Wider
Wider Ltd. is a privately held, three-person creative design agency in Solihull, UK, delivering bespoke branding, logo, graphic design, WordPress/Webflow website design, and marketing services to B2B clients across UK verticals including legal, financial, automotive, government, and broadcasting.
- Company typePrivate
- Founded2015
- HeadquartersSolihull, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wider does
Wider Ltd. is a privately held creative design and digital agency headquartered in Solihull, United Kingdom (company registration 09339022), operating as a professional services firm rather than a software platform. The firm delivers bespoke branding, logo design, graphic design, website design, and marketing services to B2B clients across the UK, with a concentration of accounts in the West Midlands and a portfolio that includes BBC, BMW, Birmingham Bank, West Midlands Fire Service, Sterlington, and Phoebus Software across legal, financial, automotive, healthcare, government, and broadcasting verticals.
The agency's underlying technology stack centres on Webflow and WordPress content management systems, with a stated specialisation in bespoke WordPress theme development from scratch (no pre-built templates) and proprietary CMS extensions that add advanced content editing and REST API functionality to standard WordPress. The team contributes to WordPress core development and beta-tests new versions, indicating technical depth beyond typical agency work.
Wider operates with a team of approximately three core staff (Creative Director James Newland, Office Administrator Nicola Newland, Designer Sam Jones), making it a micro-agency. Revenue is generated through project-based professional services engagements quoted on a bespoke basis, with no publicly disclosed pricing. All go-to-market is direct: prospective clients engage via website contact form, email ([email protected]), or phone (0121 709 3772), followed by consultation, proposal, and project delivery. The firm maintains organic marketing through a website/blog, LinkedIn, Instagram, and Twitter/X, and supports its lead pipeline through published case studies. No external funding, acquisitions, or institutional investors are evidenced in the source materials.
Wider firmographics
Firmographics- Name
- Wider
- Legal name
- Wider Ltd.
- Website
- https://wider.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wider Ltd. is a privately held, three-person creative design agency in Solihull, UK, delivering bespoke branding, logo, graphic design, WordPress/Webflow website design, and marketing services to B2B clients across UK verticals including legal, financial, automotive, government, and broadcasting.
- Ownership category
- akta.pro rank
Wider industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Advertising Agencies (541810)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industries
- Corporate Event Decor, Branding & Signage (HSACADAJ), Blogging & CMS Content Platforms (BPAMAJAG)
Keywords
Where Wider is headquartered
LocationHeadquarters
- HQ city
- Solihull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wider business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Creative Design Services: Project-based professional services revenue from branding, logo design, graphic design, website design, marketing campaigns, and related creative services.
- Website Development Services: Custom WordPress and Webflow website design and development services, including ongoing maintenance and security services.
- Marketing Services: Digital and traditional marketing services including intent-based marketing, SEO, social media marketing, content strategy, and advertising campaigns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Wider product offering
Product offeringCore offering
Wider is a Solihull-based creative design and digital agency that delivers bespoke branding and logo design, graphic design, website design and development (Webflow and WordPress), and marketing services for UK businesses. The agency combines traditional graphic design with custom-coded WordPress theme development and proprietary CMS extensions to produce branding, print, packaging, illustration, and lead-generating websites for clients across multiple sectors.
Product overview
Wider is a creative design and digital agency based in Solihull offering a comprehensive suite of design services. The core service portfolio spans four main areas: Branding & Logo Design, Graphic Design, Website Design, and Marketing. Branding & Logo Design includes brand strategy, visual identity development, and brand guidelines. Graphic Design covers corporate reporting, brochure design, packaging design, illustration design, and print collateral. Website Design encompasses Webflow and WordPress development, UX/UI design, and corporate website solutions. Marketing services include SEO, content strategy, social media marketing, and advertising campaigns. The agency operates as a professional services firm delivering custom creative work rather than a SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Logo Design Professional corporate branding and logo design services including brand strategy, positioning, visual identity development, and brand guidelines creation for UK businesses.
- Graphic Design
- Website Design
- Marketing
- Rebranding
- Packaging Design
- Brochure Design
- Illustration Design
- Corporate Websites
- WordPress Websites
Quantifiable outcome
- Increase in engagement, increased advertising demand and larger distribution for Solihull BID magazine
- +1 more outcomes
Companies that use Wider
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Wider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wider partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Wider competitors and assessment
Company assessmentBroad incumbents
- Pentagram: World's largest independently owned design agency offering branding, graphic design, and digital services — a broader incumbent in the same space, providing context for premium positioning Wider could aspire to.
Direct peers
- Studio Republic: UK creative design agency offering branding, web design, and digital marketing — comparable in service breadth and SMB-to-mid-market client focus.
- Atomic Smash: UK creative design and development agency focused on branding, websites, and digital experiences for B2B clients — closely comparable in service mix, client type, and team scale to Wider.
- Studio Forty: Small UK creative agency delivering branding, web design, and graphic design services to SME and mid-market clients — directly comparable in size, service portfolio, and target customer profile.
- Carter Digital: UK-based WordPress design and development agency delivering bespoke themes and CMS solutions — directly comparable to Wider's WordPress specialization and small-team bespoke model.
- Cyber-Duck: UK digital agency providing branding, UX design, and web development to enterprise clients — comparable in service mix and enterprise client focus, though larger in scale.
- Human Made: UK-based WordPress specialist agency offering enterprise WordPress development, custom themes, and platform engineering — directly comparable to Wider's bespoke WordPress development offering and CMS extension expertise.
- Engage Interactive: UK creative digital agency delivering web design, branding, and marketing campaigns to mid-market and enterprise clients — comparable service portfolio with a similar UK-centric geographic footprint.
Emerging players
- Made by Shape: UK-based creative web design agency specializing in bespoke WordPress and branding for SMEs — comparable as a smaller-scale, similarly positioned WordPress specialist.
- The Bigger Boat: UK creative agency offering branding, graphic design, and digital marketing to regional and national clients — a similar small-team UK design agency competing in overlapping segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Wider social profiles
Digital presenceWider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wider leadership team
Management profileNumber of profiles
Profiles3 records
Wider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wider
What does Wider do?
Wider is a Solihull-based creative design and digital agency that delivers bespoke branding and logo design, graphic design, website design and development (Webflow and WordPress), and marketing services for UK businesses. The agency combines traditional graphic design with custom-coded WordPress theme development and proprietary CMS extensions to produce branding, print, packaging, illustration, and lead-generating websites for clients across multiple sectors.
Is Wider a public or private company?
Wider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wider founded?
Wider was founded in 2015. It employs 1 to 10 people.
Where is Wider based?
Wider is headquartered in Solihull, United Kingdom, in the Europe region.
How does Wider make money?
Three revenue lines are on record. Creative Design Services are the primary driver. The others are website Development Services and marketing Services.
Who are Wider's main competitors?
Pentagram is listed as a broad incumbent. Direct peers are Studio Republic, Atomic Smash, Studio Forty, Carter Digital, Cyber-Duck, Human Made and Engage Interactive. Emerging players are Made by Shape and The Bigger Boat.
Does Wider have an API?
No public API is recorded for Wider.
What industry is Wider in?
Wider's product category is Creative Design Services. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of HSACADAJ, Corporate Event Decor, Branding & Signage. Its NAICS code is 541430.