MarketEnterprise
MarketEnterprise operates Japan's largest internet-based second-hand goods platform, serving 9.4 million cumulative consumers, 330 municipalities, and agricultural exporters across 80+ countries via reuse, telecom, and media services.
- Company typePublic
- Founded2006
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What MarketEnterprise does
MarketEnterprise Co., Ltd. (TSE Prime: 3135) is a Tokyo-headquartered Japanese company founded in July 2006 that operates an internet-based second-hand goods ("net-type reuse") platform alongside mobile telecommunications and owned media. The company's core reuse business runs three interlocking segments: purchase services (Takakuureru.com, Oikura), sales services (ReRe, ReRe Auction Store on Yahoo! Auction, Mercari Shops), and used agricultural machinery (Noukigu Takakuureru, FARM MART exporting to 80+ countries). As of 2026 the company serves approximately 9.4 million cumulative users, processes 650,000 annual purchase requests, and has deployed the Oikura comparison platform across 330 Japanese municipalities. Additional revenue streams include the Kashimo WiMAX/MVNO telecom subscription business operated through subsidiary ME Mobile, and 13+ owned media sites generating advertising and affiliate revenue.
The technology stack is built on Python with AWS cloud infrastructure (adopted in 2014) and maintained by an in-house development organization of 40+ engineers across Japan and Vietnam (ME Vietnam established 2020). Proprietary systems include a custom reuse item management system purpose-built for one-of-a-kind second-hand SKUs with per-item condition tracking, and a multi-channel e-commerce integration that synchronizes inventory in real time across Yahoo! Auction, Mercari Shops, and the ReRe storefront. A company-wide generative AI initiative reports 95% utilization and 78,000 hours of annual time savings through horizontal efficiency tools and vertical business solutions. The technology organization follows a "in-house development culture" stance originating at founding.
The business model monetizes through multiple streams: resale margins on purchased second-hand goods (electronics, instruments, machinery, general merchandise), subscription revenue from Kashimo WiMAX (¥1,280 first month, ¥4,050 monthly thereafter), advertising across owned media, and international unit-based pricing for agricultural machinery (¥50,000-¥4,000,000). Municipal Oikura deployments are offered at no cost to municipalities, with operations subsidized by MarketEnterprise's resale margins. Distribution combines owned e-commerce platforms, leading Japanese marketplaces (Yahoo! Auction 5-time grand prize winner, Mercari Shops category leader), iOS/Android mobile apps, an inside-sales contact center, and field sales for municipal and corporate partnerships (Yokohama Bank, Mitsui Fudosan Residential, airCloset, Azoop).
MarketEnterprise firmographics
Firmographics- Name
- MarketEnterprise
- Legal name
- 株式会社マーケットエンタープライズ
- Website
- https://marketenterprise.co.jp
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MarketEnterprise operates Japan's largest internet-based second-hand goods platform, serving 9.4 million cumulative consumers, 330 municipalities, and agricultural exporters across 80+ countries via reuse, telecom, and media services.
- Ownership category
- akta.pro rank
MarketEnterprise industry classification
Industry- Product category
- Reuse and Resale Services
- NAICS
- Used Merchandise Retailers (459510), General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where MarketEnterprise is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
MarketEnterprise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Net-type Reuse Business (Purchase): Revenue from purchasing second-hand items from consumers through multiple channels including home visit, store drop-off, and mail-in. Items are then resold through e-commerce channels.
- Net-type Reuse Business (Sales): E-commerce sales of second-hand goods including electronics, musical instruments, machinery, and general merchandise through owned platforms (ReRe, Yahoo! Auction Store) and marketplace listings.
- Telecom Services: Mobile WiMAX and MVNO services sold on subscription basis, including the Kashimo WiMAX brand offering fixed-rate internet services.
- Media Platform: Revenue from web media operations including advertising, affiliate referrals, and content marketing across 13+ owned media sites covering telecom, reuse, repair, and lifestyle topics.
- Agricultural Machinery Reuse (Machinery): Purchase and resale of used agricultural machinery both domestically and internationally, with exports to over 80 countries through FARM MART e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kashimo WiMAX: First month 1,280 yen, subsequent months 4,050 yen |
| Unit Pricing | Pay-as-you-go | Used Agricultural Machinery: 50万-400万円 range for tractors |
| Other | Annual | Municipal partnership services: No cost to municipalities |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
MarketEnterprise product offering
Product offeringCore offering
MarketEnterprise operates a net-type reuse business purchasing second-hand goods from consumers through home-visit, store drop-off, and mail-in channels, then reselling them via owned e-commerce platforms (ReRe, Takakuureru.com) and marketplaces (Yahoo! Auction, Mercari Shops). It also runs the Oikura multi-shop comparison platform connecting consumers with affiliated recycling shops, a used agricultural machinery export business via FARM MART to 80+ countries, mobile telecom (Kashimo WiMAX/MVNO), and 13+ owned media sites for advertising.
