Taku Store
Taku Store is the direct-to-consumer e-commerce arm of Taku Fisheries, LLC, a family-run Juneau, Alaska seafood processor founded in 1984 that sells 100% wild-caught Alaskan salmon, halibut, crab, and prawns online and at its Juneau waterfront store to U.S. consumers nationwide.
- Company typePrivate
- Founded1984
- HeadquartersJuneau, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Taku Store does
Taku Store is the direct-to-consumer e-commerce storefront of Taku Fisheries, LLC, a privately held, family-run wild seafood company based in Juneau, Alaska, in continuous operation since 1984. The company sources 100% wild-caught Alaskan seafood — salmon (King, Sockeye, Coho, Pink), halibut, black cod, king crab, Dungeness crab, snow crab, and spot prawns — from independent multi-generation Southeast Alaska fishermen, processes it in-house at a waterfront facility located 50 feet from its own dock at 550 South Franklin Street, and ships it flash-frozen nationwide via FedEx to all 50 U.S. states. It also operates a year-round physical retail store at the same Juneau address and runs an Amazon seller storefront.
The product portfolio spans five core categories: wild fillets, shellfish (crab and prawns), a dedicated smokehouse line branded as Taku Smokeries (cold-smoked, hot-smoked, caviar, canned and jarred smoked salmon), shelf-stable jars and cans, and add-ons such as salmon jerky, salmon spread, and a proprietary rub line. Supplementary offerings include wild seafood bundles, Taku-branded apparel, and gift cards. Pricing is unit-based (per pound, per unit, or per bundle), with free FedEx 2-day shipping on continental U.S. orders of $199 or more.
The business model is predominantly DTC e-commerce, supplemented by a single physical retail location in Juneau and an affiliate program operated through UpPromote. Customers are individual consumers purchasing premium wild Alaskan seafood for personal consumption, gifting, and entertaining; no enterprise or B2B accounts are disclosed. The company has no institutional investors, no funding rounds, no subsidiaries, and no disclosed leadership changes, and it relies on FedEx as its core shipping partner for the perishable cold chain.
Taku Store firmographics
Firmographics- Name
- Taku Store
- Legal name
- Taku Fisheries, LLC
- Website
- https://takustore.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Taku Store is the direct-to-consumer e-commerce arm of Taku Fisheries, LLC, a family-run Juneau, Alaska seafood processor founded in 1984 that sells 100% wild-caught Alaskan salmon, halibut, crab, and prawns online and at its Juneau waterfront store to U.S. consumers nationwide.
- Ownership category
- akta.pro rank
Taku Store industry classification
Industry- Product category
- Wild-Caught Alaskan Seafood
- NAICS
- Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (31171)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Food Stores (5400)
- akta.pro industry
- Seafood Markets & FishmongersCanned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches)Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)Bulk Meat & Seafood Wholesale-to-Consumer
Keywords
Where Taku Store is headquartered
LocationHeadquarters
- HQ city
- Juneau
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Taku Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through their e-commerce website takustore.com. Customers order online and products are shipped frozen via FedEx to their homes. This is the primary revenue stream.
- Physical Retail Store: Retail storefront at 550 South Franklin Street, Juneau, Alaska where customers can purchase products in person.
- Affiliate Program: Referral-based revenue through affiliate marketing program, allowing partners to earn commissions for driving sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wild Salmon Fillets |
| Unit Pricing | Pay-as-you-go | Crab Products |
| Unit Pricing | Pay-as-you-go | Prawns |
| Unit Pricing | Pay-as-you-go | Smoked Salmon - Cold |
| Unit Pricing | Pay-as-you-go | Smoked Salmon - Hot |
| Unit Pricing | Pay-as-you-go | Canned and Jarred Salmon |
| Unit Pricing | Pay-as-you-go | Specialty Products |
| Unit Pricing | Pay-as-you-go | Bundles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Taku Store product offering
Product offeringCore offering
Taku Store is a direct-to-consumer retailer of wild-caught Alaskan seafood that sources fish and shellfish from independent Southeast Alaska fishermen, processes them in-house at its Juneau waterfront facility within hours of catch, flash-freezes and vacuum-seals the products, and ships them frozen nationwide via FedEx. Its catalog spans wild salmon, halibut, sablefish, king crab, Dungeness and snow crab, spot prawns, smoked salmon varieties, canned and jarred salmon, caviar, jerky, and complementary specialty items such as rubs, spreads, gift packs, apparel, and gift cards.
