GoTo
GoTo is a Boston-based cloud communications and IT support software company serving SMBs across automotive, healthcare, education, and other verticals with AI-powered UCaaS, CCaaS, and endpoint management products, generating approximately $1B in annual revenue.
- Company typePrivate
- Founded2003
- HeadquartersBoston, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What GoTo does
GoTo is a Boston-headquartered cloud communications and IT support software company serving primarily small and mid-sized businesses across multiple continents with approximately 2,500 employees and roughly $1 billion in annual revenue. Originally founded as LogMeIn in 2003 and rebranded to GoTo in 2022, the company sells a portfolio of subscription SaaS products organized as a platform-plus-modules architecture. The core offering, GoTo Connect, delivers unified communications (phone, messaging, video) combined with contact center (CCaaS) and customer experience (CX) capabilities, layered with AI add-ons including AI Receptionist, AI Summaries, AI Optimization, AI Quality Management, and Admin GoPilot. Adjacent products include GoTo Meeting, GoTo Webinar, GoTo Training, and the LogMeIn IT support family (Rescue, Resolve, GoToMyPC, Central, Pro, Miradore), the last of which now incorporates agentic AI for autonomous endpoint issue identification and remediation.
The company generates revenue primarily through tiered monthly SaaS subscriptions (Standard, Premium, Ultimate tiers for GoTo Connect; freemium trial for GoTo Webinar), with additional monetization through AI feature add-ons and quote-based enterprise pricing. GoTo distributes via a hybrid go-to-market combining self-serve online purchase and free trials, direct inside/field sales targeting multi-location SMBs, and the 2026-launched LogMeIn Partner Network serving MSPs, IT resellers, and global systems integrators. Vertical-specific solutions target automotive (with reported 50%+ win rates and integrations into Tekion, DriveCentric, Reynolds & Reynolds, DealerSocket, BLiNK AI, Xtime), healthcare (Vista Healthcare, ARSA, Tenet Health), education (Vallejo City Unified, Leigh Academies Trust), and government customers, alongside named enterprise references including Deloitte, Lenovo, and Symantec by Broadcom. The company operates across North America, Europe (UK, Ireland), Latin America, and Asia Pacific.
GoTo firmographics
Firmographics- Name
- GoTo
- Legal name
- GoTo
- Website
- https://goto.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GoTo is a Boston-based cloud communications and IT support software company serving SMBs across automotive, healthcare, education, and other verticals with AI-powered UCaaS, CCaaS, and endpoint management products, generating approximately $1B in annual revenue.
- Ownership category
- akta.pro rank
GoTo industry classification
Industry- Product category
- Cloud Communications Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance) (HDAIAHAM)
- akta.pro secondary industries
- IT Asset Management (ITAM) Platforms (HDAEALAD), Helpdesk & End-User Support Services (BPAEABAB), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where GoTo is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoTo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions - GoTo Connect: Subscription-based cloud communications platform offering phone systems, CX tools, contact center solutions with tiered pricing (Standard, Premium, Ultimate) for SMB and mid-market customers
- SaaS Subscriptions - GoTo Meeting: Video conferencing and meeting solutions with subscription pricing
- SaaS Subscriptions - GoTo Webinar: Webinar platform with 30-day free trial and subscription plans
- SaaS Subscriptions - GoTo Training: Online training platform with subscription-based access
- LogMeIn IT Support Solutions: Remote support and endpoint management solutions (Rescue, Resolve) sold via subscription to IT teams and MSPs
- Add-on AI Features: Additional AI capabilities like AI Receptionist, AI Optimization, AI Quality Management sold as add-ons to base subscriptions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GoTo Connect tiered plans (Standard, Premium, Ultimate) |
| Subscription | Monthly | GoTo Connect CX Complete - Ultimate tier |
| Freemium | Monthly | GoTo Webinar 30-day free trial |
| Subscription | Monthly | Contact Center add-ons (AI Optimization, AI Quality Management) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
GoTo product offering
Product offeringCore offering
GoTo provides AI-powered cloud communications and IT support software for small, mid-sized, and distributed businesses. Its core offering, GoTo Connect, is a unified communications-as-a-service (UCaaS) and contact-center-as-a-service (CCaaS) platform combining a cloud phone system, contact center, customer experience tools, and AI features such as AI Receptionist and AI Optimization. Under the LogMeIn product family, GoTo also delivers remote support (Rescue) and endpoint management (Resolve) solutions for IT teams and managed service providers.
