Eli Broad College of Business

What Eli Broad College of Business does

Eli Broad College of Business is the constituent business school of Michigan State University, a public land-grant research university in East Lansing, Michigan. Founded in its present form in 1956 and renamed in 1991 following a $20 million commitment from alumnus Eli Broad, the college offers a portfolio of AACSB-accredited academic programs spanning undergraduate majors, three MBA formats (Full-Time, Executive, Professional Online), specialty master's degrees, doctoral programs, and open-enrollment and customized executive education. The college is organized across five academic departments — Accounting & Information Systems, Finance, Management, Marketing, and Supply Chain Management — plus the School of Hospitality Business, supported by ten centers and institutes including the Burgess Institute for Entrepreneurship & Innovation, the Financial Markets Institute, and the Axia Institute.

Revenue mechanics combine tuition and fees (undergraduate, graduate, doctoral, certificates), executive education serving more than 2,000 professionals annually, philanthropic giving, and sponsored research. The school monetizes physical and digital infrastructure including the Financial Analysis Laboratory with Bloomberg terminals, the Minskoff Pavilion, the Henry Center for Executive Development, the Management Education Center in Troy, and online-only delivery channels. Distribution spans direct undergraduate admission, program-specific graduate admissions, online and hybrid formats reaching global working professionals, and international recruitment via Access MBA events in Tokyo and Seoul and a TimesPro channel partnership for the Master Certificate in Global Supply Chain Management.

The college defines its competitive identity around sustained top-ranked programs — #1 undergraduate Supply Chain Management nationally for over a decade (U.S. News & World Report), #2 globally in Marketing Research master's (QS), and #1 in Big Ten for pre-MBA salary increase (Economist, 2022) — supported by a Supply Chain Management Council of approximately 40 industry partners (Dow, John Deere, Intel, Meijer, BP, Stryker, P&G, Accenture, BASF, Trane), student-managed investment funds, and a research output that has placed it in the top 15 in management research productivity and accounting research globally.

Name

Eli Broad College of Business

Legal name

Eli Broad College of Business at Michigan State University

Website

https://broad.msu.edu

Company type

Public

Founded year

1956

Operating status

Operating

Short description

Eli Broad College of Business is Michigan State University's AACSB-accredited business school, offering undergraduate, MBA, specialty master's, doctoral, and executive education programs across five departments, supported by 40+ industry partners and sustained top-ranked programs in Supply Chain Management and Marketing Research.

Ownership category

akta.pro rank

Product category

Business Education / Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Entrepreneurship, Startup Incubation & Pitch Programs (EDAMAKAK)

Keywords

• Business education
• MBA programs
• Supply chain management
• Accounting education
• Executive education

Headquarters

HQ city

East Lansing

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate, graduate, and doctoral degree programs including Full-Time MBA, Executive MBA, Professional Online MBA, and specialty master's programs
2. Executive Education Programs: Open enrollment and customized executive development programs serving over 2,000 professionals annually; includes certificate programs and corporate training
3. Graduate Certificate Programs: Credit and non-credit bearing graduate certificates in areas such as AI, Management & Leadership, Accounting & Finance, Business Data Science & Analytics, Healthcare Management, and Business Operations
4. Philanthropic Giving: Donations from alumni and friends including major gifts from Eli and Edythe Broad ($20M+ commitment), Edward J. Minskoff ($30M naming gift), and ongoing development office operations

Distribution channels9 records

Marketing channels8 records

Core offering

Eli Broad College of Business is a public AACSB-accredited business school delivering undergraduate majors, full-time and online MBA programs, specialty master's degrees in Accounting, Finance, Marketing Research, Supply Chain Management, Business Data Science, and Healthcare Management, doctoral programs, and executive education to individual students and corporate clients. The college also offers graduate certificates, custom corporate training, and operates specialized research labs and student-managed investment funds for experiential learning.

Product overview

Eli Broad College of Business is a comprehensive business school offering a portfolio of academic programs including undergraduate majors/minors, MBA programs (Full-Time, Executive, Online), specialized master's degrees (Accounting, Finance, Marketing Research, Supply Chain Management, Business Data Science), doctoral programs, and executive education. The college operates specialized institutes and centers including the Burgess Institute for Entrepreneurship, Financial Markets Institute, CVCPEEF for venture capital, and FAST Lab for food supply chain research. The institution emphasizes experiential learning through student-managed investment funds, corporate partnerships, and industry-focused research labs.

Differentiator

Problem solved

Functional benefit

Brands

• Russell Palmer Career Management Center: Career services center providing undergraduate and graduate career advising, employer engagement, and student employment resources.
• Burgess Institute for Entrepreneurship & Innovation
• Financial Markets Institute (FMI)
• Spartan Global Development Fund
• Broad Matters Podcast

Products and services

• Full-Time MBA & STEM MBA
• Executive MBA
• Professional Online MBA
• M.S. in Accounting
• M.S. in Accounting & Data Analytics
• M.S. in Business Data Science & Analytics
• M.S. in Finance
• M.S. in Marketing Research & Analytics
• M.S. in Supply Chain Management
• M.S. in Management, Strategy & Leadership
• M.S. in Financial Planning & Wealth Management
• M.S. in Healthcare Management
• Executive Education Programs
• Graduate Certificate in Artificial Intelligence
• Graduate Certificate in Fundamentals in Insights and Analytics
• Master Certificate in Global Supply Chain Management
• Undergraduate Business Majors and Minors
• Ph.D. Programs in Business Disciplines
• Broad Matters Podcast

Quantifiable outcome

• #1 Supply Chain Management undergraduate program nationally for over a decade
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core and regional.

