Trustpay
Finby (formerly TrustPay) is a Slovak-licensed payment institution offering card processing, 20+ European local payment methods, business accounts, and risk management to merchants across digital goods, retail, subscriptions, AI, and non-profit verticals.
- Company typePrivate
- Founded2009
- HeadquartersBratislava
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Trustpay does
Finby (formerly TrustPay, founded 2009) is a Slovak-licensed payment institution headquartered in Bratislava that operates a unified payment processing platform for merchants globally, with a regional focus on Central and Eastern Europe. The platform processes card payments (VISA, MasterCard, Carte Bancaires) and routes transactions through more than 20 local payment methods covering the Netherlands (iDEAL), Poland (BLIK), Belgium (Bancontact), Portugal (MBWay, Multibanco), Austria (eps), Italy (MyBank), Nordics (MobilePay), Slovakia (Skipay), and other European markets, plus digital wallets (Apple Pay, Google Pay, PayPal). It supports 170 currencies with settlement in 14 currencies, uses tokenization for recurring billing, and exposes a self-serve REST API (doc.finby.eu) and merchant portal for transaction management.
The core product set comprises Card Payments, Local Payment Methods, Business Accounts, Risk Management, and the Merchant Portal — functioning as a modular platform where merchants can combine services. The company targets digital goods businesses, subscription services, retail merchants, AI companies, and non-profits, and lists enterprise customers such as Kinguin, Goodgame Studios, Admiral Markets, Purple Trading, Farmasi, OPONEO, Eurosender, Sizeer, and Sanitino across gaming, e-commerce, automotive, retail, logistics, and financial services. GTM is API-first with 100% digital onboarding and a demoshop for testing, supplemented by localized country websites in Slovakia (finby.sk) and Czech Republic (finby.cz).
Revenue is generated primarily through transaction-based fees on processed card and local payment volume, supplemented by recurring business account revenue; pricing is quote-based and not publicly disclosed. The company holds PCI DSS certification through January 2026 and operates without disclosed outside funding as a privately held entity under CEO David Rintel.
Trustpay firmographics
Firmographics- Name
- Trustpay
- Legal name
- Trust-Pay a.s.
- Website
- https://trustpay.eu
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Finby (formerly TrustPay) is a Slovak-licensed payment institution offering card processing, 20+ European local payment methods, business accounts, and risk management to merchants across digital goods, retail, subscriptions, AI, and non-profit verticals.
- Ownership category
- akta.pro rank
Trustpay industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
Keywords
Where Trustpay is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices2 records
Markets served
Trustpay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Payment Processing: Transaction-based revenue from processing card payments (VISA, MasterCard, Carte Bancaires) and local payment methods globally. Merchants pay fees per transaction processed through the platform.
- Local Payment Methods: Revenue from enabling domestic payment methods like iDEAL, BLIK, Bancontact, SEPA, and others, providing merchants access to preferred local payment options in various European markets.
- Business Accounts: Revenue from providing tailored business account solutions with streamlined finances, seamless integrations, and top-notch security for businesses of all sizes.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels2 records
Trustpay product offering
Product offeringCore offering
Trustpay/Finby is a licensed payment institution that processes card payments (VISA, MasterCard, Carte Bancaires) and a broad portfolio of local European payment methods (iDEAL, BLIK, Bancontact, SEPA, eps, MBWay, Multibanco, MobilePay, Trustly, MyBank, Skipay, WeChat Pay, PayPal, Apple Pay, Google Pay, Click to Pay, Home Credit, Aircash) on behalf of merchants. It offers business accounts, risk management tools, and a merchant portal, settling in 14 currencies across 170 acceptance currencies, with 100% digital onboarding for merchants globally.
Product overview
Finby (formerly TrustPay) offers a unified payment platform with four core products: Card Payments for global card processing, Local Payment Methods for regional domestic options, Business Accounts for financial management, and Risk Management for fraud prevention. The platform also includes a Merchant Portal dashboard for transaction management. The architecture functions as a platform-plus-modules setup where merchants can access individual payment services or combine them for comprehensive payment orchestration across markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Card Payments Card payment processing service enabling merchants to accept payments from VISA, MasterCard, and Carte Bancaires cardholders globally, with support for 170 currencies, settlements in 14 currencies, tokenization for recurring billing, and mobile wallet acceptance (Apple Pay, Google Pay).
- Local Payment Methods Payment service that provides merchants access to a broad portfolio of regional domestic payment methods across European markets, including iDEAL, BLIK, Bancontact, eps, SEPA, MBWay, Multibanco, MobilePay, MyBank, Skipay, Trustly, Click to Pay, WeChat Pay, PayPal, Home Credit, and Aircash, designed to lift conversion and approval rates by letting customers pay with their preferred local method.
- Business Accounts Financial management solution providing businesses with tailored accounts, streamlined finances, seamless integrations with payment services, and security features, designed for businesses of all sizes.
- Risk Management Fraud prevention and risk assessment service that applies smart risk decisions to support merchant revenue growth and protect against fraudulent transactions, including anomaly detection capabilities.
- Merchant Portal Self-serve web-based dashboard (merchantportal.finby.eu) for merchants to manage transactions organized by projects, countries, and payment methods, with customizable user access levels and downloadable financial statements in multiple formats.
Quantifiable outcome
- Merchants can improve conversion and approval rates by offering localized payment options preferred over international card schemes
Companies that use Trustpay
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Trustpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability1 record
Feature5 records
Trustpay partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- VisacoreVisa card payment processing integration enabling merchants to accept payments from Visa cardholders worldwide as part of the core payment acceptance capabilities.
