual admin team, Business Coaching, Risk Management, Business Solutions (retirement and succession planning), M&A Strategies, Transition Support, and technology infrastructure. The company supports four custodian options (Pershing, Charles Schwab, Fidelity, SEI) with no additional admin fees.
Differentiator
Problem solved
Functional benefit
Products and services
- IFP Securities, LLC (Broker-Dealer Services) Registered Broker-Dealer (FINRA/SIPC member) offering securities brokerage services to affiliated financial professionals; clears through BNY Pershing and supports custody at multiple platforms.
- IFP Advisors, LLC (Registered Investment Adviser) SEC-registered Investment Adviser (RIA) providing advisory services to affiliated investment adviser representatives (IARs), with custody supported at four custodian platforms.
- IFP Insurance Group LLC (Insurance & Annuity Products) Licensed insurance agency and wholly owned subsidiary offering fixed insurance and annuity products to clients of affiliated financial professionals.
- Advisor[X] Platform IFP's proprietary digital platform providing a centralized hub for account management, CRM integration, compliance workflows, and third-party application integration, with mobile-responsive design and in-house IT support for affiliated advisors.
- IFP Asset Management (IFPAM) Model Portfolios In-house asset management arm providing model portfolios managed by a multi-credentialed team (CFAs, CFPs, CMTs). Includes passive, strategic, tactical, quantitative, income-oriented, focused equity, iBond ladder, defined outcome ETF, AI beneficiary, and hedge fund tracker strategies, plus access to third-party models from Dimensional Fund Advisors, Capital Group/American Funds, and First Trust. Available to all affiliated IARs with full trade execution.
- Enhanced Advanced Strategies Platform A platform offering for the Employee Advisor Division launched in conjunction with the acquisition of Advanced Strategies Group, expanding IFP's employee advisor capabilities.
- IFP Client Services (Virtual Admin) Two-tiered virtual administrative support team providing account opening paperwork, money movement, special projects, phone answering, trade placement, appointment booking, and para-planning for affiliated advisors.
- IFP Transition Support A dedicated transition liaison assigned to each financial professional joining IFP, guiding them through the transition process over a 90-day official period with custom transition packages and branding support.
- IFP Business Coaching Business coaching and practice management support including access to a resource library, tailored service support across phases of expansion, and resources to help financial professionals grow their practices.
- IFP Risk Management (Fixed Insurance Offerings) Fixed insurance and risk-management offerings delivered through IFP Insurance Group for clients of affiliated financial professionals.
- IFP Business Solutions Employer services including retirement planning, qualified plans, non-qualified plans, and succession planning for affiliated financial professionals.
- IFP M&A Strategies Merger, acquisition, and succession advisory services for financial advisors, including sell-side advisory (valuation, buyer matchmaking, deal structuring), buy-side strategy, and capital infusion options.
- IFP Cybersecurity & Data Security Program Multi-layer cybersecurity program including endpoint detection and response, encrypted hard drives, multi-factor authentication, keycard access and surveillance, external penetration testing, vulnerability scanning, and cyber insurance coverage for IFP's affiliated advisors and the home office.
- IFP Design Group (Branding & Marketing) In-house design team providing branding, logo creation, websites, email templates, brochures, business cards, and social media content for affiliated financial professionals; complete branding packages are offered at no cost for new advisors.
- IFP Multi-Custodian Platform Choice of four custodian platforms — BNY Pershing, Charles Schwab, Fidelity, and SEI — for advisory business, with no additional admin fees; provides multi-platform flexibility for affiliated advisors.
Quantifiable outcome
- Up to 97% payout to financial advisors
- +3 more outcomes
Companies that use IFP Securities
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
IFP Securities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature6 records
IFP Securities partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Pinnacle Insurance GroupcorePinnacle Insurance Group partners with IFP for fixed insurance business. IFP's insurance agency (IFP Insurance Group LLC) partners with Pinnacle Group for fixed business distribution.
- SEIcoreSEI is one of IFP's four custodian options for advisory business, providing custodial and operational infrastructure to IFP's affiliated advisors.
- JumpcoreIFP announced a strategic partnership with Jump, one of the industry-leading artificial intelligence platforms built specifically for financial advisors. Jump is offered as an approved technology partner to IFP's network of financial professionals, providing AI-assisted note-taking, meeting transcription, CRM integration, and task automation.
- Dimensional Fund Advisors (DFA)coreDFA is used as a third-party model provider within IFP Asset Management's model portfolio lineup, specifically for DFA Core Plus ETF Wealth, DFA Sustainable ETF Wealth, DFA Tax Sensitive, DFA Core ETF Wealth, and DFA Core Market ETF Wealth models.
- Capital Group / American FundscoreCapital Group/American Funds provides third-party model portfolios within IFPAM's lineup, including Pure American Funds models across multiple risk profiles (conservative, moderate, growth, retirement income, tax-aware, preservation, and tax-exempt strategies).
- First TrustcoreFirst Trust provides strategic focus and strategic risk model portfolios integrated into IFPAM's offerings, including equity income, defensive equity, international equity, domestic equity, all-equity, conservative, balanced growth, moderate growth, aggressive growth, core plus fixed income, limited duration municipal, diversified low duration, high income, and high income municipal models.
