Pure Hydrogen
Pure One (formerly Pure Hydrogen, ASX: P1E) is an Australian integrated clean energy company that designs, sells and supports hydrogen fuel cell commercial vehicles, battery swap infrastructure, and hydrogen electrolyser/refuelling equipment for commercial fleet operators.
- Company typePublic
- Founded2007
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pure Hydrogen does
Pure One (formerly Pure Hydrogen, ASX: P1E) is an Australia-based, integrated clean energy company developing zero-emission solutions for commercial transport. Headquartered in Crows Nest, New South Wales, the company is publicly listed on the ASX with a market capitalisation of approximately AU$36.23 million and a headcount of 11-50 employees. Its portfolio is organised around three core pillars: Mobility (hydrogen fuel cell vehicles), Battery Swap infrastructure, and H2 Electrolyser & Refuelling stations, complemented by a suite of purpose-built zero-emission commercial vehicles including waste collection trucks, buses, forklifts, concrete mixers, refrigeration trucks and delivery trucks, plus stationary hydrogen generators.
The underlying technology spans hydrogen fuel cell powertrains, battery electric drivetrains with proprietary battery swap infrastructure designed to reduce fleet downtime, and hydrogen production and refuelling equipment. The company is repositioning its brand identity beyond pure-hydrogen towards a multi-technology clean energy platform, reflecting the December 2025 rebrand from Pure Hydrogen to Pure One.
Revenue is generated through a mix of one-time vehicle and equipment sales (hydrogen fuel cell and battery electric commercial vehicles, electrolysers, refuelling infrastructure), hydrogen fuel sales as a domestically sourced clean energy option, and transactional hydrogen production/distribution activities. Pricing is quote-based, typical of custom fleet solutions, delivered via direct enterprise field sales and a growing partner channel (HDEA, AMQ in Australia; Hago Energetics and Utility Global in the US). Customer focus is commercial fleet operators across waste collection, public transport, logistics, construction and warehousing, with disclosed hydrogen fuel cell truck sales exceeding AU$3 million and additional liquidity provided by the recent divestment of an interest in Turquoise Group for AU$5 million.
Pure Hydrogen firmographics
Firmographics- Name
- Pure Hydrogen
- Legal name
- Pure One Corporation
- Website
- https://purehydrogen.com.au
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure One (formerly Pure Hydrogen, ASX: P1E) is an Australian integrated clean energy company that designs, sells and supports hydrogen fuel cell commercial vehicles, battery swap infrastructure, and hydrogen electrolyser/refuelling equipment for commercial fleet operators.
- Ownership category
- akta.pro rank
Pure Hydrogen industry classification
Industry- Product category
- Zero-Emission Commercial Vehicles
- NAICS
- Heavy Duty Truck Manufacturing (336120), Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
- akta.pro secondary industries
- Fuel Cell (Hydrogen) Bus Manufacturing (IMACADAF), Hybrid System Service (ICE-EV Integration, HV Components) (TLAKAMAJ)
Keywords
Where Pure Hydrogen is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pure Hydrogen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Hydrogen Fuel Cell Vehicle Sales: Sale of hydrogen fuel cell powered commercial vehicles including trucks, buses, forklifts, concrete trucks, refrigeration trucks, and delivery trucks. Recent sales exceeded $3 million from hydrogen fuel cell truck sales.
- Battery Electric Vehicle Sales: Sale of battery electric commercial vehicles with supporting battery swap infrastructure.
- Hydrogen Production and Distribution: Production and sale of hydrogen fuel as a domestically sourced clean energy option for commercial fleet operators.
- Equipment and Infrastructure Sales: Sale of hydrogen electrolyser equipment and refuelling infrastructure to commercial operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom fleet solutions with quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pure Hydrogen product offering
Product offeringCore offering
Pure One designs, manufactures and sells zero-emission commercial vehicles (hydrogen fuel cell trucks, buses, forklifts, concrete trucks, refrigeration trucks, delivery trucks and waste collection vehicles) together with supporting clean-energy infrastructure including H2 electrolysers, hydrogen refuelling stations and battery swap systems. The integrated offering covers the full clean-energy stack from hydrogen production and distribution through to end-use vehicles for commercial fleet operators in Australia, with US market expansion underway.