Product overview
Taku Store is a direct-to-consumer e-commerce platform for wild-caught Alaskan seafood, operated by Taku Fisheries, LLC. The company operates as a single unified storefront with a diversified product portfolio organized into five main categories: (1) Wild Fillets including King Salmon, Halibut, Sockeye Salmon, Coho Salmon, and Black Cod (Sablefish); (2) Alaskan Crab & Prawns featuring Golden King Crab, Dungeness Crab Clusters, Snow Crab Legs, Cocktail Claws, Snow Crab Leg Meat, Jumbo Spot Prawns, and Spot Prawns; (3) Taku Smokehouse with cold-smoked and hot-smoked salmon products in multiple species varieties; (4) Jars and Cans including canned and jarred smoked salmon products, gift packs, and jar samplers; and (5) Appetizers and Add-Ons featuring Salmon Caviar, Salmon Jerky (plain and peppered), Salmon Spreads, and spice Rubs (Salmon Rub, Brown Sugar Rub, Halibut Rub, and combo packs). The company also offers Wild Seafood Bundles, Apparel, and Gift Cards. All products are wild-caught in Alaskan waters, processed in-house at their Juneau facility 50 feet from their dock, and shipped flash-frozen directly to consumers. They source from independent Alaskan fishermen and maintain over 40 years of Alaskan fishing heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Wild Alaskan King Salmon Fillet Troll-caught wild Alaskan King Salmon (Chinook) fillets, flash-frozen within hours of catch at Taku's Juneau facility and vacuum-sealed for nationwide delivery; sold per pound.
- Wild Alaskan Halibut Fillet Wild-caught Alaskan Halibut fillet, longline-caught and flash-frozen within hours of catch, sold per pound for nationwide delivery.
- Wild Alaskan Sockeye Salmon Fillet Wild-caught Alaskan Sockeye salmon fillet with deep red color and rich flavor, flash-frozen within hours of catch and sold per pound.
- Wild Alaskan Coho Salmon Fillet Wild-caught Alaskan Coho (Silver) salmon fillet with firm texture and mild flavor, flash-frozen within hours of catch and sold per pound.
- Alaskan Black Cod (Sablefish) Wild-caught Alaskan Black Cod (Sablefish), a rich, buttery whitefish, flash-frozen within hours of catch and sold per pound.
- Golden Alaskan King Crab Steamed and pre-cooked massive Golden King Crab clusters from the Aleutian Islands, flash-frozen for nationwide delivery.
- Alaskan Dungeness Crab Clusters Pre-cooked Alaskan Dungeness crab clusters pot-caught just outside Taku's Juneau dock, delivered flash-frozen.
- Alaskan Snow Crab Legs Wild Alaskan Bairdi (Tanner) Snow Crab legs, pre-cooked and flash-frozen dockside for nationwide delivery.
- Snow Crab Cocktail Claws Pre-shucked wild Alaskan Snow Crab cocktail claws, sold per unit ready to thaw and serve as appetizers.
- Snow Crab Leg Meat Pre-picked wild Alaskan Snow Crab leg meat, vacuum-sealed in 8 oz packs and ready to use upon thawing.
- Jumbo Spot Prawns The largest prawns available from Alaska, sold in 1 lb portions and flash-frozen at the Juneau facility.
- Alaskan Spot Prawns Large wild Alaskan Spot Prawns, flash-frozen at the Juneau facility and sold per pound nationwide.
- Taku Salmon Caviar Bright red wild Alaskan Salmon Caviar, Taku's signature specialty product, sold per unit.
- Cold Smoked King Salmon Nova-style cold-smoked King Salmon lox, sliced and ready to serve, sold per unit through the smokehouse category.