- MastercardcoreMastercard payment processing integration providing global card acceptance for merchants alongside Visa and Carte Bancaires.
- Carte BancairescoreFrench domestic card scheme integration for merchants processing payments from French cardholders.
- Apple PaycoreMobile wallet integration enabling merchants to accept Apple Pay payments for seamless mobile checkout experiences.
- Google PaycoreMobile wallet integration for Android users providing convenient checkout through Google Pay.
- PayPalcorePayPal payment method integration widely used globally for online transactions.
- iDEALcoreDutch domestic payment method integration - the most popular online payment method in the Netherlands, essential for merchants targeting Dutch consumers.
- BLIKcorePolish mobile payment system integration serving the large Polish market with popularity among Polish consumers.
- BancontactcoreBelgian domestic payment card integration for merchants serving the Belgian market.
- SEPAcoreSingle Euro Payments Area integration enabling European bank transfers across eurozone countries.
- TrustlycoreDirect bank payment integration enabling secure payments directly from bank accounts without cards.
- MBWaycorePortuguese mobile payment method integration serving the Portuguese market.
- epscoreAustrian online banking payment system integration for merchants serving the Austrian market.
- MultibancocorePortuguese payment network integration enabling payments through various Portuguese channels.
- MobilePaycoreNordic mobile payment integration serving Danish and Finnish markets.
- SkipaycoreSlovak mobile payment method integration serving the Slovak market.
- MyBankcoreItalian online banking payment solution integration for merchants serving Italian consumers.
- Click to PaycoreVisa-backed guest checkout solution enabling faster online payments without entering card details.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Trustpay competitors and assessment
Company assessmentDirect peers
- PPRO: Payment orchestration platform that aggregates local payment methods globally for PSPs and merchants. Highly relevant given Finby's emphasis on European APM coverage; PPRO operates one level upstream but competes for the same merchant wallet by enabling local method acceptance.
- Computop: German payment service provider specializing in card processing, local European payment methods, and risk management for online merchants, with a strong API/developer orientation. Directly comparable to Finby's PSP-plus-APM positioning with similar enterprise and digital-goods customer base.
- Mollie: Amsterdam-based payment service provider offering multi-currency card processing and a broad portfolio of European local payment methods to SMBs and mid-market merchants. Closely comparable to Finby in product mix (cards + APMs), customer segment, and European focus, though with broader geographic reach.
Broad incumbents
- Stripe: Global payments platform offering card processing, local payment methods, and developer-first APIs to businesses of all sizes. A primary competitive benchmark for Finby's API-first, digital-onboarding model across all of Finby's target segments.
- Nexi: Pan-European payment services company providing acquiring, card issuing, and APMs across multiple European countries. Comparable European footprint and APM focus; significantly larger and more diversified than Finby.
- Adyen: Global unified commerce payment platform processing cards, local APMs, and offering business accounts. Competes with Finby in European enterprise acquiring and serves many of the same merchant types (digital goods, retail, subscriptions).
- Checkout.com: Global payment processor offering card acquiring and a broad portfolio of APMs across European, APAC, and Americas markets. Larger and more diversified than Finby, but competes directly for European enterprise and digital-goods merchants.
- Worldline: European payment service provider and acquirer offering card processing, local APMs, and merchant services across the EU. Overlaps directly with Finby's European acquiring and APM offering at significantly larger scale.
Regional players
- SumUp: European-focused payments company offering card acceptance and business accounts to SMBs, with strong brand recognition across the EU. While more SMB/POS-focused, it competes for the same European merchant payments wallet Finby targets.
- Paydoo: European payment service provider offering card acquiring and local payment methods focused on European and emerging markets. Comparable product set and target segments to Finby, with partial geographic overlap in CEE.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trustpay social profiles
Digital presenceTrustpay compliance and trust
Trust signalCompliance1 record
Trustpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustpay leadership team
Management profileNumber of profiles
Profiles1 record
Trustpay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustpay M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustpay
What does Trustpay do?
Trustpay/Finby is a licensed payment institution that processes card payments (VISA, MasterCard, Carte Bancaires) and a broad portfolio of local European payment methods (iDEAL, BLIK, Bancontact, SEPA, eps, MBWay, Multibanco, MobilePay, Trustly, MyBank, Skipay, WeChat Pay, PayPal, Apple Pay, Google Pay, Click to Pay, Home Credit, Aircash) on behalf of merchants. It offers business accounts, risk management tools, and a merchant portal, settling in 14 currencies across 170 acceptance currencies, with 100% digital onboarding for merchants globally.
Is Trustpay a public or private company?
Trustpay is a private company. It is classified as unknown and is currently operating.
When was Trustpay founded?
Trustpay was founded in 2009. It employs 51 to 100 people.
Where is Trustpay based?
Trustpay is headquartered in Bratislava.
How does Trustpay make money?
Three revenue lines are on record. Payment Processing is the primary driver. The others are local Payment Methods and business Accounts.
Who are Trustpay's main competitors?
Direct peers on record are PPRO, Computop and Mollie. Broad incumbents are Stripe, Nexi, Adyen, Checkout.com and Worldline. Regional players are SumUp and Paydoo.
Does Trustpay have an API?
Yes. Finby offers a public API for developers to integrate payment capabilities. The API documentation is available at doc.finby.eu/aapi. Additional developer resources and guides are available at docs.finby.com. Developer documentation is at doc.finby.eu/aapi.
What industry is Trustpay in?
Trustpay's product category is Payment Processing. Its primary akta.pro industry code is FSAMAFAF, A2A Checkout & Merchant Acceptance Solutions. Its NAICS code is 52232 and its SIC code is 6199.