De Jong Marinelife
De Jong Marinelife B.V. operates Europe's largest coral farm and fish hatchery, supplying tank-bred marine fish, cultured corals, and aquarium equipment to B2B aquatic stores and public aquaria across Europe via a specialized e-commerce platform and climate-controlled live-animal transport.
- Company typePrivate
- Founded1958
- HeadquartersSpijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
De Jong Marinelife firmographics
Firmographics- Name
- De Jong Marinelife
- Legal name
- De Jong Marinelife B.V.
- Website
- https://dejongmarinelife.nl
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Jong Marinelife B.V. operates Europe's largest coral farm and fish hatchery, supplying tank-bred marine fish, cultured corals, and aquarium equipment to B2B aquatic stores and public aquaria across Europe via a specialized e-commerce platform and climate-controlled live-animal transport.
- Ownership category
- akta.pro rank
De Jong Marinelife industry classification
Industry- Product category
- Marine Aquarium Livestock and Equipment Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (424460), Finfish Farming and Fish Hatcheries (112511)
- akta.pro primary industry
- Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ)
Keywords
Where De Jong Marinelife is headquartered
LocationHeadquarters
- HQ city
- Spijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Jong Marinelife business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D
Revenue model
- Live Aquatic Animals Sales: Sale of tank-bred marine fish, cultured corals (SPS, LPS, soft corals), and invertebrates. Living animals are shipped Monday through Thursday with specialized transport. Subject to separate warranty terms for living organisms.
- Dry Goods and Equipment: Sale of aquarium equipment, supplements, filtration products, lighting, rocks, and accessories from third-party brands. Prices are login-protected and available to registered business accounts only.
- DJM Branded Products: Sale of proprietary DJM-branded products including fish packages and coral frags grown in their own facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B wholesale pricing for registered aquatic stores and public aquaria |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
De Jong Marinelife product offering
Product offeringCore offering
De Jong Marinelife operates Europe's largest coral farm and fish hatchery, cultivating and supplying tank-bred marine fish, cultured corals (SPS, LPS, and soft corals), and marine invertebrates to aquatic retail stores and public aquariums. The company distributes these biological products alongside a curated portfolio of 90+ third-party aquarium equipment brands (lighting, filtration, supplements, rocks, controllers) through a B2B-only e-commerce webshop with account-based access. Its own DJM-branded fish packages and coral frags are produced in-house, while a specialized climate-controlled transport network delivers live animals to doorsteps across Europe within 24 hours.
Product overview
De Jong Marinelife is Europe's largest coral farm and fish hatchery operating a B2B e-commerce platform supplying aquatic stores and public aquaria. The company's core offering centers on sustainably tank-bred marine fish and cultured corals (including LPS, SPS, and soft coral varieties), sold through a WYSIWYG visual selection system. They supplement this with a curated portfolio of third-party aquarium equipment sub-brands including ATI (lighting, additives, test equipment), Sicce (pumps, filters, skimmers), VGE/Xclear (UV equipment), and Marco Rocks (aquarium rock), alongside their own DJM-branded fish packages. Additional platform services include Quick Order for returning customers and specialized Public Aquaria supply.
Differentiator
Problem solved
Functional benefit
Brands
- DJM (De Jong Marinelife brand): Own-brand coral and fish products bred by the company, including coral starter packages and DJM-bred fish packages.
Products and services
- Tank Bred Marine Fish Marine fish cultivated in controlled aquarium hatchery environments rather than collected from wild reefs, offering sustainable ornamental fish for resale by aquatic stores and use by public aquariums.
- Cultured Corals (SPS, LPS, Soft Corals) Fragged coral specimens propagated in controlled farm conditions, including LPS (Euphyllia, Duncanopsammia, Scolymia, Acanthastrea), SPS (Montipora, Acropora), and soft coral (Zoanthus and others) varieties for reef aquarium retailers and public aquariums.