• DowcoreStrategic or Co-development PartnerSCM Council member providing industry collaboration, research partnerships, and student recruiting support. Dow is a major materials science company engaged with MSU supply chain programs.
• Trane TechnologiescoreStrategic or Co-development PartnerSCM Council member supporting teaching, research, and business involvement of MSU faculty and students in supply chain management.
• IntelcoreStrategic or Co-development PartnerSCM Council member providing industry collaboration for supply chain research and education.
• John DeerecoreStrategic or Co-development PartnerSCM Council member supporting supply chain management research and student opportunities.
• MeijercoreStrategic or Co-development PartnerSCM Council member providing retail supply chain expertise and student recruiting.
• BPcoreStrategic or Co-development PartnerSCM Council member supporting energy sector supply chain research and education.
• StrykercoreStrategic or Co-development PartnerSCM Council member providing healthcare/medical device supply chain perspective.
• Procter & GamblecoreStrategic or Co-development PartnerSCM Council member supporting consumer goods supply chain education and research.
• AccenturecoreStrategic or Co-development PartnerSCM Council member providing consulting and supply chain transformation expertise.
• BASFcoreStrategic or Co-development PartnerSCM Council member supporting chemical industry supply chain research and education.
• Burgess Institute for Entrepreneurship & InnovationcoreStrategic or Co-development PartnerMSU's entrepreneurship institute supporting student innovation, Premier Pitch Competition, and startup ecosystem development.
• Center for Venture Capital, Private Equity & Entrepreneurial Finance (CVCPEEF)coreStrategic or Co-development PartnerPart of Burgess Institute integrating financial thinking with innovation and entrepreneurship via research and education.
• Financial Markets Institute (FMI)coreStrategic or Co-development PartnerSelect program training finance and accounting students with co-managing multi-million dollar investment fund and firm visits.
• Burgess Institute for Entrepreneurship & InnovationcoreStrategic or Co-development PartnerEntrepreneurship institute at MSU supporting student startups, Premier Pitch Competition, and entrepreneurial curriculum.
• Axia Institute (formerly Midland Research Institute for Value Chain Creation)coreStrategic or Co-development PartnerOpened in 2013, focuses on 'grand challenge' advances and solutions in value chain management.
• International Business Center (MSU-CIBER)coreStrategic or Co-development PartnerSupports international business education and research initiatives across the Broad College.
• 50 Major Marketing Research FirmscoreStrategic or Co-development PartnerIndustry partners collaborating with M.S. in Marketing Research and Analytics program for curriculum development and student projects.
• Spartan Global Development Fund 501(c)(3)coreStrategic or Co-development PartnerNonprofit microfinance organization with board including alumni and faculty advisor, administered by MSU students.
• TimesProregionalChannel Partner/ Reseller/ DistributorInternational partnership to introduce Master Certificate in Global Supply Chain Management - 24-week online course for professionals.

Scale indicators10 records

Recent moves19 records

Expansion highlights5 records

Direct peers

• Ohio State University Fisher College of Business: Fisher is another Big Ten, public-university business school offering full-time, online, and executive MBAs plus specialty master's, competing with Broad for similar undergraduate and graduate business students in the Midwest.
• University of Minnesota Carlson School of Management: Carlson is a Big Ten public business school with comparable full-time MBA, executive MBA, and specialty master's programs, competing with Broad for similar regional talent and corporate partnerships.
• University of Michigan Ross School of Business: Ross is the most direct peer: a flagship public-university business school in the same state (Michigan), competing for overlapping applicant pools, corporate recruiters, and SCM/talent branding. Both target Big Ten MBA talent and operate AACSB-accredited programs across undergraduate and graduate levels.
• University of Washington Foster School of Business: Foster is a flagship public business school with strong supply chain management and AACSB-accredited programs, broadly comparable to Broad in program mix and target applicant segments.
• Indiana University Kelley School of Business: Kelley is a top-ranked public business school in the Big Ten with strong online and traditional MBA programs, directly competing for the same Midwestern applicant base and corporate recruiting relationships as Broad.
• Penn State Smeal College of Business: Smeal is a comparable public Big Ten-adjacent business school with a strong supply chain management program and corporate partnerships, overlapping with Broad on SCM talent pipelines and recruiter relationships.
• University of Southern California Marshall School of Business: Marshall is a top-tier business school with comparable full-time MBA, specialty master's, and executive education offerings, competing for similar national and international applicant pools and recruiter relationships.
• University of Texas at Austin McCombs School of Business: McCombs is a flagship public business school with similarly broad program coverage (MBA, specialty master's, executive education, SCM strength), competing against Broad in national MBA rankings and SCM specialty reputation.
• University of Illinois Gies College of Business: Gies is another Big Ten public business school with strong online MBA and specialty programs, directly competing with Broad for working professionals and corporate training clients in the Midwest.

Emerging players

• Babson College F.W. Olin Graduate School of Business: Babson is a private specialized business school whose MBA and entrepreneurship programs overlap with Broad's Burgess Institute and graduate business offerings, particularly in entrepreneurship, though it operates at smaller scale and with a more specialized focus.

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MSUBroadCollege
• YouTubeyoutube.com/msubroadcollege
• Facebookfacebook.com/MSUBroadCollege
• LinkedInlinkedin.com/company/michigan-state-university
• Instagraminstagram.com/msubroadcollege

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eli Broad College of Business