Tenuta Villanova

What Tenuta Villanova does

Tenuta Villanova is a historic Italian wine estate founded in 1499 and owned by the Grossi family since 1932, operating approximately 170 hectares (with ~85 hectares planted) across two distinct DOC zones — DOC Collio (Eocene marl/ponca hillside soils) and DOC Friuli Isonzo (alluvial river plain) — in Villanova di Farra d'Isonzo, Gorizia, Friuli Venezia Giulia. The estate produces 17+ SKUs of still wines (Friulano, Sauvignon, Ribolla Gialla, Merlot, Picolit, Chardonnay, Malvasia, Pinot Grigio, Traminer Aromatico, Cabernet Franc, Refosco dal Peduncolo Rosso), sparkling wines (Ribolla Gialla Brut, Pinot Nero Brut), and Grappa Val di Rose distilled on-site from estate-grown pomace using six historic copper pot stills refurbished in 1996. Winemaking is grounded in traditional oenology — vineyard zoning, soft pressing, temperature-controlled fermentation, sur lies aging, and approximately two years of aging before release.

The company operates a diversified revenue model across three pillars: (1) B2B wine sales to HoReCa, retail, and distributors in Italy and export markets via dedicated domestic (Stefano Dimini) and export (Francesco De Re) sales teams; (2) B2C direct sales through cellar door and the on-site shop; and (3) a hospitality vertical encompassing vacation apartments in the estate courtyard, curated wine experiences (vineyard tours, cellar and distillery visits, tastings at a historic WWI gunnery) bookable via Regiondo, and an event venue in the restored Limonaia building for weddings, corporate events, and concerts. The estate is led strategically by Francesca Grossi, a notary-turned-leader, supported by brother Alberto Grossi, continuing a multigenerational family stewardship tradition.

In the 2020s, Tenuta Villanova executed a comprehensive rebrand featuring a new logo derived from the estate map, color-coded per-vineyard labels, and Gorizian lace-inspired design on the Collio line, while expanding distribution infrastructure and hospitality offerings. The company markets through organic social (Instagram, Facebook, LinkedIn), downloadable PDF wine brochures, and event-driven experiential channels, with no disclosed revenue, funding, or AI/technology initiatives.

Name

Tenuta Villanova

Legal name

SOCIETA' AGRICOLA TENUTA VILLANOVA SRL unipersonale

Website

https://tenutavillanova.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tenuta Villanova is a historic Italian wine estate founded in 1499, producing DOC Collio and Isonzo wines, sparkling wines, and grappa for wholesale, export, cellar door, and on-site hospitality (tastings, accommodations, events).

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• DOC Collio wines
• DOC Isonzo wines
• Traditional method sparkling wines
• Italian grappa production
• Wine tourism hospitality

Headquarters

HQ city

Gorizia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Collio DOC & Isonzo DOC): Sale of still wines across two distinct DOC lines — Collio and Isonzo — covering white and red varieties including Friulano, Sauvignon, Ribolla Gialla, Merlot, Picolit, Pinot Grigio, Malvasia, Traminer Aromatico, Cabernet Franc, and Refosco dal Peduncolo Rosso. Both B2B (wholesale to restaurants/retailers) and B2C (direct cellar door) sales.
2. Sparkling Wines: Production and sale of sparkling wines including Ribolla Gialla Brut and Pinot Nero Brut.
3. Grappa Val di Rose: Distillate produced from pomace sourced exclusively from the estate's own grapes, distilled in the historic discontinuous stills during harvest season. Unique annual vintage product sold as a premium grappa.
4. Hospitality & Accommodation: Apartments for rent within the estate's central courtyard, plus wine-themed vacation experiences for travelers and wine lovers. Bookings managed through Regiondo platform.
5. Wine Experiences & Tastings: Curated wine experiences including 'From the vineyard to the glass' (vineyard excursion, distillery and cellar visit, tasting of four wines with platter) and 'Top experience' (guided Monte Fortino vineyard tour, panoramic tasting at WWI gunnery, cellar tour, five wines + grappa tasting, light lunch). Bookings via Regiondo.
6. Events in the Limonaia: The historic Limonaia building (restored in 2000) serves as an event venue for parties, corporate events, weddings, and concerts. Hospitality represents a revenue-generating hospitality branch.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tenuta Villanova produces and sells a portfolio of DOC Collio and DOC Isonzo wines, traditional-method sparkling wines, and grappa under the Val di Rose brand from its 170-hectare estate in Friuli Venezia Giulia, in business since 1499 and family-owned since 1932. Beyond wine production, the estate offers on-site wine experiences, tastings, accommodation in dedicated suites, and event hosting in the historic Limonaia venue for private celebrations and corporate functions. Sales are made both directly at the cellar and via dedicated B2B channels for the Italian HoReCa/retail market and international export.