- DJM Bred Fish Packages Proprietary tank-bred marine fish packages sold in numbered groupings, featuring sustainably cultivated marine fish raised in controlled hatchery conditions, marketed to B2B wholesale customers.
- WYSIWYG Specimen Selection Visual selection system allowing B2B customers to choose specific individual coral specimens from photographed inventory, ensuring the exact pictured item is shipped.
- Marine Invertebrates (Inverts) Marine invertebrate species supplied for reef and fish-only aquarium systems, sold to B2B wholesale customers.
- Aquarium Rocks Live rock and dry rock products for aquarium aquascaping and biological filtration, including Marco Rocks Hybrid Rock, Foundation Rock, Shelf Rock, Bahama Aragonite, and E-Marco-400 aquascaping mortar.
- Public Aquaria Supply Services Specialized large-scale supply services for public aquariums and zoological institutions, providing sustainably bred marine specimens with documented provenance, biosecurity compliance, and specialized live-animal transport logistics.
- Third-Party Aquarium Equipment Distribution Curated wholesale distribution of aquarium equipment, supplements, lighting, filtration, controllers, and accessories from 90+ third-party brands for B2B customers.
Quantifiable outcome
- 24-hour delivery capability across Europe
Companies that use De Jong Marinelife
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
De Jong Marinelife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
De Jong Marinelife partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Marco RockscorePartnership for aquarium rock products. De Jong Marinelife distributes Marco Rocks products including Hybrid Rock, Foundation Rock, Shelf Rock, Bahama Aragonite, and E-Marco-400 aquascaping mortar. Products include sustainable, chemical-free natural reef rock.
- SiccecoreItalian manufacturer of aquarium pumps, skimmers, filters, UV equipment, and accessories. Products include SYNCRA pumps, PSK SDC protein skimmer pumps, XSTREAM flow pumps, WM pumps, and ZEROPHOS/ZERONITRA filter media.
- ATI (Aquarium Technology Inc)coreManufacturer of aquarium lighting (T5 bulbs, LED lights, hybrid fixtures), additives (Essentials Mixed Reef, Essentials SPS, ICP elements), test equipment, and accessories. Major product line including 60+ items.
- Ecotech MarinecorePremium aquarium equipment manufacturer known for VorTech and Radion lighting products, sold through the distribution partnership.
- Red SeacoreAquarium equipment manufacturer including Red Sea MAX systems, additives, and supplements distributed through the platform.
- GHLcoreGerman manufacturer of Profilux controllers and aquarium automation equipment distributed through the platform.
- Neptune SystemscoreAquarium controller and monitoring equipment manufacturer including Apex systems, sold through distribution.
- AquaforestcoreAquarium supplement and media manufacturer, products distributed through the platform.
- TritoncoreAquarium supplement and lab analysis services manufacturer, products distributed through the platform.
- KessilcorePremium aquarium LED lighting manufacturer known for Kessil LED lights and accessories, distributed through the platform.
- TunzecoreGerman manufacturer of aquarium pumps, skimmers, and controllers distributed through the platform.
- VertexcoreAquarium protein skimmer and equipment manufacturer distributed through the platform.
- De Jong Marinelife (Internal Brand)coreProprietary DJM brand including DJM bred fish packages, DJM frag coral products, and branded coral varieties. Self-manufactured products representing their core breeding and cultivation operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
De Jong Marinelife competitors and assessment
Company assessmentBroad incumbents
- Aqua Medic: German aquarium equipment manufacturer covering filtration, lighting, reactors, and accessories. Comparable broad-line marine-equipment brand sold through the same B2B channel; also an existing DJM distribution partner.
- Tunze: German manufacturer of high-end aquarium pumps, protein skimmers, and controllers with global distribution. Comparable marine-aquarium equipment brand sold through the same retailer channel; also an existing DJM distribution partner.