- Cold Smoked Sockeye Salmon Nova-style cold-smoked Sockeye Salmon lox, sliced and ready to serve, sold per unit.
- Hot Smoked Coho Salmon Wild Alaskan Coho salmon hot smoked over alder wood using traditional smokehouse methods.
- Hot Smoked Red King Salmon Wild Alaskan Red King (Chinook) salmon hot smoked over alder wood, prized for its rich flavor.
- Hot Smoked Sockeye Salmon Taku's most popular item, wild Sockeye salmon hot smoked over alder wood for deep red color and rich flavor.
- Hot Smoked White King Salmon The rarest Chinook salmon genetic variation (roughly one in twenty), with ivory-colored flesh hot smoked over alder wood.
- Smoked Coho Salmon Can Wild Alaskan Coho Salmon hot smoked and sealed in steel cans for extended pantry shelf stability.
- Smoked King Salmon Can Wild Alaskan Red King (Chinook) Salmon hot smoked and sealed in steel cans for pantry storage.
- Smoked Pink Salmon Can Wild Alaskan Pink Salmon hot smoked and sealed in steel cans for pantry storage.
- Smoked Sockeye Salmon Can Wild Alaskan Sockeye Salmon hot smoked and sealed in steel cans for extended pantry shelf stability.
- Smoked Sockeye Salmon Jar Wild Alaskan Sockeye Salmon hot smoked and packed in glass jars for pantry storage.
- Smoked Coho Salmon Jar Wild Alaskan Coho Salmon hot smoked and packed in glass jars for pantry storage.
- Smoked Red King Salmon Jar Wild Alaskan Red King (Chinook) Salmon hot smoked and packed in glass jars.
- Smoked White King Salmon Jar Rare White King (Chinook) Salmon hot smoked and packed in glass jars.
- Taku Gift Pack Curated selection of Taku's best jarred salmon products, gift-boxed for gifting occasions.
- Jar Sampler Selection of three most popular jarred salmon products including hot smoked varieties, sold as a curated sampler.
- Plain Salmon Jerky Salt-cured strips of brined and dehydrated wild Alaskan Keta salmon sold in 2 oz portions as an appetizer/snack.
- Peppered Salmon Jerky Brined and dehydrated wild Alaskan Keta salmon lightly peppered, sold in 2 oz portions.
- Taku Salmon Rub Taku's signature smoky, slightly spicy salmon rub blending rich smoke with Alaskan herbs; sold per unit.
- Taku Brown Sugar Rub Sweet brown sugar rub blending sweetness with savory kelp and spices, sold per unit.
- Taku Halibut Rub Herbal and lemon rub designed to infuse halibut or whitefish with fresh, fragrant flavors, sold per unit.
- Taku Rub Combo Combo package of all three Taku rubs (Salmon, Halibut, Brown Sugar), developed and blended in Alaska.
- Taku Salmon Spread (Mom's Recipe) Smokehouse salmon spread made from both hot and cold smoked salmon using the family's recipe, sold per unit.
- Alaskan Halibut Cheeks True Alaskan halibut delicacy; each halibut yields only two cheeks, the most tender cut, sold per unit.
- Shredded Alaskan Halibut Pre-shredded wild Alaskan halibut sold pre-cooked and ready for recipes, bypassing the cook-and-flake step.
- Wild Seafood Bundles Curated multi-product bundles of wild Alaskan seafood providing value pricing for customers purchasing several items together.
- Taku Apparel Taku branded apparel merchandise including clothing and accessories available through the storefront collection.
- Taku Store Gift Card Gift cards for Taku Store allowing recipients to choose their own wild Alaskan seafood products from the storefront.
