Agribank Securities

What Agribank Securities does

Agribank Securities, operating under the brand name Agriseco (legal name: Công ty Cổ phần Chứng khoán Agribank), is a Vietnamese securities firm founded on December 20, 2000 as the eighth securities company licensed in the country. The firm has been listed on the Ho Chi Minh Stock Exchange (HOSE) under ticker AGR since December 10, 2009, and is 74.92% owned by Agribank (Ngân hàng Nông nghiệp và Phát triển Nông thôn Việt Nam), Vietnam's state-owned agricultural bank, which provides the firm with brand association, a 220+ service-point distribution network, and cross-selling customer referrals.

The company's product and service portfolio spans securities brokerage on HOSE, HNX, and UPCoM exchanges, margin lending, proprietary trading, corporate finance advisory (IPO, M&A, equitization, state divestment, stock listing, bond issuance), securities depository through VSDC, and auction agency services. Its technology stack comprises three trading platforms (Web Trading browser-based, AGR Mobile for iOS/Android, and AGR Pro desktop), an eKYC-based online account opening system with approximately 6-minute activation, and an automated margin trading management system. Customers access services through three regional branches (Hanoi headquarters, Da Nang Central Branch, HCMC Southern Branch), 220+ service points co-located with Agribank branches, a contact center (hotline 1900.555.582), and digital channels, with payment integrations to Agribank, BIDV, and Vietcombank.

Agriseco serves three primary segments: individual retail investors trading equities, bonds, derivatives, and fund certificates; corporate entities seeking IPO advisory, M&A advisory, listing services, equitization, and capital raising; and institutional investors requiring advanced trading infrastructure and derivatives access. The firm targets Agribank staff and customers with preferential pricing (margin rates as low as 9%/year, trading fees of 0.1%, and up to VND 3 billion preferential debt). Revenue mechanics are predominantly interest-based through margin lending (which contributed 60.09% of 2024 operating profit at VND 180.82 billion, up 37.38% YoY), transaction-fee-based brokerage (VND 70.83 billion in 2024 revenue, up 20.86% YoY), and proprietary trading (VND 19.39 billion in 2024 profit, up 36.27% YoY). In 2024, pre-tax profit reached VND 168.54 billion at a 32.73% net margin, on margin debt outstanding of VND 1,594.57 billion (up 18.74% YoY).

Name

Agribank Securities

Legal name

Công ty Cổ phần Chứng khoán Agribank

Website

https://agriseco.com.vn

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Agribank Securities (Agriseco) is a Vietnamese securities firm, 74.92% owned by state-owned Agribank, offering brokerage, margin lending, proprietary trading, and corporate finance advisory on HOSE/HNX/UPCoM through 220+ service points and digital platforms, serving individual, corporate, and institutional investors.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Investment Banking and Securities Intermediation (52315), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industries

Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Securities brokerage services
• Margin lending
• Investment advisory
• Corporate finance advisory
• Equity trading

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Securities Brokerage: Commission-based brokerage services for equity trading on HOSE, HNX, and UPCoM exchanges. Revenue generated from transaction fees charged to customers on each trade. Contributed VND 70.83 billion in brokerage revenue in 2024, up 20.86% YoY.
2. Margin Lending: Interest income from margin loans provided to customers. Total margin debt outstanding was VND 1,594.57 billion as of 2024, up 18.74% YoY. Profit from margin lending and receivables was VND 180.82 billion in 2024, up 37.38%, contributing 60.09% of total operating profit.
3. Proprietary Trading (Self-dealing): Financial assets measured at fair value through profit or loss (FVTPL). Proprietary trading profit was VND 19.39 billion in 2024, up 36.27%, contributing 6.44% of total operating profit.
4. Investment Advisory and Consulting: Corporate finance advisory services including IPO advisory, M&A advisory, equitization, state divestment, stock listing, and bond issuance advisory.
5. Underwriting and Agency Services: Guarantee and agency services for securities issuance. Profit from underwriting and agency services was VND 7.43 billion in 2024, down 31.24% YoY.
6. Securities Depository: Custody and depository services for securities in partnership with VSDC (Vietnam Securities Depository and Clearing Corporation).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Agribank Securities (Agriseco) provides securities brokerage and self-trading on HOSE, HNX, and UPCoM; margin lending with up to VND 3 billion debt per account; investment advisory and corporate finance consulting (IPO, M&A, equitization, stock listing, state divestment, bond issuance); securities depository via VSDC; rights exercise; auction agency; and Agribank bond distribution. Services are delivered through a 220+ service-point network, three digital trading platforms (Web, AGR Mobile, Home Trading), and contact-center support, serving both individual investors and corporate clients.