- Neptune Systems: US-based manufacturer of Apex aquarium controllers and monitoring equipment, a category leader in reef automation. Comparable premium marine-aquarium brand sold through aquatic retailers; also an existing DJM distribution partner.
- Tropic Marin: Established German marine aquarium water-care and supplement brand with broad European and global distribution. Comparable as a marine-aquarium brand sold through the same B2B retail channel, though focused on inputs (salt, supplements) rather than livestock distribution.
- Red Sea: Israel-based global aquarium equipment and supplement brand offering complete systems (MAX), additives, and lighting. Comparable as a broad-line marine-aquarium brand distributed through retailers; also an existing DJM distribution partner.
Direct peers
- Two Little Fishies: US-based manufacturer and supplier of premium marine aquarium products including supplements, foods, and equipment. Comparable as a branded marine-aquarium product house distributed through aquatic retailers; overlaps in target customer base.
- Aquarium Glaser: Long-established German ornamental fish wholesaler founded in 1946, distributing freshwater and marine fish to retailers across Europe. Directly comparable B2B wholesale model, similar customer base of aquatic stores, and overlapping marine livestock categories — the most direct European competitor to DJM.
- Tropical Marine Centre (TMC): UK-based aquarium products manufacturer and distributor supplying aquatic retailers with hardware, foods, and livestock. Comparable B2B distribution model targeting European aquatic stores, with overlapping product categories in filtration, lighting, and livestock.
- Quality Marine: North American marine livestock and aquarium products wholesaler serving retail stores and public aquaria. Directly comparable in the marine livestock and B2B-to-retail/wholesale-aquarium business model, although operating primarily in the Americas.
Emerging players
- Aquaforest: Polish marine aquarium supplement and water-treatment manufacturer. Comparable as a specialized marine-aquarium brand targeting the same B2B retail channel; also an existing DJM distribution partner — illustrates the overlap between partner and peer ecosystems in this market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
De Jong Marinelife social profiles
Digital presenceDe Jong Marinelife financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Jong Marinelife leadership team
Management profileNumber of profiles
Profiles1 record
De Jong Marinelife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Jong Marinelife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Jong Marinelife
What does De Jong Marinelife do?
De Jong Marinelife operates Europe's largest coral farm and fish hatchery, cultivating and supplying tank-bred marine fish, cultured corals (SPS, LPS, and soft corals), and marine invertebrates to aquatic retail stores and public aquariums. The company distributes these biological products alongside a curated portfolio of 90+ third-party aquarium equipment brands (lighting, filtration, supplements, rocks, controllers) through a B2B-only e-commerce webshop with account-based access. Its own DJM-branded fish packages and coral frags are produced in-house, while a specialized climate-controlled transport network delivers live animals to doorsteps across Europe within 24 hours.
Is De Jong Marinelife a public or private company?
De Jong Marinelife is a private company. It is classified as unknown and is currently operating.
When was De Jong Marinelife founded?
De Jong Marinelife was founded in 1958. It employs 11 to 50 people.
Where is De Jong Marinelife based?
De Jong Marinelife is headquartered in Spijk, Netherlands, in the Europe region.
How does De Jong Marinelife make money?
Three revenue lines are on record. Live Aquatic Animals Sales are the primary driver. The others are dry Goods and Equipment and DJM Branded Products.
Who are De Jong Marinelife's main competitors?
Broad incumbents on record are Aqua Medic, Tunze, Neptune Systems, Tropic Marin and Red Sea. Direct peers are Two Little Fishies, Aquarium Glaser, Tropical Marine Centre (TMC) and Quality Marine. Aquaforest is listed as an emerging player.
Does De Jong Marinelife have an API?
No public API is recorded for De Jong Marinelife.
What industry is De Jong Marinelife in?
De Jong Marinelife's product category is Marine Aquarium Livestock and Equipment Distribution. Its primary akta.pro industry code is CRAOAKAJ, Live Animals & Aquatics Wholesale Distribution. Its NAICS code is 424460.