Solar Realty

What Solar Realty does

Solar Realty, Inc. is a privately held residential real estate brokerage headquartered at Kester Mill Road in Winston Salem, North Carolina, serving local home buyers and sellers. The company's core offering is brokerage representation for residential property purchases and sales, with explicit positioning across two customer segments: first-time home buyers who require guidance through the home-buying process, and experienced buyers and sellers seeking transaction management and negotiation support. There is no distinct product suite, modular offering, or proprietary technology stack beyond a standard GoDaddy-built marketing website; the underlying capability rests entirely on the personal service of named staff members Tracy Morehead and Bud Kiger.

The business operates on a traditional transaction-based commission model, earning fees on completed residential buy-side and sell-side transactions. Pricing is not publicly disclosed and is quoted per transaction. Go-to-market is direct-to-consumer, with customer acquisition driven by phone, email, and in-person visits to the single Winston Salem office during standard business hours (Monday-Friday 9am-5pm plus weekend appointments). No marketing channels, partnerships, integrations, or institutional referral pipelines are evidenced in the available data.

Solar Realty functions as a single-office, horizontally-segmented brokerage with no identified subsidiaries, no disclosed parent company, no funding rounds, no external investors, and no M&A activity. The firm's stated headcount (11-50 per firmographics) sits in tension with only two named staff members publicly listed, suggesting either a small active core with contractor agents or modest full-time headcount. There is no public revenue disclosure, no technology disclosures, and no AI/ML capability described. Geographic scope is limited to Winston-Salem, NC, with no global footprint claim or multi-market operating footprint evidenced.

Name

Solar Realty

Legal name

Solar Realty, Inc.

Website

https://solarrealty.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Solar Realty, Inc. is a privately held residential real estate brokerage in Winston Salem, NC, serving first-time home buyers and experienced buyers and sellers with transaction-based commission representation and a single-office, direct-to-consumer model.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: The company generates revenue through real estate transaction commissions from residential property sales and purchases. Standard real estate brokerage model where agents earn commission on completed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Solar Realty, Inc. is a residential real estate brokerage that provides buying and selling services for residential properties in Winston Salem, NC and surrounding areas. The company serves both first-time home buyers and experienced buyers/sellers, guiding clients through residential real estate transactions with professional agent support.

Product overview

Solar Realty is a single-service residential real estate brokerage. The company offers one core service: residential real estate transactions covering both buying and selling, serving clients from first-time home buyers to experienced buyers/sellers. There are no distinct product modules, add-ons, or named product lines—the company provides a unified real estate brokerage service.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Transaction Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Emerging players

• Redfin: Tech-enabled residential brokerage with rebate models and a digital-first consumer experience. A meaningful competitive threat in the same buyer/seller market, particularly for buyers who self-serve online.

Broad incumbents

• Compass: Technology-forward national residential brokerage targeting shared buyer/seller flows in major metro and secondary markets. Comparable in offering residential brokerage services, with heavier digital investment that pressures incumbents.
• RE/MAX: Franchise-based residential brokerage with a strong agent network in the Triad region. Closely comparable business model — commission-based residential brokerage serving similar buyer/seller segments.
• Coldwell Banker: Global residential real estate franchise with agents throughout North Carolina. Comparable in offering traditional commission-based buyer/seller representation services.
• eXp Realty: Cloud-based brokerage operating nationally with agents across North Carolina. Comparable in commission-based residential brokerage, with a lower-overhead structure that pressures traditional small-brokerage economics.
• Century 21 Real Estate: Globally recognized residential real estate franchise with North Carolina agents. Direct comparability as a traditional commission-based brokerage model serving consumers in the same MSA.
• Berkshire Hathaway HomeServices: National franchised residential brokerage with Carolina market agents. Comparable in offering traditional full-service buyer/seller representation in the same geographic footprint.
• Keller Williams Realty: Largest real estate franchise by agent count in the US with significant North Carolina presence. Competes in the same residential brokerage category with similar commission-based service model.
• Howard Hanna Allen Tate: Major East Coast residential brokerage that acquired Allen Tate in 2022, expanding its North Carolina footprint. Comparable franchise-style brokerage competing in the same Winston-Salem geography.

Regional players

• Allen Tate Real Estate: The largest residential brokerage in the Carolinas with deep Winston-Salem and Triad presence. Directly comparable regional incumbent competing for the same buyer/seller pool in Solar Realty's core market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/SolarRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Realty