Product overview
Pure One (ASX: P1E) is an integrated clean energy company offering a unified platform of hydrogen and battery electric technologies for commercial transport. The portfolio consists of three core product pillars: Mobility (hydrogen fuel cell vehicles), Battery Swap infrastructure, and H2 Electrolyser & Refuelling stations. These are complemented by a suite of purpose-built zero-emission vehicles including Waste Collection Vehicles, Buses, Forklifts, Concrete Trucks, Refrigeration Trucks, and Delivery Trucks, all powered by the hydrogen ecosystem. The company also offers Generators for stationary clean power, enabling end-to-end solutions from hydrogen production through to end-use across commercial fleets.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobility Zero-emission hydrogen fuel cell vehicles for commercial transport, including trucks and buses for fleet operations. Targeted at commercial fleet operators transitioning from diesel vehicles.
- Battery Swap Battery swap infrastructure enabling rapid exchange of electric vehicle batteries, reducing downtime for commercial fleets compared to conventional charging methods.
- H2 Electrolyser & Refuelling Hydrogen electrolyser and refuelling station solutions for producing and dispensing green hydrogen as a clean fuel alternative for commercial fleets.
- Waste Collection Vehicles Zero-emission hydrogen-powered waste collection trucks designed for municipal and commercial waste management fleets.
- Buses Zero-emission hydrogen fuel cell buses for public and commercial transportation fleets.
- Forklifts Zero-emission hydrogen fuel cell forklifts for warehouse and logistics operations, providing clean power for material handling.
- Concrete Trucks Zero-emission hydrogen fuel cell concrete mixer trucks for the construction industry, reducing carbon emissions on job sites.
- Refrigeration Trucks Zero-emission refrigerated delivery trucks powered by hydrogen fuel cells for cold chain logistics and food distribution.
- Delivery Trucks Zero-emission hydrogen-powered delivery trucks for last-mile logistics and commercial freight operations.
- Generators Hydrogen-powered generator systems providing clean energy for stationary power applications.
- Hydrogen Fuel Domestically sourced clean hydrogen fuel produced and sold to commercial fleet operators as an alternative to diesel for transport applications.
Quantifiable outcome
- Over $3 million in revenue from hydrogen fuel cell truck sales
Companies that use Pure Hydrogen
Customer profileSegments1 record
Ideal customer profiles1 record
Pure Hydrogen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pure Hydrogen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Hago EnergeticscoreMemorandum of Understanding signed with Hago Energetics for hydrogen fuel cell vehicle partnership in the US market. This represents strategic expansion into the US hydrogen fuel cell vehicle market.
- Utility GlobalcoreStrategic partnership with Utility Global to grow the US hydrogen fuel cell market. This collaboration aims to expand market presence and accelerate adoption of hydrogen fuel cell vehicles in the United States.
- AMQcorePartnership with AMQ to power Aussie-made zero-emission vehicles. This deal supports the deployment of Australian-manufactured hydrogen fuel cell vehicles.
- HDEAcorePartnership with HDEA (Hydrogen Driven Energy Australia) to expand Australian reach of zero-emission vehicles. This distribution partnership broadens market coverage across Australia.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Pure Hydrogen competitors and assessment
Company assessmentDirect peers
- Wrightbus: UK bus manufacturer that has shifted heavily into hydrogen fuel cell buses (StreetDeck FCEV, Hydroliner) for transit fleets. Directly comparable to Pure One's hydrogen bus line within commercial passenger transport.
- New Flyer / NFI Group: North America's largest transit bus and coach manufacturer, with hydrogen fuel cell bus models (Xcelsior CHARGE H2) directly addressing the same municipal and transit fleet buyers Pure One targets with its hydrogen bus offering.