- BNY PershingcoreBNY Pershing is one of IFP's four custodian options for advisory business. It serves as the primary clearing firm (IFP's broker-dealer clears through Pershing).
- Charles SchwabcoreCharles Schwab is one of IFP's four custodian options for advisory business, providing custodial services to IFP's affiliated advisors.
- Fidelity InvestmentscoreFidelity Investments is one of IFP's four custodian options for advisory business, providing custodial services to IFP's affiliated advisors.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
IFP Securities competitors and assessment
Company assessmentDirect peers
- Kestra Financial: Kestra Financial (formerly Kestra Holdings/Independent Financial Group) is an independent broker-dealer platform targeting high-producing independent advisors with elevated payouts, technology, and asset management support. Competes directly with IFP for breakaway advisor teams.
- Advisor Group (now part of Osaic): Osaic (formerly Advisor Group and Ladenburg Thalmann) is a large independent broker-dealer and RIA platform serving thousands of independent advisors with custody, compliance and practice management. Directly competes with IFP in independent advisor recruitment.
- LPL Financial: LPL Financial is the largest U.S. independent broker-dealer/RIA platform, serving independent financial advisors with custody, compliance, technology and asset management support. IFP is a direct competitor recruiting independent advisors away from LPL and similar platforms.
- Commonwealth Financial Network: Commonwealth is a large privately held independent broker-dealer/RIA serving independent advisors with practice management support and technology. IFP directly competed for CenterBridge Planning Group when it transitioned $700M+ AUM from Commonwealth to IFP.
- Cambridge Investment Research: Cambridge Investment Research is a privately held independent broker-dealer supporting independent advisors with a multi-custodian offering, marketing, and transition support. Highly comparable to IFP's full-service high-payout model.
- Cetera Financial Group: Cetera is a leading independent broker-dealer/RIA platform operating multiple firm brands (Cetera Advisors, Cetera Wealth, Cetera Investment Services) serving independent financial professionals. Directly competes with IFP for advisor recruiting.
Broad incumbents
- Raymond James Financial Services: Raymond James Financial Services is the independent contractor channel of a much larger diversified financial services firm, offering independent advisors custody, technology and product support. Overlaps with IFP but operates within a much broader parent enterprise.
- Ameriprise Financial (Independent Advisor channel): Ameriprise's independent advisor channel supports independent financial advisors through a broad-based wealth management platform within a large public company. Comparable in advisor-support functionality but part of a much larger, diversified enterprise.
Emerging players
- USA Financial / USA Financial Advisors: USA Financial is an independent broker-dealer and RIA platform focused on independent advisors with a multi-custodian offering, asset management, and practice management support. Comparable niche peer targeting independent advisors with full-service stack.
- Sanctuary Wealth Group: Sanctuary Wealth is a newer private equity-backed independent wealth platform built specifically for high-net-worth advisors and teams seeking independence and ownership. Directly comparable emerging competitor in the high-payout independent advisor segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
IFP Securities social profiles
Digital presenceIFP Securities compliance and trust
Trust signalCompliance5 records
IFP Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
IFP Securities leadership team
Management profileNumber of profiles
Profiles6 records
IFP Securities subsidiaries and ownership
Company hierarchySubsidiaries1 record
IFP Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IFP Securities M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IFP Securities
What does IFP Securities do?
IFP Securities is an independent broker-dealer and wealth-management platform that provides licensed brokerage, registered investment advisory, and insurance agency services to a network of affiliated financial professionals. It equips those advisors with proprietary technology (Advisor[X]), institutional-quality model portfolios and asset management (IFPAM), back-office compliance, marketing/branding, transition support, virtual admin, business coaching, and M&A advisory — all while letting advisors retain ownership of their brand and up to 97% of revenue.
Is IFP Securities a public or private company?
IFP Securities is a private company. It is classified as family owned and is currently operating.
When was IFP Securities founded?
IFP Securities was founded in 1995.
Where is IFP Securities based?
IFP Securities is headquartered in Tampa, United States, in the North America region.
How does IFP Securities make money?
Three revenue lines are on record. Brokerage Commissions are the primary driver. The others are advisory Fees and insurance and Annuity Products.
Who are IFP Securities's main competitors?
Direct peers on record are Kestra Financial, Advisor Group (now part of Osaic), LPL Financial, Commonwealth Financial Network, Cambridge Investment Research and Cetera Financial Group. Broad incumbents are Raymond James Financial Services and Ameriprise Financial (Independent Advisor channel). Emerging players are USA Financial / USA Financial Advisors and Sanctuary Wealth Group.
Does IFP Securities have an API?
No public API is recorded for IFP Securities.
What industry is IFP Securities in?
IFP Securities's product category is Broker-Dealer & Registered Investment Advisory Services. Its primary akta.pro industry code is FSAEACAG, Independent Broker-Dealer / Registered Representative Networks, with a secondary code of FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers. Its NAICS code is 523150 and its SIC code is 6211.