Peak Sport
Peak Sport Shop is a Chinese athletic footwear and apparel brand that designs, manufactures, and sells basketball shoes, running shoes, leisure footwear, and apparel direct-to-consumer via peaksportshop.com to consumers in 10+ countries, anchored by NBA athlete signature lines and proprietary Taichi and Surging Triangle technologies.
- Company typePrivate
- Founded1988
- HeadquartersReggio Nell'emilia, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Peak Sport firmographics
Firmographics- Name
- Peak Sport
- Legal name
- Peak Sport Shop
- Website
- https://peaksportshop.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peak Sport Shop is a Chinese athletic footwear and apparel brand that designs, manufactures, and sells basketball shoes, running shoes, leisure footwear, and apparel direct-to-consumer via peaksportshop.com to consumers in 10+ countries, anchored by NBA athlete signature lines and proprietary Taichi and Surging Triangle technologies.
- Ownership category
- akta.pro rank
Peak Sport industry classification
Industry- Product category
- Athletic Footwear & Apparel
- NAICS
- Shoe Retailers (45821), Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Basketball Footwear & Apparel Retail (CRAMACAB)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Performance Footwear (Running, Training, Court) (CRAAAEAI), Basketball Equipment Retail (CRAMAEAB)
Keywords
Where Peak Sport is headquartered
LocationHeadquarters
- HQ city
- Reggio Nell'emilia
- HQ country
- Italy
- HQ region
- Europe
Markets served
Peak Sport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Footwear Sales: Direct-to-consumer sales of basketball shoes, running shoes, and leisure/casual footwear through e-commerce platform. Products sold at various price points from budget ($69) to premium ($429)
- Apparel and Accessories Sales: Sales of athletic apparel including tracksuits, t-shirts, pants, sports caps, basketballs, and fitness equipment
- Athlete Signature Shoe Licensing: Revenue generated from signature shoe partnerships with NBA players including Andrew Wiggins, Tony Parker, Dwight Howard, and others, where the company designs and sells player-specific footwear
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level basketball and running shoes priced between $66-$99 |
| Unit Pricing | Pay-as-you-go | Mid-range performance shoes priced between $109-$180 |
| Unit Pricing | Pay-as-you-go | Premium signature athlete shoes priced between $319-$429 |
| Unit Pricing | Pay-as-you-go | Fashion/lifestyle and 3D printing shoes priced between $129-$366 |
| Unit Pricing | Pay-as-you-go | Accessories and fitness equipment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Peak Sport product offering
Product offeringCore offering
Peak Sport designs, manufactures, and directly sells athletic footwear, apparel, and accessories through its own e-commerce platform. The portfolio centers on basketball shoes (including NBA player signature lines), running shoes built around the proprietary Taichi cushioning platform, lifestyle/leisure sneakers, and supporting apparel such as tracksuits, t-shirts, pants, caps, and fitness accessories.
Product overview
Peak Sport is a Chinese athletic footwear and apparel brand offering a diversified product portfolio organized into distinct lines: (1) Peak x Signature Shoes featuring NBA athlete collaborations including Andrew Wiggins, Tony Parker, Louis Williams, Dwight Howard, Nick Young, OJ. Mayo, Matthew Dellavedova, and Jose Alvarado, plus Brazilian National Team collaborations; (2) Peak Taichi running/lifestyle series spanning versions 1.0 through 6.0, plus Taichi Flash basketball variants, Taichi UP racing shoes, Taichi 6371 basketball culture shoes, and leisure Taichi Journey models; (3) Peak Basketball performance shoes including Surging Triangle technology line, Streetball Master, Referee Series, Lightning, Killer Whale, Speed, 3D printing, Sonic Boom, and Hunting Shadow; (4) Peak Running footwear and clothing; (5) Peak Leisure lifestyle sneakers including Ling Yue and TAICHI Shaft 910; (6) Peak Accessory including basketballs, jerseys, pants, caps, and fitness equipment. The brand emphasizes basketball footwear as its core focus with running and lifestyle categories as extensions, utilizing signature athlete endorsements and technology platforms like Taichi cushioning and Surging Triangle.
Differentiator
Problem solved
Functional benefit
Products and services
- Peak Signature Shoes — NBA Athlete Lines
Quantifiable outcome
- Products shipped to customers in over 10 countries including US, Canada, France, Italy, Netherlands, Israel, Finland, Philippines, Taiwan
Companies that use Peak Sport
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Peak Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Peak Sport partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and flagship.
- Andrew WigginscoreNBA player signature shoe partnership. Peak creates and sells Andrew Wiggins signature basketball shoes including the Peak Andrew Wiggins Triangle and AW1 lines. This is a flagship partnership representing Peak's premium basketball offerings.
- Tony ParkercoreFormer NBA champion Tony Parker signature shoe partnership. Peak produces Tony Parker 4 and Tony Parker 7 basketball shoes featuring exclusive designs.
- Dwight HowardcoreNBA All-Star Dwight Howard signature shoe partnership creating basketball footwear under the Peak Dwight Howard line.
- Louis WilliamscoreNBA player Louis Williams signature partnership including Streetball Master and Lightning basketball shoe lines.
- Nick YoungsecondaryNBA player Nick Young collaboration on the Nick Young x Peak Taichi Cloud RI running shoe line.
