GoPay
- Company typePrivate
- Founded2007
- HeadquartersPlaná, Czechia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
GoPay firmographics
Firmographics- Name
- GoPay
- Legal name
- GoPay s.r.o.
- Website
- https://www.gopay.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GoPay industry classification
Industry- Product category
- Online Payment Gateway Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF), Cross-border Payments & FX for E-commerce (CRAFALAF)
Keywords
Where GoPay is headquartered
LocationHeadquarters
- HQ city
- Planá
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
GoPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Transaction Fees: GoPay charges merchants a percentage fee per transaction plus a fixed fee. After the free trial period, standard pricing is 0.95% + CZK 0 per transaction. Volume-based tiers offer different rates for merchants processing above CZK 1M annually.
- Monthly Subscription: Growth plan includes monthly fee of CZK 80 for merchants processing up to CZK 50,000/month in transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Start plan - Free for 12 months, then 0.95% per transaction |
| Transaction based/ take rate | Monthly | Growth plan - Free for 3 months or up to CZK 500,000 volume |
| Transaction based/ take rate | Multi-year contract | Custom plan - Custom terms for high-volume merchants |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
GoPay product offering
Product offeringCore offering
GoPay provides an online payment gateway that enables e-commerce merchants in Central Europe to accept 55+ payment methods across 7 currencies and 19 languages. The platform offers a REST API with SDKs for PHP, Python, .NET, and Java, ready-to-use plugins for e-commerce platforms such as Shoptet, and complementary services including a merchant Business Account, payment terminals, and merchant financing. Merchants can launch within 3 days through self-serve online registration and contract signing.
Product overview
GoPay offers a unified payment platform consisting of a Payment Gateway as the core product, complemented by a Business Account for merchant operations management, a Personal Account for consumer payments, and ancillary services including Payment Terminals (POS) and Financing. The platform supports 55+ payment methods across 7 currencies and 19 languages. Technical integration is achieved through a REST API with official SDKs for PHP, Python, .NET, and Java. A Demo Gateway allows testing before implementation. The product portfolio is designed to serve e-commerce merchants in the Czech Republic, Slovakia, and expanding European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- GoPay Payment Gateway An online payment gateway product enabling e-commerce merchants in Central Europe to accept 55+ payment methods across 7 currencies and 19 languages, with Apple Pay and Google Pay (95% success rate), customizable branding, dashboard analytics, and ready-to-use e-commerce plugins.
- GoPay Business Account Merchant administration account for managing payments, e-shops, user roles, performance statistics, and financial operations across multiple companies and currencies, with full and partial refunds, payment links, and accounting system integration.
- GoPay Personal Account Consumer-facing account for making online payments, storing payment cards, one-click payments, and managing personal payment history.
- GoPay Payment Terminals Physical point-of-sale payment terminals for in-person card transactions, complementing the online payment gateway for merchants with omnichannel needs.
- GoPay Financing Business financing service offered alongside payment processing, providing working capital or advance payments to merchants.
- GoPay REST API RESTful API enabling programmatic integration of the GoPay payment gateway, with OAuth2.0 authentication, sandbox and production endpoints, and support for payment creation, refunds, recurring payments, preauthorization, card token management, and account operations.
Quantifiable outcome
- 30% fewer incomplete card payments
- +4 more outcomes
Companies that use GoPay
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
GoPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
GoPay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShoptetcoreShoptet is a leading e-commerce platform in the Czech Republic and Slovakia. GoPay offers a ready-to-use plugin integration with Shoptet, rated 4.6 stars by users. The plugin enables merchants to accept payments without coding, with instant payment notifications and order matching.
- Apple PaycoreApple Pay integration enables one-click payments with 95% success rate. Available on supported Apple devices with Touch ID or Face ID. Requires HTTPS on merchant website.
- Google PaycoreGoogle Pay integration provides fast checkout for Android and web users, contributing to the 95% success rate achievement.