Companies that use Taku Store
Customer profileSegments1 record
Ideal customer profiles1 record
Taku Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Taku Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Federal Express (FedEx)corePrimary shipping partner for all perishable product delivery. FedEx handles frozen shipping in insulated packaging with gel ice packs for 1-2 day delivery to all 50 states. Non-perishable products ship via USPS Flat Rate. FedEx requires physical address (no PO boxes) and will leave packages at door.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Taku Store competitors and assessment
Company assessmentDirect peers
- Wild Alaskan Company: Subscription-based DTC shipper of flash-frozen wild Alaskan salmon and seafood to consumers nationwide. Operates a similar direct-to-consumer e-commerce model targeting premium, sustainability-focused seafood buyers.
- Browne Trading Company: Online and retail premium seafood seller specializing in fresh and frozen wild seafood, shellfish, and caviar with nationwide shipping. Comparable premium positioning, broad product catalog, and consumer-direct distribution.
- Sitka Salmon Shares: Wild-caught Alaskan seafood company operating a community-supported fishery (CSF) and DTC subscription model with strong sustainability and traceability narrative, closely comparable to Taku's value proposition.
- Vital Choice Wild Seafood & Organics: Long-standing DTC retailer of wild-caught Alaskan and Pacific seafood (salmon, halibut, crab) with similar sourcing-and-shipping model and premium positioning. Most direct comparable on product mix, brand story, and target consumer.
- Alaska Gold Seafoods: Wild Alaskan salmon and seafood company selling through DTC, grocery, and foodservice channels. Overlaps with Taku on Alaskan sourcing, product mix, and channel strategy.
- Fishpeople Seafood: Premium DTC brand offering sustainably sourced, traceable seafood direct to consumers with a focus on transparency and quality. Comparable on DTC sustainable seafood positioning.
Emerging players
- Salmon Sisters: Small Alaska-based wild seafood and apparel brand founded by two fisherwomen; comparable DTC, family/independent operator model and direct-from-Alaska positioning, though smaller scale.
Broad incumbents
- Trident Seafoods: One of the largest vertically integrated seafood companies in North America with major Alaska operations (including Bering Sea crab and Pacific salmon). A broad incumbent whose product mix and Alaska footprint overlap with Taku's sourcing and category.
- Fulton Fish Market: Historic seafood marketplace now operating as an online retailer of fresh and frozen seafood to consumers and businesses. Comparable on the multi-channel premium retail seafood model, though broader and higher-volume.
Others
- Ocean Wise / SeaChoice: Sustainable seafood certification and consumer education organization. Not a seller but a credible comparator on sustainability/traceability claims that drive DTC seafood demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Taku Store social profiles
Digital presenceTaku Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taku Store leadership team
Management profileNumber of profiles
Profiles1 record
Taku Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taku Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taku Store
What does Taku Store do?
Taku Store is a direct-to-consumer retailer of wild-caught Alaskan seafood that sources fish and shellfish from independent Southeast Alaska fishermen, processes them in-house at its Juneau waterfront facility within hours of catch, flash-freezes and vacuum-seals the products, and ships them frozen nationwide via FedEx. Its catalog spans wild salmon, halibut, sablefish, king crab, Dungeness and snow crab, spot prawns, smoked salmon varieties, canned and jarred salmon, caviar, jerky, and complementary specialty items such as rubs, spreads, gift packs, apparel, and gift cards.
Is Taku Store a public or private company?
Taku Store is a private company. It is classified as family owned and is currently operating.
When was Taku Store founded?
Taku Store was founded in 1984. It employs 51 to 100 people.
Where is Taku Store based?
Taku Store is headquartered in Juneau, United States, in the North America region.
How does Taku Store make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Store and affiliate Program.
Who are Taku Store's main competitors?
Direct peers on record are Wild Alaskan Company, Browne Trading Company, Sitka Salmon Shares, Vital Choice Wild Seafood & Organics, Alaska Gold Seafoods and Fishpeople Seafood. Salmon Sisters is listed as an emerging player. Broad incumbents are Trident Seafoods and Fulton Fish Market. Ocean Wise / SeaChoice is listed as an others.
Does Taku Store have an API?
No public API is recorded for Taku Store.
What industry is Taku Store in?
Taku Store's product category is Wild-Caught Alaskan Seafood. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of AFANALAG, Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches). Its NAICS code is 44525 and its SIC code is 2092.