- Hyzon Motors: US- and Australia-listed developer of hydrogen fuel cell heavy-duty trucks (Class 8) targeting commercial fleet decarbonisation. Direct competitor to Pure One in hydrogen-powered commercial trucks, though more focused on long-haul US configurations.
Broad incumbents
- Plug Power: US-listed integrated hydrogen company covering production, dispensing, and fuel cell vehicles/material handling (forklifts). Compares directly to Pure One's hydrogen + forklift + refuelling product stack at a much larger scale.
- Ballard Power Systems: Established Canadian PEM fuel cell manufacturer supplying modules into buses, trucks, and trains globally. Comparable technology layer underpinning Pure One's hydrogen vehicles, but operating as a component supplier at far greater scale.
- Cummins (Accelera by Cummins): US diesel-engine OEM whose Accelera zero-emission business develops hydrogen fuel cell powertrains and battery systems for commercial vehicles and industrial use. Directly comparable to Pure One on the powertrain and integration layer, with far greater manufacturing and balance-sheet scale.
- Daimler Truck: Global Class 6–8 truck OEM pursuing hydrogen fuel cell heavy trucks via its Cellcentric JV with Volvo. Targets the same commercial fleet buyers as Pure One with substantially larger R&D and dealer footprint.
- Nel ASA: Norwegian hydrogen electrolyser and fuelling station manufacturer. Directly comparable to Pure One's H2 Electrolyser & Refuelling pillar, with global installed base and project pipeline.
- Volvo Trucks: European heavy-duty truck OEM with hydrogen fuel cell trucks in development and battery-electric medium-duty trucks already in serial production. Same customer base and vocational segments as Pure One, with much broader product depth.
Emerging players
- Tesla (Tesla Semi): Tesla Semi is the leading battery-electric Class 8 truck programme. While Tesla is hydrogen-agnostic, the Semi directly competes for the same fleet electrification budgets and routes that Pure One targets with FCT trucks, making it a critical alternative-tech peer rather than a direct same-tech competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Hydrogen social profiles
Digital presencePure Hydrogen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Hydrogen leadership team
Management profileNumber of profiles
Pure Hydrogen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Hydrogen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Hydrogen
What does Pure Hydrogen do?
Pure One designs, manufactures and sells zero-emission commercial vehicles (hydrogen fuel cell trucks, buses, forklifts, concrete trucks, refrigeration trucks, delivery trucks and waste collection vehicles) together with supporting clean-energy infrastructure including H2 electrolysers, hydrogen refuelling stations and battery swap systems. The integrated offering covers the full clean-energy stack from hydrogen production and distribution through to end-use vehicles for commercial fleet operators in Australia, with US market expansion underway.
Is Pure Hydrogen a public or private company?
Pure Hydrogen is a public company. It is classified as public and is currently operating.
When was Pure Hydrogen founded?
Pure Hydrogen was founded in 2007. It employs 11 to 50 people.
Where is Pure Hydrogen based?
Pure Hydrogen is headquartered in Sydney, Australia, in the Oceania region.
How does Pure Hydrogen make money?
Four revenue lines are on record. Hydrogen Fuel Cell Vehicle Sales are the primary driver. The others are battery Electric Vehicle Sales, hydrogen Production and Distribution and equipment and Infrastructure Sales.
Who are Pure Hydrogen's main competitors?
Direct peers on record are Wrightbus, New Flyer / NFI Group and Hyzon Motors. Broad incumbents are Plug Power, Ballard Power Systems, Cummins (Accelera by Cummins), Daimler Truck, Nel ASA and Volvo Trucks. Tesla (Tesla Semi) is listed as an emerging player.
Does Pure Hydrogen have an API?
No public API is recorded for Pure Hydrogen.
What industry is Pure Hydrogen in?
Pure Hydrogen's product category is Zero-Emission Commercial Vehicles. Its primary akta.pro industry code is IMACABAK, Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells), with a secondary code of IMACADAF, Fuel Cell (Hydrogen) Bus Manufacturing. Its NAICS code is 336120 and its SIC code is 3713.