OJ
OJ Atmosfere Metropolitane Srl is a Milan-based, privately held Italian brand that designs, produces, and sells motorcycle apparel and accessories (jackets, pants, gloves, helmets, airbags, leg covers, footwear, and accessories) directly to Italian riders via its ojworld.it e-commerce site and a domestic authorized dealer network.
- Company typePrivate
- Founded2001
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OJ does
OJ Atmosfere Metropolitane Srl (DBA: OJ) is an Italian private limited company headquartered in Milan that designs, produces, and distributes motorcycle apparel and accessories under the OJ brand. Its catalog spans jackets (textile, leather, vests), pants (technical and jeans), rainwear, gloves, technical undergarments, helmets, airbag systems, bags and backpacks, leg covers, footwear, and motorcycle accessories such as locks, sprays, fresheners, phone holders, and shift lever covers. The company emphasizes Made-in-Italy quality and holds at least one product patent (OJ BOLT, a gear shift lever cover using a proprietary polyurethane blend), and its protective gear carries EU Declarations of Conformity covering motorcycle safety standards.
OJ's business model is direct-to-consumer e-commerce through ojworld.it, supplemented by an authorized dealer and reseller network across Italy served via a dedicated dealer portal. Pricing is unit-based across a price ladder from approximately €7.49 for small accessories to €329.99 for premium jackets, with seasonal promotions, an outlet section, a loyalty points program (1 point per €10 spent, redeemable up to 50% of cart value), free shipping over €40, free size exchanges, free returns within 14 days, a 6-month warranty extension on registered products, and 12-month theft insurance on leg covers for Italian residents. The company operates exclusively in the Italian market, with explicit shipping restrictions to Vatican City, San Marino, Campione d'Italia, and Livigno, and is privately held with no disclosed external investors, funding rounds, M&A, or leadership changes.
Technically, OJ is a catalog retailer rather than a technology company: it has no public API, no SDK, no AI/ML capabilities, no proprietary software platform, and no disclosed data assets. Its core differentiation rests on product IP (the OJ BOLT patent), EU-certified protective equipment, the Made-in-Italy production of certain hero SKUs, and the dual DTC/dealer distribution model. The customer base is individual motorcycle and scooter riders in Italy, with use cases spanning daily urban commuting, recreational riding, and motorcycle tourism.
OJ firmographics
Firmographics- Name
- OJ
- Legal name
- OJ Atmosfere Metropolitane Srl
- Website
- https://ojworld.it
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OJ Atmosfere Metropolitane Srl is a Milan-based, privately held Italian brand that designs, produces, and sells motorcycle apparel and accessories (jackets, pants, gloves, helmets, airbags, leg covers, footwear, and accessories) directly to Italian riders via its ojworld.it e-commerce site and a domestic authorized dealer network.
- Ownership category
- akta.pro rank
OJ industry classification
Industry- Product category
- Motorcycle Apparel and Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Other Motor Vehicle Parts Manufacturing (33639)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)
Keywords
Where OJ is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
OJ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Retail Sales (B2C): Direct-to-consumer sales through ojworld.it website, selling motorcycle apparel and accessories at retail prices.
- Authorized Dealer/Reseller Network: Sales through authorized motorcycle gear dealers and retailers, as indicated by dealer portal and product registration available for both online and dealer purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for motorcycle apparel |
| Subscription | Monthly | Loyalty Points Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
OJ product offering
Product offeringCore offering
OJ Atmosfere Metropolitane designs, produces, and sells motorcycle clothing and accessories for individual riders, including fabric and leather jackets, technical pants, jeans, rain gear, gloves, helmets, airbag systems, bags and backpacks, leg covers, shoes and boots, and small accessories such as locks, sprays, phone holders, and keychains. Products are sold through the company's direct-to-consumer e-commerce store ojworld.it and through a network of authorized Italian dealers. Selected items carry EU Declarations of Conformity for motorcycle protective equipment, and the OJ BOLT gear shift lever cover is produced with a patented polyurethane blend.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Jackets Fabric, leather, and vest jackets designed as protective motorcycle riding apparel for individual riders; available in the Abbigliamento category on ojworld.it.
- Motorcycle Pants Technical riding pants and motorcycle jeans for individual riders, sold within the Abbigliamento category on ojworld.it.
- Rain Gear Antipioggia category offering full suits and jacket/pants sets, plus shoe covers and glove covers for wet-weather motorcycle riding.
- Motorcycle Gloves Protective motorcycle gloves and under-gloves for individual riders, listed in the Guanti category on ojworld.it.
- Helmets Motorcycle helmets sold as protective headgear for individual riders via ojworld.it.