Product overview
GoTo is a cloud communications and IT company offering a portfolio of products organized as a platform-plus-modules architecture. The core GoTo Connect platform provides unified communications (phone system, contact center, customer experience tools) with AI-powered add-ons including AI Receptionist, AI Optimization, and AI Quality Management. The product suite includes GoTo Meeting (video conferencing), GoTo Webinar (webinar hosting), GoTo Training (online training), and LogMeIn products (LogMeIn Rescue for remote support, LogMeIn Resolve for endpoint management, GoToMyPC for remote access). GoTo serves multiple vertical markets through specialized offerings including GoTo Connect for Automotive, GoTo Connect for Healthcare, and GoTo Connect for Education. The company was rebranded from LogMeIn and is headquartered in Boston with approximately $1 billion in annual revenue and 2,500 employees.
Differentiator
Problem solved
Functional benefit
Brands
- GoTo Connect: AI-powered cloud communications platform for small, mid-sized, and distributed businesses, including phone system, CX, and contact center solutions.
- GoTo Meeting
- GoTo Webinar
- GoTo Training
- LogMeIn
- GoTo Connect CX Complete
- GoTo Connect for Automotive
- GoTo Connect for Education
- GoTo Connect Contact Center
Products and services
- GoTo Connect AI-powered cloud communications platform offering a unified business phone system, contact center, and customer experience tools for small, mid-sized, and distributed businesses.
- GoTo Meeting Video conferencing and online meeting solution with screen sharing and HD video capabilities for businesses.
- GoTo Webinar All-in-one webinar software with professional tools, integrations, webcast mode, polls, surveys, breakout rooms, and AI summaries.
- GoTo Training Online training platform enabling organizations to conduct interactive training sessions with recording, reactions, screen sharing, and management controls.
- LogMeIn Rescue AI-powered remote support solution enabling IT teams to remotely secure, manage, and support endpoints, with agentic AI for autonomous issue remediation.
- LogMeIn Resolve AI-driven endpoint management platform for IT teams and MSPs to remotely secure, manage, and support endpoints everywhere.
- GoTo Connect for Automotive AI-powered communications solution built for auto dealerships with CRM and DMS integrations, 24/7 AI receptionist, dynamic call routing, and integrations with Tekion, Momentum, BLiNK AI, DealerSocket, Reynolds & Reynolds FOCUS, and Xtime.
- GoTo Connect for Healthcare Secure patient engagement platform for clinics and multi-location practices enabling easy connection, scheduling, and attending of appointments.
- GoTo Connect for Education Unified communications platform for schools and universities consolidating calls, virtual classrooms, messaging, and safety alerts into a single dashboard with bell system integration.
- GoTo Connect CX Complete Unified AI-powered customer experience platform combining a full phone system with AI Receptionist, voice analytics, intelligent routing, advanced reporting, and built-in webinar capabilities.
- LogMeIn Data Protection Suite Endpoint backup and disaster recovery suite launched in partnership with Acronis, integrating LogMeIn and Acronis tools to streamline backup and security for IT professionals and MSPs.
Quantifiable outcome
- Reduced call center volume by 25% with AI Receptionist (Bob Johnson Imports)
- +4 more outcomes
Companies that use GoTo
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles3 records
GoTo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability10 records
Feature12 records
GoTo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LogMeIncoreGoTo showcased LogMeIn Rescue solution for IT support teams in Solution Spotlight webinar, demonstrating AI-powered remote support tools that reduce resolution times, streamline workflows, and maintain device security.
- DriveCentriccoreStrategic partnership to integrate GoTo Connect directly into DriveCentric's AI-powered dealership engagement platform, enabling automotive dealerships to manage all customer interactions within a single system. Integration allows placing/receiving calls, sending messages, and capturing AI-powered insights without switching platforms. Builds on GoTo's March 2025 launch of GoTo Connect for Automotive.
- AcroniscoreFormed strategic partnership to enhance endpoint management and security for IT professionals, launching the LogMeIn Data Protection Suite that integrates their respective tools. Aims to reduce risks and streamline backup and disaster recovery processes for partners managing complex environments.
- TekioncoreIntegration with Tekion automotive platform enables seamless dealership operations; Tekion made dealers paperless while GoTo made them mobile.