Product overview
MarketEnterprise operates a multi-segment business model centered on internet-based reuse (リユース) services. The core offering consists of three main platforms: Takakuureru.com ( comprehensive purchase service), Oikura (multi-shop reuse comparison platform), and Noukigu Takakuureru (used agricultural machinery). Additional segments include mobile telecommunications (ME Mobile/Kashimo WiMAX) and media platform operations (11+ owned media sites covering telecommunications, automotive, agriculture, and hobbies). The company generates approximately 650,000 annual purchase requests and serves 9.4 million cumulative users across all services. The reuse platform Oikura has been adopted by 253+ local governments for waste reduction initiatives. Sales channels include proprietary e-commerce (ReRe) and major marketplaces (Yahoo! Auction, Mercari).
Differentiator
Problem solved
Functional benefit
Brands
- 高く流れるドットコム: Comprehensive purchase service for secondhand goods
- おいくら
- ReRe
- 農機具高く流れるドットコム
- カシモWiMAX
- FARM MART
- MEモバイル
- 最安修理ドットコム
Products and services
- Takakuureru.com (高く売れるドットコム)
- Oikura (おいくら)
- Noukigu Takakuureru (農機具高く売れるドットコム)
- ReRe (リ ReRe)
- Kashimo WiMAX (カシモWiMAX)
- FARM MART
- Gakki Kifu (楽器寄付ふるさと納税)
Quantifiable outcome
- Municipal waste reduction through Oikura platform adoption
- +2 more outcomes
Companies that use MarketEnterprise
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
MarketEnterprise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
MarketEnterprise partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- Echizen City, Minami-Echizen Town, Ikeda TowncoreFour-party partnership between Echizen City, Minami-Echizen Town, Ikeda Town, and Market Enterprise for reuse business. Aims to achieve circular economy through public-private collaboration for waste reduction.
- Matsushima Town (Miyagi Prefecture)coreMatsushima Town partnered with Market Enterprise for Oikura reuse platform to address local waste management challenges including rising disposal costs, transport difficulties for elderly residents, and illegal dumping. Platform enables residents to sell unwanted items for same-day collection at no cost to the municipality.
- Yokohama BankcorePartnership with Yokohama Bank for one-stop purchasing service covering生前整理 (life organization) and遺品整理 (estate item management). Supports customers from valuation to disposal of unwanted items.
- airClosetcoreBusiness partnership with fashion subscription service airCloset launched April 2026. Eakuro purchase service connects clothing disposal with fashion subscription, solving closet problems for subscribers.
- Hachioji City (Tokyo)coreHachioji City (most populous city in Tokyo metropolitan area) partnered with Oikura for second-hand goods reuse project starting April 2026. Partnership aims to contribute to waste reduction and promote circular society formation.
- Watari Town (Miyagi Prefecture)coreWatari Town partnered with Oikura for reuse business using Market Enterprise's platform, starting March 2026. Initiative aims to reduce waste and promote circular society particularly during peak moving season.
- Toshima Ward (Tokyo)coreToshima Ward partnered with Market Enterprise for Oikura platform reuse initiative targeting waste reduction during peak moving season. This partnership increases Tokyo municipalities using Oikura to 21.
- Harima Town (Hyogo Prefecture)coreHarima Town partnered with Market Enterprise for Oikura reuse project starting February 2026. Initiative aims to reduce waste and promote circular society by encouraging residents to reuse unwanted items during moving season.
- Mitsui Fudosan ResidentialcoreFormal partnership for purchasing events in condominium shared spaces. Following trial events for purchasing services in properties owned by Mitsui Fudosan Residential.
- AzoopcoreBusiness partnership with commercial vehicle (truck) specialized used car EC service. Strengthens truck purchasing specialization and customer satisfaction in reuse business.
- Ibaraki Prefecture Kensei 8 Cities (Yuki, Koga, Shimotsuma, Joso, Kasama, Chikusei, Bando, Sakuragawa)coreComprehensive partnership for circular economy and reuse with 8 cities in western Ibaraki Prefecture. Includes reuse services and agricultural machinery business cooperation.
- JICE (Japan International Cooperation Center)minorAccepted JICA-sponsored international internship program with students from Egypt, Nigeria, and Malawi. Internship focused on used agricultural machinery business understanding and international expansion.