- OJ MayosecondaryNBA player OJ Mayo signature shoe partnership under Peak x Signature Shoes line.
- Matthew DellavedovasecondaryAustralian NBA player Matthew Dellavedova signature shoe - PEAK TAICHI Dellavedova (Delly 1).
- Jose AlvaradosecondaryNBA player Jose Alvarado signature shoe partnership under the Peak x Signature Shoes collection.
- Brazil National Basketball TeamcoreOfficial sponsorship of Brazil National Basketball Team. Peak produces Brazil x Peak collaborative products including quick dry t-shirts and TAICHI 1.0 running shoes featuring Brazilian team branding.
- FIBA (International Basketball Federation)coreOfficial supplier of basketball referee footwear. Peak produces Peak FIBA Mens Basketball Referee Shoes for official referees.
- Louvre MuseumflagshipLuxury cultural collaboration - Peak Louvre Museum partnership. Joint series show held at 751D·PARK Beijing Fashion Design Plaza. Products include Peak Taichi 6371 x Louvre featuring artistic designs inspired by the famous museum.
- IDXsecondaryIDX x Peak collaboration on leisure/casual footwear under the Peak Leisure product line.
- GOTOsecondaryPEAK TAICHI × GOTO collaboration featuring outdoor/adventure themed products.
- GodzillasecondaryPEAK × GODZILLA collaboration creating limited edition Godzilla-themed basketball footwear.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Peak Sport competitors and assessment
Company assessmentEmerging players
- New Balance Basketball: New Balance has re-entered performance basketball with signature athlete deals (e.g., Kawhi Leonard, Jamal Murray) and a lifestyle crossover — directly comparable to Peak's NBA-signature-driven strategy but at a higher price-point and Western distribution.
- FILA Basketball: FILA (owned by ANTA Sports) has invested in basketball through lifestyle/court lines and athlete tie-ins, intersecting with Peak's basketball heritage and lifestyle crossover (Taichi 6371) positioning.
Broad incumbents
- PUMA Basketball: PUMA has re-entered basketball with signature lines (e.g., LaMelo Ball, Breanna Stewart) and competes with Peak for the same mid-tier performance basketball consumer and emerging NBA endorsement slots.
- Adidas Basketball: Adidas Basketball is a global incumbent in signature basketball shoes (e.g., Harden, Donovan Mitchell lines) competing for the same NBA endorsement ecosystem that drives Peak's premium-tier product strategy.
- Under Armour Basketball: Under Armour operates a basketball footwear line (Stephen Curry signature) competing broadly with Peak for performance basketball share, signature-driven marketing, and basketball lifestyle positioning.
- Nike (Basketball / Jordan Brand): Nike (including Jordan Brand) is the global leader in basketball performance footwear and signature athlete marketing; it competes broadly with Peak for elite NBA endorsement slots and consumer share, but operates at much larger scale and premium price points.
Direct peers
- Li-Ning: Li-Ning is a major Chinese athletic footwear and apparel brand competing directly with Peak in basketball performance shoes, signature athlete deals (e.g., Dwyane Wade), and Taichi/cushioning-style technology platforms.
- ANTA Sports: ANTA is a leading Chinese sportswear company with a similar product mix in basketball, running, and lifestyle footwear, comparable price-value positioning, and NBA/Klay Thompson signature deals — making it a direct peer to Peak.
- Xtep International: Xtep is a Hong Kong-listed Chinese sportswear brand with overlapping running and basketball footwear categories, similar value-tier pricing, and a comparable international growth trajectory to Peak.
- 361 Degrees: 361° is a Chinese sportswear brand competing in the same basketball and athletic footwear category as Peak, with overlapping price-point positioning, signature athlete partnerships, and Asian-rooted distribution; it is among the most directly comparable peers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Peak Sport social profiles
Digital presencePeak Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Sport leadership team
Management profileNumber of profiles
Peak Sport funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Sport
What does Peak Sport do?
Peak Sport designs, manufactures, and directly sells athletic footwear, apparel, and accessories through its own e-commerce platform. The portfolio centers on basketball shoes (including NBA player signature lines), running shoes built around the proprietary Taichi cushioning platform, lifestyle/leisure sneakers, and supporting apparel such as tracksuits, t-shirts, pants, caps, and fitness accessories.
Is Peak Sport a public or private company?
Peak Sport is a private company. It is classified as public and is currently operating.
When was Peak Sport founded?
Peak Sport was founded in 1988. It employs 11 to 50 people.
Where is Peak Sport based?
Peak Sport is headquartered in Reggio Nell'emilia, Italy, in the Europe region.
How does Peak Sport make money?
Three revenue lines are on record. Footwear Sales are the primary driver. The others are apparel and Accessories Sales and athlete Signature Shoe Licensing.
Who are Peak Sport's main competitors?
Emerging players on record are New Balance Basketball and FILA Basketball. Broad incumbents are PUMA Basketball, Adidas Basketball, Under Armour Basketball and Nike (Basketball / Jordan Brand). Direct peers are Li-Ning, ANTA Sports, Xtep International and 361 Degrees.
Does Peak Sport have an API?
No public API is recorded for Peak Sport.
What industry is Peak Sport in?
Peak Sport's product category is Athletic Footwear & Apparel. Its primary akta.pro industry code is CRAMACAB, Basketball Footwear & Apparel Retail, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45821 and its SIC code is 5661.