- Workplace IntelligenceminorResearch partnership for Pulse of Work surveys examining AI adoption, workplace trends, and employee sentiment. Conducted surveys of 2,500 global employees and IT leaders.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
GoTo competitors and assessment
Company assessmentDirect peers
- Dialpad: Dialpad sells AI-first UCaaS and CCaaS to SMB and mid-market with real-time transcription, sentiment, and AI coaching — directly competing with GoTo's AI Receptionist and AI Optimization suite on AI-driven contact center value proposition.
- Five9: Five9 is a pure-play cloud CCaaS provider with AI workforce engagement and analytics — a direct competitor to GoTo Connect Contact Center and CX Complete, especially in mid-market and enterprise customer experience deployments.
- Zoom Communications: Zoom has expanded from video conferencing into Zoom Phone (UCaaS) and Zoom Contact Center (CCaaS), directly overlapping with GoTo Connect, GoTo Meeting, and GoTo Webinar for both SMB and mid-market customers.
- 8x8: 8x8 offers a unified UCaaS + CCaaS platform with AI-powered contact center features for SMB and mid-market — directly comparable to GoTo Connect CX Complete in target customer, pricing model, and feature set.
- Vonage (Ericsson): Vonage, now part of Ericsson, provides cloud communications APIs, UCaaS, and CCaaS — overlapping directly with GoTo Connect's communications platform and GoTo's API/integration ecosystem for SMB and mid-market.
- ConnectWise: ConnectWise provides a suite of business management, RMM, and security solutions for MSPs and IT teams — directly comparable to the LogMeIn IT portfolio (Resolve, Central, Miradore) and a key competitor for the same LogMeIn Partner Network channel.
- TeamViewer: TeamViewer is a leading remote access and IT support platform directly comparable to LogMeIn Rescue and LogMeIn Resolve, serving IT teams and MSPs with endpoint management and remote support capabilities.
- RingCentral: RingCentral is a leading cloud UCaaS/CCaaS provider serving SMB and mid-market customers with phone, video, contact center, and AI features — the most direct head-to-head competitor to GoTo Connect across both horizontal and vertical SMB segments.
Broad incumbents
- Cisco (Webex): Cisco Webex offers UCaaS, meeting, and contact center capabilities as part of a broader enterprise collaboration portfolio, competing with GoTo at the mid-market and enterprise end where IT support and security integration matter.
- Microsoft (Microsoft Teams / Microsoft 365): Microsoft Teams is bundled into Microsoft 365 and offers free/low-cost voice, video, and collaboration — a broad incumbent that overlaps with GoTo Connect and GoTo Meeting and exerts structural pricing pressure across GoTo's SMB customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoTo social profiles
Digital presenceGoTo financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoTo leadership team
Management profileNumber of profiles
Profiles4 records
GoTo subsidiaries and ownership
Company hierarchySubsidiaries6 records
GoTo funding detail
Funding detailFunding overview
Funding rounds10 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoTo M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoTo
What does GoTo do?
GoTo provides AI-powered cloud communications and IT support software for small, mid-sized, and distributed businesses. Its core offering, GoTo Connect, is a unified communications-as-a-service (UCaaS) and contact-center-as-a-service (CCaaS) platform combining a cloud phone system, contact center, customer experience tools, and AI features such as AI Receptionist and AI Optimization. Under the LogMeIn product family, GoTo also delivers remote support (Rescue) and endpoint management (Resolve) solutions for IT teams and managed service providers.
Is GoTo a public or private company?
GoTo is a private company. It is classified as private equity controlled and is currently operating.
When was GoTo founded?
GoTo was founded in 2003. It employs 1,001 to 5,000 people.
Where is GoTo based?
GoTo is headquartered in Boston, United States, in the North America region.
How does GoTo make money?
Six revenue lines are on record. SaaS Subscriptions - GoTo Connect is the primary driver. The others are saaS Subscriptions - GoTo Meeting, saaS Subscriptions - GoTo Webinar, saaS Subscriptions - GoTo Training, logMeIn IT Support Solutions and add-on AI Features.
Who are GoTo's main competitors?
Direct peers on record are Dialpad, Five9, Zoom Communications, 8x8, Vonage (Ericsson), ConnectWise, TeamViewer and RingCentral. Broad incumbents are Cisco (Webex) and Microsoft (Microsoft Teams / Microsoft 365).
Does GoTo have an API?
No public API is recorded for GoTo.
What industry is GoTo in?
GoTo's product category is Cloud Communications Software. Its primary akta.pro industry code is HDAIAHAM, Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance), with a secondary code of HDAEALAD, IT Asset Management (ITAM) Platforms. Its NAICS code is 5182 and its SIC code is 7385.