- Ministry of the Environment (Japan)flagshipMarket Enterprise President Kobayashi participates in Ministry of Environment's Reuse Promotion Council (第4回). Discussed reuse promotion policies with Environment Minister Asao and exchanged views on reuse industry international expansion.
- Inabe City (Mie Prefecture)coreFirst comprehensive partnership for sustainable circular society formation. Inabe City is designated as SDGs Future City and partnered for waste reduction and circular economy.
Scale indicators12 records
Recent moves12 records
Expansion highlights6 records
MarketEnterprise competitors and assessment
Company assessmentBroad incumbents
- Rakuten Group: Parent of Rakuma, a major C2C resale app, and Rakuten Flea Market. Comparable as a broad incumbent with deep overlap in Japanese online resale, though operating at much larger scale and across many categories beyond reuse.
- Yahoo! Auctions (LINE Yahoo): Operates Japan's largest online auction marketplace where ReRe Auction Store (MarketEnterprise) achieves award-winning sales. Comparable as the underlying platform and broader competitor in C2C/B2C resale.
Direct peers
- Mercari: Japan's dominant C2C marketplace where individual sellers list used goods. Directly comparable as a competing platform for resale transactions; MarketEnterprise also sells through Mercari Shops, making it both partner and competitor.
- Recyclemart: Japanese regional reuse retailer operating purchase and resale of used goods across multiple categories. Comparable brick-and-mortar-plus-online reuse model, smaller in scale but overlapping in approach.
- Hard-Off Corporation: Specialty chain for secondhand home appliances, tools, audio, and hobby goods. Comparable reuse purchase-and-resell model, particularly with MarketEnterprise's electronics, musical instruments, and machinery categories.
- Treasure Factory: Japanese specialty chain for branded secondhand apparel, bags, and accessories with both reuse purchase and resale operations. Comparable hybrid store-and-online reuse model targeting similar Japanese consumer demographics.
- GEO Corporation: Operator of 2nd STREET, Japan's leading chain for secondhand apparel, electronics, and entertainment goods. Directly comparable purchase-and-resell reuse business model with national store footprint and online channels.
- BuySell Technologies: Japanese reuse company operating both home-visit purchasing and e-commerce resale, including cross-border exports. Closely comparable to MarketEnterprise's net-type reuse model, with overlapping product categories and B2C/B2B partnerships.
- Bookoff Corporation: Japan's largest specialty secondhand retailer focused on books, media, software, and increasingly general reuse. Comparable because both operate purchase-and-resell reuse models with strong second-hand category expertise and national footprints.
Emerging players
- Azoop: Specialty online marketplace for used commercial vehicles (trucks). Direct comparable in the vertical reuse space; MarketEnterprise has an active business partnership with Azoop for truck purchasing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketEnterprise social profiles
Digital presenceMarketEnterprise financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketEnterprise leadership team
Management profileNumber of profiles
Profiles12 records
MarketEnterprise subsidiaries and ownership
Company hierarchySubsidiaries4 records
MarketEnterprise funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketEnterprise M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketEnterprise
What does MarketEnterprise do?
MarketEnterprise operates a net-type reuse business purchasing second-hand goods from consumers through home-visit, store drop-off, and mail-in channels, then reselling them via owned e-commerce platforms (ReRe, Takakuureru.com) and marketplaces (Yahoo! Auction, Mercari Shops). It also runs the Oikura multi-shop comparison platform connecting consumers with affiliated recycling shops, a used agricultural machinery export business via FARM MART to 80+ countries, mobile telecom (Kashimo WiMAX/MVNO), and 13+ owned media sites for advertising.
Is MarketEnterprise a public or private company?
MarketEnterprise is a public company. It is classified as public and is currently operating.
When was MarketEnterprise founded?
MarketEnterprise was founded in 2006. It employs 501 to 1,000 people.
Where is MarketEnterprise based?
MarketEnterprise is headquartered in Tokyo, Japan, in the Asia region.
How does MarketEnterprise make money?
Five revenue lines are on record. Net-type Reuse Business (Purchase) is the primary driver. The others are net-type Reuse Business (Sales), telecom Services, media Platform and agricultural Machinery Reuse (Machinery).
Who are MarketEnterprise's main competitors?
Broad incumbents on record are Rakuten Group and Yahoo! Auctions (LINE Yahoo). Direct peers are Mercari, Recyclemart, Hard-Off Corporation, Treasure Factory, GEO Corporation, BuySell Technologies and Bookoff Corporation. Azoop is listed as an emerging player.
Does MarketEnterprise have an API?
No public API is recorded for MarketEnterprise.
What industry is MarketEnterprise in?
MarketEnterprise's product category is Reuse and Resale Services. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 459510 and its SIC code is 5961.