- Czech and Slovak Banks (PSD2)coreGoPay integrates with multiple Czech and Slovak banks for PSD2 payments including Ceska sporitelna, CSOB, Komercni banka, Fio banka, Air Bank, mBank, ING, and others. Supports both online and offline bank transfers.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
GoPay competitors and assessment
Company assessmentDirect peers
- Checkout.com: End-to-end global payment processor with developer-first APIs and broad European acquiring coverage — directly competes with GoPay for e-commerce payment gateway volume.
- Mollie: European SMB-focused payment gateway with multi-currency processing and developer-friendly APIs — comparable in targeting e-commerce merchants with an API-first gateway model.
- GP webpay: Czech payment gateway operated under ČSOB bank ownership — directly competes with GoPay for Czech e-commerce merchants and shares the local bank-affiliated payment ecosystem.
- TrustPay: Central European payment gateway and A2A bank-redirect provider across CZ, SK, PL and other CEE markets — directly comparable to GoPay's regional bank-integration-heavy gateway model.
- Przelewy24: Leading Polish payment gateway with deep local bank integrations — comparable to GoPay as a regional gateway specialist expanding through Polish e-commerce volume.
- PayU: Large pan-CEE and global payment gateway with strong local acquiring presence, especially in Poland and Czech/Slovak markets — a direct comparable to GoPay's regional gateway focus.
- Stripe: Global merchant payment gateway and processing platform with API-first integration — directly competes with GoPay for e-commerce merchants, including expanding SMB play in Central Europe.
- Adyen: Unified global payments platform serving enterprise e-commerce merchants with multi-currency processing — competes with GoPay on omnichannel payments in Europe and increasingly in CEE.
- Comgate: Czech payment gateway offering online card processing and local payment method support — direct competitor to GoPay in the Czech e-commerce merchant segment.
Regional players
- Tatra banka (TatraPay): Slovak bank-operated payment service (TatraPay) integrated with major Slovak merchants — a comparable Slovak-side payment competitor with bank-backed rails rather than independent gateway model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
GoPay social profiles
Digital presenceGoPay compliance and trust
Trust signalCompliance1 record
GoPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoPay leadership team
Management profileNumber of profiles
GoPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoPay
What does GoPay do?
GoPay provides an online payment gateway that enables e-commerce merchants in Central Europe to accept 55+ payment methods across 7 currencies and 19 languages. The platform offers a REST API with SDKs for PHP, Python, .NET, and Java, ready-to-use plugins for e-commerce platforms such as Shoptet, and complementary services including a merchant Business Account, payment terminals, and merchant financing. Merchants can launch within 3 days through self-serve online registration and contract signing.
Is GoPay a public or private company?
GoPay is a private company. It is classified as unknown and is currently operating.
When was GoPay founded?
GoPay was founded in 2007. It employs 51 to 100 people.
Where is GoPay based?
GoPay is headquartered in Planá, Czechia, in the Europe region.
How does GoPay make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are monthly Subscription.
Who are GoPay's main competitors?
Direct peers on record are Checkout.com, Mollie, GP webpay, TrustPay, Przelewy24, PayU, Stripe, Adyen and Comgate. Tatra banka (TatraPay) is listed as a regional player.
Does GoPay have an API?
Yes. GoPay provides a REST API for payment gateway integration. The API supports OAuth2.0 authentication with Bearer tokens (30-minute expiration). API operations include: payment creation, payment inquiry, payment refund, recurring payments (automatic and on-demand), preauthorized payments (capture, partial capture, void), payment card management (token creation, inquiry, deletion), bank account token payments (PSD2 remember mode), account statements, and payment method queries. Sandbox environment is available at https://gw.sandbox.gopay.com/api and production at https://gate.gopay.cz/api. SDKs are available for PHP (>=8.1), Python (>=3.6), .NET Standard (>=2.0), and Java (>=11). Payment states include: CREATED, PAYMENT_METHOD_CHOSEN, TIMEOUTED, PAID, CANCELED, AUTHORIZED, PARTIALLY_REFUNDED, REFUNDED. Developer documentation is at doc.gopay.com.
What industry is GoPay in?
GoPay's product category is Online Payment Gateway Software. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments). Its NAICS code is 52232.