Peak Sport

Name

Peak Sport

Legal name

Peak Sport Shop

Website

https://peaksportshop.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Peak Sport Shop is a Chinese athletic footwear and apparel brand that designs, manufactures, and sells basketball shoes, running shoes, leisure footwear, and apparel direct-to-consumer via peaksportshop.com to consumers in 10+ countries, anchored by NBA athlete signature lines and proprietary Taichi and Surging Triangle technologies.

Ownership category

akta.pro rank

Product category

Athletic Footwear & Apparel

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Basketball Footwear & Apparel Retail (CRAMACAB)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Performance Footwear (Running, Training, Court) (CRAAAEAI), Basketball Equipment Retail (CRAMAEAB)

Keywords

• Athletic footwear
• Basketball shoes
• Running shoes
• Sportswear apparel
• Athlete signature shoes

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Footwear Sales: Direct-to-consumer sales of basketball shoes, running shoes, and leisure/casual footwear through e-commerce platform. Products sold at various price points from budget ($69) to premium ($429)
2. Apparel and Accessories Sales: Sales of athletic apparel including tracksuits, t-shirts, pants, sports caps, basketballs, and fitness equipment
3. Athlete Signature Shoe Licensing: Revenue generated from signature shoe partnerships with NBA players including Andrew Wiggins, Tony Parker, Dwight Howard, and others, where the company designs and sells player-specific footwear

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Peak Sport designs, manufactures, and directly sells athletic footwear, apparel, and accessories through its own e-commerce platform. The portfolio centers on basketball shoes (including NBA player signature lines), running shoes built around the proprietary Taichi cushioning platform, lifestyle/leisure sneakers, and supporting apparel such as tracksuits, t-shirts, pants, caps, and fitness accessories.

Product overview

Peak Sport is a Chinese athletic footwear and apparel brand offering a diversified product portfolio organized into distinct lines: (1) Peak x Signature Shoes featuring NBA athlete collaborations including Andrew Wiggins, Tony Parker, Louis Williams, Dwight Howard, Nick Young, OJ. Mayo, Matthew Dellavedova, and Jose Alvarado, plus Brazilian National Team collaborations; (2) Peak Taichi running/lifestyle series spanning versions 1.0 through 6.0, plus Taichi Flash basketball variants, Taichi UP racing shoes, Taichi 6371 basketball culture shoes, and leisure Taichi Journey models; (3) Peak Basketball performance shoes including Surging Triangle technology line, Streetball Master, Referee Series, Lightning, Killer Whale, Speed, 3D printing, Sonic Boom, and Hunting Shadow; (4) Peak Running footwear and clothing; (5) Peak Leisure lifestyle sneakers including Ling Yue and TAICHI Shaft 910; (6) Peak Accessory including basketballs, jerseys, pants, caps, and fitness equipment. The brand emphasizes basketball footwear as its core focus with running and lifestyle categories as extensions, utilizing signature athlete endorsements and technology platforms like Taichi cushioning and Surging Triangle.

Differentiator

Problem solved

Functional benefit

Products and services

• Peak Signature Shoes — NBA Athlete Lines

Quantifiable outcome

• Products shipped to customers in over 10 countries including US, Canada, France, Italy, Netherlands, Israel, Finland, Philippines, Taiwan

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, secondary and flagship.