Product overview

Agriseco is a securities brokerage platform offering a comprehensive suite of investment services. The core offering includes securities brokerage with investment consulting, financial services (margin trading), securities depository, rights exercise, auction agency, and investor money management. The platform provides five categories of analysis reports (market outlook, investment consulting, industry analysis, company analysis, and macroeconomic reports) to support investment decisions. Trading is accessible via three platforms: Web Trading (browser-based), Mobile Trading (AGR Mobile for iOS/Android), and Home Trading (AGR Pro for desktop). Digital onboarding is enabled through online account opening with eKYC verification. Additional services include corporate finance consulting (IPO, M&A, equitization, state divestment), Agribank bond trading, and margin trading with preferential rates. The platform integrates with three major Vietnamese banks (Agribank, BIDV, Vietcombank) for seamless fund transfers.

Differentiator

Problem solved

Functional benefit

Products and services

• Securities Brokerage & Investment Consulting Stock trading on HOSE, HNX, and UPCoM with professional broker support, market analysis, and investment recommendations for individual and institutional investors.
• Margin Trading (Financial Services) Securities margin lending with standard 13%/year interest rate, preferential rates from 8.9%/year under the T+10 package, and up to VND 3 billion debt per account under promotional programs.
• Securities Depository Custody and depository services including securities deposit, safekeeping, transfer, and ownership registration in partnership with VSDC.
• Going Public Advisory (IPO Advisory) Advisory for companies pursuing IPO, public company registration, and post-IPO support.
• Securities Issuance Advisory Advisory and bond issuance agency services for client capital-raising transactions.
• Stock Listing Advisory Advisory services for companies transitioning from UPCoM to HOSE exchange.
• M&A Advisory Strategic partner search and M&A advisory services supporting business expansion and value enhancement.
• Equitization Advisory Advisory for state-owned enterprise equitization including asset classification, valuation, and IPO execution.
• State Divestment Advisory Advisory services for state divestment of government-owned enterprises.
• Agribank Bond Trading Trading and distribution services for Agribank public bonds (2018, 2020+) and private placement bonds (2020+).
• Auction Agent Services Auction agency services for IPOs and share auctions with participation consultation.
• Rights Exercise Processing of dividends (cash/stock), bonus shares, stock splits/mergers, rights issues, and bond conversions.
• Online Account Opening with eKYC Digital account opening with electronic Know Your Customer verification enabling account activation in approximately 6 minutes.

Quantifiable outcome

• Brokerage revenue grew 20.86% YoY to VND 70.83 billion in 2024
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Agribank (Vietnam)minorStrategic or Co-development PartnerIn April 2026, Shinhan Bank signed an agreement with Agribank to enhance financial services for cross-border customers, with Agriseco as a potential beneficiary through the Agribank ecosystem for cross-border securities services.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• MB Securities (MBS): Bank-affiliated Vietnamese securities firm (subsidiary of Military Bank) with brokerage, margin, and advisory services. Closely parallels Agriseco's bank-subsidiary distribution model.
• KB Securities Vietnam (KBSV): Vietnamese securities firm backed by KB Financial Group (Korea) with brokerage, investment banking, and margin lending services. Comparable in business model with bank-affiliated parent similar to Agriseco's Agribank linkage.
• Vietcap Securities Joint Stock Company: Vietnamese securities firm offering brokerage, investment banking, and asset management. Comparable to Agriseco across full-service securities activities with strong ECM and advisory capabilities.
• Mirae Asset Securities (Vietnam): Vietnamese subsidiary of the Korean financial group offering brokerage, margin lending, and advisory. Directly comparable in scope of Vietnamese securities services and customer segments.
• Shinhan Securities Vietnam: Vietnamese securities arm of Shinhan Financial Group offering brokerage, margin, and investment advisory. Comparable as a foreign-bank-affiliated competitor with full-service offerings.
• Ho Chi Minh City Securities Corporation (HSC): Established Vietnamese securities firm providing brokerage, investment advisory, and ECM/DCM services. Comparable to Agriseco in scope of corporate advisory and equity brokerage on Vietnamese exchanges.
• SSI Securities Corporation: One of Vietnam's largest securities firms offering brokerage, margin lending, investment advisory, and proprietary trading across HOSE/HNX/UPCoM. Directly comparable to Agriseco in business mix and Vietnamese retail/institutional client base.
• VNDirect Securities Corporation: Leading Vietnamese securities firm with full-service brokerage, margin lending, investment banking, and digital trading platforms. Competes head-to-head with Agriseco for retail and institutional market share in Vietnam.
• VPS Securities Joint Stock Company: Vietnamese retail-focused securities broker with strong digital platform and large retail customer base. Directly comparable to Agriseco in retail brokerage and margin lending, though with a different distribution approach.

Broad incumbents

• Agribank (parent bank): Vietnam's largest state-owned commercial bank and parent of Agriseco (74.92% ownership). Not a direct securities peer but provides the distribution backbone and cross-sell pipeline that Agriseco depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agribank-securities-joint-stock-coporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agribank Securities