Product overview

Tenuta Villanova is a historic winery estate founded in 1499, operating across two distinct DOC wine regions (Collio and Isonzo) in Friuli Venezia Giulia. The company offers three primary wine product lines: Collio DOC wines (Friulano, Sauvignon, Ribolla Gialla, Merlot, Picolit) characterized by elegance from Eocene marl 'ponca' soils; Isonzo DOC wines (Chardonnay, Friulano, Malvasia, Pinot Grigio, Sauvignon, Traminer Aromatico, Cabernet Franc, Merlot, Refosco dal Peduncolo Rosso, Ribolla Gialla IGT) expressing freshness from alluvial sandstone and gravel soils; and Sparkling Wines (Ribolla Gialla Brut, Pinot Nero Brut). The estate also produces Grappa Val di Rose, a traditional white grappa distilled since the harvest season. Beyond wine production, Tenuta Villanova operates a hospitality division offering wine experiences (vineyard tours, tastings, panoramic tastings at WWI sites), accommodation apartments, and event venue hosting (Limonaia). The portfolio is unified by the estate's 500-year heritage, commitment to terroir expression through zoning, and rebranding initiative featuring the iconic 'V' lettermark inspired by Gorizian lace artistry.

Differentiator

Problem solved

Functional benefit

Brands

• Val di Rose: Premium grappa distilled from estate-grown grapes using a historic discontinuous double-bath still with steam, unique in Italy since 1996 refurbishment

Products and services

• DOC Collio Wines Appellation wines produced under the DOC Collio designation of the estate's Friuli Venezia Giulia vineyards, sold to HoReCa, retail, and export partners and at the cellar door. Targeted at fine-dining wine lists and discerning wine drinkers.
• DOC Isonzo Wines Appellation wines produced under the DOC Isonzo designation of Friuli Venezia Giulia, sold wholesale to HoReCa and retail, exported internationally, and offered at the cellar door.
• Sparkling Wines (Classic/Traditional Method) Sparkling wines from Friuli Venezia Giulia produced via the Classic Method by Tenuta Villanova and sold through the estate's B2B and direct channels.
• Val di Rose Grappa Estate-distilled grappa sold under the Val di Rose brand, produced in copper alembic stills. Distributed to HoReCa, retail, export, and direct customers via the estate's sales channels.
• Wine Experiences and Tastings Guided on-site wine experiences and tastings, including food and wine pairing experiences, offered at the estate for individual consumers and small groups.
• Tenuta Villanova Suites (Accommodation) On-site hospitality accommodation at Tenuta Villanova, providing overnight stays for wine tourists and event guests visiting the estate.
• Limonaia Venue (Events and Private Celebrations) Tailored private events and corporate functions held at the Limonaia on the estate, including weddings, intimate private celebrations, and corporate events, with the option to integrate on-site wines and cuisine.

Quantifiable outcome

• Wines mature for an average of two years before release, ensuring structured and market-ready products.
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schiopetto: Premium Collio DOC producer with comparable single-estate white wine focus and a strong hospitality and culinary offering. Comparable DOC positioning and family-led craft model.
• Livio Felluga: Historic Friulian family winery also producing premium Collio and Isonzo DOC wines with a similar terroir-driven, estate-bottled positioning. Directly comparable on geography, DOC portfolio, and premium white wine focus.
• Jermann: Iconic Friulian winery known for premium whites and Ribolla Gialla, operating in the same DOC regions as Tenuta Villanova. Comparable on craft positioning, single-estate bottling, and international premium distribution.
• Tasca d'Almerita: Historic Italian family wine estate with comparable heritage narrative, single-estate DOC production, hospitality experiences, and craft grappa. Strongly comparable on integrated wine, spirits, and tourism offering.
• Marco Felluga: Collio-based family winery with overlapping DOC Collio portfolio and similar estate-scale production. Comparable on geography, varietal focus (Friulano, Ribolla Gialla, Malvasia), and family ownership.

Broad incumbents

• Masi Agricola: Larger Veneto-based Italian wine group with a much broader portfolio and international distribution, but operating in adjacent regions with premium DOC positioning. Comparable on craft heritage and Italian premium export model.
• Marchesi Antinori: One of Italy's largest and oldest family wine dynasties, with multi-region estates and significant hospitality operations. Comparable on multi-generational heritage, estate hospitality, and premium positioning.
• Castello Banfi: Large Italian estate combining premium DOC wines, on-site hospitality and visitor experiences. Comparable on the integrated wine-plus-hospitality model, though at meaningfully larger scale.
• Marchesi de' Frescobaldi: Historic Tuscan family wine group combining heritage estates with hospitality and diversified distribution. Comparable on family ownership, heritage-led positioning, and diversified wine-plus-hospitality model.

Emerging players

• Alois Lageder: Family-owned northern Italian (Alto Adige) winery combining biodynamic viticulture, estate hospitality, and contemporary brand design. Comparable on family ownership, premium estate positioning, and rebranding-led growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tenutavillanova
• LinkedInlinkedin.com/company/villanovawine
• Instagraminstagram.com/tenutavillanova
• Xx.com/TenutaVillanova

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenuta Villanova