• Andrew WigginscoreStrategic or Co-development PartnerNBA player signature shoe partnership. Peak creates and sells Andrew Wiggins signature basketball shoes including the Peak Andrew Wiggins Triangle and AW1 lines. This is a flagship partnership representing Peak's premium basketball offerings.
• Tony ParkercoreStrategic or Co-development PartnerFormer NBA champion Tony Parker signature shoe partnership. Peak produces Tony Parker 4 and Tony Parker 7 basketball shoes featuring exclusive designs.
• Dwight HowardcoreStrategic or Co-development PartnerNBA All-Star Dwight Howard signature shoe partnership creating basketball footwear under the Peak Dwight Howard line.
• Louis WilliamscoreStrategic or Co-development PartnerNBA player Louis Williams signature partnership including Streetball Master and Lightning basketball shoe lines.
• Nick YoungsecondaryStrategic or Co-development PartnerNBA player Nick Young collaboration on the Nick Young x Peak Taichi Cloud RI running shoe line.
• OJ MayosecondaryStrategic or Co-development PartnerNBA player OJ Mayo signature shoe partnership under Peak x Signature Shoes line.
• Matthew DellavedovasecondaryStrategic or Co-development PartnerAustralian NBA player Matthew Dellavedova signature shoe - PEAK TAICHI Dellavedova (Delly 1).
• Jose AlvaradosecondaryStrategic or Co-development PartnerNBA player Jose Alvarado signature shoe partnership under the Peak x Signature Shoes collection.
• Brazil National Basketball TeamcoreStrategic or Co-development PartnerOfficial sponsorship of Brazil National Basketball Team. Peak produces Brazil x Peak collaborative products including quick dry t-shirts and TAICHI 1.0 running shoes featuring Brazilian team branding.
• FIBA (International Basketball Federation)coreStrategic or Co-development PartnerOfficial supplier of basketball referee footwear. Peak produces Peak FIBA Mens Basketball Referee Shoes for official referees.
• Louvre MuseumflagshipStrategic or Co-development PartnerLuxury cultural collaboration - Peak Louvre Museum partnership. Joint series show held at 751D·PARK Beijing Fashion Design Plaza. Products include Peak Taichi 6371 x Louvre featuring artistic designs inspired by the famous museum.
• IDXsecondaryStrategic or Co-development PartnerIDX x Peak collaboration on leisure/casual footwear under the Peak Leisure product line.
• GOTOsecondaryStrategic or Co-development PartnerPEAK TAICHI × GOTO collaboration featuring outdoor/adventure themed products.
• GodzillasecondaryStrategic or Co-development PartnerPEAK × GODZILLA collaboration creating limited edition Godzilla-themed basketball footwear.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• New Balance Basketball: New Balance has re-entered performance basketball with signature athlete deals (e.g., Kawhi Leonard, Jamal Murray) and a lifestyle crossover — directly comparable to Peak's NBA-signature-driven strategy but at a higher price-point and Western distribution.
• FILA Basketball: FILA (owned by ANTA Sports) has invested in basketball through lifestyle/court lines and athlete tie-ins, intersecting with Peak's basketball heritage and lifestyle crossover (Taichi 6371) positioning.

Broad incumbents

• PUMA Basketball: PUMA has re-entered basketball with signature lines (e.g., LaMelo Ball, Breanna Stewart) and competes with Peak for the same mid-tier performance basketball consumer and emerging NBA endorsement slots.
• Adidas Basketball: Adidas Basketball is a global incumbent in signature basketball shoes (e.g., Harden, Donovan Mitchell lines) competing for the same NBA endorsement ecosystem that drives Peak's premium-tier product strategy.
• Under Armour Basketball: Under Armour operates a basketball footwear line (Stephen Curry signature) competing broadly with Peak for performance basketball share, signature-driven marketing, and basketball lifestyle positioning.
• Nike (Basketball / Jordan Brand): Nike (including Jordan Brand) is the global leader in basketball performance footwear and signature athlete marketing; it competes broadly with Peak for elite NBA endorsement slots and consumer share, but operates at much larger scale and premium price points.

Direct peers

• Li-Ning: Li-Ning is a major Chinese athletic footwear and apparel brand competing directly with Peak in basketball performance shoes, signature athlete deals (e.g., Dwyane Wade), and Taichi/cushioning-style technology platforms.
• ANTA Sports: ANTA is a leading Chinese sportswear company with a similar product mix in basketball, running, and lifestyle footwear, comparable price-value positioning, and NBA/Klay Thompson signature deals — making it a direct peer to Peak.
• Xtep International: Xtep is a Hong Kong-listed Chinese sportswear brand with overlapping running and basketball footwear categories, similar value-tier pricing, and a comparable international growth trajectory to Peak.
• 361 Degrees: 361° is a Chinese sportswear brand competing in the same basketball and athletic footwear category as Peak, with overlapping price-point positioning, signature athlete partnerships, and Asian-rooted distribution; it is among the most directly comparable peers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PeakNBA
• Instagraminstagram.com/sneakers066
• TikToktiktok.com/@hi_basketball_shoes
• Xx.com/peaksporthq
• LinkedInlinkedin.com/company/peak-sport-products-co-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Sport