- Airbag Systems Motorcycle airbag safety systems offered as a standalone product category for riders on ojworld.it.
- Bags and Backpacks Motorcycle bags and backpacks for commuting and travel, sold in the Borse e Zaini category on ojworld.it.
- Leg Covers and Hand Covers Scooter/motorcycle and universal leg covers plus hand covers sold in the Coprigambe category; registered leg covers include 12-month theft insurance for Italian residents.
- Riding Footwear Motorcycle shoes and boots offered in the Calzature category on ojworld.it for individual riders.
- Motorcycle Accessories Small motorcycle accessories including locks, sprays, air fresheners, covers, handles, keychains, phone holders, and miscellaneous items, sold in the Accessori Moto category on ojworld.it.
- OJ BOLT Gear Shift Lever Cover Patented gear shift lever cover made from a special polyurethane mixture, positioned as a unique, made-in-Italy performance accessory in OJ's motorcycle accessories range.
Quantifiable outcome
- Free shipping on orders over €40
- +3 more outcomes
Companies that use OJ
Customer profileSegments1 record
Ideal customer profiles1 record
OJ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OJ partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
OJ competitors and assessment
Company assessmentBroad incumbents
- Alpinestars: Global leader in motorcycle apparel, protection, and footwear with deep motorsport heritage. Directly comparable to OJ across jackets, gloves, and protective gear, but operates at materially larger scale and broader geographic footprint.
- Dainese: Italian motorcycle protective apparel and safety systems manufacturer. Direct competitor to OJ in jackets, suits, gloves, and airbag systems, and shares the Made in Italy heritage — Dainese is the most direct large-scale comparable.
Direct peers
- REV'IT!: Dutch motorcycle apparel brand offering jackets, pants, gloves, and protection across urban, touring, and sport segments. Comparable to OJ in product breadth and customer base, with stronger international distribution.
- Spidi: Italian motorcycle apparel manufacturer specializing in jackets, gloves, and protective gear. Highly comparable to OJ as a fellow Italian heritage brand targeting similar commuter and touring rider segments.
- Tucano Urbano: Italian urban-focused motorcycle apparel brand offering jackets, leg covers, gloves, and accessories for scooter and commuter riders. Overlaps directly with OJ's urban commuter target customer and product mix.
- Held: German manufacturer of motorcycle gloves, suits, jackets, and boots with strong European dealer network. Comparable to OJ across the apparel-and-accessories catalog, with deeper touring and sport credibility.
- Bering: French motorcycle apparel brand focused on urban, touring, and adventure riding gear. Directly comparable to OJ in target customer (commuter/urban riders) and product range (jackets, gloves, pants).
- Richa: Belgian motorcycle apparel manufacturer offering jackets, gloves, suits, and boots. Comparable to OJ across the apparel catalog and competes in the same mid-tier European price band.
- Modeka: German motorcycle apparel brand with a broad range of jackets, pants, gloves, and protection. Comparable to OJ in catalog breadth and European mid-market positioning.
- Clover: Italian motorcycle apparel and accessories brand offering jackets, gloves, and protective gear. Closely comparable to OJ as another Italian heritage brand serving commuter and touring riders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
OJ social profiles
Digital presenceOJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
OJ leadership team
Management profileNumber of profiles
OJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OJ
What does OJ do?
OJ Atmosfere Metropolitane designs, produces, and sells motorcycle clothing and accessories for individual riders, including fabric and leather jackets, technical pants, jeans, rain gear, gloves, helmets, airbag systems, bags and backpacks, leg covers, shoes and boots, and small accessories such as locks, sprays, phone holders, and keychains. Products are sold through the company's direct-to-consumer e-commerce store ojworld.it and through a network of authorized Italian dealers. Selected items carry EU Declarations of Conformity for motorcycle protective equipment, and the OJ BOLT gear shift lever cover is produced with a patented polyurethane blend.
Is OJ a public or private company?
OJ is a private company. It is classified as unknown and is currently operating.
When was OJ founded?
OJ was founded in 2001. It employs 11 to 50 people.
Where is OJ based?
OJ is headquartered in Milano, Italy, in the Europe region.
How does OJ make money?
Two revenue lines are on record. E-commerce Retail Sales (B2C) is the primary driver. The others are authorized Dealer/Reseller Network.
Who are OJ's main competitors?
Broad incumbents on record are Alpinestars and Dainese. Direct peers are REV'IT!, Spidi, Tucano Urbano, Held, Bering, Richa, Modeka and Clover.
Does OJ have an API?
No public API is recorded for OJ.
What industry is OJ in?
OJ's product category is Motorcycle Apparel and Accessories. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 3159 and its SIC code is 3714.